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All Journal Journal of Contemporary Indonesian Art Journal of Visual Art and Design Kurios SEIKO : Journal of Management & Business Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan ARTISTIC : International Journal of Creation and Innovation Jurnal Teknologi dan Desain International Journal of Social Science Jurnal Ekonomi Journal of Tourism Economics and Policy Prosiding Konferensi Nasional PKM-CSR Indonesian Business Review Cipta Jurnal Desainpedia IMAGIONARY : Jurnal Seni, Desain dan Multimedia RISK : Jurnal Riset Bisnis dan Ekonomi Global Art Creativity Conference Jurnal Desain
Darmawan, James
Bina Nusantara University
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Re-Desain Tata Letak Perpustakaan Universitas Internasional Jakarta Satianegara, Antonia Christmagda; Sentani, Elizabeth Jessica; Darmawan, Andreas James
Cipta Vol 3, No 3 (2025): Cipta
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cipta.v3i3.3913

Abstract

Perpustakaan merupakan fasilitas esensial di dalam lingkungan akademik yang dapat mendukung kegiatan belajar mahasiswa. Namun, tata letak perpustakaan Universitas Internasional Jakarta (UIJ) masih menghadapi berbagai kendala dari sudut pandang para pengguna, seperti kurangnya ketersediaan tempat duduk, keterbatasan akses ke soket listrik, serta sirkulasi ruang yang kurang optimal untuk bernavigasi. Oleh karena itu, penelitian ini dibuat dengan tujuan untuk merancang ulang tata letak perpustakaan UIJ guna meningkatkan kenyamanan dan efisiensi penggunaan ruang. Penelitian ini dibuat menggunakan metode desain iteratif, dimulai dengan identifikasi berbagai kebutuhan pengguna melalui observasi dan survei, penyusunan desain awal, evaluasi dari pengguna, revisi desain, hingga pembuatan prototipe akhir. Hasil penelitian ini menunjukkan bahwa tata letak baru yang mengakomodasi ruang baca individual, area baca santai, dan meja yang disertai dengan soket listrik dapat meningkatkan kenyamanan dan produktivitas mahasiswa dalam kegiatan belajar mereka. Dan juga, pengaturan ulang rak buku serta jalur pergerakan untuk pengguna juga berkontribusi pada efisiensi ruang yang lebih baik. Dampak dari penelitian ini adalah terciptanya ide rancangan tata letak perpustakaan yang lebih ergonomis, memudahkan navigasi, dan sesuai dengan berbagai kebutuhan pengguna. Model desain ini juga dapat menjadi referensi bagi perpustakaan di universitas lain yang memiliki kondisi serupa untuk meningkatkan kualitas layanan mereka kepada para pengguna.
AI-Driven Disruption in Retail and Education Featuring Chegg, Stack Overflow, RWS, and Duolingo Ramayu, I Made Satrya; Darmawan, Andreas James; Heptariza, Anita; Sihwinarti, Dwi
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.1-15

Abstract

The artificial intelligence (AI) revolution has brought significant disruption to the digital business industry, including the online retail education services sector. On the one hand, the application of AI in the corporate environment is often followed by a reduction in human labor. On the other hand, the use of AI by consumers challenges the existence of digital service companies, especially those engaged in online education. This research analyzes how business sustainability in this sector is not enough to adapt to AI, but needs to adopt AI strategically to create added value and stronger competitiveness. Through case studies on Chegg, Stack Overflow, RWS, and Duolingo; this research evaluates the impact of AI on business models, effective adaptation strategies, and growth opportunities amid the threat of disruption. The results show that companies that are able to integrate AI as part of product and service innovation are not only able to survive, but also have the potential to expand market share and create new trends in the online education industry.
Visual Struktur Sci-Fi Motorcycle dalam Ilustrasi 3 Dimensi Oranto, Rachel Zefanya; Yoo, Peter Min Hyuk; Darmawan, Andreas James
Desainpedia: Jurnal Desain Produk dan Desain Komunikasi Visual Vol 4, No 1 (2025): Urban Design, Lifestyle & Behaviour
Publisher : Universitas Pembangunan Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/dpj.v4i1.1249

Abstract

Pada masa sekarang dimana perkembangan teknologi digital berkembang begitu pesat, pemodelan 3 Dimensi (3D) menjadi elemen penting dalam berbagai bidang, termasuk desain industri, animasi, dan simulasi. Penelitian ini dilakukan untuk memahami proses pembuatan model 3D kendaraan bermotor fiksi menggunakan perangkat lunak Blender yang menjadi bahan utama dalam penelitian ini. Urgensi penelitian ini terletak pada peningkatan kebutuhan visualisasi digital berkualitas tinggi untuk mendukung industri kreatif dan bidang lainnya yang membutuhkan teknologi berupa pemodelan 3D. Metode penelitian yang digunakan adalah metode eksperimental dengan tahapan pencarian referensi, pemodelan, pemberian tekstur, pemberian pencahayaan, dan rendering. Data diperoleh melalui observasi langsung terhadap hasil proses pembuatan model motor 3D fiksi, serta evaluasi kualitas visual berdasarkan parameter estetika dan teknis. Hasil penelitian menunjukkan bahwa penggunaan teknik pemodelan low-poly dan high-poly secara bersamaan mampu meningkatkan detail dan efisiensi model 3D yang dapat memberikan hasil yang lebih realistis pada hasil akhir model 3D. Penambahan pencahayaan berbasis lingkungan dan material PBR (Physically Based Rendering) dapat menghasilkan tampilan model 3D yang lebih realistis. Dampak penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan model 3D di industri kreatif dan dalam bidang lain yang membutuhkan teknologi berupa pemodelan 3D, serta menjadi referensi bagi desainer pemula maupun profesional dalam memahami alur kerja pemodelan 3D secara lebih efektif.
GESTALT SIMPLIFICATION: BIBLE STORY ANIMATION 'THE PRODIGAL SON' Darmawan, Andreas James; Arimbawa, I Made Gede; Muka, I Ketut; Suardina, I Nyoman
ARTISTIC : International Journal of Creation and Innovation Vol. 6 No. 1 (2025)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/artistic.v6i1.6434

Abstract

Bible story animation 'The Prodigal Son' only presents the storyline without touching the theological meaning. Church youth experience boredom in understanding parable story of 'Prodigal Son'. The problem urgency is the lack of teaching media that convey repentance, forgiveness, and gratitude meaning in an interesting and contextual way. This study used descriptive qualitative method through literature, discussions, and FGD. The creation process involved application of Edgar Rubin's visual simplification theory and Max Wertheimer's, Wolfgang Köhler, Kurt Koffka Gestalt theory; combined with philosophy, hermeneutics, semiotics; to create new interesting and meaningful animation. The animation successfully visualizes the theological essence of repentance, forgiveness, and gratitude through simplified forms and meaningful gestalt compositions, offering a fresh visual narrative that resonates and supports deeper spiritual reflection for adolescent.
Efforts to Rejuvenate the Visual Identity of State-Owned Enterprises: Barata Indonesia Based on Gestalt Telaumbanua, Jovan Putra Jaya; Darmawan, Andreas James
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i2.1075

Abstract

Visual identity change is an important aspect of a company's branding strategy to maintain competitiveness and relevance in an ever-evolving industry. Barata Indonesia, as a manufacturing and infrastructure company, redesigned its logo to reflect the company's transformation and future vision. The urgency of this research lies in the company's need to have a more modern, flexible visual identity that is in line with its corporate values. This research uses a qualitative descriptive method with a case study approach. Analysis was conducted on old and new design elements, as well as evaluation of stakeholder acceptance through surveys and interviews. This study aims to provide new enthusiasm and increased commitment to the company's image in the eyes of the public, especially in terms of visual appeal and professionalism. The results of the study show that the new logo is more adaptive to various media, has higher visual appeal, and is able to strengthen the company's professional image. In addition, acceptance of the new logo tends to be positive. The majority of respondents stated that this change increased the perception of the company's innovation and credibility. This positive response shows that rebranding can be an effective strategy in building better relationships with stakeholders. The impact of this research not only helps Barata Indonesia in strengthening its branding and maintaining relevance in its industry, but also provides insight for other companies in implementing effective rebranding strategies to remain competitive in a dynamic market.
Eksagerasi animasi god toon dalam cerita Alkitab: Kisah Daniel dalam konteks historis dan kultural Darmawan, Andreas James; Arimbawa, I Made Gede; Marajaya, I Made
KURIOS Vol. 9 No. 2: Agustus 2023
Publisher : Sekolah Tinggi Teologi Pelita Bangsa, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30995/kur.v9i2.729

Abstract

Exaggeration is a solution to attract attention again when conveying a message, especially when the message is an old, repeated message. This exaggeration is needed to provide novelty to the target's boredom with old, repetitive messages. This research examines a Bible story film with a bold novelty value with the scientific knife of romantic hermeneutics. The episode that is the scope of the research is the story of Daniel in the Lion's Cage, from a Korean animation studio called God Toon. This research uses a descriptive qualitative method, which describes historical and cultural contexts obtained from several literary sources, interviews, and researcher interpretations. The research results are a study of exaggeration in Biblical characterizations, which gives rise to reference implications for research that addresses similar topics. The impact of the research is to encourage similar efforts that try to make a breakthrough in the target's boredom of receiving Bible stories that are visually relatively the same, as well as trying to generate story messages so that they continue to gain interest and a place in the hearts of Christians. AbstrakEksagerasi merupakan solusi untuk menarik atensi kembali dalam menyampaikan sebuah pesan, apalagi pesan yang hendak disampaikan adalah pesan lama yang berulang; eksagerasi ini diperlukan sebagai solusi dalam upaya memberikan kebaruan pada kejenuhan target pada pesan lama yang berulang. Penelitian ini mengkaji sebuah film cerita Alkitab dengan nilai kebaruan yang berani dengan pisau keilmuan hermeneutik romantisme. Episode yang menjadi lingkup penelitian adalah cerita Daniel di Kandang Singa, dari studio animasi korea bernama God Toon. Metode penelitian ini menggunakan metode kualitatif deskriptif, yang menggambarkan kedua konteks baik historis maupun kultural, yang didapatkan dari beberapa sumber literatur, wawancara, dan tafsiran peneliti. Hasil penelitian berupa sebuah kajian tentang eksagerasi pada penokohan Alkitab, yang melahirkan implikasi acuan bagi penelitian yang mengangkat topik yang serupa. Dampak penelitian adalah mendorong upaya serupa yang mencoba melakukan terobosan bagi kejenuhan target menerima cerita Alkitab yang secara visual relatif sama, serta berupaya mengenerasi pesan cerita agar tetap mendapatkan minat dan tempat dalam hati umat Kristiani.
HARNESSING AI IMAGE GENERATOR PROMPT ENGINEERING FOR ACADEMIC EXCELLENCE Darmawan, Andreas James; Arimbawa, I Made Gede; Heptariza, Anita; Brayen, Hosea
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.478

Abstract

This study explores the role of prompt engineering in visual communication design education, specifically examining its application with AI image generators. With the rise of AI technologies, prompt engineering has become an essential skill for creative professionals to maximize the potential of AI tools in generating high-quality visuals. The purpose of this research is to assess the effectiveness of prompt engineering skills among visual communication design students and identify factors that contribute to successful prompt formulation. Research methods include case study analysis, surveys, prompt formulation experiments, interviews, and visual output analysis using AI tools such as DALL-E, MidJourney, and Stable Diffusion. Findings show that students’ prompt engineering proficiency varies widely, with language skills, creativity, and technological understanding being key determinants. Effective prompt engineering significantly enhances the quality and creativity of generated visuals. The study concludes that integrating prompt engineering into design curricula can improve students' technical skills and creative problem-solving. Educators should focus on practical applications and provide training in AI tools to ensure that students are prepared for the evolving design landscape.
Zero Waste Circular Economy: Transforming Chocolate Production into Chocolate Jam in Bali Dwi Sihwinarti; Andreas James Darmawan; Anita Heptariza; I Made Satrya Ramayu; Kadek Nonik Erawati
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The  progress of the chocolate industry in Bali, as represented by Pod Chocolate Bali, offers tremendous potential for local economic contribution. However, the chocolate production process produces cocoa pulp as waste which can affect the environment and economic balance. This research discusses the implementation of the zero waste concept by integrating a circular economy through the use of cocoa pulp as a basic ingredient for producing chocolate jam. The background to this research illustrates the important role of chocolate in culture and the economy, but also highlights the challenges of waste generated during production. This research focuses on qualitative research methods with a case study approach that combines observation, interviews and document analysis. The research results show that implementing the zero waste concept by processing cocoa bean dregs into chocolate jam not only solves the waste problem, but also empowers local communities through training and skills development. Additionally, this initiative promotes a circular green economy by harnessing the full potential of cocoa beans. The spread of zero waste solutions in the Pod chocolate industry has had a positive impact in the form of improving the economy of chocolate SME in Bali. This strategy allows reducing food waste, increasing the added value of cocoa beans, and creating high-quality chocolate jam products that can meet local and international market demand. In this context, a zero waste solution not only makes the chocolate production process more sustainable, but also supports the development of cocoa cultivation which empowers local communities.
Visual-based Acculturation in Balinese Wayang for the Characters of Jesus and Mary Darmawan, Andreas James; Marianto, Martinus Dwi; Suteja, I Ketut
Journal of Visual Art and Design Vol. 17 No. 2 (2025): In Progress
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2025.17.2.3

Abstract

Beauty plays a vital role in persuasive communication, encompassing values such as goodness, usefulness, splendor, comfort, novelty, and metaphorical strength. This study aimed to reinterpret figures of Jesus and Mary through visual language of Balinese wayang, integrating traditional Balinese cultural values. Western visual portrayals often dominate depictions of these Biblical figures, making them appear generic and less engaging to contemporary audiences. Using a qualitative method, with Bishop Robert Barron’s research synthesis of Aristotle, Aquinas, and Balthasar aesthetic, which emphasizes evangelization through beauty. The concept of beauty is explored and expanded toward goodness and truth. Visual designs were developed through literature on Christian philosophy and interviews with Balinese dalang, artisans, Christian writers, and Catholic priests. The study faced challenges in balancing theological reverence with cultural adaptation, which were addressed through contextual design exploration. The outcome is a new form of visual metaphor of Jesus and Mary in Balinese wayang style that reflects both spiritual depth and local aesthetic sensibility, offering a fresh model of religious visual acculturation.
Studio Ghibli: Counter IP perspective on visual styles generated by AI image generators Darmawan, Andreas James; Jeong, Min-Sook; Kim, Hye-Kyung
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.905

Abstract

This study quantitatively analyzes how the use of AI Image Generators to replicate Studio Ghibli’s visual style is perceived in public and academic discourse, particularly concerning legal, ethical, and cultural dimensions. Employing a quantitative content analysis using NVivo-assisted coding of secondary data gathered from 20 scholarly and professional publications between 2020 and 2025, the research investigates the evolving relationship between human creativity and generative technology. The results indicate that the majority of sources (60%) interpret AI’s role in the Ghibli context as a non-commercial form of transformative fair use that serves as a medium of Japanese cultural promotion, whereas 30% regard it as a potential copyright infringement, and 10% emphasize the need for new ethical regulation. The findings reveal the ambivalence of AI as both a challenge to human authorship and a catalyst for collaborative innovation that redefines aesthetic expression through algorithmic creativity. The phenomenon of Ghibli-style AI art also contributes to Japan’s cultural soft power, reinforcing its humanistic and ecological aesthetic values within the global digital sphere. The study concludes that conventional copyright frameworks are insufficient to regulate hybrid authorship involving humans and machines, necessitating new policies grounded in fairness, transparency, and moral responsibility. Furthermore, the study offers pedagogical and industrial implications, highlighting the importance of integrating AI ethics and intellectual property literacy into art education and creative practices to ensure a responsible and inclusive generative art future.
Co-Authors Alvine, Mario Anita Heptariza Ardi Gunawan Arimbawa, I Gede Brayen, Hosea Citra Syukma Bayu Sakti Dwi Sihwinarti Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari, Dyah Gayatri Dyah Gayatri Putri Effendy, Willya Erawati, Kadek Nonik Hartawan, Rivandy Aprilian HEPTARIZA, ANITA Hilmi Fabeta Hyuk Yoo, Peter Min I Ketut Muka I Kt. Suteja I Made Satrya Ramayu I Nyoman, suardina Irwan Harnoko Irwan Harnoko, Irwan Jeong, Min-Sook Kadek Nonik Erawati Kim, Hye-Kyung Lintang Widyokusumo M. Dwi Marianto Made Marajaya Mario Alvine Nunnun Bonafix Oranto, Rachel Zefanya Pertiwi, Inten Putri, Dyah Gayatri RAMAYU, I Made Satrya Ronald Gunawan Satianegara, Antonia Christmagda Sentani, Elizabeth Jessica Sihwinarti, Dwi Telaumbanua, Jovan Putra Jaya Widyokusumo, Lintang Willya Effendy Yoo, Peter Min Hyuk