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All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Andi Aditya Hardinto
Universitas Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Digitalpreneurship for Underserved Youth: Penguatan Motivasi Wirausaha melalui Strategi Pemasaran Digital Produk Konsumen Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Triyono Arief Wahyudi; Maulana Malik Muhammad; Florencia Irena Lawita; Wakhyudin Wakhyudin; Andi Aditya Hardinto
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/7gbcy666

Abstract

The development of the digital economy has opened up new opportunities for young people to build businesses with relatively limited capital. However, Underserved Youth still face various obstacles in developing entrepreneurial motivation, particularly limited access to capital, minimal business experience, and a poor understanding of digital marketing. This community service activity, held on Wednesday, March 11, 2026, aimed to increase entrepreneurial motivation while providing training on digital marketing strategies for consumer products relevant to Generation Z. The program targeted Underserved Youth. The implementation method used a participatory approach through needs observation, material delivery, interactive discussions, promotional content creation simulations, and qualitative evaluations. The material covered entrepreneurial motivation, an introduction to Generation Z consumer behavior, the use of social media as a promotional tool, and the development of simple yet effective digital content. The results of the activity showed an increase in participants' understanding of business opportunities in the digital era, a growing awareness that limited capital is not the main obstacle to starting a business, and an increased motivation to utilize digital platforms as a marketing tool. This program demonstrated that contextual digital marketing training could be a strategic instrument in fostering an entrepreneurial spirit among the younger generation.
Pengaruh Net Income, Cash Holding, dan Current Ratio terhadap Harga Saham Perusahaan Kesehatan Thomas Carolus; Andi Aditya Hardinto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 1 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/drnca205

Abstract

The purpose of this study is to examine how net income, cash holdings, and the current ratio affect the stock price of companies in the health industry between 2018 and 2023. Purposive sampling is the sampling approach used in this quantitative study. Out of 36 companies, 18 are included in the sample. With the use of SPSS software, multiple linear regression is the analysis technique employed. The findings indicate that while net income has no bearing on stock price, cash holdings and the current ratio do. Additionally, stock prices are influenced by net income, cash holdings, and the current ratio all at the same time.
Co-Authors Anjar Dwi Astono Donant Alananto Iskandar Florencia Irena Lawita Ignatius Ario Sumbogo Maulana Malik Muhammad Thomas Carolus Triyono Arief Wahyudi Wakhyudin Wakhyudin