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All Journal Jurnal Pengabdian Magister Pendidikan IPA Agrimansion: Agribusiness Management & Extension Jurnal Pengabdian Rekayasa Sistem
Eko Supriastuti
Universitas Mataram
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Pelatihan Coretax Bagi Mahasiswa Universitas Mataram Sebagai Upaya Meningkatkan Literasi Perpajakan Digital Herawati Khotmi; Baiq Anggun Hilendri Lestari; D. Tialurra Della Nabila; Suparlan; Dewi Rispawati; Rosiya Wardani; Elvina Setiawati; Yuli Astini; Eva Solina; Reny Wardiningsih; Resty Yusnirmala Dewi; Nora Listantia; Eko Supriastuti; Feryansyah
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 2 (2026): April-Juni 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i2.15439

Abstract

Digitalization of the tax system in Indonesia through the implementation of the Coretax System with a tax consultant as the speaker. It is based on the availability of human resources with sufficient digital tax expertise. The objective of this community service activity is to enhance the digital tax literacy of students at the University of Mataram through hands-on training on the use of the Coretax application. The method used was participatory training with a hands-on learning approach that involved 150 Accounting and Taxation program students. The results of the activity showed an increase in participants' understanding of Coretax features by 84.6%, as measured by pre- and post-tests. The participants also demonstrated increased confidence in operating the digital tax reporting system. The activity contributes to the formation of a digitally literate younger generation and prepares future accounting professionals to competently face the era of technology-based tax administration.
Aplikasi Pemasaran Dengan AI Untuk Efisiensi Dan Barnding Produk Roti Rumah Tangga (Studi Kasus : UMKM Roti Kelurahan Babakan) Herliana Rosika; Herawati Khotmi; Dewi Rispawati; Nora Listantia; Eko Supriastuti; Yuliadi
Jurnal Pengabdian Rekayasa Sistem Vol 4 No 1 (2026): Edisi 7
Publisher : Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jpres.v4i1.7139

Abstract

UMKM dalam era digital pada sektor makanan khususnya UMKM roti rumah tangga menjadi tantangan sekaligus peluang yang signifikan bagi para mitra UMKM Roti di daerah kelurahan Babakan. Masalah utama dari mitra UMKM roti di Babakan adalah dalam strategi pemasaran serta pengelolaan branding produk yang tidak optimal, hal ini menyebabkan target pasar terbatas sehingga harga produk menjadi tidak dapat bersaing. Untuk menghadapi permasalahan tersebut, maka dengan memanfaatkan teknologi berbasis artificial intellence (AI) bisa menjadi salahsatu solusi untuk membantu UMKM meningkatkan pemasaran dan memiliki branding produk yang memiliki nilaijual. Inovasi digital melalui aplikasi pemasaran yang sederhana diantarnya platform pembuatan konten visual dengan invidio, memperkenalkan e-commerce dan marketplace yang terintergasi apps untuk mempermudah melakukan penjulan online, serta memaksimalkan penggunaan whatsApp business untuk dapat komunikasi langsung dengan pelanggan. Tujuan dari pelaksanaan kegiatan adalah untuk memberikan pelatihan kepada para mitra UMKM Roti rumah tangga di Babakan melalui aplikasi AI, mitra UMKM roti rumah tangga dapat mengembangkan kemampuan serta memanfaatkan aplikasi pemasaran berbasis AI untuk menghasilkan konten yang menarik dan memiliki nilai jual yang tinggi, serta dapat membantu para mitra UMKM menghasilkan branding yang kuat dan konsisten terhadap produk roti yang dimiliki. Metode Pelaksanan dalam kegiatan ini diataranya melakukan observasi, sosialiasi, pelatihan, pendampingan penggunaan aplikasi serta evaluasi. Adapun luaran yang di targetkan adalah kemampuan menggunakan aplikasi pemasaran berbasis AI untuk meningkatkan pemasaran, menghasilkan branding yang memiliki nilai jual yang tingggi, dapat membagun strategi untuk meningkatkn pemasaran melalui penguasaan aplikasi dengan AI, serta adanya modul pelatihan yang dapat digunakan kembali oleh mitra UMKM Roti rumah tangga di kelurahan Babakan. Melalui inovasi digital dapat membuka peluang pagi para UMKM untuk meningkatkan data saing beli serta dapat meningkatkan taraf sosial ekonomi yang lebih baik khususnya UMKM roti rumah tangga di kelurahan Babakan.
STRATEGI PENGEMBANGAN USAHA PRODUKSI TAHU LOLOR DI KECAMATAN MASBAGIK KABUPATEN LOMBOK TIMUR Eko Supriastuti; Mutiara Mita Kasia; Farah Ainul Jamil
JURNAL AGRIMANSION Vol 27 No 1 (2026): Jurnal Agrimansion April 2026
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v27i1.1835

Abstract

Lolor tofu is a typical tofu product from Masbagik District, East Lombok Regency. Lolor tofu is made from soybeans which has a different texture from tofu in general. The texture of lolor tofu is relatively smooth and chewy with a shape like a cow's brain (lolor). The texture and shape of lolor tofu are characteristic so that it is very popular with consumers. However, producers have not been able to develop their business to a larger scale, marketing of lolor tofu is still small-scale or home-based. This is because producers do not yet know the strategy used to develop a lolor tofu business. This study aims to: Determine the internal and external factors of developing a lolor tofu production business in Masbagik District and formulate a strategy for developing a lolor tofu production business in Masbagik District. The method used in this study is a descriptive method. The unit of analysis of this study is the lolor tofu consumer. The number of respondents was determined by quota sampling of 10 respondents each in each selected hamlet so that the total number of respondents was 30 respondents. The determination of respondents was carried out using an accidental sampling approach, and analyzed using a SWOT analysis. he analysis results obtained several strategies, namely 1). Optimizing the supply of local raw materials with government support. 2). Utilizing the distinctive taste to attract healthy consumers to expand the tofu lolor market by promoting the product through digital platforms. 3). Business management training from related agencies on packaging design and branding, legality and distribution permits through online platforms. 4). Establishing partnerships with cooperatives or BUMDes for access to capital. 5). Optimizing the supply of local raw materials with government support. 6). Utilizing the distinctive taste to attract healthy consumers to expand the tofu lolor market by promoting the product through digital platforms. 7). Improving production quality to be able to compete by designing product labels according to BPOM/PIRT standards. 8). Diversifying products and marketing channels to strengthen appeal.
Co-Authors Astini, Yuli Baiq Anggun Hilendri Lestari D. Tialurra Della Nabila Dewi Rispawati Dewi Rispawati Elvina Setiawati Eva Solina Farah Ainul Jamil Feryansyah Herawati Khotmi Herliana Rosika Mutiara Mita Kasia Nora Listantia Reny Wardiningsih Resty Yusnirmala Dewi Rosiya Wardani Suparlan . Yuliadi Yuliadi