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Feminitas yang Dirasakan: Perempuan Bekerja dalam Pekerjaan yang Didominasi Laki-Laki Nadia Revania Bima; Intan Primadini
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 2 (2023): Agustus 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i2.831

Abstract

Patriarchal society significantly affects how people interpret gender In the Indonesian, which leads to segregation and gender stereotypes in the workplace.Current development, women are entering fields like mining and construction that were formerly dominated by men. This study seeks to understand how women perceive their femininity when working in environments where men predominate. The research method is interpretive phenomenological analysis (IPA), which uses a qualitative and explorative approach in line with the constructivist paradigm. The information gathered from interviews was analyzed using Smith, Flowers, and Larkin's (2009) data analysis techniques. The findings indicate that women who work in professions where men predominate regard their femininity as a combination of traditional femininity, new femininity, and adopted male traits as a means of adjusting to the workplace. This leads us to the conclusion that femininity is currently changing and that women today tend to express themselves more freely.
Relasi Self-Esteem dan Body Image dalam Terpaan Media Sosial Instagram Michelia Martanatasha; Intan Primadini
ULTIMA Comm Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i2.1278

Abstract

This research is motivated by the ‘social media detox' phenomenon, which is being carried out by many people to avoid the negative effect of social media. The high number of Instagram user, which is 80% of 150 billion active users in Indonesia can make people vulnerable to mental health problems as a result of the excessive use of social media Instagram. These problems are related to the perception of body image and the serious impact of self-esteem. The purpose of this research is to find out the impact of social media Instagram exposure on self-esteem levels through the perception of body image levels. This research used social comparison theory with the concepts of media exposure, body image, and self-esteem. The methodology of this research is quantitative with explanatory research. The respondents of this research were 400 respondents using non-probability purposive sampling technique by distributing online questionnaire. This research also used path analysis test to determine the indirect influence between the three variables. The result of this research shown that there is an indirect influence of social media Instagram exposure on self-esteem levels through the perception of body image levels. Also, there is a significant influence between social media Instagram exposure on the perception of body image levels by 7,6% and the perception of body image levels on self-esteem levels by 68,3%. However, between social media Instagram exposure and self-esteem levels do not have a significant effect. These results prove that the use of social media Instagram can influence the perception of their body image that also influence their self-esteem. Keywords: Body image, Instagram, Social Media, Self-esteem, Social Comparison Theory
Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
ULTIMA Comm Vol 13 No 1 (2021): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

Abstract

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.