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All Journal Kinesik Jurnal Populasi Jurnal Kajian Komunikasi Communicatus: Jurnal Ilmu Komunikasi PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Lontar : Jurnal Ilmu Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Kajian Jurnalisme Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Calathu: Jurnal Ilmu Komunikasi Soetomo Communication and Humanities Jurnal Komunikasi Global Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Primadini, Intan
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Perspektif laki-laki Bali mengenai perkawinan Nyentana Sagung Kartika Veda Jayanti Putera; Intan Primadini
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 9 No 2 (2023): Agustus 2023
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v9i2.15247

Abstract

Balinese people who are unable to produce male offspring use Nyentana, a matrilineal mating system. In the midst of patriarchal culture and a dense patrilineal kinship system, it is difficult for men to perform Nyentana marriage. The study intends to discover how Balinese men perceive Nyentana marriage as a type of matrilineal marriage. This is an exploratory qualitative study with a phenomenological approach, and data was gathered through direct interviews with four Balinese men who had performed Nyentana marriages. The findings revealed that the concept of patriarchal society was used, which stated that men were dominant and women were subordinate. According to the participants in this study, there is no clear distinction between patrilineal marriages in general and Nyentana marriages in particular; men remain the head of the family and exercise leadership in the indigenous community system. Men who have participated in Nyentana Marriage believe that this matrilineal marriage is widespread, particularly in the Tabanan region. Some participants also mentioned that this type of marriage is not permitted in all areas of Bali. Men who have participated in Nyentana mating believe this is normal because men continue to dominate and are encouraged by the customary system. It can be concluded that men who have participated in Nyentana marriage see no distinction between Nyentana marriage as a type of matrilineal marriage and patrilineal marriage in general.
The Meaning of Flexing Luxury Brand in Social Media Based on the Perception of Generation Z Cindy Wijaya; Intan Primadini
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7285

Abstract

The trend of utilizing luxury brands among Generation Z in Indonesia is on the rise. The shifting landscape of priorities among young individuals in this evolving era often results in tertiary needs taking precedence as primary necessities. Consequently, a hedonistic mindset emerges when indulging in luxury brand consumption. Furthermore, the inclination towards specific luxury brands goes beyond mere consumption; it fosters the development of a brand-focused lifestyle among the youth. Hence, a research initiative was undertaken to elucidate how Generation Z perceives luxury brands. Employing an interpretative phenomenological analysis (IPA) within a constructivist framework, alongside a qualitative exploratory approach, the study aimed to uncover participants' interpretations of luxury brands. Data were acquired through interviews, subsequently subjected to analysis using methodologies outlined by Smith, Flowers, and Larkin. The research findings underscored that one of the catalysts for this phenomenon lies in Generation Z's aspiration for acknowledgment and acceptance within society. Financial, functional, social, and individual values collectively contribute to shaping the significance attached to luxury brands among this demographic. Generation Z holds the belief that social validation can be garnered by enhancing their standard of living or social status through the adoption of luxury brands, fostering hedonism and brand-conscious behavior.
Authoritarian Parenting Practices on Korean Drama: Reception Analysis on SKY Castle Setianoto, Fiona Angeline; Primadini, Intan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 2 (2024): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i1.6093

Abstract

The Korean drama "SKY Castle" received the highest rating of any Korean drama, coming in at 23.78%. The drama "SKY Castle" explores authoritarian parenting and rivalry in South Korean schooling, according to director Jo Hyun Tak. SKY Castle addresses social concerns that are grounded in South Korean reality and bear similarities to social realities in Indonesia. One type of authoritarian parenting that parents in Indonesia engage in is forcing their children to choose their college and university majors. This is because parents have preconceived notions about certain majors and public universities, believing that it will ensure their children's success and financial security. The Stuart Hall reception analysis method is applied in this qualitative study. Interviews and document reviews are the data-collecting methods used in this study. Based on their cultural experiences and backgrounds, the results demonstrate that every informant's viewpoint on authoritarian parenting in the Korean drama "SKY Castle" varies. Mostly because parents of the informants have preconceived notions about certain majors, particularly STEM majors like engineering, medicine, law, and public universities, which can negatively affect both the parent-child bond and the mental health of the child. The informants concurred that SKY Castle depicts parents in an authoritarian manner; nonetheless, majority of them brought up Professor Cha's family, pointing out that other families do not treat their kids harshly. The five informants are, in summary, in a negotiated position.
Inovasi Strategi Konten di Good News From Indonesia Amalia, Selvi; Primadini, Intan
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9376

Abstract

Good News From Indonesia (GNFI) didirikan atas dasar temuan survei yang dilakukan Akhyari Hananto pada tahun 2008, 83% generasi muda Indonesia merasa pesimis terhadap masa depan Indonesia. Salah satu alasannya adalah banyaknya pemberitaan negatif tentang Indonesia di media massa. Tujuan penelitian ini adalah untuk mengetahui strategi inovasi GNFI dalam mengembangkan konten media digital. Penelitian ini menggunakan paradigma post-positivisme, penelitian deskriptif kualitatif, dan metode studi kasus. Data diperoleh melalui wawancara mendalam terhadap Pemimpin Redaksi, Koordinator Tim Media Sosial, Koordinator Tim Kreatif dan Koordinator Tim IT pada Oktober 2022. Konsep dalam penelitian ini menggunakan Core Strategy dari Halvorson & Rach, 2012, yang terdiri dari komponen substance, structure, governance workflow, dan governance. Berdasarkan temuan penelitian, GNFI menjalankan core strategy tersebut secara dinamis. Inovasi yang dilakukan dalam substansi pembuatan konten didasarkan pada visi dan misinya “Restoring Optimism, Rebuilding Confidence”, yang mengusung pesan utama “Makin Tahu Indonesia”. Pemimpin Redaksi memberikan arahan dan persetujuan secara umum. Setiap divisi menjalankan tugas dan kewajibannya, dengan tetap saling berkoordinasi. Inovasi GNFI dalam penyusunan strategi pembuatan konten didorong oleh tren saluran media digital dan perilaku masyarakat. Ke depan, GNFI dapat mengembangkan konten yang tidak hanya berupa berita positif, dapat juga mengupas permasalahan dan memberikan alternatif solusi.
Budaya Partisipasi Anggota Komunitas Kecantikan Skintention di Media Sosial Victoria Glory Henderson; Intan Primadini
Jurnal Komunikasi Global Vol 13, No 2 (2024)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v13i2.39021

Abstract

Budaya populer kini memengaruhi perkembangan industri kecantikan Indonesia dan orang yang memiliki ketertarikan terhadap dunia kecantikan. Komunitas Skintention merupakan komunitas yang populer dan didukung oleh e-commerce kecantikan Indonesia. Anggota komunitas berpartisipasi melalui platform media sosial. Tujuan penelitian ini adalah untuk mengetahui bentuk kegiatan budaya partisipasi yang dilakukan oleh anggota komunitas Skintension dengan konsep budaya partisipatif Jenkins dalam setting komunitas kecantikan. Metode penelitian yang digunakan adalah studi kasus Robert Stake dengan pendekatan kualitatif yang membahas bentuk-bentuk kegiatan budaya partisipatif yang dilakukan oleh anggota masyarakat. Pengumpulan data dilakukan dengan wawancara mendalam terhadap tiga anggota komunitas Skintention dan diolah menurut teknik analisis data Stake. Hasil penelitian menunjukkan kegiatan partisipasi yang dilakukan dalam bentuk afiliasi formal, ekspresi dalam bentuk konten, pemecahan masalah secara kolaboratif ketika bekerja sama dalam kegiatan, dan distribusi informasi pada media. Bisa disimpulkan bahwa anggota komunitas menumbuhkan keempat bentuk budaya partisipasi, dan ditemukan bahwa terdapat manfaat edukatif dan ekonomis dari partisipasi yang dilakukan.Pop culture is now influencing the development of Indonesia's beauty industry and individuals interested in the beauty world. The Skintention community is a popular community supported by Indonesian beauty e-commerce platforms. Community members actively participate through social media platforms.This study aims to explore the forms of participatory culture activities carried out by members of the Skintention community using Jenkins' concept of participatory culture in the beauty community setting. The research method employed is Robert Stake's case study with a qualitative approach, focusing on the forms of participatory cultural activities performed by community members. Data collection was conducted through in-depth interviews with three Skintention community members and processed using Stake's data analysis techniques. The findings reveal that participation activities are carried out in the form of formal affiliations, expressions through content creation, collaborative problem-solving when working together on activities, and information distribution on media platforms. It can be concluded that community members cultivate these four forms of participatory culture, with the study also finding educational and economic benefits from their participation.
The rebranding strategy of Azarine Cosmetic Sukamto, Valerie Phoebe; Primadini, Intan
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.45631

Abstract

Background: Brands and companies become more competitive nowadays, and there is a need to maintain its existence, especially in sector such as cosmetic and beauty. Implementing a corporate rebranding process is one thing that the brand or company can do to ensure its survival. Azarine Cosmetic is a local cosmetic and beauty brand that has undergone corporate rebranding and has grown significantly. Purpose: This study aims to analyze the rebranding strategy implementation and outcomes as indicators of Azarine Cosmetic’s corporate rebranding success. Methods: This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and literature review, then analyzed with pattern matching analysis. Results: Azarine Cosmetic’s rebranding strategy was implemented based on marketing mix variables. Product, from spa products to skincare. Price, affordable based on the product size. Place, from B2B to offline and online B2C distribution. Promotion, the use of social media and other brand activation to communicate the corporate rebranding process to the external public. These implementations lead to corporate rebranding outcomes, such as sales growth of 600% in 2021; awareness and sales objectives reached, including brand image change; other supplementary achievements like awards and ease of collaborations. Conclusion: The corporate rebranding of Azarine Cosmetic was completed in five stages, including rebranding strategy implementation and outcomes. Azarine Cosmetic was implementing its rebranding strategy to the external public by updating and aligning all aspects of the marketing mix. Implications: The findings of the study can provide input for Azarine Cosmetic to strengthen the corporate rebranding outcomes, such as opening a flagship store to reflect the distinctive brand identity and conducting measurable in-depth evaluations.
Maskulinitas Crossdresser Laki-Laki Dalam Dunia Dance Cover K-Pop Suganda, Vellania; Primadini, Intan
Calathu: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2024): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v6i2.3958

Abstract

This research discusses how popular culture is growing in Indonesia. One of them is the K-pop culture originating from South Korea which is among Indonesian teenagers. Indonesian youth's interest in K-pop encourages their creativity and makes it easier for them to express themselves, giving rise to the trend of K-pop dance covers. Individuals imitate the dress styles, hairstyles, makeup, and accessories of their idols. Individuals are allowed to perform male to female cross-gender dance and vice versa. This activity eventually led to conflict related to Indonesian culture which sees men as having a masculine appearance and character. Therefore, this study aims to reveal how male crossdressers in K-pop dance covers interpret masculinity. This study uses a qualitative approach, Smith's interpretive phenomenology method, and the constructivism paradigm. The results showed that male crossdressers see masculinity as a form of behavior, not only in terms of physical appearance. Keywords: K-Pop, crossdresser, dance cover, idol, masculinity
DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Choirisa, Septi Fahmi; Situmorang, Ringkar; Alexandra, Yoanita; Primadini, Intan
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

Abstract

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.
EMPOWERED VOICES: UNMARRIED WOMEN’S PERSPECTIVE ON ‘PERAWAN TUA’ Maylon, Zephyr Sumayyah; Primadini, Intan
Lingkar Studi Komunikasi (LISKI) Vol 11 No 1 (2025): FEBRUARI 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v11i1.7626

Abstract

The deep-rooted patriarchal culture in Indonesia makes women seen as submissive and inferior to men, so they often receive unfair treatment in the society. Along with the increasing awareness of gender equality, women are starting to dare to choose the path of life they want, including in terms of marital status. The phenomenon of postponing marriage is increasingly widespread because of the awareness of what women will face when getting married in an environment with a patriarchal culture that is still inherent in the society. This can be seen through the increase in the number of unmarried women and the shift in the average age of marriage for women in Indonesia. Ironically, the result of patriarchal culture is still very much embedded in society, making unmarried women obtain a negative stigma from society, which is "perawan tua" as one of them. The purpose of this research is to find out how women who have never been married interpret the term "perawan tua" by society. This research uses a qualitative approach with phenomenological methods analyzed through interpretative phenomenological analysis (IPA) techniques. Interview techniques were used in collecting data for this study and analyzed using the data analysis technique by Smith et al. (2009). The results showed that unmarried women interpreted the term "perawan tua" as negative. However, participants did not internalize the term into themselves.
DEBUT YOUROWNHERO: KAMPANYE PENYADARTAHUAN PENCEGAHAN KEKERASAN SEKSUAL UNTUK SATUAN PENDIDIKAN Primadini, Intan; Hidayat, Wanda Gema Prasadio Akbar; Kurniawan, Paulus Heru Wibowo; Kristiyanti, Dinar Ajeng; Demi, Sita Winiawati; Willona, Yemima
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24707

Abstract

Penelitian ini bertujuan untuk membangun pemahaman bersama di antara seluruh pihak di satuan pendidikan mengenai bentuk-bentuk dasar kekerasan seksual yang sering terabaikan. Para peneliti membagi rangkaian penelitian ini menjadi tiga tahap penting. Tahap pertama yaitu tahap persiapan. Tahap kedua adalah implementasi yang meliputi kegiatan offline dan tantangan. Tahap terakhir adalah pengujian dan evaluasi hasil. Berdasarkan hasil evaluasi menunjukkan adanya peningkatan pemahaman yang signifikan di kalangan siswa perwakilan kelas 9 SMP Negeri Cisauk yang telah mengikuti program edukasi terkait isu kekerasan seksual melalui Debut # YourOwnHero. Program ini berdampak positif terhadap peningkatan kesadaran, pemahaman, dan komitmen mereka dalam menangani dan mencegah keterbukaan informasi dan kekerasan seksual. Hal ini terlihat dari hasil rata-rata nilai evaluasi kegiatan Debut secara offline yang menunjukkan bahwa program ini berhasil memberikan pengetahuan yang relevan, memperkuat komitmen penyelesaian kekerasan dan kekerasan seksual, serta membantu mereka memahami pentingnya tindakan preventif dan responsif. dalam situasi yang berkaitan dengan pemahaman dan kekerasan seksual. Selain itu, dalam kegiatan berani Debut #YourOwnHero yaitu edukasi melalui platform media sosial Instagram, mencapai target yang obyektif. Oleh karena itu, dapat disimpulkan bahwa program Debut #YourOwnHero yang berani dan menarik berhasil mencapai targetnya.
Co-Authors Alexandra, Yoanita Amalia, Selvi Ananto Prabowo Angelia Heriyanto Angelia, Chininta Rizka Bangun, Cendera Rizky Anugrah Choirisa, Septi Fahmi Cindy Wijaya Dandi Supriadi Demi, Sita Winiawati Dinar Ajeng Kristiyanti, Dinar Ajeng Hidayat, Wanda Gema Prasadio Akbar Isysya Kega Jasmine Putri Kadek Tri Anggraeni S. C. P Kurniawan, Paulus Heru Wibowo Lie, Valerie Lim, Jolynn Alexander Marchella Rachel Maylon, Zephyr Sumayyah Michelia Martanatasha Michelle Fuzhigi Michelle Yonathan Nadia Revania Bima Naomi Tehillah Nurulita, Fadliyya Syifa Octavianto, Adi Wibowo Pradana, Nicholas Jevan Ramadhan Maulana Putra Ringkar Situmorang Sagung Kartika Veda Jayanti Putera Septi Fahmi Choirisa Setianoto, Fiona Angeline Sharon Angelita Halim Situmorang, Ringkar Suganda, Vellania Sukamto, Valerie Phoebe Victoria Glory Henderson Wanda Gema Prasadio Akbar Hidayat Willona, Yemima Yoanita Alexandra