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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 672 Documents
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Analisis Risiko Usahatani Buah Naga pada Kelompok Tani Pucangsari di Desa Jambewangi Kecamatan Sempu Kabupaten Banyuwangi PANGESTU, DEVILENIA SRIWAHYUNINGRAT; SUDARMA, I MADE; DEWI, RATNA KOMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p51

Abstract

Risk Analysis of Dragon Fruit Farming in Pucangsari Farmers Group in Jambewangi Village Sempu District Banyuwangi Regency Dragon fruit is one of the leading commodities in Banyuwangi Regency, East Java. One of the dragon fruit producing villages in Banyuwangi is Jambewangi Village. The purpose of the study are to analyze the increase in dragon fruit farming income, to find sources of risk, and to analyze the risk of production, price and income in the Pucangsari Farmer Group, Jambewangi Village, Sempu District, Banyuwangi Regency. This research used quantitative and qualitative analysis. The results shows that the average income of dragon fruit farmers is IDR 24,756,575,7/year with an average land area of 0,7 hectares. In general, the low risk level is evidenced by the value of KV production of 0,08, price of 0,01, income of 0,07, meaning that farmers avoid the risk of production, price and income in dragon fruit farming. Through this research, this is suggest to dragon fruit farmers who are members of the Pucangsari Farmer's Group to form agricultural cooperatives, the government expects to help provide training in processing dragon fruit into various products that can increase the selling value of dragon fruit in harvest season and for further researchers, it is hoped that they can conduct research on risk management strategies for dragon fruit farming so that the results of the discussion become more complete from this research.
Analisis Pendapatan Peternak Ayam Broiler di Kecamatan Ringinrejo Kabupaten Kediri MUFIDA, ILMI; SUDARMA, I MADE; DEWI, RATNA KOMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p19

Abstract

Income Analysis of Broiler Breeders in Ringinrejo District, Kediri Regency A lot of broiler chicken farming businesses experience up and down. Breeders don't always get high profits. The purpose of this study is to analyze the quantity of income and to analyze the product factors that influence the quantity of product of broiler farms for partnership and independent patterns in Ringinrejo District, Kediri Regency. The research is conducted in Selodono and Sambi Village, Ringinrejo District, Kediri Regency, East Java Province. The types of data used are qualitative and quantitative data sourced from primary data and secondary data. The method of data collection is carried out by observation and interview. The results show that the partnership pattern receives lower income for each kg chicken than the independent pattern, which is Rp 1.068,00 while the independent pattern is Rp 3.099,00. Furthermore, the result of the analysis shows that the quantity of DOC and the quantity of feed partially have a positive and significant effect on the quantity of product, while the area of the cage has a negative and significant effect. The other variables partially have no significant effect on the quantity of product. The independent pattern of broiler farming is more profitable because income of the independent pattern is higher than the partnership pattern. Before starting production, breeders have to look at the market conditions to find out the purchase price and the selling price of livestock.
Efektivitas Program Tabungan SUPRA (Simpanan Upacara Agama) di LPD Desa Adat Peguyangan DESYANTARI, NI NYOMAN AYU; SUAMBA, I KETUT; DARMAWAN, DWI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p41

Abstract

Effectiveness of Savings Programs SUPRA (Religious Ceremony Savings) at the LPD Desa Adat Peguyangan Religious Ceremony Savings Program (SUPRA) is a savings program favored by LPD Desa Adat Peguyangan designed to accommodate the needs of the community who have long-term and planned needs. This research aims to analyze the effectiveness of religious ceremony savings program reviewed from the side of Lembaga Perkreditan Desa (LPD) and SUPRA savings customers. The sample of this study was 45 respondents, namely 2 LPD employees and 43 active savings customers SUPRA. The type of research used is descriptive qualitative and quantitative, data collection techniques are interviews, questionnaires and documentation. The results showed that most of the savings customers SUPRA productive age with a job as a private employee. On the LPD side, the number of customers has increased every year, but in 2020 it decreased due to many customers who are past due and the Covid-19 pandemic, which affects people's income, causing reduced saving activities, the amount of savings every year always increases and the percentage increase fluctuates, thus the SUPRA savings program is effective to run. From the perspective of SUPRA savings customers, based on indicators of program targeting accuracy, socialization, and programs viewed from customers who have not yet matured are determined to be very effective. For customers who have already matured, the use of the program is very effective, where customers use savings according to the original purpose. The enthusiasm of the public in participating in SUPRA savings is quite high, with customers who have already matured and return to participating in SUPRA savings. Public enthusiasm in participating in SUPRA savings is quite high, with customers who have matured and follow SUPRA savings.
Faktor-Faktor yang Mempengaruhi Produktivitas Tenaga Kerja Penyadap Karet PT Melania Indonesia Mas Estate (Studi Kasus di PT Melania Indonesia Mas Estate Desa Mainan, Kecamatan Sembawa, Kabupaten Banyuasin, Provinsi Sumatera Selatan DAMANIK, ELVRIDA PRIMAYANTI; SUSRUSA, KETUT BUDI; ARISENA, GEDE MEKSE KORRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p10

Abstract

Factors Affecting Labor Productivity of Rubber Tapping PT. Melania Indonesia Mas Estate (Case Study at PT Melania Indonesia Mas Estate Toy Village, Sembawa District, Banyuasin Regency, South Sumatra) This study aims to determine the productivity of the tapping labor force and the factors that influence the productivity of the rubber tapping workforce of PT Melania Indonesia. This analysis uses independent variables, namely wages, work experience and incentives. The dependent variable is the productivity of tapping labor. The sample of this research is the rubber tapper workers of PT Melania Indonesia as many as 78 respondents. Statistical method using Multiple Linear Regression Analysis using SPSS 24 program, with hypothesis testing statistical test t. The results of the analysis of data from the t test showed that the wage variable (X1) had a positive and significant effect on productivity with a Sig value of 0.009 <0.05, the work experience variable (X2) and incentives (X3) also had a positive and significant effect on productivity with a Sig value. 0.000 < 0.05 and 0.000 < 0.05. The magnitude of the coefficient of determination R2 is 0.950. This means that the tapping labor productivity variable is influenced by the variables of wages, work experience and incentives by 95%. The conclusion of this study is that the variables of wages, work experience and incentives are factors that affect the productivity of rubber tappers in PT Melania Indonesia's plantation. In this case, plantation companies are expected to pay attention to stability in the provision of wages, work experience and incentives, this is because these variables are the driving factors that affect the workforce in achieving company goals.
Penerapan Sistem Pre-Order dalam Pemasaran Komoditi Hortikultura Cabai (Studi Kasus pada Pasar Sub Terminal Agribisnis Baturiti di Kecamatan Baturiti, Kabupaten Tabanan) SARDI, ANTONIUS JULIAN ARIE; SUSRUSA, KETUT BUDI; ANGGRENI, I. G. A. A. LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p01

Abstract

Application of Pre-Order System in Marketing of Chili Horticultural Commodities The agricultural sector has an important role in the Indonesian economy. One of the agricultural sub-sectors that is needed in daily life in relation to cooking spices is chili (Capsicum annum L). Chili is very much needed so it should always be available in sufficient quantities and at an affordable price.The purpose of this study: (1) to find out the pre-order system applied at Pasar STA Baturiti, Tabanan Regency, (2) to know the marketing channels for chili horticultural commodities and farmer's share in marketing the pre-order system at Pasar STA Baturiti, Baturiti District, Tabanan Regency. This research is descriptive qualitative. This research was conducted at Pasar STA Baturiti, Baturiti District, Tabanan Regency. This research is secondary data. Data collection was done by interview method and documentation method. Respondents in this study were farmers and collectors of chili horticultural commodities in Pasar STA Baturiti. This research has found that the pre-order system in purchasing chili can be implemented by having to meet the related requirements and conditions. These terms and conditions include: farmers and buyers have a good relationship and trust each other, farmers have the ability to fulfill orders that have been placed by buyers, and there is an agreement that binds both parties, including: the number of chilies ordered, the time the chili is delivered, the quality , prices and terms of payment. Marketing channels play an important role in the chili sales process so that it reaches consumers. There are two types of chili marketing channels at Pasar STA Baturiti. The channels are Farmers – Pre-order traders – Retailers – consumers and Farmers – Wholesalers – Retailers - consumers. Sales with a pre-order system provide acceptance for farmers at the ideal farmer's share level. The percentage of farmer's share in this study was 82.97%.
Pengaruh Segmenting, Targeting dan Positioning terhadap Keputusan Pembelian Produk Teh Organik Brew Me NADIARINI, MADE RIZKI SRI; ANTARA, MADE; ARTINI, NI WAYAN PUTU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p32

Abstract

The Influence of Segmenting, Targeting and Positioning Strategies on Purchase Decisions for Brew Me Organic Tea Products Segmenting, Targeting and Positioning are elements of a marketing strategy that are used to help plan the right product marketing for a product. This is what Brew Me has done in formulating its marketing strategy in dealing with the problems it has, namely the decline in sales of Brew Me products in the Horeca segment due to the COVID-19 pandemic. This study then aims to analyze the effect of segmenting, targeting, and positioning on purchasing decisions using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach. The sample in this study was 200 respondents who were consumers of Brew Me. The results showed that the segmenting, targeting, and positioning variables had a significant influence on consumer decisions as evidenced by the p-values ??of each variable having a value of 0.000; 0.007; 0.000 with a standard error of 5%. This result means that if the implementation of indicators in the segmenting, targeting, and positioning variables is getting better, it will be able to improve the purchasing decisions of Brew Me consumers as well. The advice that can be given is to maintain the strategy that has been made by Brew Me, then Brew Me also needs to pay attention to the latest trends that are tailored to the product so that Brew Me products are more easily recognized by consumers in the retail, online and e-commerce markets.
Analisis Daya Saing Komoditas Bawang Merah di Desa Songan B Kecamatan Kintamani Kabupaten Bangli CHRISTHOPER, MICHAEL GEORGE; YUDHARI, I DEWA AYU SRI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p56

Abstract

Analysis of the competitiveness of the shallot commodity in Songan B Village, Kintamani District, Bangli Regency Shallots are one of the commodities in horticulture sector. Shallots have been one of the main commodities of horticultural products cultivated by farmers in Indonesia for a long time. Shallots have long been cultivated by people in Bali specially in Bangli Regency. The purpose of this study was to determine how much competitiveness the shallot commodity has in Songan B Village, by calculating the amount of competitive advantage and comparatif advantage. Sample determination technique using Purposive Sampling technique. Sample that use in this research is farmer of Songan B village who are working on farming a who cultivating shallots selected with a total of 46 shallot farmers. Data collection was carried out from August to October 2022 in Songan B Village, Kintamani District, Bangli Regency. The analytical tools used to calculate competitive and comparative advantages are Policy Analysis Matrix with Private Cost Ratio and Domestic Resources Cost as indicators. Research results shows that shallots farming in Songan B Village has competitiveness in the form of competitive advantage and comparatif advantage, and also can compete nationally and globally, with a PCR indicator worth 0.225674947 which means it has a competitive advantage, and the DRC indicator is worth 0.323329213 which means it has a comparative advantage.
Strategi Pengembangan Agrowisata Taman Eden 100 di Tengah Pandemi Covid-19 di Desa Sionggang Utara Kecamatan Lumban Julu Kabupaten Toba Provinsi Sumatera Utara PASARIBU, JOSEPA; PITANA, I GDE; ANGGRENI, I GUSTI AYU AGUNG LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p24

Abstract

Strategy for the Development Eden Park 100 Agrotourism in The Midst Of The Covid-19 Pandemic in North Sionggang Village, Lumban Julu District, Toba County North Sumatra Eden Park 100 is an open space agrotourism in North Sionggang Village, North Sumatra. The results showed that the I-E matrix analysis was classified into cell V, where agrotourism was obliged to develop its tourist attraction while encouraging market expansion. The SWOT analysis produces four alternative strategies, namely: (a) SO Strategy (market expansion, collaboration with government and entrepreneurs, improving health protocols), (b) ST Strategy (reinforcing the concept of environmentally friendly agro-tourism, optimizing agricultural processing), (c) WO Strategy (implementing diversification of Learning Farm, improving the quality of human resources management, and improve the digital ability to expand the market share of Andaliman, (d) WT Strategy (improving productivity of Andaliman and developing agricultural tourism attractions). Priority analysis of agro-tourism strategy sequentially starts with market expansion by highlighting the attractiveness of agricultural activities.
Efektivitas Komunikasi Organisasi Subak Gede Sukawati di Kecamatan Sukawati, Kabupaten Gianyar SUDARTA, I KOMANG ADI; SUARDI, I DEWA PUTU OKA; SARJANA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Effectiveness of Subak Gede Sukawati Organizational Communication in Sukawati District, Gianyar Regency. One of the subak that exist in Bali is located in Sukawati District, Gianyar Regency, namely Subak Gede Sukawati with 13 subak tempekan underneath. Subak Gede Sukawati is led by a pekaseh gede, and each subak tempekan under it is led by a pekaseh tempekan. Pekaseh gede communicates with pekaseh tempekan which is then passed on to krama subak. The purpose of this study was to find out how the process and effectiveness of Subak Gede Sukawati organizational communication. The selection of research locations was carried out purposively. The population in this study amounted to 1,138 people, with a total sample of 56 people, using purposive sampling and simple random sampling. The data analysis used is descriptive qualitative and quantitative. The results showed that Subak Gede Sukawati's communication process was classified as good to very good which was stated by 45% of respondents and 46% of respondents with an average score of 82.5. A good communication process is conveyed orally which exposes the sensory aspect of hearing. The effectiveness of Subak Gede Sukawati's organizational communication is classified as effective to very effective which is stated by 63% of respondents and 30% of respondents with an average score of 9.54. The effectiveness of communication is very dependent on the clarity of the message content and according to the context of the message.
Perbandingan Persepsi Remaja Anak Petani dan Bukan Anak Petani Terhadap Profesi Petani di Desa Tegallinggah, Kecamatan Karangasem, Kabupaten Karangasem ZUFARI, FAWWAZ ALDI; ASTITI, NI WAYAN SRI; PUTRA, I GEDE SETIAWAN ADI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Comparison Of The Perceptions Of Adolescent Farmers’ Children And Non-Farmers’ Children Towards The Farming Profession in Tegallinggah Village, Karangasem District, Karangasem Regency. Bali Province is a province that is experiencing rapid development in the industrial sector or the service and tourism sector. Problems in the field of agricultural labor still continue today. Changes in demographic structure that are slightly favorable in the agricultural sector are the main problem, namely that the number of old farmers is getting higher, while the young labor force is decreasing. The sample in this study was 74 people, then divided into two sample groups, namely 37 adolescents of farmer children and 37 adolescents of non-farmer children. Determination through simple random sampling method, data collection using survey methods and data analysis using statistical descriptive analysis. The results of this study show that adolescents' perception of the farmer profession in Tegallinggah Village belongs to the category of hesitating, they think of farmers as a fairly good profession, but when compared to other professions, there are still many professions that are considered better than the farmer profession. Other results of this study show that there are differences in the perceptions of adolescents of farmer children with adolescents of non-farmer children, where the perception of adolescents of farmer children is better than the perception of adolescents not children of farmers. The suggestion in this study, the agriculture office of Karangasem Regency can provide counseling on the potential and opportunities related to the farmer profession.

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