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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen Jurnal Abdi Masyarakat Indonesia ProBisnis : Jurnal Manajemen Peka: Jurnal Pengabdian Kepada Masyarakat Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Journal Community Service Consortium MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Andy Pratama Sulistyo
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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MEMBANGUN DIGITAL CUSTOMER EXPERIENCE PADA GENERASI MILENIAL Simamora, Agatha; Pratama Sulistyo, Andy
Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Vol. 27 No. 2 (2023): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v27i2.5924

Abstract

The theory of consumer experience has long been invented by schoolars, even starting in the 1990s. The disclosure of this theory began in the 1990s in a traditional and conventional business context. Businesses are still faced with purchases and consumers on the sidelines, face-to-face meetings, and direct interaction, and the consumer can still see and try the product in person. The development of business in the Internet era has brought about a variety of technologies and digital media, one of which is the online store. The conditions of online business are very different from those of conventional and traditional business. Consumers cannot interact directly and face-to-face; they cannot see and try the product directly. Then, what about the purchasing experience experienced and felt by today's consumers? This research looks at every element of the customer experience at every stage of consumer purchasing decisions. Research is qualitative research with the method of group discussion focused on questions that have been structured. The study involved 10 sources selected according to certain criteria, one of which was the age range of the millennial generation. The findings reveal new elements in consumer experience in the digital age by referring to consumer experiences presented in the 1990s.
Co-Authors Aldo Hardi Sancoko Alpi Mawasti Deatri Arumsari Agung Dirgantara Dahana Mokoginta Diyah Tulipa Erwita, Monica Adjeng Gesti Memarista Kristyanto, Visi Saujaningati Mettan, Santho Vlennery Natalia Kristina Rahamawati, Veronika Rahmawati, Veronica Rahmawati, Veronica Simamora, Agatha Simamora, Agatha Liney Tania Mellifan Veronika Rahmawati Wellyantony P, Antonius Jan