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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Audietya Chantieka Aura
Universitas Tadulako
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Analisis Kemitraan PT Astra Agro Lestari Tbk Dalam Pelaksanaan Program Astra Kreatif di Desa Ring 1 Kabupaten Pasangkayu Askar Mayusa; Muh.Faldi; Keysha Putri Maharani; Afdal Dzikry; Rahmawati Kasman; Nining Vitria; Nur Fadilla; Marcela Angelina Pamora; Muzdalifah Muzdalifah; Audietya Chantieka Aura; Muhamad Riski Nugraha; Aulia Farida; Ratu Amanda; Nanda Aprilia Royna; Nawawi Natsir; Muhammad Afandi
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2433

Abstract

This study analyzes the implementation of PT Pasangkayu's Corporate Social Responsibility (CSR) program in supporting the Creative Indonesia vision. CSR is seen as a corporate strategy to improve community welfare while strengthening social legitimacy through a participatory approach. The Astra Kreatif program implemented by PT Pasangkayu includes fostering oil palm farmer groups, diversifying non-oil palm businesses (cultivating catfish, chilies, laying hens, and mushrooms), and developing MSMEs based on local potential. The results show that this program has succeeded in improving farmers' technical and managerial skills, opening alternative business opportunities, strengthening the role of women and youth in the village economy, and creating solid social networks. The tangible impact is seen in 475 heads of families in four main target villages, who receive direct economic benefits and increased independence. Thus, PT Pasangkayu's CSR through Astra Kreatif contributes to inclusive and sustainable village economic development and enriches the discourse of Creative Indonesia from local roots to the national level.
DAMPAK PROGRAM CORPORATE SOCIAL RESPONSIBILITY BIDANG KESEHATAN PT. PASANGKAYU TERHADAP MASYARAKAT KELURAHAN MARTAJAYA KECAMATAN PASANGKAYU KABUPATEN PASANGKAYU Andrian; Muzdalifah; Ratu Amanda Busman; Muhamad Riski Nugraha; Riska Ayu Fahrany; Lely Elviana; Anil Zikri; Febrianty; Audietya Chantieka Aura; Friscia Novianti Setiawan; Rachamat; Muzakir Tawil; Askar Mayusa
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 3 No. 4 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v3i4.11104

Abstract

Corporate Social Responsibility (CSR) is a form of corporate social responsibility that contributes to improving community welfare, particularly in the health sector. This study aims to analyze the implementation and impact of PT. Pasangkayu’s CSR health program on the community of Martajaya Village, Pasangkayu District, Pasangkayu Regency. The study employed a qualitative method with a descriptive approach. Data were collected through observation, in-depth interviews, and documentation. The findings show that the CSR program was implemented through mobile health services, distribution of insecticide-treated mosquito nets, supplementary feeding for stunted children, health education, fogging activities, and training for Posyandu cadres. The program positively improved access to healthcare services, reduced malaria cases, increased public health knowledge, and encouraged healthier lifestyles. However, challenges remain, including unequal distribution of benefits and limited access to healthcare services.
Co-Authors Afdal Dzikry Andrian Anil Zikri Askar Mayusa Aulia Farida Febrianty Friscia Novianti Setiawan Keysha Putri Maharani Lely Elviana Marcela Angelina Pamora Muh.Faldi Muhamad Riski Nugraha Muhammad Afandi Muzakir Tawil Muzdalifah Muzdalifah Muzdalifah Nanda Aprilia Royna Nawawi Natsir Nining Vitria Nur Fadilla Rachamat Rahmawati Kasman Ratu Amanda Ratu Amanda Busman Riska Ayu Fahrany