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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

JAA
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Published by Universitas Udayana

ISSN : 23016523 EISSN : 26853809 DOI : -

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.

Arjuna Subject : -

Articles 672 Documents

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Implementasi Enam Fungsi Subak di Perkotaan (Kasus Subak Padanggalak di Kecamatan Denpasar Timur, Kota Denpasar) SILFIA MARETA MAHMUDAH; I WAYAN WINDIA; WAYAN SUDARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.4, Oktober 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.163 KB)

Implementation of the Six Functions of Subak in the Urban Areas (The Case of Subak Padanggalak in East Denpasar District, City of Denpasar)With the rapid development of time, the existence of Subak is increasingly threatened due to the transfer of wetland function in urban areas where there are developments outside the agricultural sector. This research was conducted at Padanggalak Subak, East Denpasar District, City of Denpasar. The aim of this study was to determine the implementation of the six functions of Subak seen from (1) the activities of religious ceremonies, (2) the search and distribution of irrigation water, (3) the operation and maintenance of irrigation networks, (4) resources mobilization, (5) the handling of conflicts, and (6) adoption of innovations. This research used descriptive qualitative data. The results showed that the implementation of the six functions of Subak in Padanggalak had been duly made. The implementation was conducted in the religious ceremony activities performed consistently, sharing and distribution of irrigation water which was conducted in a fair way, operation and maintenance of irrigation networks, and the mobilization of resources done by means of mutual cooperation and assistance from the government, conflict handling was done amicably, and the adoption of innovations had been applied in Subak Padanggalak. It is suggested the implementation of the six functions of Subak should be maintained and even optimized to achieve a more optimal goal.

Analisis Pendapatan Usahatani Padi Bersertifikat Organik (Kasus Kelompok Tani Gana Sari Kabupaten Badung) NI KADEK PONIAMBA SETIAWATI,; I KETUT SUAMBA; A.A.A WULANDIRA SAWITRI DJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.5, Desember 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.948 KB)

Abstract Analysis of Certified Organic Rice Farming Income (Case Farmers Group of Gana Sari District of Badung) Gana Sari group is engaged in the development of organic rice and has organic certificate, necessary to study the analysis of certified organic rice farming income . This study conducted to determine the amount of income , the R / C ratio and application of Internal Control System ( ICS ) at the Farmer Group of Gana Sari. Determination respondents income analysis by cencus and key informants to determine the application of the ICS. The analysis is the farm income , R / C ratio , and descriptive analysis . The result showed an average cash reached Rp 19.293.373,52 and the total income reached Rp 16.023.633,71 per hectare per cropping season. The value of R / C ratio of the total cost was 2.41 and comparison of the cost is 3.38 . The indicates is the certified organic rice farming viable. ICS of gana sari group applied to entire process of culvation and infrastructure including warehouse or farmhouses. ICS carried inspector on all members of farmer and external oversight by LeSos. Suggested to farmers in order to maintain the rice farm is certified organic, farmer groups and ICS officials filed a related department in order to help the staff ICS purchasing, storage, and processing can carry out their duties. Training of the farmers also need to be done continuosly so that farmers consistent to maintain the certificate. Keyword : farmbusiness, rice certified organic, revenue, internal control system

Kemandirian Petani dalam Mengelola Usahatani Sayuran di Kota Denpasar I WAYAN SUCITAYASA; DWI PUTRA DARMAWAN; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.1, Januari 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Self-Reliance of Farmers in Managing Vegetable Farming in Denpasar City The development of urban agriculture has many challenges such as the difficulty ofobtaining production inputs, the difficulty of obtaining credit, the limited ofresources, the limited time, and the agricultural sector which is not a priority sector.Difficulties in farming in urban areas can be minimized with the self-sufficiency ofeach farmer. The purpose of the study was to investigate how the performance ofvegetable farming management and how the level of self-sufficiency of vegetablefarmers in Denpasar, as well as what factors influence the self-sufficiency ofvegetable farmers in the city of Denpasar in terms of capital, production andmarketing that are categorized in three classes of measurement i.e. less selfsufficiency,moderate self-sufficiency or full self-sufficiency analyzed by qualitativedescriptive method. The results showed that vegetables farming conducted byfarmers in the city of Denpasar was still classified as a traditional that rely on habits.The self-sufficiency seen from the aspects of capital, production and marketing canbe categorized as medium category. Factors that affect the self-sufficiency in thecapital aspect was age. The self-sufficiency in the aspects of production wasinfluenced by the source of information, and the self-sufficiency in the marketingaspect was influenced by the partnership relationship. Based on the results of theresearch, it is recommended to increase the extension to increase knowledge offarmers related to vegetable agribusiness.

Persepsi Bauran Pemasaran terhadap Kepuasan Konsumen dan Hubungannya dengan Minat Berkunjung Ulang pada Mangsi Coffee NI WAYAN VIVI OVITA; I G A OKA SURYAWARDANI; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Perception of Marketing Mix on Consumer Satisfaction and The Relations withIntention to Revisit in Mangsi CoffeeMangsi Coffee is one coffee shop in Denpasar area, as one of the tourism facilities inBali. Rapid market competition resulted in Mangsi needing to pay attention to customersatisfaction. Consumer satisfaction is measured through consumer perceptions byassessing the marketing strategies that have been applied. The purpose of this study is toidentify indicators forming marketing mix variables that affect customer satisfaction andits relationship with intention to revisit in Mangsi Coffee. This research was conductedat Mangsi Coffee Sanur and Merdeka with 100 respondents. The analysis used isStructural Equation Model (SEM). The results showed that the product variable wasformed by 5 brand indicators, taste, presentation, aroma, and product variation. Pricevariables are formed by 3 indicators, namely affordability, price suitability, and pricecompetitiveness. Promotion variables are formed by 4 indicators of service, media,quality, and quantity of promotion. Place variables are formed by 4 indicators ofcomfort, decoration, cleanliness and service. The results of the direct influence ofexogenous variables on endogenous variables with a significant level is 5% (0.05)indicate that all direct relationships have a significant and positive effect. The influenceof the most significant marketing mix variables on customer satisfaction is thepromotion variable is 21.7% (0.217) with p-Value is 0.065. The effect of variablecustomer satisfaction on intention to revisit is 77.3% (0.773) with a p-Value is 0.000.The results showed that consumer satisfaction at Mangsi Coffee was good but anevaluation of marketing strategy was needed if a marketing strategy was changed.

Analisis Tingkat Kepuasan Kerja Karyawan pada Usaha Werdhi Guna Food di Desa Sibetan Kecamatan Bebandem Kabupaten Karangasem I MADE SUPUTRA; M.TH. HANDAYANI; A.A.A. WULANDIRA SDJ
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.3, Juli 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.369 KB)

Abstract Employees are the main wealth for the company, because the human resources are the driving force of all available resources so that it can function properly in order to achieve corporate objectives that have been set. The purpose of this study to know employee’s job satisfaction rate effort Werdi Guna Food. The method of data analysis is descriptive method by using questionnaires, measured by using Likert’s Scale, namely to find out the rate of employee’s job satisfaction. The result of the research shows that the percentage rate of employee’s job satisfaction Werdi Guna Food reaches the score of 64.51%. Thus, the accomplishment of satisfaction rate for employees at the category of satisfied enough shows that most respondents feel satisfied enough as long as they work at Werdi Guna Food. Things which must have more attention to improve employee’s job satisfaction at Werdi Guna Food is satisfaction with salary and compensation received by employees, satisfaction to the attitude of their superior, satisfaction to award distribution, satisfaction to safety in working. Keywords : work satisfaction, employee, and likert scale

Faktor Penentu Keputusan Konsumen dalam Mengkonsumsi Teh Celup Sariwangi (Studi Kasus pada Konsumen Tiara Dewata Group di Kota Denpasar) EVA YUNITA; I MADE SUDARMA; IDA AYU LISTIA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Determinants of Consumer Decisions in Consuming Sariwangi Dye Tea(Case Study on Tiara Dewata Consumer Group in Denpasar City) The consumers’ decision in purchasing Sariwangi tea bag products is affected byconsumer characteristics and marketing mix elements. These variables affect thebuying decision processes so as to produce a buying decision. This research wasconducted at supermarkets in Denpasar City with the aim to identify the factors thatplay a role in consumer decision to buy Sariwangi tea bags and analyze decisionprocesses of purchasing Sariwangi tea bags by consumers in Denpasar City. In thisresearch, the method used was descriptive-quantitative analysis method andqualitative-descriptive analysis. The results showed that all variables had a role to theconsumer's decision to consume Sariwangi tea, the variable that had the greatest roleto the secondary factor was the social variable with the communality value of17.29%, while the individual variable with the communality value of 10.49% had thelowest role to the consumer's decision to consume Sariwangi tea bags. Consideringthat the seven variables truly have a role to consumer decisions consuming Sariwangitea, then the producer should still pay attention to matters relating to these variables,especially social factors that have the most decisive role.

Proses Pengadopsian System Of Rice Intensification (SRI) oleh Anggota Subak Pacung di Desa Selat Kecamatan Abiansemal Kabupaten Badung I WAYAN SUDARTANA; I GEDE SETIAWAN ADI PUTRA; I DEWA PUTU OKA SUARDI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.3, Juli 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.428 KB)

Adoption Process System Of Rice Intensification (SRI) By Member Of SubakPacung In The Villege Selat, The Abiansemal Region, Badung RegencyFood Security is the availability of food and one's ability to access it. This studyaimed to determine the adoption of System of Rice Intensification (SRI) and theadopter category of Pacung Subak members. The research location wasintentionally determined in the village of Selat with a population of 50 people and asample of 24 people based on slovin formula and the data were analyzed withdescriptive analysis. The adoption process of SRI by Pacung Subak members at theconscious stage was 79.4%, at the interest stage it was 67.5%, at the judging stage,it was 80.2%, at the trying stage amounting to 80.3% to and at the adoption stage, itwas 40.2%. Adopter category Pacung Subak members, the Innovator class was 0%,early adopters was 13%, early majority was 54%, late majority was 33%, andlaggards amounted to 0%. In trying SRI, Subak members needs to do it over andover again so as to get good results. In addition, Subak members are expected toseek more information about SRI and the role of government is needed in thesuccessful adoption of an innovation that is given to farmers.

Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kopi Bubuk Banyuatis di Kota Denpasar MAYSARA TAMPUBOLON; MADE ANTARA; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Factors that Influence the Decision to Purchase the Banyuatis Powder Coffee in Denpasar City The purchase decision is the act of the consumer buying a product or an item provided by a store. Consumers are influenced by information about products, prices, distribution, and promotion. In these conditions, the decision to choose a brand contributes to a modern lifestyle, so the desire to buy branded products also colors one's consumption pattern. For that, business people must know what factors are taken into consideration by consumers in making purchasing decisions. The sample studied was 85 respondents from the total unknown population with the sampling method used was accidental sampling. The primary data werecollected through interviews and questionnaires while secondary data weregathered from books and scientific documents; the method used in this study was descriptive analysis and SEM-PLS analysis. Descriptive analysis results were that Banyuatis products were based on packaging and variation; prices based on the weight of coffee sold, prices based on the type of coffee and prices based on coffee packaging; distribution is based on the type of coffee and coffee packaging, namely regular and premium, where regular distributed products are dominant in minimarkets and traditional stalls while premium products are distributed predominantly in gift shops, cafes and hotels; promotions include advertising, personal sales, sales promotions, and public relations. SEM-PLS analysis can be concluded that the product (X1), price (X2), distribution (X3), promotion (X4), and brand image (X5) had a positive and significant effect on purchasing decisions (Y) Banyuatis Powder Coffee. It is recommended that the Banyuatis Powder Coffee Company should continue to improve the quality in terms of product, price, promotion, distribution, and brand image to help improve purchasing decisions.

Bauran Pemasaran Pupuk Organik Pupuk Organik pada Kelompok Tani Ternak Nandini Asri Desa Kelating Kecamatan Kerambitan, Tabanan I MADE AGUS GIRI SANTOSA; DEWA GEDE AGUNG; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.2, No.3, Juli 2013
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.492 KB)

ABSTRACT Marketing Mix of Organic Fertilizer in a Stock Farmer Group of Nandini Asri at Kelating Village, Sub-district of Kerambitan Tabanan Marketing is a most important thing to be carried out by a company in its effort to create the market in order to get an opportunity to obtain the optimal profit and maintain the survival of the business. Any business in any field needs a support of marketing concept in the form of marketing mix covering product, price, promotion and place. In order to get the marketing objective, then those four elements should support each other. The aim of this research is to find out the marketing mix of organic fertilizer carried out by Stock Farmer Group of Nandini Asri in Tabanan and the constraints they are facing in applying the marketing mix. Marketing mix carried out by Stock Farmer Group of Nandini Asri is to produce three type of products which are planting media, decomposer (JMG) and organic fertilizer, to determine the selling price using cost pricing method, and to conduct the promotion using personal selling method, whereas for distribution channel used there are two channels. The main constraint faced in marketing mix is in the process of producing bio organic fertilizer and planting media in the rainy season which have a little obstacle in the drying process. Marketing mix which being carried out is preferable that stock farmer group to utilize more of existing technology. Key words: marketing, marketing mix, distribution channel, organic fertilizer.

Profil Usaha Industri Kecil Tahu dan Tempe “Makmur Jaya” di Kecamatan Denpasar Barat, Kota Denpasar KENTAK YULI AMBARA; I NYOMAN GEDE USTRIYANA; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Profile of Small Industries Tofu and Tempeh “Makmur Jaya” in The District West Of Denpasar, The City Of DenpasarThis study aimed to determine the profile of industrial businesses of tofu and tempeh (Makmur Jaya), which included the availability of raw and auxiliary materials, production systems, production processes, types and quantities of production, costs of production, revenue, and marketing channels of small industries in the District of West Denpasar, Denpasar City. The data collected in this study were primary and secondary data, and method of collecting data.Profile of small industries of tofu and tempeh is a general overview of a business, in this case is the business of tofu and tempeh. The source of capital used by Makmur Jaya in producing tofu and tempeh was its own capital for business sustainability. The average amount of soybean raw materials required by Makmur Jaya in one production process for the manufacture of tofu and tempeh, namely, a total of 1.75 quintals per day to produce tofu and tempeh. Of which 75 kg of soybeans were used for making tofu, while the remaining100 kg for making tempeh. The average cost of production facilities issued by Makmur Jaya for producing tofu and tempeh for one time production process was an average of Rp. 59,762,083 per month. Makmur Jaya generally marketed their products to markets. The revenue generated by Makmur Jaya industrial business of tofu and tempeh was Rp 39,237,917 per month.

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