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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Deiksis Jurnal Desain ADI Journal on Recent Innovation (AJRI) Visual Heritage: Jurnal Kreasi Seni dan Budaya SENADA : Semangat Nasional Dalam MengabdI Gandiwa Jurnal Komunikasi Cipta Magenta SENADA : Semangat Nasional Dalam Mengabdi
Nurhablisyah
Universitas Indraprasta PGRI
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Journal : Magenta

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Perilaku Konsumen di Era Digital Tinjauan terhadap Pembaca HAI Online Nurhablisyah, Nurhablisyah
Magenta | Official Journal STMK Trisakti Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i02.17

Abstract

Hai magazine announced that Hai Juli 2017 edition is the last printed magazine being published. This meant, Hai as one of the oldest teenage magazine in Indonesia has to follow the other printed media, which being vanished. This magazine has gained 35 years published but have to gave up and choose online publishing. Before Hai magazine, onather printed media such as Sinar Harapan, Tempo, Femina, etc has to stop printing. In order to survice in mass media field, Hai must understand marketing strategy in digital era by understanding consumer behavior in digital era. This research is using qualitative methods and collecting data by literature and observation technique to www.hai.grid.id. The research was done in Jakarta in June to Juli 2017. The result showed, hai online readers are teenage boy, has an online acitivity in dayli life, having smartphone or other device connected to internet, have special budget to stay connected online, love to hang out with friends and community or peer group. This youngsters are also concern about their looks and having interest on music, sports, movie, art or aoutomotive. Life style is basic principle of the magazine. By using simple visual style on their sites, Hai online, more focus on information content. On the online site, Hai provide comments column and invites the readers to send their creation such as videos, photos, graphics, etc. This effort is to stay connect with readers and gained more readers around Indonesia.
Video Mpo Alpa dan Fenomena Selebritis Online Indonesia Nurhablisyah, Nurhablisyah
Magenta | Official Journal STMK Trisakti Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i02.35

Abstract

In the beginning of year 2018, Indonesia’s netizen was mesmerized by viral viedo which captured a woman with thick make up talking by herself about her feeling toward her husband. That woman eagered to go to the mall depite of her busyness doing a house chore and economical pressure, insist her husband to company her. Netizen was amazed by the Betawi dialect she was spoken and the funny content she told. In a short periode, the video became massive viral, and turn another nertizens made the same video. The video is mostly about sharing your personal experience with your wife or husband. The lady in the Video known as “Mpok Alpa” then got public and media intention. She was invited to several media as a guest in television programme, launch a single called “Ke Emol” and even hored to have role in tv series. Mpok Alpa is not the only one, who started her career as celebrity from social media. Mpok Alpa Shortly become celebrity know as “Selebgram” or online celebrity. They use their popularity in online media to influence and selling to netizen. By having a huge fan base in their social media accounts, these celebrity also targeted by company to became their brand ambassador and star.
Analisis Pesan Visual pada Media Kampanye Luar Ruang Caleg 2019 Nurhablisyah, Nurhablisyah; Susanti, Khikmah
Magenta | Official Journal STMK Trisakti Vol. 3 No. 02 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i02.49

Abstract

Campaign moment in Indonesia means every place near the road or meeting point was covered by legislative campaign’s banner (out of home media). In 2019, this campaign media was overloaded which could covered others belonging from different party. Not only roads, trees, home’s gate and wall was becoming a random target for placing the media. Another phenomenon that was caught by eyes was too many message attributes which applied into the media by using AIDA Model (attention, interest, desire, action), therefore riders and pedestrian could not see the meaning clearly. Those visual message consists of texts, illustration (photos), color, layout etc. This descriptive research is trying to analyze visual message in legislative out of home media campaign 2019 in East Jakarta and Depok. Analysis method is using out of home principals messages. The result of this research showed, mostly legislative candidates didn’t’ applied the ideals principals about out of home media characters. Designing message for out of home media should base on this principals; (1) out of home provide a very limited information space, therefor choose the most important message and conduct mission and vision,(2) pedestrian and riders don’t have enough time to read all the information, choose the readable and clear text, illustration and color, (3) the frequency and size of the media is also influence the attention, (4) media was not only to attract people but also to influence to people around it.
Fenomena BTS dalam Iklan "Tokopedia", Sebuah Tinjauan Citra Budaya Visual Nurhablisyah, Nurhablisyah; Susanti, Khikmah
Magenta | Official Journal STMK Trisakti Vol. 4 No. 01 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i01.52

Abstract

BTS (Bangtan Boys) was chosen as the brand ambassador for Tokopedia because it had delivered many achievements, one of which reached the top of the Billboard charts in 2018, becoming the only South Korean group to surpass the Beatles record, occupying the Top 200 Bilboard charts for 3 songs less than 1 year. The phenomenon of Korean artists who were asked to become ambassasor brands in the advertising industry in Indonesia in this study will be discussed from the perspective of visual cultural imagery. This research method is a qualitative descriptive analysis through the Image and Visual Culture approach using Image Theory, which explains the image has several parts: (1) Graphics, (2) Optics, (3) Perception, (4) Mental, (5) Verbal. The results of this study indicate that the positive image of BTS, which represents South Korean young people, who work hard, are successful and relatively far from scandalous. The use of graphics that are not too much, pastel colors, animated hearts, fountains, wings, fireworks, and so forth. This graphic gives the impression of cheerful, energetic, but still looks controlled. Optics, in this advertisement, young people are targets that have similarities with the character of BTS personnel. The perception to be raised is the big name of BTS, which has many fans and influences on product consumerism, and increasing transactions through the Tokopedia application on mobile. Mental decision-making in the audience is the working class, students from middle economic groups. Whereas at the verbal point, not too many verbal messages are spoken and written, but always mentioned the word "Tokopedia." For written verbal messages, the word "Tokopedia" always appears on the screen. Verbal is to emphasize that BTS fully recommends Tokopedia to be a place for online shopping. Abstrak BTS (Bangtan Boys) terpilih menjadi brand ambassador untuk Tokopedia karena sudah melahirkan banyak prestasi salah satunya berhasil mencapai puncak pada tangga lagu Billboard pada tahun 2018, menjadi satu-satunya grup asal Korea Selatan yang melampaui rekor The Beatles, dengan menduduki Top 200 tangga lagu Bilboard untuk 3 lagu kurang dari 1 tahun. Fenomena artis Korea yang didaulat menjadi brand ambassasor dalam industri iklan di Indonesia pada penelitian ini akan dibahas dari perspektif citra budaya visual. Metode penelitian ini adalah analisis deskriptif kualitatif melalui pendekatan Citra dan Budaya Visual dengan menggunakan Teori Citra, yang menjelaskan citra memiliki beberapa bagian;(1) Grafis, (2) Optik, (3) Persepsi, (4) Mental, (5) Verbal. Hasil dari penelitian ini menunjukkan bahwa citra positif yang dimiliki BTS yang menjadi representasi anak muda Korea Selatan, yang bekerja keras, sukses dan relatif jauh dari skandal. Penggunaan grafis yang tidak terlalu banyak, warna-warna pastel, animasi hati, air mancur, sayap, kembang api, dan lain sebagainya. Grafis ini memberikan kesan ceria, energik, namun tetap terlihat terkendali. Optik, dalam iklan ini, kaum muda merupakan target yang memiliki kemiripan dengan karakter personel BTS. Persepsi yang ingin diangkat adalah nama besar BTS, yang memiliki banyak fans dan pengaruh terhadap konsumerisme produk, dan meningkatkan transaksi melalui aplikasi Tokopedia di ponsel. Mental dalam pengambilan keputusan dari khalayak merupakan kelas pekerja, mahasiswa/pelajar dari kelompok ekonomi menengah. Sedangkan pada poin verbal, tidak terlalu banyak pesan verbal yang diucapkan dan tertulis, namun selalu ada kata “Tokopedia.” Untuk pesan verbal tertulis, kata “Tokopedia” selalu nampak pada layar. Verbal tersebut untuk menegaskan bahwa BTS menganjurkan sepenuhnya Tokopedia menjadi tempat untuk belanja online.
Poster "Modul Pengasuhan dan Pendidikan Anak" bagi Anggota PKH Kecamatan Cipayung Nurhablisyah, Nurhablisyah; Handayani, Dian
Magenta | Official Journal STMK Trisakti Vol. 4 No. 01 (2020): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v4i01.55

Abstract

Poverty in Depok especially in Kecamatan Cipayung, leads into a broken home family and economic pressure. Mostly the children become the main victim. In contrary, children is the main actor of the generation. To prevent generation lost, Social Ministry have launched “PKH” program. PKH Stand out as “Program Keluarga Harapan” help citizen in the area, not just economic access but also education to parenting. There are several modul conduct in the program. The citizen which selected and register as the member of the program, should attend the meeting regularly and report the progress of the aid. The problem occur, when the whole family could not adjust the program instantly. Therefor, the member needs media to transfer their knowledge beside verbal communication in their home. This article is using qualitative descriptive methods. The data was taken by observation, interview and literatures. Through this, Poster “Modul Pengasuhan dan Pendidikan Anak” was designed to help the PKHS’s member to share parenting awareness in the family. The poster’s size is in A5 poster, with 6 different themes. There are three main’s visual elements in the poster; (1) Typography, (2) Illustration and (3) Symbolism. The purposes of the poster are, family may learn together and built as a solid team in the future. Abstrak Kemiskinan di wilayah Depok, terutama Kecamatan Cipayung, telah membawa keluarga hidup dalam perpecahan karena tekanan ekonomi. Anak-anak umumnya yang menjadi korban utama padahal anak adalah generasi penerus yang diandalkan. Untuk mencegah kehilangan generasi yang lebih besar, maka Kementerian Sosial mengeluarkan kebijakan yang dikenal dengan nama “PKH” (Program Keluarga Harapan). Tujuan program ini adalah untuk membantu masyarakat mendapatkan akses ekonomi sekaligus pendidikan dalam hal pola asuh keluarga. Untuk bisa mendapatkan bantuan, masyarakat yang terdaftar sebagai anggota harus mengikuti kegiatan rutin dan memberikan laporan bulanan. Setelah beberapa lama ikut dalam program ini, masalah yang muncul di tengah peserta adalah, bahwa mereka mengalami kesulitan untuk berbagi pengetahuan kepada keluarga inti.Sebab itulah diperlukan media yang dapat membantu penyampaian materi ke tengah keluarga selain kata-kata yang diucapkan. Artikel ini merupakan hasil dari penelitian qualitative deksriptif. Data-data diperoleh melalui observasi, wawancara dan penelusuran literatur. Poster “Modul Pengasuhan dan Pendidikan Anak” dibuat dalam kertas ukuran A5 dimana di dalamnya berisi 6 tema yang berbeda sesuai modul yang pernah disampaikan kepada peserta. Dalam merancang poster ini, ada 3 elemen visual utama, yaitu: Tipografi, (2) Ilustrasi dan (3) Simbolisme. Harapannya melalui poster ini, kelurag peserta PKH ikut belajar dan menjadi keluarga yang lebih baik.
Co-Authors Alfianto, Roni Apriyanti, Okti Dwi Dian Handayani Dian Handayani Duane Masaji Raharja FC Ndaru Ranuhandoko Febrianto Saptodewo HANDI, HANDI Irwan Agus Khikmah Susanti Mega Mega Mohamad Sjafei Andrijanto Mulyawati Nur Alifia Putri, Diana Prasinta Rasandy, Ramdha Renanda Adhi Nugraha Rina Wahyu Winarni Saputra, Muhamad Dandy Subianto, Ismail Bambang Widya Nuriyanti Wirawan Sukarwo Yulianto Hadiprawiro Yusup, Irwan Maolana