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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
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Articles 672 Documents
Analisis Risiko Rantai Pasok Tempe pada Pabrik Tahu dan Tempe Masmo Denpasar Bali SIREGAR, YOPY YOLA ARDYNA BR; AMBARAWATI, I GUSTI AGUNG AYU; ANGGRENI, I GUSTI AYU AGUNG LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Supply Chain Risk Analysis of Tempeh at Pabrik Tahu dan Tempe Masmo Denpasar Bali. This study aims to identify product flow, financial flow and information flow, analyze the risks that occur and formulate risk mitigation to minimize the risks that occur in the tempe supply chain at Pabrik Tahu dan Tempe Masmo. Identification of flows in the supply chain is carried out by interviewing and observing as well as risk analysis using Supply Chain Operation Reference (SCOR) model mapping. The identified risks are then analyzed using the Failure Mode Effect Analysis (FMEA) to calculate the Risk Priority Number (RPN) which will be used for the formulation of risk mitigation. The results showed that there were 18 risk events and 25 risk agents spread on SCOR mapping. The risk agent with the largest RPN value is the wrong fermentation room temperature with a value of 384 and the risk agent with the lowest RPN value is a calculation error when ordering soybeans to suppliers with a value of 1. There are 3 risk priorities given risk mitigation. There are three risk mitigation formulations, namely: (1) monitoring room temperature using a room thermometer, (2) performing regular machine maintenance, conducting specific training for workers and providing reward and punishment, (3) monitoring the quality of soybeans from suppliers.
Efektivitas Komunikasi Organisasi dalam Kaitannya dengan Optimalisasi Fungsi Subak (Kasus di Subak Munggu, Desa Cempaga, Kabupaten Bangli) WIJAYANTI, PUTU UDAYANI; SUSRUSA, KETUT BUDI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Effectiveness Of Organizational Communication In Its Relations By Optimizing The Subak Function (Case In Subak Munggu, Cempaga Village, Bangli District). Agriculture in Bali is closely related to the existence of Subak which has been known since 1071 AD as one of the three main pillars supporting Bali's fame. Subak is a Balinese cultural heritage which plays a very important role in the development of agricultural development in Bali, by applying the Tri Hita Karana (THK) philosophy, the three causes of happiness, namely the existence of a harmonious relationship between humans and God, humans and fellow humans, and humans and nature. Subak is declared as a farmer-based irrigation system and an independent institution (self-governed irrigation institution). Based on Bali Province Regional Regulation No. 9 of 2012, Subak is a traditional organization of indigenous communities in Bali in the field of water and plant use that is socio-agrarian, religious and economic at the farming level. According to Windia (2010), daily Subak activities include spiritual activities related to various religious ceremonies, mutual cooperation activities of Subak organizations regulated in customary regulations (awig-awig), management of irrigation systems with a proportional concept, regarding lending water to each other. , and others. These subak activities or activities are related to the five functions of subak as an irrigation system, namely (1) carrying out religious ceremonies, (2) sharing and distributing irrigation water, (3) management or mobilization of farmer resources, (4) maintenance of irrigation canals, and ( 5) conflict handling or management.
Faktor-faktor yang Mempengaruhi Kinerja Karyawan Penyosohan Beras pada CV. Puspa di Kabupaten Jembrana PRASANTI, ARETA RIZKA AYU; SURYAWARDANI, I GUSTI AYU OKA; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Factors Affecting the Performance of Rice Processing Employees at CV. Puspa in Jembrana Regency. Human Resources (HR) is one of the important factors in improving company performance. This study aims to analyze the factors that affect employee performance. The study was conducted at the Rice Penyosohan at CV. Puspa in Jembrana Regency. The number of samples in this study were 95 people who were determined based on the provisions of the Structural Equation Modeling (SEM) Method. The data were analyzed based on the SEM method with the SmartPLS program. The results showed that, 1) Work compensation had a significant effect on the performance of rice milling employees at CV. Puspa, 2) Work motivation does not affect the performance of rice milling employees at CV. Puspa, and 3) Job satisfaction has a significant effect on the performance of rice milling employees at CV. Puspa. It is suggested that the company can improve the procurement of promotions and timeliness and the provision of wages or salaries that are in accordance with the position to improve employee performance.
Faktor-faktor yang Memengaruhi Ekspor Tembakau Indonesia ke Amerika Serikat DIVANKA, PRANA; SURYAWARDANI, I.G.A. OKA; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Factors Affecting Indonesia Tobacco Exports to the United States. Tobacco is one of Indonesia's main export commodities in international trade. Tobacco exports have good prospects as a source of foreign exchange and are able to create job opportunities and improve people's welfare in the production processing process, but in the last 10 years the volume of tobacco exports has tended to decline. The purpose of this study is to analyze the provinces in Indonesia that have tobacco as a leading commodity and analyze the factors that influence Indonesia's tobacco exports to the United States. The data used is time series data for a period of 20 years (2000 – 2019) and analyzed by multiple linear regression using SPSS 26.0 and Eviews 12 programs. The results showed that the provinces in Indonesia whose base sector was tobacco were West Java, Central Java, East Java, Bali, West Nusa Tenggara, and South Sulawesi. The factors that affect the volume of Indonesia’s tobacco exports to the United States in the long term are Indonesia’s tobacco production and US real GDP, while in the short term are Indonesia’s tobacco production and world tobacco prices. In an effort to increase the volume of Indonesia’s tobacco exports to the United States, it is necessary to pay attention to the involvement of stakeholders who have influence and interests so that an active role is needed between tobacco agribusiness stakeholders from input to output.
Analisis Tingkat Kepuasan Pengunjung Desa Wisata Kembang Kuning di Kabupaten Lombok Timur JULIANI, SEPTIA; SURYAWARDANI, I GUSTI AYU OKA; ANGGRENI, I GUSTI AYU AGUNG LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Visitor Satisfaction Level at Kembang Kuning Tourism Village in East Lombok Regency. This study aims to 1) analyze the level of visitor interest and destination performance, 2) analyze destination attributes that need to be improved, 3) analyze the level of visitor satisfaction in the Kembang Kuning Tourism Village based on the level of visitor interest and the performance of the Kembang Kuning Tourism Village. The research sample amounted to 95 visitors. Data were analyzed using Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. The results showed that 1) the level of visitor interest (4.25) was higher than the level of performance (4.08), 2) the attributes of the Kembang Kuning Tourism Village that needed to be improved were described in Quadrant I, namely several indicators on accessibility, amenity, ancillary, price, promotion, process. 3) the CSI value is 81.72%, which indicates that the satisfaction level of visitors to the Kembang Kuning Tourism Village in East Lombok Regency is categorized as very satisfied. This indicates that in general, visitors are very satisfied with the performance of the Kembang Kuning Tourism Village.
Pengaruh Pengelolaan dan Peran Badan Usaha Milik Desa (Bumdes) terhadap Peningkatan Perekonomian Desa Paksebali, Kecamatan Dawan, Kabupaten Klungkung WIRANATA, I KADEK AGUS; DARMAWAN, DWI PUTRA; ARISENA, GEDE MEKSE KORRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Influence of Management and Role of Village-Owned Enterprises (Bumdes) on Improving the Economy of Paksebali Village, Dawan District, Klungkung Regency. Paksebali BUMDes is located in Paksebali Village, Dawan District, Klungkung Regency. BUMDes Paksebali has five business units consisting of waste management sites, tourist attractions, savings and loan units, village markets and clean water management. To maximize the performance of BUMDes, of course, it is necessary to know whether Paksebali BUMDes has a positive effect on improving the village economy. This study aims to analyze the characteristics of the Paksebali Village community and to analyze the influence of the management and role of BUMDes on improving the economy of Paksebali Village, Dawan District, Klungkung Regency. The analysis used in this research is descriptive and quantitative analysis using Partial Least Square (PLS). The characteristics of the Paksebali Village community are that the majority of them are of productive age and already have their own income, both working as private employees and entrepreneurs. The management and role of BUMDes has a significant effect on improving the economy of Paksebali Village which can be seen from the absorption of labor, ease of access to capital and an increase in village original income.
Analisis Pengaruh Segmentasi Pasar terhadap Keputusan Pembelian Beras Merah Organik di Supermarket Tiara Dewata RAGAPADMI, NI NYOMAN AYU CHANDRA; USTRIYANA, I NYOMAN GEDE; WIJAYANTI, PUTU UDAYANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of the Influence of Market Segmentation on The Decision to Purchase Organic Red Rice in Tiara Dewata Supermarkets. Market segmentation is basically a way to differentiate the market according to several characters from customers. With the existence of market segmentation in accordance with the diversity of consumer needs in making purchasing decisions, the company will be able to satisfy its consumers. This study aims to This study aims to 1) Analyze the influence of geographical segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket 2) Analyze the influence of demographic segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket 3) Analyze the influence of psychographic segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket 4) Analyze the influence of behavioral segmentation on the purchasing decision of organic red rice at Tiara Dewata Supermarket. The data collection methods in this study are interviews, documentation, and literature studies and use research instruments in the form of questionnaires. The data analysis method used is to use the Structural Equation Modelling-Partial Least Square (SEM-PLS) approach. Hypothesis test results explain that segmentation variables Geographical, Demographic Segmentation, Psychographic Segmentation and Segmentation Behavior partially had a significant effect with t-count values of 2,603, 1,998, 2,790, 3,474 > t-table values of 1,96 and significance levels of respectively, 0,010, 0,046, 0,005, 0,001 < 0.05. The results of this study showed a significant influence on all variable relationships established in the study objectives. Based on the results of the study, the advice that can be given related to this research is that it is hoped that Tiara Dewata Supermarket can continue to expand its sales area in order to reach a wider market and promote consistently through social networks by offering or introducing organic red rice products that are marketed while providing a little overview of the benefits and quality of the product in order to build consumer confidence.
Sikap Petani terhadap Pengembangan Agrowisata Subak Anggabaya, Kecamatan Denpasar Timur, Kota Denpasar PRADNYAYONI, I GUSTI AYU AGUNG; WINDIA, I WAYAN; ASTITI, NI WAYAN SRI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Farmers Attitudes Towards The Development of Agro-Tourism in Subak Anggabaya, Denpasar Timur District, Denpasar City. The members of subak as an irrigation management must play an active role in the development of agro-tourism in order to create agro-tourism that is feasible in terms of attractions, accessibility, amenities, and ancillaries. The purpose of this study is to examine the development of agro-tourism and analyze the attitudes of farmers towards the development of agro-tourism in Subak Anggabaya, East Denpasar. The data collection process went through four stages, namely structured interviews, in-depth interviews, observation, and documentation. Respondents in this study amounted to 53 people. This study uses a qualitative descriptive analysis method. The results indicate the condition of the Subak Anggabaya area already supports several requirements for agro-tourism development. Subak Anggabaya agrotourism is classified as very good in terms of attractions and accessibility, but is still classified as lacking in aspects of amenities and institutions. Other results show that Subak Anggabaya’s members agree on the development of agro-tourism in Subak Anggabaya by achieving a score of 4.11. There are several components of tourism development that need to be developed in Subak Anggabaya agro-tourism. Although the farmers showed agreement, some farmers did not know what agro-tourism is. Intensive socialization is needed by the government regarding the development of agro-tourism.
Strategi Pemasaran Roasted Bean Kopi Arabika (Coffea Arabika) di Unit Usaha Pengolahan (UUP) Catur Paramitha Desa Catur Kabupaten Bangli Provinsi Bali PRATAMA, YOGA; WIJAYANTI, PUTU UDAYANI; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Strategy Roasted Bean Arabica (Coffea Arabica) in Unit Usaha Pengolahan (UUP) Catur Paramitha, Catur Village, Kintamani District, Bali. Coffee is one of the most widely grown crops and is a product that is in great demand in Indonesia. The growth and development of coffee enthusiasts makes coffee a promising business with considerable profits. Catur Kintamani Village is a village located in Bangli Regency which is the center of Kintamani Arabica coffee plantation and processing. Marketing strategy is a combination of activities that are planned and implemented in accordance with company decisions. This study aims to identify and identify internal environmental factors and external environmental factors owned by the UUP. Catur Paramitha who then set an alternative marketing strategy for Kintamani Arabica roasted coffee beans. The results of the data obtained through interviews, observation, and documentation. The informants consist of three internal informants who are in the UUP internal environment. Chess Paramitha and five informants are in the external environment. Analysis of the data used is the IFAS Matrix, EFAS Matrix, IE Matrix and SWOT Matrix. The results showed that there were four internal environmental factors, four strengths and four weaknesses. While the external environmental factors there are four opportunity factors and three threat factors. The results of the IFAS and EFAS matrix calculations show UUUP. Catur Paramitha in the IE matrix is in position II (growth and build) and the SWOT matrix is in Quadrant 1 (2.723: 3.134) which is an SO strategy in the SWOT diagram by maintaining product quality for market expansion and utilizing technology in the production business as well as expanding the marketing network of roasted beans, arabica coffee.
Analisis Permintaan Kopi Bubuk di Kota Denpasar WIJAYANTI, NI NYOMAN FITRIA ERA; SUDARMA, I MADE; DEWI, IDA AYU LISTIA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Demand Analysis of Ground Coffee in Denpasar City. Demand for ground coffee in Denpasar is uncertain because there is no definite data that can describe the level of public consumption of ground coffee. People's tastes are very relative and are changing over time. Consumers in buying a product will often buy more at a low price and will reduce purchases of a product at a high price and switch to substitute goods for that good. The purpose of this study is to analyze the affectdemand factors for ground coffee in Denpasar City and the effect of changes in ground coffee prices, prices of other goods and income on changes in ground coffee demand in Denpasar City. The data used is quantitative data obtained from secondary and primary data sources. Methods of data collection is done by the method of questionnaires and literature study. This study used a purposive sampling technique of 100 samples which were then analyzed using multiple linear regression analysis with the Cobb-Douglas model. The independent variables in this study are the price of ground coffee (X1), the price of tea (X2), the price of instant coffee (X3), the price of granulated sugar (X4), income (X5), and the number of family members (X6). The function of the model is lnY= 2.066 ¬ 0.561 lnX1** + 0.852 lnX2** + 0.123 lnX3 ¬ 0.463 lnX4 + 0.171 lnX5* + 0.624 lnX6**. Factors that affectdemand for ground coffee in Denpasar City are the price of ground coffee, the price of tea and the number of family members. Variables of instant coffee prices, sugar prices and income have no effect on the demand for ground coffee in Denpasar City. The price elasticity of ground coffee is inelastic. Tea and instant coffee are substitutes for ground coffee, while granulated sugar is complementary to ground coffee.