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All Journal The Indonesian Accounting Review Indikator: Jurnal Ilmiah Manajemen & Bisnis The Management Journal of Binaniaga Jurnal Ilmiah Binaniaga IKRA-ITH ABDIMAS BERNAS: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Al-Qiyadi Jurnal Manajmen Pendidikan Islam Journal of Fundamental Management (JFM)
Sri Marti Pramudena
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEMANFAATAN TERHADAP MINAT KONSUMEN MENGGUNAKAN KARTU MANDIRI E-MONEY (STUDI KASUS BANK MANDIRI (PERSERO) TBK CABANG JAKARTA JAYAKARTA KOMPLEK 117) Sri Marti Pramudena; Nanda Setiawan
Jurnal Ilmiah Binaniaga Vol 14, No 1 (2018): June 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v14i1.308

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan dan persepsi kemanfaatan terhadap minat konsumen menggunakan kartu Mandiri E-Money PT Bank Mandiri (Persero) Tbk. Dengan menggunakan teknik analisis korelasi dan regresi linier berganda dengan bantuan perangkat lunak SPSS (Statistical Package for Social Science). Hasil penelitian menunjukkan bahwa seacara parsial : Terdapat pengaruh positif persepsi kemudahan terhadap minat konsumen, pengaruh positif persepsi kemanfaatan terhadap minat konsumen dan yang mempunyai pengaruh terbesar adalah , pengaruh positif persepsi kemudahan dan persepsi kemanfaaan secara simultan terhadap minat konsumen menggunakan kartu mandiri e-money. Kata Kunci : Persepsi Kemudahan, Persepsi Kemanfaatan dan Minat Konsumen
Strategi Pemasaran Berbasis Selfie Untuk Meningkatkan Daya Saing UMKM di Kecamatan Pondok Aren Kota Tangsel Hindardjo, Anton; Ferranti, Putri Andari; Pramudena, Sri Marti; Marlapa, Eri
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.25

Abstract

This case study investigates the adoption of selfie-based marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in the District Pondok Aren, South Tangerang City. The research primarily focuses on the utilization of selfies as branding tools, the personalization of content through Augmented Reality (AR) technology, and the safeguarding of consumer data security. Contrary to viewing selfies merely as a trend, this study identifies them as a crucial element in establishing a robust brand image. The integration of consumer selfies serves as a key strategy for extending consumer identities into the digital sphere, fostering deeper engagement between consumers and brands and cultivating an ongoing emotional connection. AR technology enhances content personalization, enabling consumers to interact with brands via customized facial filters, thereby making the consumer experience more distinctive and relevant. Consumer data security emerges as a vital aspect, underscored by protective measures and transparency to ensure a safe and comfortable interaction environment. By focusing on innovation and aligning with digital marketing trends, this strategy offers practical guidance for MSMEs in the District Pondok Aren.
Konsep Dasar Pengembangan Tenaga Pendidik dan Tenaga Kependidikan Agus Fauzi; Dace; Sri Marti Pramudena
Al-Qiyadi Jurnal Manajmen Pendidikan Islam Vol. 2 No. 1 (2024): Juni 2024
Publisher : STIT Fatahillah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62274/al-qiyadi.v2i1.129

Abstract

The study in this article aims to obtain basic concepts in the development of teaching staff and educational staff. This article also aims to find development models, development management, and principles for developing teaching and educational staff. Apart from that, this article also has the aim of finding an appropriate development process, identifying challenges to professionalism, and the role and function of LPTK in developing teaching staff and educational staff. This article was written using the literacy method, namely by reviewing various literature related to the specified theme. In this way, this method can be justified theoretically to obtain cognitive and theoretical dialectical results according to the predetermined theme. This article produces several basic concepts in the development of teaching staff and educational staff. This article also finds development models, development management, and development principles that are expected to improve the quality of teaching and educational staff. Apart from that, this article considers also an effective process in developing and identifying challenges to professionalism, the role and function of LPTK in developing teaching staff, and the education staff themselves.
Keberlanjutan Bisnis Dalam Upaya Meningkatkan Kesejahteraan Anggota Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Penang, Malaysia Pramudena, Sri Marti; Marlapa, Eri; Hidarjo, Anton; Prihatin, Agung; Bin Rahmad, Khozaeni
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i4.10507

Abstract

Program Pengabdian Kepada Masyarakat (PPM) bertajuk Strategi Pendampingan Pembukaan/Pengembangan Usaha TKI di Malaysia untuk mengembangkan aktualisasi diri dan meningkatkan kesejahteraan keluarga di daerah asal serta bertujuan untuk memperoleh pendapatan berkelanjutan setelah menjadi TKI di Malaysia. Saat ini terdapat beberapa TKI yang membuka/mengembangkan kemampuan usaha baik usaha kecil dan menengah di Malaysia, namun belum ada pembukaan atau pengembangan usaha di daerah asalnya di Indonesia. Hal ini dirasa perlu karena setelah kontrak kerja selesai, seorang eks TKI akan kembali ke Indonesia sehingga pendapatannya berkurang atau bahkan tidak mendapat upah lagi dan hal ini akan merugikan keberlangsungan kesejahteraannya. Untuk itu perlu adanya solusi terhadap kegiatan yang akan diberikan yaitu dengan memberikan informasi, memberikan motivasi bahkan memberikan contoh kegiatan membuka usaha baru atau mengembangkan usaha yang telah dirintis sebelumnya. Dengan adanya kegiatan sosialisasi ini diharapkan para TKI yang masih aktif bekerja memahami bahwa mereka harus menyisihkan dana untuk membuka/mengembangkan usaha-usaha baru seperti usaha kecil dan menengah di daerah asalnya di Indonesia, sehingga sejahtera dalam hidup. berkelanjutan dan berkelanjutan. Implementasi ini akan dilakukan di Lembaga Swadaya Masyarakat (LSM) Organisasi Masyarakat Indonesia (PERMAI) Pulau Pinang. Cara pelaksanaan kegiatannya adalah dengan melakukan sosialisasi dan pelatihan pelaksanaan pembukaan/pengembangan usaha baru kepada 50-100 tenaga kerja Indonesia yang tergabung dalam LSM PERMAI di Pulau Pinang, Malaysia.
PENGARUH RETURN ON EQUITY RATIO (ROE) DAN CURRENT RATIO (CR) TERHADAP PRICE BOOK VALUE (PBV) (Studi pada PT. BFI FINANCE periode 2011-2020) Putri, Nabilla Winanti; Pramudena, Sri Marti
Journal of Fundamental Management (JFM) Vol 4, No 2 (2024): JULI 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i2.17937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return On Equity (ROE), dan Current Ratio (CR) Terhadap Price Book Value (PBV) PT. BFI FINANCE INDONESIA Tbk periode 2011-2020. Metode penelitian menggunakan teknik asosiatif kuantitatif dengan pengajuan hipotesis. Metode data yang digunakan pada penelitian ini adalah analisis statistik deskriptif, analisis regresi linier sederhana, analisis regresi linier berganda, uji asumsi klasik yang meliputi uji normalitas, uji multikolineaeritas, uji heterokedastisitas dan uji autokorelasi. Pengujian signifikan meliputi uji statistik t dan uji f, serta uji koefisien determinasi. Dengan menggunakan software SPSS versi 26. Hasil penelitian menunjukkan bahwa Return On Equity (ROE) tidak berpengaruh signifikan terhadap PBV, hal ini ditunjukan dengan hasil olah data nilai thitung lebih besar dari level of significant (0,853 > 0,05). Current Ratio tidak mempunyai pengaruh Nyata terhadap PBV, hal ini dibuktikan dengan nilai thitung lebih besar dari level of significant (0,211 > 0,05). Pengujian secara simultan menunjukan bahwa Return On Equity dan Current Ratio secara serentak (simultan) tidak berpengaruh secara signifikan terhadap perubahan y (PBV), hal ini berdasarkan dengan hasil olah data nilai Fhitung lebih besar dari Ftabel (1,329) > (5,32) dengan taraf sig = 0,324 ˃ level of significant = 0,05. Kemudian diperoleh nilai R Square sebesar 0,275, yang menunjukan bahwa pengaruh variabel Return On Equity dan Current Ratio memberikan kontribusi 27,5% terhadap PBV. Sedangkan sisanya sebesar 72,5% dipengaruhi oleh variabel bebas lain..  Kata Kunci: Return On Equity, Current Ratio, Price Book Value.
Unraveling the complexity of fintech adoption: A multidimensional analysis of sustained digital wallet usage by Generation Z in Greater Jakarta Hindardjo, Anton; Marlapa, Eri; Pramudena, Sri Marti; Mahmud, Khairul Nizam; Faisal, Aekram
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 1 (2025): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v18i1.21032

Abstract

This study investigates the factors influencing Generation Z's intention to reuse digital wallets in the Greater Jakarta area, focusing on perceived ease of use, brand image, e-service quality, and the mediating role of trust. The research employed a quantitative approach using survey methods, with data collected from 230 Generation Z respondents who have been active digital wallet users for at least one year. Structural equation modeling was used to analyze the relationships between variables. The results reveal that perceived ease of use and brand image have positive effects on reuse intention, while e-service quality indirectly influences reuse intention through trust. Trust plays a significant mediating role in the relationships between brand image and e-service quality with reuse intention. However, contrary to previous studies, perceived ease of use did not significantly affect trust, nor did trust mediate the relationship between perceived ease of use and reuse intention. These findings highlight the importance of building a strong brand image and providing high-quality electronic services to enhance trust and promote continuous use of digital wallets among urban Indonesian youth. The study contributes to the understanding of digital wallet adoption and usage dynamics in emerging markets, offering valuable insights for service providers targeting young urban consumers in Indonesia. It also opens avenues for future research on the evolving perceptions of digital financial technologies among Generation Z users.
Supervisory Function and Corporate Tax Policy: Gender Analysis Tarmidi, Deden; Fadjarenie, Agustin; Ahmad, Noor Hazlina; Imaningsih, Erna Sofriana; Pramudena, Sri Marti
The Indonesian Accounting Review Vol. 15 No. 1 (2025): January-June 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/tiar.v15i1.4759

Abstract

This study analyses the role of independent commissioners and audit committees in carrying out their supervisory functions on corporate tax policies taken by internal management, gender analysis on independent commissioners and audit committees is unique to this study where different behaviors of men and women have different impacts on independent commissioners and audit committees in carrying out their supervisory functions. A total of 570-panel data from 2015 to 2021 financial statements of manufacturing companies on the Indonesia Stock Exchange were analyzed, this study found that multi-gender audit committees have a role in encouraging management to comply with tax regulations in the policies taken, as well as female audit committees and male independent commissioners separately. These results provide input for investors who are concerned about entity tax information to choose entities with criteria according to the findings of this study, namely entities that have multi-gender audit committees, entities that have female audit committees only, or entities that have independent commissioners only because the supervisory function carried out is optimal in encouraging tax-compliant entities and entities avoid the risk of tax penalties in the future.
Integrating Digital Green HRM and Ethical Leadership to Enhance Migrant Career Sustainability Eri Marlapa; Anees Janee Ali; Sri Marti Pramudena; Khozaeni Bin Rahmad
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5606

Abstract

Program pengabdian masyarakat ini bertujuan memperkuat pengembangan sumber daya manusia Indonesiadi luar negeri, khususnya di Malaysia, melalui pembangunan karier berkelanjutan berbasis teknologi digital.Di tengah persaingan global dan terbentuknya Masyarakat Ekonomi ASEAN (MEA), Indonesia perlumenyiapkan tenaga kerja yang kompetitif dan adaptif. Pekerja migran Indonesia masih menghadapi tantanganberupa produktivitas rendah, keterampilan teknis terbatas, dan kecakapan bahasa asing yang kurang memadai.Oleh karena itu, diperlukan pendekatan baru yang menggabungkan kompetensi teknis dengan keterampilanberorientasi keberlanjutan, seperti green skills yang sesuai dengan tren global. Pemanfaatan teknologi digitalmenjadi kunci untuk meningkatkan efisiensi perencanaan karier, memberi akses pelatihan, serta mendukungpekerja migran dalam merancang karier yang fleksibel dan beradaptasi dengan tuntutan digitalisasi. Programini akan melibatkan 50–100 pekerja migran yang tergabung dalam PERMAI Penang, Malaysia, dengan fokuspada pembekalan keterampilan merencanakan karier dan mengelola usaha berkelanjutan. Metode yangdigunakan mencakup ceramah interaktif, diskusi kelompok, praktik, serta aktivitas gamified yangmengenalkan konsep ramah lingkungan dalam perencanaan karier. Luaran yang diharapkan berupapeningkatan kapabilitas peserta dalam perencanaan karier dan bisnis berkelanjutan, terbukanya peluang barudi ekonomi digital global, serta keluaran terarah berupa publikasi media, dokumentasi video, artikel jurnalPKM, dan pendaftaran HKI terkait keberlanjutan dan transformasi digital. Kolaborasi antara UniversitasMercu Buana (UMB), PERMAI Penang, dan Universiti Sains Malaysia (USM) memperkaya program denganperspektif internasional, memastikan pelatihan berkualitas, relevan, serta berdampak luas bagi pekerja migranIndonesia.Kata Kunci: peningkatan keterampilan kerja tim melalui perangkat digital dan metode pembelajaran kolaboratif;pemanfaatan internet sebagai sumber pengembangan pengetahuan berkelanjutan.
The Effect of Capital Adequacy, Financing Risk, and Islamic Corporate Governance on Financial Performance with Islamic Social Reporting as an Intervening Variable Indra, Yesifa Rahmadian; Pramudena, Sri Marti
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10576

Abstract

The purpose of this research is to examine and analyze the effect of capital adequacy, financing risk, and Islamic Corporate Governance on financial performance through disclosure of Islamic Social Reporting. The population of this research consists of fifteen Sharia Commercial Banks (IB) in Indonesia which are registered with the Financial Services Authority. The sample consists of ten IBs. This research used quantitative approach with panel data regression method and Sobel test on Eviews-13. The results show that capital adequacy has a positive effect on financial performance. Financing risk, Islamic Corporate Governance, and Islamic Social Reporting have no effect on financial performance. Islamic Social Reporting cannot mediate the capital adequacy, financing risk, and Islamic Corporate Governance on financial performance.
Co-Authors Aekram Faisal Agus Fauzi Agustin Fadjarenie Andy Kurniawan, Andy Anees Janee Ali Anton Hindardjo Asmy Fuzita Hilda Bin Rahmad, Khozaeni Dace Deden Tarmidi Eri Marlapa Erna Sofriana Imaningsih Ferranti, Putri Andari Gulanang, Muhammad Gigih Hasanah, Wulan Sari Utami Hidarjo, Anton Indra, Yesifa Rahmadian Khozaeni Bin Rahmad Mahmud, Khairul Nizam Megawati, . . Mohamad Yudha Gutara, Mohamad Yudha Nanda Setiawan Noor Hazlina Ahmad, Noor Hazlina Omah, Enok Pardomuan Sihombing, Pardomuan Pogo, Tajuddin Prihatin, Agung Putri, Nabilla Winanti