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All Journal Performance ABDIMAS Jurnal Pengabdian Kepada Masyarakat
Wakhyudin Wakhyudin
STIE Pengembangan Bisnis dan Manajemen
Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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MANAJEMEN RISIKO DI LEMBAGA KEUANGAN SYARIAH : BANK SYARIAH Sasli Rais; Wakhyudin Wakhyudin
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 18 No 2 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.17 KB)

Abstract

Dalam sistem ekonomi konvensional salah satu bidang yang dipelajari adalah lembaga keuangan, yang lebih dominan dengan kegiatan terkait dengan perbankan. Hal ini dikarenakan bank merupakan lembaga keuangan yang cukup intens dinamika perkembangannya sehingga perlu dipelajari dinamika yang terjadi, tanpa menafikkan peran penting dari lembaga keuangan lainnya. Dalam perbankan, dipelajari pemberian kredit dan sumber dana perbankan, suku bunga, dan sebagainya.
Digitalpreneurship for Underserved Youth: Penguatan Motivasi Wirausaha melalui Strategi Pemasaran Digital Produk Konsumen Donant Alananto Iskandar; Ignatius Ario Sumbogo; Anjar Dwi Astono; Triyono Arief Wahyudi; Maulana Malik Muhammad; Florencia Irena Lawita; Wakhyudin Wakhyudin; Andi Aditya Hardinto
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/7gbcy666

Abstract

The development of the digital economy has opened up new opportunities for young people to build businesses with relatively limited capital. However, Underserved Youth still face various obstacles in developing entrepreneurial motivation, particularly limited access to capital, minimal business experience, and a poor understanding of digital marketing. This community service activity, held on Wednesday, March 11, 2026, aimed to increase entrepreneurial motivation while providing training on digital marketing strategies for consumer products relevant to Generation Z. The program targeted Underserved Youth. The implementation method used a participatory approach through needs observation, material delivery, interactive discussions, promotional content creation simulations, and qualitative evaluations. The material covered entrepreneurial motivation, an introduction to Generation Z consumer behavior, the use of social media as a promotional tool, and the development of simple yet effective digital content. The results of the activity showed an increase in participants' understanding of business opportunities in the digital era, a growing awareness that limited capital is not the main obstacle to starting a business, and an increased motivation to utilize digital platforms as a marketing tool. This program demonstrated that contextual digital marketing training could be a strategic instrument in fostering an entrepreneurial spirit among the younger generation.
Co-Authors Andi Aditya Hardinto Anjar Dwi Astono Donant Alananto Iskandar Florencia Irena Lawita Ignatius Ario Sumbogo Maulana Malik Muhammad Sasli Rais Triyono Arief Wahyudi