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All Journal Jurnal Ilmu Lingkungan Gorga : Jurnal Seni Rupa Jurnal Sosioteknologi Panggung Journal of Economic, Bussines and Accounting (COSTING) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Rupa Jurnal Desain PERSPEKTIF jurnal syntax admiration Atrat: Jurnal Seni Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Jurnal Iso eProceedings of Art & Design Jurnal Vokasi Bisnis Digital, Akuntansi Lembaga Keuangan Syariah dan Usaha Perjalanan Wisata
Ira Wirasari
Telkom University
Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Branding Strategy Analysis of the Indonesian Book Information System (SIBI) Using the AISAS Approach Wirasari, Ira; Fadhil, Indra; Justicia, Arunia; Sudibyo, Gina Suastika; Arif, Riksa; Fauzul, Aghnia
Jurnal Sosioteknologi Vol. 23 No. 2 (2024): JULY 2024
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2024.23.2.8

Abstract

Low literacy rates in childhood are a concern for the Indonesian government. More community activities on social media are demanding the digitization of teaching materials. Access to teaching materials is one factor in increasing children's literacy. The Indonesian government is continuously enhancing educational facilities, including the development of the SIBI platform, also known as the Indonesian Bookkeeping Information System, which offers free access to digital books. A branding strategy is needed to campaign and attract public attention to access the SIBI platform and try reading books with digital media. This research was conducted to analyze the branding strategy using the AISAS model. This research employs qualitative methods by gathering data through literature studies, observations, and interviews. This study demonstrates that the SIBI branding strategy has been running in accordance with the AISAS model branding theory and can attract the attention of users who are growing.
Analisis Visual pada Konten Instagram Halal Corner Az Zahra, Shabrina Fitria; Ira Wirasari
JURNAL RUPA Vol 8 No 2 (2023): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v8i2.5737

Abstract

The halal lifestyle is a trend that is currently developing in Indonesia, but due to Muslims' not having enough awareness concerning the application of Islamic syariat to their daily lives, there are still Muslim communities that do not practice a halal lifestyle. As therefore, a halal lifestyle campaign is still necessary. Halal Corner is a group that promotes a halal way of life by using Instagram social media and sharing educational materials about it. This study tries to describe how Halal Corner content is evaluated from a fine arts perspective. In this study, a descriptive-qualitative methodology is used to give a visual analysis of the content of Halal Corner using an aesthetics-based perspective. Data collection is done through observation of uploaded published content by Halal Corner. The result of this study is an appreciative explanation and evaluation to the visual contents of Instagram Halal Corner trough the lens of creativity and utility.
Co-Authors Adnan, Farrel Aisyi Syafikarani Almayra Audrey Sundayana Arif, Riksa Arini Arumsari Aripraha, Gema Ariq, Muhammad Naufal Arry Mustikawan Aryohadi, Miftah Tri Az Zahra, Shabrina Fitria Chantika Qintara Fatharani Elsa Graciana Nugraeni Fadhil, Indra Fajar Ciptandi Faradillah Nursari Farid, Windah Wahyuni Atika Fauzul, Aghnia Gema Ariprahara Husna, Azzuhra Fauziah I Gede Mugi Raharja I Nyoman Larry Julianto Imam Budi Janitra, Ogya Adwidtiya Justicia, Arunia Kurnia, Garrick Gisala Mahendra Nur Hadiansyah Mutiara Insani Nasution Niznaen, Dewi Ainun Nugraha, Bintang Nugroho, Kevin Wisnu Nuraini, Aisyah Panji Wirayudha, Rahmat Pramono, Aqilla Rizky Rahmat, Apriandi Rezki Saputri Riksa Belasunda Runik Machfiroh Saputri, Rezki Shella Wardhani Putri Siti Desintha Sri Nurbani Sri Soedewi Sudibyo, Gina Suastika Syarip Hidayat Syifa Fadila Tasya Natalia Wijaya Theodora Evipani BR Karo Tresna Ferdiana Wicaksono Nugroho, Kevin Wisnu Wiraprasasta, Anindya Yantami, Rizky Yelly Andriani Barlian Zitachila Virginia Rahmallah