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All Journal Deiksis El Banar: Jurnal Pendidikan dan Pengajaran Human Narratives Gandiwa Jurnal Komunikasi Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia Magenta
Fenti Mariska Yohana
Universitas Indraprasta PGRI
Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Deiksis

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A SEMIOTIC-ANALYSIS BASED ON PEIRCE TRIADIC THEORY ON TAGLINES OF NOKIA, HONDA, AIRASIA, LG AND YOU C 1000 ADVERTISING Fenti Mariska Yohana
Deiksis Vol 7, No 01 (2015): Deiksis
Publisher : Universitas Indraprasta PGRI, Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.772 KB) | DOI: 10.30998/deiksis.v7i01.533

Abstract

This analysis is to describe the signs on taglines of Nokia, Honda, Airasia, LG, and YOU C 1000 advertising. The aim is to find out the relation among the signs of the representament, interpretant, and object in Peirce theory. In order to grasp the taglines, a semiotic-analysis triadic theory approach is needed to analysis the taglines. This qualitative approach can determine by perspective of writer to represent the taglines in these advertising. It can be conclude that triadic theory is needed to reveal how the taglines can make sure the viewers, listeners, and audiences to make a competitive campaign.Keywords : Sign, Advertising, Tagline
Co-Authors Bambang Perkasa Alam Dian Handayani Fitria Iswari Khikmah Susanti Nurhayati Nurhayati Pratiwi, Heppy Atma Riana Hoseani Wirawan Sukarwo