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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis JURNAL LENTERA BISNIS Jurnal Bisnis Dan Kajian Strategi Manajemen Journal of Global Business and Management Review Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Ilomata International Journal of Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Implementasi Manajemen & Kewirausahaan Growth: Journal Management and Business
Andina Fasha
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences

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ASSESSING THE IMPACT OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON TRUST AND CONSUMER SATISFACTION IN ONLINE FASHION PRODUCTS IN BATAM CITY Andina Fasha; Michael Julian; Edy Yulianto Putra
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 2 (2026): Vol. 8 No. 2 September 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

The current study aims to examine the influence of product quality, price, and electronic word of mouth (e-WOM) on consumer satisfaction, with trust serving as a mediating variable among online fashion consumers in Batam City. The rapid growth of e-commerce has intensified competition among online fashion sellers, making consumer satisfaction a crucial determinant of long-term business success. A quantitative research approach was employed using a survey method. Data were collected from 270 respondents who had purchased fashion products through e-commerce platforms in Batam City and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The insights reveal that product quality, price, and electronic word of mouth have positive and notable effects on both trust and consumer satisfaction. Trust also has a positive and notable impact on consumer satisfaction and serves as a partial mediator in the relationships between product quality, price, electronic word of mouth, and consumer satisfaction. Among all variables examined, trust demonstrates the strongest direct influence on consumer satisfaction, highlighting its critical role in reducing perceived risk and strengthening consumers' confidence in online transactions. These insights suggest that online fashion businesses should prioritize maintaining consistent product quality, implementing transparent pricing strategies, encouraging authentic customer reviews, and strengthening consumer trust through reliable service and transparent communication to enhance consumer satisfaction and sustain long-term competitiveness in the digital marketplace.
Uncertainty, Perceived Value, and Blind Box Purchase Intention among Generation Z in Batam Listia Nurjanah; Andina Fasha; Sim Hwa Hwa
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1642

Abstract

Blind box products, sold in sealed packaging that hides the exact item inside, have become popular among young Indonesian consumers, yet little is known about how the uncertainty built into these products shapes buying decisions. Drawing on the theory of consumption values, this study examines the effect of uncertainty on functional, emotional, and social value, and the effect of these three value dimensions on purchase intention among Generation Z consumers in Batam City. By positioning uncertainty as an antecedent of three distinct consumption-value dimensions, this study extends the application of the theory of consumption values to the experience-based context of blind-box purchasing. A quantitative design was used. Data were gathered through a structured questionnaire from 350 respondents aged 17 to 30 who live in Batam and were familiar with or had bought blind box products, selected by purposive sampling. The data were analyzed with partial least squares structural equation modeling. Uncertainty had a positive and significant effect on functional value, emotional value, and social value, with the strongest effect on social value. All three value dimensions, in turn, positively and significantly influenced purchase intention and jointly explained 62.4 percent of its variance; emotional value had the largest coefficient, although the differences among the three were small. The findings suggest that, for blind box buyers, not knowing what is inside the package adds to rather than detracts from perceived value. Sellers can therefore treat the element of surprise as part of the product itself, while keeping quality consistent and supporting the collector communities in which buyers share their unboxing experiences.
Co-Authors Alvito Syachila Arienda Gitty Ramadani Bun Hai Yong Cahaya Nababan Cindy Okta Br. Nababan Cristina Anggrena Dimas Naufal Pratama Erilia Kesumahati Fenaldo Fenaldo Gilang Giovani Golan Hasan, Golan Jocelyn Gabrielle Shen Julyanda Firmansyah Lady Lady Lily Purwianti Michael Julian Naomi Aghita Kie Neza Aulia Noor Aslinda Abu Seman Novianto Novianto Nurjanah, Listia Patrick Patrick Putra, Edy Yulianto Rasya Zidan Putra Yuandy Soeseno Ratih Anggraini, Ratih Reyhan Agustival I Ronny Firdiansyah Arief Sean Dennis Shafie Mohamed Zabri Sherlen Sherlen Sim Hwa Hwa Siska Amelia Karo Sekali Valent Valent Vebbie Kavitan Vincent Vincent Vinka Aftinala Yasmine Raisa Sari