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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
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Articles 672 Documents
Faktor-Faktor yang Mempengaruhi Keputusan Petani dalam Pengambilan Kredit di LPD Desa Pakraman Timbul Kecamatan Tegallalang Kabupaten Gianyar NI KADEK SUSANTIANI; DWI PUTRA DARMAWAN; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Factors Influencing Farmers Decisions in Credit Collection in the LPD of Pakraman Timbul Village Tegallalang District Gianyar Regency The village credit institution (LPD) is a form of the Pakraman village community movement to be able to improve the economic standard of living of the Pakraman village community itself. The purpose of this study was to determine the factors that influence farmers decisions in taking credit and the most dominant factor influencing farmers decisions in taking credit in the LPD of Pakraman Timbul Village. The data in this study consisted of qualitative and quantitative data obtained from primary data sources and secondary data. The sampling technique was done by accidental sampling and obtained 50 respondents. The analysis technique used is SEM-PLS. The dependent variable (Y) is the farmers decision and the independent variable (X) is the interest rate, service, credit distribution procedure, repayment period and guarantee. The results showed that the variable interest rates, service and repayment period had a significant effect while the procedure for lending and collateral had no significant effect. The dominant variable that influences farmers decision to take credit in LPD Pakraman Timbul is the interest rate variable. Suggestions for this research are expected to be able to pay attention to LPD interest rates offered. Good interest rates are supported by friendly service and appropriate retention periods. Credit lending procedures are expected to be straightforward and guarantees can be properly valued.
Motivasi Wisatawan Berkunjung ke The Sila’s Agrotourism di Desa Candikuning, Kecamatan Baturiti, Kabupaten Tabanan LEDI INUSUKA GINTING; I GDE PITANA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Tourist Motivation Visiting The Sila’s Agrotourism in Candikuning Village, Baturiti Sub-District, Tabanan Regency The Sila’s Agrotourism is one of the most popular agrotourism in Bali with a capital-based agrotourism model. The purpose of the study was to analyze the characteristics of tourists and the motivation of tourists visiting The Sila’s Agrotourism. To achieve this goal, this research used descriptive analysis method. The number of samples was 100 people using accidental sampling method.The results of this study indicate that tourists visiting The Sila’s Agrotourism have various characteristics, seen from the place of origin, gender, age, occupation, sources of information and how to visit. Tourists visiting The Sila’s Agrotourism are generally dominated by domestic tourists. In addition, the biggest motivation of tourists visiting The Sila's Agrotourism is physical motivation (85.8%), followed by social motivation(83.75%), fantasy motivation (74.5%) and the last is cultural motivation (51%). The most dominant factor in physical motivation is to find a calm atmosphere and enjoy the cool natural atmosphere.
Analisis Willingness To Pay Pengunjung Ekowisata Desa Budaya Kertalangu dalam Upaya Pemeliharaan Lingkungan A.A. AYU ISA MAHITARANI; I WAYAN BUDIASA; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Willingness To Pay for Ecotourism Visitors in Kertalangu Cultural Village in Environmental Conservation Efforts Kertalangu Cultural Village is one of the tourist attractions in Denpasar that is oriented towards environmental conservation and cultural arts. This study aims to determine the socio-economic characteristics of visitors to the jogging track of Ecotourism Village at the Kertalangu Cultural Village and to estimate the value of willingness to pay (WTP) the entrance ticket to the jogging track of ecotourism area at the Kertalangu Cultural Village. Data on socio-economic characteristics of respondents were collected through the Survey Contingent Valuation Method (CVM) to 100 samples in the jogging track area of the Kertalangu Cultural Village Ecotourism using a closed-ended dischotomous choice questionnaire. The estimation of WTP used STATA 11.0 software. The WTP estimation results show that respondents are willing to pay for an entrance ticket to the jogging track Ecotourism area in the Kertalangu Cultural Village of Rp. 12,692.3. The socioeconomic variable that influences the decision of respondents to be willing to pay entrance fees for jogging track in the Kertalangu Cultural Village Ecotourism is the level of education. Based on the estimated results of willingness to pay for an entrance ticket for an Ecotourism jogging track area in Kertalangu Cultural Village, which is charged to visitors is Rp. 12,692.3 per person and this fund is used for the maintenance or conservation efforts of an Ecotourism jogging track area in Kertalangu Cultural Village. The average value of visitors' WTP can be used as a reference or consideration in determining the entrance ticket in the jogging track ecotourism area of Kertalangu Cultural Village. Limitations of this study, which is only carried out in Ecotourism in the Cultural Village of Kertalangu so that to be implemented at the level of Ecotourism in general, this research needs to be extended to Ecotourism areas that do not charge entrance ticket to visitors.
Pengaruh Atribut, Implementasi CHSE, dan Kualitas Layanan terhadap Kepuasan Pengunjung Agrowisata Taman Edelweiss Karangasem Bali I KETUT SURYA DIARTA; NI MADE CLASSIA SUKENDAR
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Effect of CHSE Implementation on Image, Trust, and Visitor Satisfaction at the Edelweiss Agrotourism Park Karangasem Bali The achievement of visitor satisfaction in tourist destinations will determine their survival in the future. During the Covid-19 Pandemic, the implementation of CHSE (cleanliness, healthy, safety, and environment sustainability) is also seen as very decisive in addition to destination attributes and destination service quality. Therefore, empirical research in the Karangasem’s Edelweiss Agrotourism Park destination is very important to carry out. The study used 100 visitors as respondents. Perceptual categories were analyzed using class intervals, while the effect of exogenous variables on endogenous variables was analyzed using SEMPLS with WarpPLS 3.0 for Windows. The results showed that the visitor's perception of Edelweiss Agrotourism Park as a whole fell in the good category. The destination attribute variable falls in the good category, the CHSE implementation variable falls in the good category, the destination service quality variable falls in the good category, and for visitor satisfaction at the destination falls in the satisfied category. Visitor satisfaction at the Edelweiss Agrotourism Park is significantly influenced by destination attributes and destination service quality. While the implementation of CHSE has no significant effect in shaping visitor satisfaction at the destination. The implication of this research is that managers are obliged to design the implementation of CHSE not to make visitors anxious but to be integrated as a hospitality service while still implementing standard health protocols and having a pleasant atmosphere. In essence, the policy of implementing CHSE at the destination does not make it a burden for potential visitors which is characterized by the negative influence it has in building satisfaction with the destination.
Analisis Kinerja Keuangan pada Koperasi Mitra Karya di Desa Sidakarya Kecamatan Denpasar Selatan TRI NOVITA LESTARI; I KETUT RANTAU; NI WAYAN PUTU ARTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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An analysis of financial performance at Mitra Karya Cooperative in Sidakarya Village South Denpasar A multi-purpose cooperative is an example of institutions designed for economic empowerment that have succeeded in improving the welfare of society in general and its members in particular. Cooperatives usually assess financial performance by looking at the increase of cash, assets, and profits using profitability ratio analysis. However, performace should also be reviewed using other types of ratio analysis such as liquidity ratios, solvency ratios, and activity ratios as well as trend analysis. This study aims to determine the financial performance of Mitra Karya Multipurpose Cooperative between 2015 to 2019 using financial ratio analysis based on the Regulation of the State Minister for Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 06/Per/M.KUKM/V/2006 and the least squares method to analyze the trend. The results of the analysis show that several types of ratios are classified as not good, namely the current ratio, quick ratio, cash ratio, debt to asset ratio, debt to equity ratio, and total asset turnover. Meanwhile, those belonging to good and bad criteria are the ratio of return on equity and the ratio of return on investment. The results of trend analysis that show an increasing trend are the current ratio, quick ratio, return on investment ratio, return on equity ratio, and total asset turnover. Meanwhile, cash ratio, debt to asset ratio, and debt to equity ratio tended to decline.
Pengaruh Citra Merek Sibolang Durian terhadap Keputusan Pembelian APRILYA ARIEZA; I WAYAN BUDIASA; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Influence of Brand Image on Durian Sibolang Purchasing Decisions Consumer purchasing decisions in buying Durian Sibolang products are influenced by three factors of brand image, namely company image, user image and product image. These factors influence each other in the purchasing decision process leading to purchase decisions.This study aims to determine the brand image of Durian Sibolang products, to analyze the characteristics of respondents on purchasing decisions and to analyze the effect of brand image on purchasing decisions. Respondents in this study were all Durian Sibolang consumers who had previously bought Durian Sibolang. This study uses accidental sampling method with a sample size of 50 respondents.The method used is descriptive analysis and SEM (Structural Equation Modeling) using Smart PLS software. The results show that consumers of Durian in Sibolang were dominated by women aged <25 years whose highest education level is high school (currently studying or working), and have an income of > 3,000,000. The results of this study also show the effect of brand image on consumer purchasing decisions. It can be concluded that company image does not have a significant effect on purchasing decisions, but two other brand image factors, namely user image and product image, have a significant effect on purchasing decisions.
Analisis Keberlanjutan Lahan Sawah di Subak Yeh Sumbul, Desa Yeh Sumbul, Kecamatan Mendoyo, Kabupaten Jembrana NI PUTU BELLA FIGLIANA; I MADE SUDARMA; WIDHIANTHINI WIDHIANTHINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Rice Land Sustainability in Subak Yeh Sumbul, Yeh Sumbul Village, Mendoyo District, Jembrana Regency The increase in tourism growth in rural areas has resulted in rapid rice land conversion. Subak Yeh Sumbul is one of the subaks that has experienced rice land conversion due to tourism growth in Bali. This subak has experienced a drastic rice land conversion of around 75 ha from a total of 190 ha since 1995 to date. This study aims to analyze the sustainability of the rice lands in Subak Yeh Sumbul based on the index value and sustainability status using multidimensional scaling (MDS) analysis and the Rapfish method. The results of the MDS method of Rapfish ordination technique show that the sustainability index value of the rice lands in Subak Yeh sumbul on the environmental, institutional, and technological dimensions show a fairly sustainable status. However, the economic and social dimensions show a less sustainable status. This shows the need for improvement in the economic and social dimensions through leveraging attributes on these dimensions to maintain the sustainable status of rice land in Subak Yeh Sumbul.
Analisis Peramalan Penjualan Serbuk Vanila (Ground Vanilla) dan Ekstrak Vanila (Extract Vanilla) pada PT. Tripper Nature, Bali IRENE MICHIKO ERIKA; RATNA KOMALA DEWI; I NYOMAN GEDE USTRIYANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Ground Vanilla and Extract Vanilla Sales Forecasting Analysis on Tripper Nature Company, Bali Sales forecasting analysis should be done by businesses to increase and maintain a particular sales objective. Tripper Nature applies made to order system instead of using sales forecasting method to determine the sales target. The study aims to: (1) identify the product profiles of PT. Tripper Nature, (2) analyze sales data pattern for ground vanilla and extract vanilla (3) determine the best quantitative sales forecast method (4) and make an estimation sales forecast for ground vanilla and extract vanilla. This study uses both qualitative and quantitative research methods. Data are analyzed using trend analysis, simple moving average, single exponential smoothing, double exponential smoothing, double exponential smoothing, decomposition additive, decomposition multiplicative, and ARIMA (Auto Regressive Moving Average). Data analysis is concluded by looking at the minimum rate from MSE (Mean Square Error), which means the best quantitative method. Based on the result, the product profiles of PT. Tripper Nature could be classified into five products, namely whole dried vanilla, vanilla cuts, ground vanilla, extract vanilla, and vanilla paste. Vanilla powder and vanilla extract show a seasonal data pattern which means that agricultural raw materials are not available all year round. The best quantitative method for vanilla powder is the simple moving average method with an MSE of 14,832. 878. The best quantitative method for vanilla extract is the additive decomposition method with an MSE of 2,305,189. The forecast estimate for the 24 periods of vanilla powder was 176,049.6 pounds and for the vanilla extract was 42,928.34 gallons. It is hoped that PT. Tripper Nature would consider using the forecasting methods to increase sales in the future.
Pemberdayaan Petani Jeruk di Desa Batukaang Kecamatan Kintamani Kabupaten Bangli I GUSTI NGURAH KETUT SURYA DHARMA; NYOMAN PARINING; I GEDE SETIAWAN ADI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Empowerment of Citrus Farmers in Batukaang Village, Kintamani District, Bangli Regency Batukaang village is a citrus producing village located in Kintamani District. Almost all of the people in this village work as citrus farmers. During harvest season, citrus price fluctuates and all the farmers must sell their produce at low price. The study aims to assess the state of empowerment of citrus farmers based on “4 developments” theory. The study uses descriptive analysis method and involved 60 respondents determined through simple random sampling technique. The results of this study indicate that the condition of human development is in the fair category (35%), the condition of business development is in the poor category (41.7%), the condition of institutional development is in the excellent category (33.3%) and the condition of the environmental development is in the poor category (76,6%). It is recommended that extension agents should be more enthusiastic in guiding citrus farmers by presenting new innovations and information more frequently as well as spending more time in assisting the farmers. Citrus farmers should start processing their produce into a processed product to increase the price of the citrus and to avoid the price impact of the harvest. Farmers need to maintain their condition in institutional development and to use environmentally friendly inputs for the sustainability of agriculture in the area.
Analisis Pemasaran Kelapa Dalam di Kabupaten Tabanan PUTU IKA FRANSISKA; KETUT BUDI SUSRUSA; I.G.A.A LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Analysis of Dalam Coconut in Tabanan Regency This study aims to determine the marketing channels for Dalam Variety Coconut commodity in Tabanan Regency, from farmers to producers to consumers (but limited to collector traders). Marketing functions, institutions, and the level of marketing efficiency are identified by analyzing marketing margins, farmer's share as well as profit and cost ratios. Descriptive qualitative analysis is used to analyze marketing channels, functions and marketing institutions. Quantitative analysis is used to analyze marketing efficiency. Respondents of this study were 15 farmers and 23 representatives of marketing institutions. The results show that there are two marketing channels, namely: (1) farmers - middlemen traders - collector traders, and (2) farmers - collector traders. Both marketing channels are efficient when viewed from the percentage of farmer's share which is more than 40%. The marketing margin in marketing channel I is Rp. 1,083.25, while in marketing channel II it is Rp. 800. The level of efficiency of a marketing system can also be seen from the ratio of profits and costs incurred by all marketing agencies. The profit and cost ratio value for marketing channel I is 2.87 per item, while in marketing channel II is 3.35 per item. Each marketing agency performs three main functions, namely a physical function, an exchange function and a facility function. Producer farmers perform exchange functions, facility functions and sometimes also perform physical functions, such as transport.