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All Journal GANEC SWARA Valid Jurnal Ilmiah Jurnal Agri Rinjani : Ilmu Sosial dan Ekonomi Al-Amal: Jurnal Pengabdian Masyarakat Kredibel: Jurnal Ilmiah Manajemen
IDA BAGUS EKA ARTIKA
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS STUDI KELAYAKAN PENGEMBANGAN USAHA JAMUR TIRAM PADA UD. KENANGA DI KELURAHAN AMPENAN SELATAN IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 17, No 1 (2023): Maret 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i1.381

Abstract

The purpose of this study is to determine whether or not the business development that will be carried out by UD. Memories in the South Ampenan Village of Mataram City when viewed from the investment criteria of Net Present Value (NPV), Pay Back Period (PP) and Profitability Index (IP). The data collection method used in this study is the case method or case study. In this case the case under study is the plan to add one unit of mushroom house (Kumbung) with a capacity of 500 baglogs. To find out the extent to which a business or business will be planned and can provide benefits or benefits, the analysis used is analysis of investment criteria. Based on the calculation of the Net Present Value, it shows that the total present value is Rp. 66,009,488.33, - which is greater than the initial investment of Rp. 12,630,000.00. So it shows a positive (+) net present value of IDR 53,379,488.33. The business development plan by adding one kumbung unit is feasible when viewed from the NPV investment criteria because the NPV results are positive (+). From the results of the payback period (PP) calculation above, it can be stated that cash inflow is needed in year 1 to cover the remaining the initial investment is Rp. 3,279,776.8 then the need for Rp. 3,279,776.8 only describes 38% of cash inflow in year 2 (3,279,776.8 : 8,598,866.0) X 1 year or in other words that cash inflow of IDR 3,279,776.8 in year 2 will be collected within 4 months 17 days. So the initial payback period from the investment plan is shorter than the economic life that has been set, which is 10 years, so that the plan to add 1 unit of kumbung is feasible. Based on the calculation of the profitability index above, it is obtained 5.2, this indicates that the plan to add 1 unit of kumbung is feasible because the PI value is > 1
IMPLIKASI EKONOMI DARI POLA KONSUMSI PANGAN DAN NON PANGAN MASYARAKAT KOTA MATARAM TAHUN 2018 - 2022 IDA BAGUS EKA ARTIKA; IDA AYU KETUT MARINI
GANEC SWARA Vol 17, No 2 (2023): Juni 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i2.450

Abstract

The increasing of household income, in general, will tend to change consumption patterns, especially the consumption patterns for food and non-food. According to Engel, in accordance with the research he conducted, it was stated that when income increases, the proportion for food expenditure will decrease, even though in absolute terms the amount increases. A decrease in the proportion of expenditure on food will be followed by an increase in the proportion of expenditure on non-food. This study aims to determine the pattern of consumption of the people of the city of Mataram in terms of consumption of food and non-food and the implications for the economy of the city of Mataram.  The results was found that the higher the level of family income, the tendency for the proportion of expenditure on food to decrease, followed by an increase in the proportion of expenditure on non-food. Likewise, from the household size as reflected by the number of family members, the greater the number of family members, the higher the proportion of expenditure for food consumption, and on the other hand, the proportion for non-food expenditure decreases. From the results of the research, it was suggested to the Mataram City Government to conduct research related to mapping community consumption needs, especially non-food needs, to anticipate the supply of goods and services needed by the community, so that the government can anticipate community needs through more careful economic planning.
PERANAN WANITA NELAYAN DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA DI KELURAHAN AMPENAN SELATAN KECAMATAN AMPENAN KOTA MATARAM IDA AYU KETUT MARINI; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.518

Abstract

This study aims to determine the role of fisherwomen in improving the economy of fisherman households in Ampenan Selatan Village, Ampenen District, Mataram City. The researcher used a purposive sampling technique in determining the sampling, namely the sampling technique with certain considerations, totaling 52 fisherman households. To analyze the problem formulation of the role of fisherwomen in improving the economy of fisherman households, researchers used the Chai-square test statistical analysis tool. The results showed that 31 female fishermen had jobs as laborers, 10 female fishermen as traders, 5 female fishermen as housewives, 5 female fishermen as household helpers and as many as 1 female fisherman as breeders. The role of fisherwomen in improving the fishermen's household economy is carried out by comparing the frequency distribution of observations or observations with the expectation distribution using Chai-Sqauare (X2) the result is 28.085, so H0 is rejected which means that there is a role for fisherwomen in improving the household economy fishermen (HI received).
ANALISIS NILAI TAMBAH RUMPUT LAUT SEBAGAI PRODUK PANGAN PADA KELOMPOK USAHA “ARES” KOTA MATARAM IDA BAGUS EKA ARTIKA; IDA AYU KETUT MARINI; A. A. MADE SURYA KENCANA; IDA AYU NOPIARI; INDAH ARIFFIANTI
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.232

Abstract

Processing raw materials into a product with higher  value added is a positive endeavor, to provide higher benefits for the welfare of society. Seaweed as one of the mainstay commodities in the West Nusa Tenggara region will provide high benefits if it is successfully processed into products with a higher selling value than if it is sold as a ra product. This study aims to determine the  value added  of processed food products made from seaweed, namely seaweed rengginang,  seaweed kripik and seaweed crackers which are processed by the "ARES" Business Group in Karangbaru Village, Mataram City. The research method is descriptive, and value added analysis is based on the Hayami Method. From the calculated of value added , it turns out that the value added of seaweed kripik produces the highest value added, which is Rp. 111,400,- per kilogram of processed seaweed, then the  value added of seaweed crackers is Rp. 98.000, - and the added value of seaweed rengginang  is Rp. 78,050,- Furthermore, it is suggested to the “ARES” Business Group if the demand for seaweed kripik is relatively good, the production of seaweed kripik needs to be increased in capacity in the future, and the “ARES” Business Group to continue to be creative in making products made from seaweed to be processed into superior products, as an effort to increase the  value added of raw materials into products with higher value added
Pengaruh Digital Marketing, Brand Image Dan Influencer Marketing Pada Keputusan Pembelian Scarlett Whitening Di Shopee Nurul Nanda Sadevia; Ida Bagus Eka Artika; Satriawan
Kredibel: Jurnal Ilmiah Manajemen Vol. 1 No. 2 (2023): Vol. 1, No. 2, Oktober 2023
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the significance of the simultaneous and partial influence of digital marketing, brand image, and influencer marketing variables on the purchase decision of Scralett Whitening at Shopee, as well as to determine the variables that have a dominant influence. The data collection technique used a questionnaire, and the data analysis used multiple linear regression analysis. The results of the study obtained multiple linear regression equations showing (Y = 0.011 + 0.444X1 + 0.313X2 + 0.166X3 + e) ​​it can be concluded that partially, digital marketing and brand image variables have a positive and significant effect on purchasing decisions on Scarlett Whitening products at Shopee while the influencer marketing variable has no significant effect on the decision to purchase Scarlett Whitening products at Shopee. Simultaneously, digital marketing, brand image and influencer marketing variables have a positive and significant effect on purchasing decisions for Scarlett Whitening products at Shopee. Based on the results of this study, it shows that people who use Scarlett Whitening products are not influenced by influencer marketing but look at digital marketing and brand image. So company management should always maintain digital marketing and brand image to increase consumer interest in using Scarlett Whitening products.
PERANAN BANK PERKREDITAN RAKYAT ( BPR ) DALAM MENINGKATKAN KEGIATAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) DI NUSA TENGGARA BARAT ARTIKA, IDA BAGUS EKA; MARINI, IDA AYU KETUT
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.649

Abstract

Micro, small and medium enterprise (MSME) activities are the real sector that produces products (goods and services), which will directly drive the economic wheels of society in a region. This sector requires support from the active role of the financial services industry, namely banking services. A study on the role of BPRs in improving MSME activities was carried out in the Bank Indonesia Mataram working area, in West Nusa Tenggara Province, in the form of a literature review of related published data. From the results of the study, the value of credit for MSMEs distributed by the banking industry in the West Nusa Tenggara Province region, until the end of 2022, amounts to IDR. 19.474431 trillion consisting of working capital credit amounting to Rp. 16.548945 trillion and investment credit Rp. 2.925486 trillion . Of all the MSME loans disbursed, Rural Banks on average only distributed 7.36 percent of the MSME loans disbursed. This credit was distributed by 28 BPR units in the West Nusa Tenggara region, consisting of 115 service offices spread throughout the West Nusa Tenggara region. Seeing that BPR's role in channeling MSME credit is still relatively small, this means that BPR must continue to strengthen its position, to increase its role as a microfinance institution that can support micro, small and medium enterprises in the West Nusa Tenggara Province region.
ANALISIS NILAI TAMBAH (VALUE ADDED) AGROINDUSTRI PEMINDANGAN IKAN DI KELURAHAN BINTARO KECAMATAN AMPENAN KOTA MATARAM MARINI, IDA AYU KETUT; ARTIKA, IDA BAGUS EKA
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.760

Abstract

Fresh fish has a perishable nature (Perishable food) requires a processing process so that it has a longer shelf life, is easier to distribute, and is easier to consume. Marinating is a processing and preservation technique by boiling or cooking fish in salted conditions for a period of time. certain conditions in a container and then the process of reducing the water content to a certain limit occurs. This research is entitled "Analysis of Value Added (Value Added) Fish Farming Agroindustry in Bintaro Village, Ampenan District, Mataram City which aims to determine the added value produced from fresh tuna after processing into pindang fish. The type of research used was descriptive research with the research location in Bintaro Village, Ampenan District, Mataram City. Added Value Analysis used the Hayami table method (1987). Based on the results of calculations, one production process required an average of 816 fresh tuna fish. kg and produced 489 kg of pindang fish. The average price of pindang fish per kilogram is IDR 37,500, so the average level of income for the pindang fish business is IDR 11,010,000 per production process. Then the added value generated in this research is IDR. 2,113,988, with a value added ratio of 19.2%.
BUDAYA MENYAMA BRAYA DALAM MENINGKATKAN KINERJA UMKM KELUARGA WARGA BALI DI KOTA MATARAM I PUTU AGUS SANTANA; IDA BAGUS EKA ARTIKA
GANEC SWARA Vol 18, No 4 (2024): Desember 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i4.1171

Abstract

This research aims to explore the influence of the menyabraya culture on the performance of Balinese MSMEs in Mataram City, Lombok. Using quantitative methods, this research involved 100 respondents selected from a population of 1,365 business actors, based on the Slovin formula. There is a research gap that indicates a lack of empirical studies on the contribution of local culture to economic performance, especially in the context of migration. The novelty of this research lies in the emphasis on a culture of equality as a key variable that can strengthen social networks and collaboration among MSME players. The results of analysis using Structural Equation Modeling (SEM) software based on Partial Least Square (PLS) show that a culture of equality has a positive and significant influence on the performance of MSMEs. This conclusion indicates that the values of solidarity and cooperation in this culture are able to encourage increased productivity and innovation among business actors. The contribution of this research provides valuable insight for MSME actors and policy makers in designing empowerment strategies based on local cultural values, so as to increase the competitiveness and economic welfare of the Balinese community in Mataram.
PENTINGNYA MENGONSUMSI IKAN BAGI KESEHATAN ANAK DI DESA MAMBALAN KECAMATAN GUNUNGSARI KABUPATEN LOMBOK BARAT: The Importance Of Consuming Fish For Children's Health In Mambalan Village, Gunungsari District, West Lombok Regency Marini, Ida Ayu Ketut; Artika, Ida Bagus Eka; Sativa, Denianto Yoga; Kalih, L.A.T.T.W. Sukmaring; Dewi, Ni Made Nia Bunga Surya; Rizal, Lalu Samsul; Furkan, Al; Soraya, Indah
Al-Amal: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Juni 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/amal.v3i1.300

Abstract

The counseling conducted in Mambalan Village located at SD No. 1 Mambalan aims to reduce stunting rates through: educating elementary school students about the benefits of fish for health, fostering children's interest in consuming fish regularly, encouraging healthy living behavior from an early age through nutritious diets. The implementation method is carried out by means of Interactive Counseling, Educational Media, Educational Games and Quizzes and Practice (demonstration). This counseling succeeded in increasing the awareness of students of SD Negeri 1 Mambalan about the importance of fish consumption. It is hoped that activities like this can be carried out periodically and involve the role of parents and the school community so that nutritional messages can be applied in everyday life.
Co-Authors A. A. MADE SURYA KENCANA A.A.MD. SURYA KENCANA ARIFIANTI, INDAH Baiq Ertin Helmida DEWI, NI MADE NIA BUNGA SURYA Furkan, Al I PUTU AGUS SANTANA I WAYAN KEMBARYANA IDA AYU NOPIARI Ida Ayu Nopiari INDAH ARIFFIANTI Irianto Irianto Irianto Irianto Kalih, L.A.T.T.W. Sukmaring KENCANA, A. A. MADE SURYA KETUT MARINI, IDA AYU Lalu Samsul Rizal, Lalu Samsul Nurul Nanda Sadevia Sativa, Denianto Yoga Satriawan soraya, indah