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Journal : Cultural Syndrome

Representation of Women's Struggles in the Film "Imperfect: Career, Love, Scales"(“Imperfect: Karir, Cinta, Timbangan”) Catur Sunu Wijayanto; Bambang Perkasa Alam; Fitria Iswari
Cultural Syndrome Vol 3, No 1 (2021): Cultural Syndrome (In Print)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cs.v3i1.623

Abstract

Imperfect Film: Career, Love, Scales is a clear proof that the stigma in society towards body image and other people's expectations of women, especially on the physical appearance of the woman herself, is still very strong. How come? The diversity of tribes and cultures that this nation possesses only refers to one standard of beauty which is quite absurd, at least most men think that women’s standards are the ones who are white, have long hair, tall and slim. This research aims to identify the representation of women's struggles in the Imperfect film: Career, Love, Scales, which raises the issue of insecure/body shaming against women and also instills a message that a perfect life is to accept those imperfections, unless, one would forever live in worry and insecurity. This research method employed John Fiske's semiotic method of reality, representation and ideology which will later be built with the perception of myth through an online correspondence survey methodology regarding with representations of women's struggles in the Imperfectfilm: Career, Love, Scales. The data was collected by using film analysis, internet surfing, documentation and online survey. This present research results point out that the women’s representation of women in the Imperfect film: Career, Love, Scales depicts verbal violence, so the authors suggest that people should eliminate opinions or judgments that can hurt someone both physically and non-physically.
Designing of Comic Strip as Learning Media in Future Tense Material Catur Sunu Wijayanto; Fitria Iswari; Dian Handayani
Cultural Syndrome Vol 2, No 2 (2020): Cultural Syndrome
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cs.v2i2.501

Abstract

In Indonesia, English is one of language which is learnt from elementary school University level. College students from Visual communication design program in first semester will get future tense material in English 1. In future tenses there 2 formulas which are used based on the functional of the sentence, and it is difficult for student in differentiating the formulas, Media has important role in teaching learning process.  Comic strip is familiar for milenilal. Based on the background writer decide to design a comic strip as learning media. The designing of comic strip is aim to give new or alternative media in teaching learning process. This comic strip covers future tense material that includes “to be going to” and “will” form. This research used qualitative method. The results of this research is designing of a comic strip in 8 panels that is written in English and covered future tense material which give ilutration how the two formulas of future tenses are used.  The typography is comic sans MS, the main characters are three girls of Senior High School student. Comic strip is made in tradiotional/ manual process by drawing use pencil then through digitally process for the finishing. The colour of the comic strip uses calm colours and are dominated grey according to senior high school uniform colour, in order to make the reader feel the comfortable. The conclusion shows comic strip could be an alternative media in learning process.
Semiotics Analysis of Roland Barthes' Theory on Pocari Sweat's "Sweat For Dream" Advertisement. Wijayanto, Catur sunu; Iswari, Fitria
Cultural Syndrome Vol 3, No 2 (2021): Cultural Syndrome (In Print)
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/cs.v3i2.804

Abstract

Semiotics originates from the Greek word semeion which means "sign". According to language, a branch of science that studies the relationship of sign forms such as code, language, signals, and others. Ferdinand de Saussure introduced semiotics using the form of a sign: signified and a signifier which is atomistic. The relationship is an association between "marked" and "marked". Then, Barthes, a follower of Ferdinand de Saussure, who holds the view that a sign system that reflects the assumptions of the wider community at a certain time. According to Roland Barthes' semiology, denotation is a form of significance in the first stage, whereas connotation is the second stage. In this case denotation is more associated with closed meaning. It is like a reaction to reject the oppressive form of denotation necessity. Barthes tries to refuse, because according to him there are only connotations (Budiman, 1999: 22). Advertising is often associated with denotation and connotation through the media of promotion. Structurally, advertisements have signs, a combination of audio and visuals, have a product description and even an implied message in the ad serving. Advertising aims to promote an item or product. The advertisement that will be used as the object of study and will be analyzed is an advertisement about one of the famous body fluid replacement drink products, namely Pocari Sweat. To achieve this level of analysis, this study uses the theory of semiotics from Roland Barthes' thought. This study used a qualitative method, namely descriptive research on the semiotic analysis of Roland Berthes' thoughts in the Pocari Sweat "Sweat for Dream" ad.