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Pelatihan Pembuatan Buket Bunga dan Snack bagi Remaja Putri dan Ibu Rumah Tangga di Kelurahan Pulokerto, Palembang Siti Rohima; Anna Yulianita; Sabam Syahputra Manurung; Puspa Utami
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i1.7836

Abstract

Low household income and limited technical skills represent the primary challenges faced by the community in Talang Ubi, Pulokerto Village, Palembang, which hinder the development of creative economy potential based on local wisdom. This community service activity aims to improve the knowledge and skills of housewives and young women through flower and snack bouquet production training as a strategic effort to enhance their quality of life. The implementation method employed was Participatory Action Research (PAR), encompassing the stages of problem diagnosis, solution planning, action (through lectures, interactive discussions, and hands-on training), and reflection. Evaluation was conducted comprehensively using pre-test and post-test instruments among 20 selected participants. The results indicated a significant increase in participant competence, with a 100% success rate. Evaluation data recorded an implementation achievement of 91%, material mastery of 94%, and target material achievement of 90%. In conclusion, the application of the PAR method in this training proved effective in economically empowering women and is aligned with the achievement of SDG 1 (No Poverty), SDG 4 (Quality Education), and SDG 8 (Decent Work and Economic Growth). This activity provides a tangible contribution to strengthening the local creative economy ecosystem sustainably and supports the achievement of Universitas Sriwijaya's Key Performance Indicators (IKU).
Structural Analysis of Key Factors Influencing the Sustainability of Urban Green Spaces in Palembang City Using MICMAC Approach Ahmad Syaifullah; Betharia Efriani; Sabam Syahputra Manurung
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p281-294

Abstract

As a vital component of the urban ecosystem, green open spaces (GOS) play crucial ecological, social, and aesthetic roles in maintaining the balance of the city environment. The importance of GOS is also mandated by local regulations concerning the spatial planning of Palembang City, which affirm the government’s commitment to sustainable urban management. In formulating policy foundations related to GOS, regional governments often face strategic challenges in determining where to begin, which actions are most effective, and in what direction the policies should be directed. This study aims to identify and analyze the structural interrelationships among key factors influencing the sustainability of urban green open spaces in Palembang City, in order to provide a comprehensive analysis of the systemic dynamics underlying the effectiveness of GOS management policies. This research employs a structural analysis approach using the MICMAC (Matrix of Cross Impact Multiplication Applied to Classification) method to examine the causal relationships and the patterns of influence and dependence among 20 variables categorized into four dimensions of sustainability: (1) governance and policy, (2) physical and environmental aspects, (3) social aspects and community participation, and (4) economic and financial aspects. The results show that seven variables: urbanization and population density, spatial law enforcement, urban land value, government budget allocation, land-use change, land availability, and inter-agency coordination, constitute the primary driving factors with the highest direct influence on the system. These variables exert strong structural power and therefore form the strategic foundation for strengthening GOS governance and ensuring long-term spatial sustainability. In terms of priority ranking, urbanization and population density emerged as the most dominant factor influencing GOS sustainability. Projection of future priorities indicates rising influence for land availability, spatial law enforcement, GOS accessibility, green investment, and community-level green space provision, reflecting a growing need to safeguard spatial integrity, strengthen legal compliance, and enhance public access to green infrastructure. The identification of these key factors can serve as a valuable reference for stakeholders in making informed decisions and developing integrated strategies for sustainable urban green space management.
Pemberdayaan Masyarakat Berbasis Martech pada Kelompok Usaha Bersama Pedado di Era Digital: Community Empowerment Based on Martech in the Pedado Joint Business Group in the Digital Era Abdul Bashir; Waldi Novi Yarsah; Ahmad Syaifullah; Sabam Syahputra Manurung; Nugraha Pratama; Rosada Sintya Dwi
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 6 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i6.12098

Abstract

This community service program aims to enhance the digital capacity and marketing capabilities of members of the Joint Business Group (KUBE) Pedado through a marketing technology (martech) approach. The program was implemented from June to December 2025 and involved 20 participants through training sessions, workshops, simulations, and intensive mentoring. The materials covered digital content creation, social media optimization, the utilization of WhatsApp Business, and performance analysis using Meta Business Suite. Evaluation was conducted using pre-tests and post-tests, complemented by observations of participants’ digital activities. The results indicate a significant improvement in participants’ competencies. The average score increased from 52.6 to 82.6, representing a 57.03% improvement. Specifically, digital literacy increased by 45.45%, content creation skills by 64.00%, social media management by 63.46%, use of WhatsApp Business by 51.72%, and understanding of digital analytics by 62.50%. In addition, there was an increase in digital engagement, reflected in higher interaction rates and market reach. The program also strengthened business branding and fostered a shift in entrepreneurial mindset toward a growth mindset. Therefore, the martech approach has proven effective in improving the digital capacity and marketing performance of community-based MSMEs and demonstrates strong potential for sustainable replication.