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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 672 Documents
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Efektivitas dan Efisiensi Penggunaan Faktor Produksi Usahatani Kangkung Pada Kelompok Tani Setia Tani di Desa Ciaruteun Ilir, Kecamatan Cibungbulang, Kabupaten Bogor JENICA, IRENA DEA; WIDHIANTHINI, WIDHIANTHINI; SUAMBA, I KETUT
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p22

Abstract

The Effectiveness and Efficiency of the Use of Production Factors for Water Spinach Farming in Setia Tani Farmer's Group in Ciaruteun Ilir Village, Cibungbulang District, Bogor Regency The agricultural production process is driven by the fulfillment of production factors needs. Lacking of production factors can affect farm production. This condition requires farmers to use production factors effectively and efficiently. This study aims to analyze the effect, effectiveness and efficiency of production factors. Data were obtained through interviews with questionnaires to 52 farmers. The research analysis used Cobb-Douglas analysis which was processed using SPSS software. The results showed that the use of water spinach production factors together had an effect on water spinach production. In the other hand, manure and urea were not partially significant. Meanwhile, land area, labor, and seeds have a significant effect. The use of production factors has not yet reached the effective and efficient level. This can be seen from effectiveness level by comparing the MPP and APP values which are only around 6.3-42.6%. The analysis result of the efficiency of labor variable and the use of manure are inefficient so that their use must be reduced. Meanwhile the area of land, seeds, and urea fertilizer is not yet efficient, meaning that the use of production factors must be increased in terms of the NPM/Px value.
Motivasi Wisatawan Berkunjung ke Agrowisata Malini Agropark sebagai Daya Tarik Wisata di Desa Pecatu Kecamatan Kuta Selatan Kabupaten Badung SINURAT, REHULINA BR; DIARTA, I KETUT SURYA; PARINING, NYOMAN
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p45

Abstract

The Motivation of Tourists Visiting to the Malini Agropark Agrotourism as a Tourist Attraction in Pecatu Village, South Kuta sub-district Badung district Tourists are very influential in the development of tourism to provide products and services in accordance with the interests and needs of visitors is no exception Malini Agropark. One of the determinants of tourists visit attractions is the motivation.This research about the motivation of tourists who encourage and attract tourists to visit the farm Malini Agropark. The goal is to describe the intrinsic and extrinsic motivation of tourists visit Malini Agropark. Respondents of the study were 30 people. Data collection techniques used are questionnaires and interviews. This research uses descriptive qualitative techniques. The results showed intrinsic motivation indicators is the need to take a break and relax yourself and need out of a routine. The scores obtained 886, then intrinsic motivation is very high. Indicators most high in extrinsic motivation is enjoying the view in Malini Agropark and take pictures on the spot a good photo. The scores obtained 1177, extrinsic motivation is categorized high. Based on the results of the study need to be an increase in facilities to support the needs, comfort and satisfaction of tourists when you are in Malini Agropark.
Partisipasi Petani Dalam Pengembangan Padi Varietas Hibrida Sterling di Subak Batuan Dangin Kecamatan Sukawati Kabupaten Gianyar LESTARI, I DEWA AYU NYOMAN SRI JULIANA; DIARTA, I KETUT SURYA; ASTITI, NI WAYAN SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p13

Abstract

Farmer’s Participations in the Hybrid Rice Sterling Variety Development in Subak Batuan Dangin, Sukawati District, Gianyar Regency The increasing population will increase the amount of food consumption for rice needs. One of the innovations in agriculture is Sterling hybrid rice. The development of Sterling hybrid rice certainly cannot be separated from the participation of farmers. The objective of this study was to analyze farmer’s participations in the development of Sterling hybrid rice varieties and to figure out the factors that affects the participation. This research is a qualitative research. Data was collected using in-depth interviews, observation and documentation. The key informant in this study were 13 people. Data analysis in this study is descriptive qualitative. Based on the results of the research, at the decision-making stage farmers have been involved in all aspects of activities for decision-making, at the implementation stage farmers generally have followed the implementation activities in accordance with the agreement that was taken, at the stage of enjoying the results the farmers were satisfied with this development, and at the evaluation stage farmers provided input and suggestions. In terms of social factors are influenced by the age and education of farmers, economic factors are influenced by an increase in income and the amount of production, and technical factors are influenced by the way of maintenance.
Analisis Bauran Pemasaran Sayuran pada Ritel Hypermart Mal Bali Galeria MARCFASU, BATRISYIA; SURYAWARDANI, I.G.A. OKA; ANGGRENI, I.G.A.A. LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p04

Abstract

Marketing Mix Analysis of Vegetables at Hypermart Mal Bali Galeria Retail Marketing mix strategy consists of product, price, place, and promotion are needed to increase the company's competitiveness of the Hypermart Mall Bali Galeria. This is due to the low sales of vegetable products compared to other fresh products. This study aims to analyze the implementation of the marketing mix and analyze the vegetable marketing mix strategy carried out by the Hypermart Mall Bali Galeria retail. This research was conducted at the Hypermart Mall Bali Galeria Retail, South Kuta. The data used in this study are primary data and secondary data with the informant interview, observation, and literature study methods. The data analysis technique was carried out qualitatively by identifying the company's internal and external factors, IFAS, EFAS, IE, and SWOT matrices to formulate alternative strategies for company development. The results showed that the marketing mix variables had been implemented properly and met the parameters and the results of the IE Matrix showed the company was in cell V which was included in the hold and maintain strategy category or maintain and continue the efforts that have been made by Hypermart Mal Bali Galeria with a focus on market penetration and product development. This shows that Hypemart Mal Bali Galeria can maintain the company's strategy and the quality of the products offered as well as expand the promotion of vegetable products through social media and make innovations regarding vegetable product packaging that aren’t use a lot of plastic by replacing it with environmentally friendly paper wrap pers.
Tingkat Pendapatan dan Kesejahteraan Rumah Tangga Petani Jahe di Desa Taro, Kecamatan Tegallalang, Kabupaten Gianyar Pada Saat Pandemi Covid-19 SUSILAWATI, NI KOMANG SRI; USTRIYANA, I NYOMAN GEDE; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p35

Abstract

Income Level and Household Welfare of Ginger Farmers in Taro Village, Tegallalang District, Gianyar Regency During the Covid-19 Pandemic Ginger (Zingiber officinale) contains antioxidants that are good for maintaining body resistance during a pandemic. The government's response to reduce the spread of Covid-19 resulted in lowering economic performance. The purpose of the study was to determine the level of income, the level of family welfare of ginger farmers and the constraints on ginger cultivation in Taro Village, Tegallalang District, Gianyar Regency during the Covid-19 pandemic. The analytical method used is quantitative and qualitative with research variables namely farm income, household income (on farm, off farm and non farm), welfare level with indicators according to BPS 2020 and cultivation constraints by direct interviews. The results showed that ginger farming income during the pandemic was Rp. 114,073,361.00 per hectare per growing season. The contribution of ginger farmers' household income from on-farm income is 13.40 percent, off-farm income is 13.23 percent and non-farm income is 73.37 percent. The welfare level of ginger farming families, 82.93 percent is classified as prosperous and 17.07 percent is classified as not prosperous. The cultivation constraints experienced by ginger farmers are 36.59 saying they are experiencing extreme weather changes, 43.90 say there is an attack of bacterial disease and 19.51 say it is difficult in marketing.
Pendapatan dan Studi Kelayakan Pertanian Kopi Arabika Kintamani di Kabupaten Bangli Bali YUDHARI, I DEWA AYU SRI; ANGGRENI, I GUSTI AYU AGUNG LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p59

Abstract

Income and Feasibility Study of Kintamani Arabica Coffee Farming in Bangli Regency, Bali Plant characteristics in the plantation subsector are classified as perennial and annual crops. Coffee as a plantation commodity has an essential role in the Indonesian economy. Kintamani coffee is grown in a specific area at an elevation of more than 900 meters above sea level. The Kintamani Bali coffee agroecosystem is ideal for Arabica coffee plants and homogeneous farming systems. This study aims to determine how much income Arabica coffee farming generates and assess the feasibility of the business. The research was conducted in Catur Village, Kintamani District, Bangli Regency. The research location was determined by purposive sampling based on the consideration that Catur Village is the largest coffee center and has the largest Arabica coffee plant population in the Kintamani District, Bangli Regency. The respondents of this study were Arabica coffee farmers in Catur Village. The sample was selected by simple random or random sampling, with a sample size of 30 farmers. The results showed that the average income of Kintamani Arabica coffee farming in Bangli Regency was 17,508,497 IDR/year/ha or 1,459,041 IDR/month/ha. The feasibility analysis of Kintamani Arabica coffee farming shows that the R/C ratio was 4.40, the B/C ratio was 3.40, the production BEP was 96.81 kg/ha, and the price BEP was 980.001.20 IDR/year/ha. According to theese findings, Kintamani Arabica coffee farming in Bangli Regency is feasible because it has benefited farmers.
Strategi dan Struktur Nafkah Rumah Tangga Petani Jeruk di Kecamatan Bangli, Kabupaten Bangli, Provinsi Bali LAKSANA, KADEK TRISNA ADI; AMBARAWATI, I GUSTI AGUNG AYU; DARMAWAN, DWI PUTRA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p26

Abstract

Strategy and Income Structure of Household Orange Farmers in Bangli District, Bangli Regency, Bali Province Oranges are seasonal plants that will bear fruit when the season arrives. Citrus farmers always go through a period of waiting for harvest in this condition, they do not receive income from citrus farming. Various challenges and risks require citrus farmers to implement livelihood strategies. The implementation of a livelihood strategy utilizes the livelihood capital owned, namely: human, social, physical, financial and natural capital. This study aims to identify the livelihood capital and analyze the strategy and structure of the household income of citrus farmers in Bangli District. The selected sample is 30 respondents taken purposively, namely farmers with the criteria of having citrus plants that have been producing. Analysis of the data used is descriptive quantitative analysis by identifying livelihood capital and analyzing livelihood strategies and structures. Capital and livelihood strategies are divided into low, medium, high categories. The income structure is divided based on the area of citrus land ownership. The results showed that the livelihood capital of citrus farmers, namely social and financial capital, was high, human capital was moderate, physical capital and natural capital were low. The livelihood strategy is that the engineering of agricultural livelihoods is high, the dual income pattern and migration is low. The livelihood structure is dominated by agricultural income, namely orange farmers with medium and high land area ownership having a composition of 77% agricultural income and low land area ownership having a composition of 47% agricultural income. Based on the results of the study, it is necessary to increase human capital through non-formal education in the hope of obtaining additional income as well as increasing the strategy of double income patterns for citrus farmers with low land area holdings in the hope of becoming an alternative source of income.
Strategi Pengembangan Agrowisata Lebah Royal Honey Sakah Kecamatan Sukawati Kabupaten Gianyar TARIGAN, RAHEL BR; ANTARA, MADE; DEWI, RATNA KOMALA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p50

Abstract

Lebah Royal Honey Sakah Agrotourism development Strategy Sukawati District Gianyar Regency Lebah Royal Honey Sakah Agrotourism is an agrotourism focused on education about beekeeping and honey. The purpose of the study was to identify the agro-tourism potential of the Lebah Royal Honey Sakah, Sukawati District, Gianyar Regency in terms of the 4A concept (Attraction, Accessibility, Amenity, and Ancillary) and to formulate general strategies, alternative strategies and priority strategies for developing Royal Honey Sakah bee agrotourism, Sukawati District, Gianyar Regency. Methods of data collection is done through interviews, observation and documentation. This study uses key informants determined by purposive sampling technique. Data analysis was carried out using the SWOT matrix and the QSPM matrix. The results showed that the Royal Honey Sakah bee agrotourism has the potential to be developed in terms of the 4A concept, both attraction in the form of honey, beekeeping, and education about honey. Accessibility in the form of access to the Royal Honey Sakah Bee agro-tourism is good, amenities in the form of facilities such as toilets, parking lots, and rest areas are already available. And Ancillary in the form of collaboration with the Gianyar Regency Environmental Service. Based on the research results, the general strategy for developing Royal Honey Sakah bee agrotourism is a growth strategy (Growth Strategy) and based on a SWOT matrix analysis there are seven alternatives for developing Royal Honey Sakah bee agrotourism. And based on the QSPM (Quantitative Strategic Planning Matrix) matrix, the selected priority strategy is to maintain the quality of honey as an object and a tourist attraction. So that agrotourism has the potential to be developed and introduced to the general public. The advice given for the Royal Honey Sakah bee agro-tourism development strategy is to develop agrotourism potential and apply the priority strategies that have been obtained.
Strategi Pengembangan Agrowisata Bali Pulina di Desa Sebatu, Kecamatan Tegallalang, Kabupaten Gianyar MAHADEWI, I.A. BINTANG MANIK; SURYAWARDANI, I.G.A.OKA; ANGGRENI, I.G.A.A. LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p18

Abstract

Strategy Development of Bali Pulina Agrotourism in Sebatu Village, Tegallalang Sub-District, Gianyar Regency Bali Pulina Agrotourism is located in Desa Sebatu Village, at Tegallalang Sub District. Due to a lot of local agrotourism business nearby the Bali Pulina, make a increasement of fierce competition between each other to keep their existence. Sustainable of Bali Pulina Agrotourism is determines by the strategy concept of development in orther to overcome the uncertainty of visitors. The purpose of this research is to evaluate internal factor and external factor and also generate the alternative strategy to develop and make a longterm sustainability of Bali Pulina Agrotourism. The internal factor, external factor with matrix evaluation, matrix SWOT and QSPM are used in this field analysis. The result shown that the strength of internal factor to develop Bali Pulina Agrotourism is the area have good soil fertility to support the agrotourism sector development. Then, the weakness of internal factor is the lack of promotion such as on social media, newspaper, and magazine. Meanwhile, the opportunity of external factor that Bali Pulina have is the back to nature trend with the advantages of nature tour concept, religious, Balinese culinary and the strong Balinese culture that can promises by this agrotourism. The threat of the external factor that can be risk of Bali Pulina Agrotourism is the tight competition between nearby agrotourisms. Based on matrix SWOT analysis, there are eleven concern of alternative strategy with the priority strategy is to optimally using facilities in Bali Pulina Agrotourism.
Analisis Penetapan Harga Pokok Produksi Kacang Disco di UD Kecak Mama SENA, NI MADE ESTER WIDYANTI; DEWI, RATNA KOMALA; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p40

Abstract

Analysis Determining The Cost Of Production Disco Beans at UD Kecak Mama The COVID-19 pandemic conditions, as well as the business's location, determine UD Kecak Mama business competitiveness. To keep this competition at bay, competitive pricing might be used. It will necessitate a more exact method. The purpose of this research is to determine the cost of production with the UD Kecak Mama method, the cost of production with the full costing method, and the difference between the two. The method used is full costing. According to the findings of the study, UD Kecak Mama's computation calculates the cost of production solely by varying the packing size, so that the results were Rp. 9.738,00 per pack of 200 gr and Rp. 19.475,00 per pack of 400 gr. The full costing method determines a unique production cost for each taste and packaging variations. The cost of production obtained ranges from Rp. 10.108,00 to 11.020,00 for per pack of 200 gr, and Rp. 20.216,00 to Rp. 22.040,00 for per pack of 400 gr. The difference between these two ways is that the production costs for each disco bean flavored variant quite far in all that different. As a result, the full costing method's cost of production is still lower than the selling price, and UD Kecak Mama should employ the full costing method for its cost of production because it has meticulously examined the costs.

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