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All Journal Jurnal Akademik Pengabdian Masyarakat JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Rahmawati Kasman
Universitas Tadulako
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Kemitraan PT Astra Agro Lestari Tbk Dalam Pelaksanaan Program Astra Kreatif di Desa Ring 1 Kabupaten Pasangkayu Askar Mayusa; Muh.Faldi; Keysha Putri Maharani; Afdal Dzikry; Rahmawati Kasman; Nining Vitria; Nur Fadilla; Marcela Angelina Pamora; Muzdalifah Muzdalifah; Audietya Chantieka Aura; Muhamad Riski Nugraha; Aulia Farida; Ratu Amanda; Nanda Aprilia Royna; Nawawi Natsir; Muhammad Afandi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2433

Abstract

This study analyzes the implementation of PT Pasangkayu's Corporate Social Responsibility (CSR) program in supporting the Creative Indonesia vision. CSR is seen as a corporate strategy to improve community welfare while strengthening social legitimacy through a participatory approach. The Astra Kreatif program implemented by PT Pasangkayu includes fostering oil palm farmer groups, diversifying non-oil palm businesses (cultivating catfish, chilies, laying hens, and mushrooms), and developing MSMEs based on local potential. The results show that this program has succeeded in improving farmers' technical and managerial skills, opening alternative business opportunities, strengthening the role of women and youth in the village economy, and creating solid social networks. The tangible impact is seen in 475 heads of families in four main target villages, who receive direct economic benefits and increased independence. Thus, PT Pasangkayu's CSR through Astra Kreatif contributes to inclusive and sustainable village economic development and enriches the discourse of Creative Indonesia from local roots to the national level.
ANALISIS IMPLEMENTASI PROGRAM INDONESIA HIJAU DARI PT PASANG KAYU PADA DESA RING 1 Afdal Dzikry; Keysha Putri Maharani; Marcela Angelina Pamora; St. Fahriah Rumambi; Rahmawati Kasman; Nabilah Sanjana Putri Armansyah; I Gede Aditya Purwanto; Afdal Risqullah Ramadhan; Ahmad Satrio; Hj. Rahmawati Halim; Askar Mayusa; Andi Maman
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10425

Abstract

This study aims to analyze the implementation of the Indonesia Green Program through the Astra Hijau pillar carried out by PT Pasangkayu in ring 1 villages within the company’s operational area. This research is motivated by the importance of implementing Corporate Social Responsibility (CSR) programs in supporting environmental preservation and sustainable development. The research employed a qualitative method with a descriptive research type. Data collection techniques were conducted through Focus Group Discussions (FGD) to obtain information regarding community perceptions, participation, and experiences related to the implementation of the company’s environmental programs. The results showed that the implementation of the Indonesia Green Program was carried out through several main activities, including clean water assistance, waste management and environmental revitalization, ecobrick programs, greening and tree seedling assistance, environmental education, and environmental infrastructure development. These programs had a positive impact on improving environmental quality and increasing public awareness in preserving the environment. In addition, the community development approach implemented by the company encouraged community involvement in program implementation, thereby supporting the sustainability of environmental activities in the assisted villages. However, the implementation of the program still faced several obstacles, such as budget limitations, uneven distribution of programs across all ring 1 villages, and differences in community participation levels in each area. Therefore, stronger coordination between the company, village government, and the community is needed so that the implementation of environmental CSR programs can run more optimally, participatively, and sustainably.
Co-Authors Afdal Dzikry Afdal Risqullah Ramadhan Ahmad Satrio Andi Maman Askar Mayusa Audietya Chantieka Aura Aulia Farida Hj. Rahmawati Halim I Gede Aditya Purwanto Keysha Putri Maharani Marcela Angelina Pamora Muh.Faldi Muhamad Riski Nugraha Muhammad Afandi Muzdalifah Muzdalifah Nabilah Sanjana Putri Armansyah Nanda Aprilia Royna Nawawi Natsir Nining Vitria Nur Fadilla Ratu Amanda St. Fahriah Rumambi