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Management Analysis Journal
Published by Universitas Negeri Semarang
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
Arjuna Subject : -
Articles 905 Documents
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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1347

Abstract

Faktor penentu kepuasan pelanggan diantaranya adalah kualitas pelayanan dan harga. Permasalahan dalam penelitian ini adalah apakah kualitas pelayanan dan harga berpengaruh terhadap kepuasan pelanggan pada PT. TIKI Cabang Semarang secara parsial dan simultan. Tujuan penelitian ini untuk mengetahui adanya pen- garuh kualitas pelayanan dan harga terhadap kepuasan pelanggan pada PT. TIKI Cabang Semarang secara parsial dan simultan. Variabel dalam penelitian ini adalah kualitas pelayanan (X1), harga (X2), dan kepuasan pelanggan (Y). Metode pen- gumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digu- nakan adalah analisis deskriptif dan analisis regresi linear berganda menggunakan SPSS release 17. Hasil penelitian diperoleh persamaan regresi linear berganda Y = 3.958 + 0.083 X1 + 0.614 X2. Uji parsial (uji t) menunjukkan bahwa kualitas pe- layanan berpengaruh signifikan terhadap kepuasan pelanggan, harga berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa kualitas pelayanan dan harga berpengaruh signifikan terhadap kepuasan pelang- gan secara simultan. Koefisien determinasi parsial (r2) kualitas pelayanan sebesar 8.18%, harga sebesar 44.48%. Koefisien determinasi simultan (R2) sebesar 0.725, hal ini berarti 72.5% kepuasan pelanggan pada PT. TIKI Cabang Semarang dipen- garuhi oleh kualitas pelayanan dan harga sedangkan sisanya 27.5% dipengaruhi oleh variabel lain yang berada di luar variabel yang diteliti.   Abstract   Determinants of customer satisfaction include service quality and price. Problems in this study was whether the quality of service and price effect on customer sat- isfaction on PT. TIKI Semarang branch partial and simultaneous. The purpose of this study to determine the influence of service quality and price on customer sat- isfaction on PT. TIKI Semarang branch partial and simultaneous. The population in this study were all customers of PT. TIKI Semarang Branch with sample collec- tion techniques using random sampling techniques so that accidental assigned 100 respondents. The variables in this study was the quality of service (X1), price (X2), and customer satisfaction (Y). Data collection methods used are questionnaires. Data analysis methods used was descriptive analysis and multiple linear regression analysis using SPSS release 17. The results obtained by multiple linear regression equation Y = 3958 + 0083 + 0614 X1 X2. Partial test (t test) showed that the quality of care significantly influence customer satisfaction rates, significant effect on cus- tomer satisfaction. Simultaneous test (F test) showed that the quality of service and price have a significant effect on customer satisfaction simultaneously. Partial coeffi- cient of determination (r2) of 8:18% service quality, rates of 44.48%. Simultaneous determination coefficient (R2) of 0725, this means that 72.5% customer satisfaction on PT. TIKI Semarang branch is influenced by the quality of service and price, while the remaining 27.5% influenced by other variables examined in this study.
ANALISIS PENENTUAN HARGA POKOK PRODUKSI BERDASARKAN ACTIVITY BASED COSTING (ABC) PADA PABRIK ROTI “SAM JAYA” PURWODADI
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1394

Abstract

Abstrak ___________________________________________________________________ Penentuan harga pokok produksi yang lebih akurat dapat dilakukan dengan menggunakan metode yang tepat, salah satu metode tersebut adalah sistem activity based costing. Tujuan penelitian ini adalah untuk menganalisis dan mendekripsikan penentuan harga pokok produksi berdasarkan sistem activity based costing. Objek penelitian ini adalah biaya bahan baku, biaya tenaga kerja, dan biaya overhead pabrik. Jenis penelitian yang digunakan adalah kuantitatif dan kualitatif yang berdasarkan explanatory research. Berdasarkan hasil penelitian diperoleh harga pokok produksi dengan menggunakan sistem ABC pada cost poll roti tawar sebesar Rp 2.474,51/unit, pada cost poll roti pisang sebesar Rp 216,54/unit, pada cost poll roti kelapa sebesar Rp 725,55/unit. Penelitian ini menyimpulkan pendekatan sistem Activity based costing untuk menentukan harga pokok produksi pada masing-masing cost pool roti lebih akurat karena biaya yang ditetapkan sudah sesuai aktivitas yang dilakukan setiap produk.   Abstract ___________________________________________________________________ Determination of cost of production could be made more accurate by using appropriate methods. One such method is the system of activit based costing. The purpose of this study was to analie and describe the determination of the cost of production based on the system. Object of this study are those raw material costs, labor cost and fctory overhead cost to production. This type of quantitative and qualitative research was based on research eksplanatory. Based on the result obtained with the cost of production using the system of ABC on pool of whit bread cost of Rp 2747.51/unit, on pool banana bread cost of Rp 216.54/unit, on pool coconut bread cost of Rp 725,55/unit. The resarch concluded system of ABC approach for determining the cost of production in each pool bread was more accurate because the cost was appropriate set of activities undertaken each product.
PENGARUH ARTIBUT PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN STUDI KASUS KONSUMEN PADA SENTRA INDUSTRI JEANS DI KECAMATAN ULUJAMI KABUPATEN PEMALANG
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1396

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap proses keputusan pembelian. Populasi pada penelitian ini adalah konsumen yang membeli jeans di Kecamatan Ulujami Kabupaten Pemalang. Pada penelitian ini menggunakan teknik populasi, responden yang diambil dari konsumen yang pernah atau sedang melakukan pembelian sebanyak 130 responden. Teknik analisis data menggunakan statistik deskriftif dan analisis regresi berganda. Hasil dari analisis regresi berganda menunjukan bahwa atribut produk berpengaruh positif terhadap proses keputusan pembelian. Hasil tersebut mengidentifikasikan bahwa proses keputusan pembelian dipengaruhi oleh atribut produk.   Abstract ___________________________________________________________________ This study aimed to investigate the effect of product attributes on the purchase decision process. The population in this study is that consumers who buy jeans in Kecamatan Ulujami Kabupaten Pemalang. This study used population technique where the respondents were drawn from consumers who have or are buying as many as 130 respondents. The technique of data analysis using in this study was descriptive statistics and multiple regression analysis. The results of multiple regression analysis showed that the positive effect of product attributes to purchase decision process. These results indicated that the process of purchasing decisions is influenced by product attributes.
PENGARUH STRES KERJA TERHADAP KINERJA KARYAWAN DENGAN KECERDASAN EMOSI SEBAGAI MODERATING VARIABLE
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1398

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja terhadap kinerja karyawan dan pengaruh kecerdasan emosi terhadap hubungan antara stres kerja dengan kinerja karyawan. Populasi penelitian ini adalah seluruh karyawan marketing dan collection di PT. Summit Oto Finance Kudus. Pada penelitian ini menggunakan teknik populasi, responden diambil dari semua karyawan marketing sebanyak 25 responden dan karyawan collection sebanyak 21 responden. Teknik analisis data menggunakan analisis regresi sederhana dan analisis regresi berganda moderasi. Hasil dari analisis regresi sederhana menunjukkan bahwa stres kerja berpengaruh negatif terhadap kinerja karyawan. Sedangkan hasil dari analisis regresi sederhana menunjukkan bahwa kecerdasan emosi memoderasi pengaruh stres kerja terhadap kinerja. Hasil tersebut mengindikasikan bahwa kecerdasan emosi melemahkan pengaruh stres kerja terhadap kinerja.   Abstract ___________________________________________________________________ The objective of this study is to know influence of job stress to job performance and influence of emotional intelligence to relationship between job stress and job performance. Population in this study was all marketing and collection employees in PT. Summit Oto Finance Kudus. In this study used population method, that is taken all of marketing employees as much as 25 respondents and collection employees as much as 21 respondents. The technique of data analysis used regression analysis and  doubled regression moderating analysis. The result usedregression analysis showed that negative influence between job stres and job performanc. Meanwhile, the result using doubled regression moderating analysis showed that emotional intelligence moderate influence of job stress to job performance. This result indicated that emotional intelligence can reduce the influence of job stress to job performance.
PENGARUH ORIENTASI PELANGGAN, ORIENTASI PESAING DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1400

Abstract

Abstrak ___________________________________________________________________ Tujuan dari penelitian ini adalah untuk mendeskripsikan pengaruh orientasi pelanggan, orientasi pesaing dan inovasi produk secara parsial dan simultan. Populasi penelitian ini adalah 103 IKM  rokok kretek di Kabupaten Jepara. Sampel dalam penelitian ini sejumlah 51 responden. Metode pengumpulan data yang digunakan adalah metode literatur, wawancara  dan kuesioner. Analisis data yang digunakan yaitu analisis deskriptif persentase dan analisis regresi linier berganda, serta uji hipotesis yang terdiri dari Uji F (uji simultan) dan uji t (uji parsial) dengan program SPSS for windows versi 16. Hasil penelitian ini menunjukkan bahwa ada pengaruh orientasi pelanggan, orientasi pesaing dan inovasi produk secara simultan terhadap kinerja pemasaran pada IKM rokok kretek di Kabupaten Jepara. Berdasarkan hasil uji parsial dapat dilihat bahwa orientasi pelanggan, orientasi pesaing dan inovasi produk berpengaruh secara positif dan signifikan terhadap kinerja pemasaran pada IKM rokok kretek di Kabupaten Jepara. Simpulan dari penelitian ini adalah semakin tinggi orientasi pelanggan, orientasi pesaing dan inovasi produk maka kinerja pemasaran pada IKM rokok kretek di Kabupaten Jepara akan semakin meningkat   Abstract ___________________________________________________________________ The main purpose of this research is to describe the influence of customer orientation, competitor orientation, and product innovation toward marketing performance in simultaneous or partial. The population in this study are IKM 103 cigarettes in Jepara district. The sample in this study using 51 respondents. Data population methods use are literature methods, interviews, and questionnaires. The data were analiyzed using descriptive of percentage and multiple linear regression analysis and hypothesis test of F test (simultaneous test) and t test (partial test) SPSS for windows version 16. The result of the research state that there are simultaneous influence betwen customer orientation, competitor orientation dan product innovation towards marketing performance on  IKM cigarerres Jepara district. Based on partial test result showed that customer orientation, com[etitor orientation and product innovation have positive and significant influence toward marketing performance on IKM cigarettes in Jepara district. The conclusion of this research is higher customer orientation, competitor orientation  and product innovation so to improve the marketing performance on IKM cigarettes in Jepara district.
PENGARUH KUALITAS LAYANAN, CITRA DAN KEPUASAN TERHADAP LOYALITAS NASABAH
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1402

Abstract

Abstrak ___________________________________________________________________ Banyaknya pesaing menyebabkan bank harus berusaha keras  untuk mempertahankan nasabah agar tetap loyal. Kualitas layanan, citra dan kepuasan nasabah merupakan salah satu kunci untuk memperoleh loyalitas nasabah. Penelitian ini bertujuan untuk mengetahui apakah kualitas layanan, citra dan kepuasan nasabah berpengaruh terhadap loyalitas nasabah BRI Cabang Semarang Pandanaran. Populasi dalam penelitian ini adalah nasabah tabungan BRI Cabang Semarang Pandanaran. Sampel yang diambil sebanyak 100 responden dengan menggunakan teknik non random sampling. Hasil analisis diperoleh bahwa variabel kualitas layanan (X1) memiliki nilai t-hitung sebesar 9,647 dengan tingkat signifikansi 0,000 (< 0.05). Variabel citra (X2) memiliki nilai t-hitung sebesar 13,765 dengan tingkat signifikansi 0,000 (< 0.05). Variabel kepuasan (X3) memiliki nilai t-hitung sebesar2,955 dengan tingkat signifikansi 0,004 (< 0.05). Nilai F-hitung sebesar 544.431 pada tingkat signifikansi 0,000 (< 0.05). Hal ini berarti bahwa bahwa variabel kualitas layanan, citra, dan kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah baik secara simultan maupun parsial. Nilai adjusted R Square sebesar 0,943 menunjukkan bahwa 94,3% nilai variabel dependen dapat dijelaskan oleh variabel independen dalam model, sedangkan sisanya dijelaskan oleh variabel lain diluar model. Penelitian in dapat disimpulkan bahwa variabel kualitas layanan, citra dan kepuasan memiliki pengaruh positif terhadap loyalitas nasabah. Artinya dengan meningkatkan kualitas layanan, citra dan kepuasan, maka loyalitas nasabah akan meningkat.   Abstract ___________________________________________________________________ Bank must be hurt work to keep customer loyalty, because it have many competitiors. Service Quality, image and customer satisfaction are keys to reach customer loyalty. This research aims for determine that the Service Quality, image and customer satisfaction affects on customer loyalty in BRI branch Semarang Pandanaran either simultaneously or partially. The population of this research are customers who savings on BRI branch Semarang Pandanaran. Sample were taken by 100 respondents, and the method use simple non random sampling. The analysis showe that Service Quality (X1) has t-value 9.647 with significance level on 0.000 (<0.05). Image variable (X2) has t-value 13.765 with significance level on 0.000 (<0.05). Satisfaction variable (X3) has t-value 2.955 with significance level on 0.004 (<0.05). F value 544 431 with significance level on 0.000 (<0.05). This means that Service Quality, image and customer satisfaction significant on customer loyalty either simultaneously or partially. Ajdusted R Square value 0.943, it means that 94.3% value of the dependent variable can be explained by the independent variables in the model. While the rest is explained by other variables outside the model. This research concluded that Service Quality, image and satisfaction has a positive influence on customer loyalty. This means that improving Service Quality, image and satisfaction, it will increase customer loyalty.
EFEK STRUKTUR MODAL TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
Management Analysis Journal Vol 1 No 2 (2012): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v1i2.1404

Abstract

Abstrak ___________________________________________________________________ Struktur modal merupakan masalah penting bagi setiap perusahaan, dimana manajer harus benar-benar selektif dalam memanfaatkan penggunaan dana dalam struktur modal perusahaan untuk mencapai keuntungan maksimal dengan pengorbanan yang seminimal mungkin, baik buruknya struktur modal akan mempengaruhi efek langsung terhadap posisi finansial perusahaan. Penelitian ini bertujuan untuk mengatahui dan menganlisis efek struktur modal (short debt to asset ratio, longterm debt to asset ratio, debt to equity ratio, equity to asset ratio) terhadap profitabilitas pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada periode tahun 2007-2009. Metode analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukan koefisien regresi variabel short debt to asset ratio sebesar -2,375 dan nilai sig sebesar 0,018; koefisien regresi variabel longterm debt to asset ratio sebesar -2,687 dan nilai sig 0,008; koefisien regresi variabel debt to equity ratio sebesar 3,605 dan nilai sig 0,000; serta koefisien regresi variabel equity to asset ratio sebesar 0,240 dan nilai sig 0,810. Sehingga rasio short debt to asset ratio, longterm debt to asset ratio berpengaruh negatif dan signifikan terhadap return on equity, variabel  debt to equity ratio berpengaruh positif dan signifikan terhadap return on equity sedangkan variabel equity to asset ratio tidak berpengaruh signifikan terhadap return on equity.   Abstract ___________________________________________________________________ Capital structure is an important thing for company, the manager should be selective in taking advantage of the fund use in the company capital structure. It is aimed to get maximal advantage for the company. Capital structure will effect to the company financial directly. This research is aimed to analyze capital structure (short debt to asset ratio, longterm debt to asset ratio, debt to equity ratio, equity to asset ratio) on the profitability of the manufacturing companies listed in in indoensia stock exchange in the year of 2007-2009. The method analysis used multiple linear regression analysis. The results showed the regression coefficients variable short debt to asset ratio is as much as -2.375 and sig score 0.018; regression coefficients variable longterm debt to asset ratio is as much as -2.687and sig score 0.008; regression coefficients variable debt to equity ratio is as much as 3.605 and sig score 0.000; regression coefficients variable short debt to asset ratio is as much as 0,240 and sig score 0.810. The writer conclude ratio of short debt to asset ratio, longterm debt to asset ratio variabel have negative and significant effect on return on equity, debt to equity variable have positif and significant efeect on return on equity while equity to asset ratio variable has no significant effect to return on equity.
ANALISIS PENGARUH STRUKTUR MODAL TERHADAP KINERJA PERUSAHAAN YANG TERGABUNG DALAM INDEKS KOMPAS 100
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1406

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk mengetahui pengaruh struktur modal yang diukur dengan debt to asset ratio, debt to equity ratio, dan long debt to equity ratio terhadap kinerja perusahaan yang diukur dengan Economic Value Added pada perusahaan Indeks Kompas 100 yang tercatat di BEI. Sampel dalam penelitian ini adalah perusahaan Indeks Kompas 100 pada 2009-2011, yang berjumlah 36 perusahaan selama tiga tahun. Dari hasil penelitian dapat diketahui bahwa secara simultan variabel DAR, DER dan LDER mempunyai pengaruh yang signifikan terhadap EVA perusahan yang tergabung di Indeks Kompas 100. Secara parsial variabel DAR dan DER mempunyai pengaruh yang signifikan terhadap EVA, sedangkan variabel LDER tidak berpengaruh terhadap EVA perusahan yang tergabung di Indeks Kompas 100.   Abstract ___________________________________________________________________ This study aims to determine the influence factor consisting of capital structure meansured by Debt to asset ratio, Debt to equity ratio, and Long Debt to Equity against corporate performance meansured by Economic Value Added Index Kompas 100 companies listed on the Indonesia Stock Exchange simultaneously and partial.. The sample in this study is a company incorporated in the Indeks Kompas 100 in 2009-2011, amounting to 36 companies for three years. From the analysis it could be seen that simultaneous variables DAR, DER, and LDER have a significant effect on EVA of companies incorporated in the Indeks Kompas 100, Partial DAR and DER variables having a significant effect on EVA of companies incorporated in the Indeks Kompas 100, while the LDER variables do not affect the company's EVA was incorporated in the Indeks KOmpas 100.
PERSEPSI TENTANG KUALITAS PELAYANAN, NILAI PRODUK DAN FASILITAS TERHADAP KEPUASAN PELANGGAN
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1408

Abstract

Abstrak ___________________________________________________________________ Tujuan penelitian ini untuk mengetahui pengaruh persepsi kualitas pelayanan, nilai produk dan fasilitas terhadap kepuasan pelanggan pengguna bus PO. Muji Jaya Jepara baik secara simultan maupun secara parsial. Simpulan dari penelitian ini adalah ada pengaruh persepsi kualitas pelayanan, nilai produk dan fasilitas terhadap kepuasan pelanggan pengguna bus PO. Muji Jaya Jepara baik secara simultan maupun secara parsial. Saran dari penelitian ini adalah sebaiknya Pihak PO. Muji Jaya Jepara dalam meningkatkan kepuasan pelanggan perlu memperhatikan masalah fasilitas yang tersedia seperti pada pendingin ruangan bus yang seringkali mengalami kerusakan atau macet. Berkaitan dengan variabel nilai produk, hendaknya pihak manajemen agar meningkatkan nilai produk pada indikator nilai kondisi yang memiliki nilai terendah di benak konsumen.   Abstract ___________________________________________________________________ The purpose of this study was to determine whether there is any influence perceptions of service quality, product value and facilities for bus users customer satisfaction of Muji Jaya bus Jepara either simultaneously or partially. Conclusions of this research are the influence perceptions of service quality, product value and facilities for the bus customer's satisfaction of PO. Muji Jaya Jepara either simultaneously or partially. Suggestion from this study is PO. Muji Jaya Jepara has to improve customer satisfaction need to consider issues such facilities available on air conditioning buses are often damaged or jammed. With regard to the value of the variable product, the management should to increase the value of the product on the condition that the indicator value has the lowest value in the minds of consumers.
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG MUSEUM KARTINI JEPARA
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1954

Abstract

This study aimed to determine: (1) the effect of service quality on customer satisfaction. (2) the value of customers to customer satisfaction. The population in this study are all Jepara Kartini museum visitors. The sampling technique used was nonprobability sampling with accidental sampling approach number 96. The results showed the results of the regression equation Y = 9,468 + 0,282X1 + 0,407X2, namely (1) service quality has positive and significant impact on customer satisfaction with a significant value of 0.000 <0.05, so the first hypothesis is accepted. (2) the negative impact of customer value and significant impact on customer satisfaction with a significant value of 0.003 <0.05, therefore the second hypothesis is accepted.

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