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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis The Management Journal of Binaniaga Jurnal Ilmiah Binaniaga Inovator : Jurnal Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Al-Qiyadi Jurnal Manajmen Pendidikan Islam Journal of Fundamental Management (JFM)
Sri Marti Pramudena
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI KEMANFAATAN TERHADAP MINAT KONSUMEN MENGGUNAKAN KARTU MANDIRI E-MONEY (STUDI KASUS BANK MANDIRI (PERSERO) TBK CABANG JAKARTA JAYAKARTA KOMPLEK 117) Sri Marti Pramudena; Nanda Setiawan
Jurnal Ilmiah Binaniaga Vol 14, No 1 (2018): June 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v14i1.308

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan dan persepsi kemanfaatan terhadap minat konsumen menggunakan kartu Mandiri E-Money PT Bank Mandiri (Persero) Tbk. Dengan menggunakan teknik analisis korelasi dan regresi linier berganda dengan bantuan perangkat lunak SPSS (Statistical Package for Social Science). Hasil penelitian menunjukkan bahwa seacara parsial : Terdapat pengaruh positif persepsi kemudahan terhadap minat konsumen, pengaruh positif persepsi kemanfaatan terhadap minat konsumen dan yang mempunyai pengaruh terbesar adalah , pengaruh positif persepsi kemudahan dan persepsi kemanfaaan secara simultan terhadap minat konsumen menggunakan kartu mandiri e-money. Kata Kunci : Persepsi Kemudahan, Persepsi Kemanfaatan dan Minat Konsumen
Strategi Pemasaran Berbasis Selfie Untuk Meningkatkan Daya Saing UMKM di Kecamatan Pondok Aren Kota Tangsel Hindardjo, Anton; Ferranti, Putri Andari; Pramudena, Sri Marti; Marlapa, Eri
Jurnal Pengabdian Masyarakat Singa Podium (JPMSIPO) Vol. 2 No. 1 (2024): April
Publisher : LPPM Universitas Bung Karno

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58965/jpmsipo.v2i1.25

Abstract

This case study investigates the adoption of selfie-based marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in the District Pondok Aren, South Tangerang City. The research primarily focuses on the utilization of selfies as branding tools, the personalization of content through Augmented Reality (AR) technology, and the safeguarding of consumer data security. Contrary to viewing selfies merely as a trend, this study identifies them as a crucial element in establishing a robust brand image. The integration of consumer selfies serves as a key strategy for extending consumer identities into the digital sphere, fostering deeper engagement between consumers and brands and cultivating an ongoing emotional connection. AR technology enhances content personalization, enabling consumers to interact with brands via customized facial filters, thereby making the consumer experience more distinctive and relevant. Consumer data security emerges as a vital aspect, underscored by protective measures and transparency to ensure a safe and comfortable interaction environment. By focusing on innovation and aligning with digital marketing trends, this strategy offers practical guidance for MSMEs in the District Pondok Aren.
Konsep Dasar Pengembangan Tenaga Pendidik dan Tenaga Kependidikan Agus Fauzi; Dace; Sri Marti Pramudena
Al-Qiyadi Jurnal Manajmen Pendidikan Islam Vol. 2 No. 1 (2024): Juni 2024
Publisher : STIT Fatahillah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62274/al-qiyadi.v2i1.129

Abstract

The study in this article aims to obtain basic concepts in the development of teaching staff and educational staff. This article also aims to find development models, development management, and principles for developing teaching and educational staff. Apart from that, this article also has the aim of finding an appropriate development process, identifying challenges to professionalism, and the role and function of LPTK in developing teaching staff and educational staff. This article was written using the literacy method, namely by reviewing various literature related to the specified theme. In this way, this method can be justified theoretically to obtain cognitive and theoretical dialectical results according to the predetermined theme. This article produces several basic concepts in the development of teaching staff and educational staff. This article also finds development models, development management, and development principles that are expected to improve the quality of teaching and educational staff. Apart from that, this article considers also an effective process in developing and identifying challenges to professionalism, the role and function of LPTK in developing teaching staff, and the education staff themselves.
Keberlanjutan Bisnis Dalam Upaya Meningkatkan Kesejahteraan Anggota Pertubuhan Masyarakat Indonesia (PERMAI) Pulau Penang, Malaysia Pramudena, Sri Marti; Marlapa, Eri; Hidarjo, Anton; Prihatin, Agung; Bin Rahmad, Khozaeni
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i4.10507

Abstract

Program Pengabdian Kepada Masyarakat (PPM) bertajuk Strategi Pendampingan Pembukaan/Pengembangan Usaha TKI di Malaysia untuk mengembangkan aktualisasi diri dan meningkatkan kesejahteraan keluarga di daerah asal serta bertujuan untuk memperoleh pendapatan berkelanjutan setelah menjadi TKI di Malaysia. Saat ini terdapat beberapa TKI yang membuka/mengembangkan kemampuan usaha baik usaha kecil dan menengah di Malaysia, namun belum ada pembukaan atau pengembangan usaha di daerah asalnya di Indonesia. Hal ini dirasa perlu karena setelah kontrak kerja selesai, seorang eks TKI akan kembali ke Indonesia sehingga pendapatannya berkurang atau bahkan tidak mendapat upah lagi dan hal ini akan merugikan keberlangsungan kesejahteraannya. Untuk itu perlu adanya solusi terhadap kegiatan yang akan diberikan yaitu dengan memberikan informasi, memberikan motivasi bahkan memberikan contoh kegiatan membuka usaha baru atau mengembangkan usaha yang telah dirintis sebelumnya. Dengan adanya kegiatan sosialisasi ini diharapkan para TKI yang masih aktif bekerja memahami bahwa mereka harus menyisihkan dana untuk membuka/mengembangkan usaha-usaha baru seperti usaha kecil dan menengah di daerah asalnya di Indonesia, sehingga sejahtera dalam hidup. berkelanjutan dan berkelanjutan. Implementasi ini akan dilakukan di Lembaga Swadaya Masyarakat (LSM) Organisasi Masyarakat Indonesia (PERMAI) Pulau Pinang. Cara pelaksanaan kegiatannya adalah dengan melakukan sosialisasi dan pelatihan pelaksanaan pembukaan/pengembangan usaha baru kepada 50-100 tenaga kerja Indonesia yang tergabung dalam LSM PERMAI di Pulau Pinang, Malaysia.
PENGARUH RETURN ON EQUITY RATIO (ROE) DAN CURRENT RATIO (CR) TERHADAP PRICE BOOK VALUE (PBV) (Studi pada PT. BFI FINANCE periode 2011-2020) Putri, Nabilla Winanti; Pramudena, Sri Marti
Journal of Fundamental Management (JFM) Vol 4, No 2 (2024): JULI 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i2.17937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return On Equity (ROE), dan Current Ratio (CR) Terhadap Price Book Value (PBV) PT. BFI FINANCE INDONESIA Tbk periode 2011-2020. Metode penelitian menggunakan teknik asosiatif kuantitatif dengan pengajuan hipotesis. Metode data yang digunakan pada penelitian ini adalah analisis statistik deskriptif, analisis regresi linier sederhana, analisis regresi linier berganda, uji asumsi klasik yang meliputi uji normalitas, uji multikolineaeritas, uji heterokedastisitas dan uji autokorelasi. Pengujian signifikan meliputi uji statistik t dan uji f, serta uji koefisien determinasi. Dengan menggunakan software SPSS versi 26. Hasil penelitian menunjukkan bahwa Return On Equity (ROE) tidak berpengaruh signifikan terhadap PBV, hal ini ditunjukan dengan hasil olah data nilai thitung lebih besar dari level of significant (0,853 > 0,05). Current Ratio tidak mempunyai pengaruh Nyata terhadap PBV, hal ini dibuktikan dengan nilai thitung lebih besar dari level of significant (0,211 > 0,05). Pengujian secara simultan menunjukan bahwa Return On Equity dan Current Ratio secara serentak (simultan) tidak berpengaruh secara signifikan terhadap perubahan y (PBV), hal ini berdasarkan dengan hasil olah data nilai Fhitung lebih besar dari Ftabel (1,329) > (5,32) dengan taraf sig = 0,324 ˃ level of significant = 0,05. Kemudian diperoleh nilai R Square sebesar 0,275, yang menunjukan bahwa pengaruh variabel Return On Equity dan Current Ratio memberikan kontribusi 27,5% terhadap PBV. Sedangkan sisanya sebesar 72,5% dipengaruhi oleh variabel bebas lain..  Kata Kunci: Return On Equity, Current Ratio, Price Book Value.
The Effect of Capital Adequacy, Financing Risk, and Islamic Corporate Governance on Financial Performance with Islamic Social Reporting as an Intervening Variable Indra, Yesifa Rahmadian; Pramudena, Sri Marti
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10576

Abstract

The purpose of this research is to examine and analyze the effect of capital adequacy, financing risk, and Islamic Corporate Governance on financial performance through disclosure of Islamic Social Reporting. The population of this research consists of fifteen Sharia Commercial Banks (IB) in Indonesia which are registered with the Financial Services Authority. The sample consists of ten IBs. This research used quantitative approach with panel data regression method and Sobel test on Eviews-13. The results show that capital adequacy has a positive effect on financial performance. Financing risk, Islamic Corporate Governance, and Islamic Social Reporting have no effect on financial performance. Islamic Social Reporting cannot mediate the capital adequacy, financing risk, and Islamic Corporate Governance on financial performance.
Analysis of the Impact of Return on Assets, Current Ratio, Debt-to-Equity Ratio, and Firm Size on Firm Value (A Study of Infrastructure Companies Listed on the Indonesia Stock Exchange from 2019 to 2024) Wilani, Resti Awalia; Pramudena, Sri Marti
INOVATOR Vol 15 No 1 (2026): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v15i1.23210

Abstract

This study aims to determine the effect of return on assets, current ratio, debt to equity ratio and company size on company value in infrastructure sector companies listed on the Indonesia Stock Exchange. The research period used is 6 years (2019–2024). The population used in this study is 15 companies. The sampling method used is the purposive sampling method. So that 90 observations were obtained. The research data were obtained from the Indonesia Stock Exchange website. The data analysis technique in this study used descriptive statistical analysis and hypothesis testing with panel data regression analysis. With the help of E-views 13 software. The results of this study partially indicate that Return on Assets (ROA), Current Ratio (CR) have a positive and significant effect on company value, Debt to Equity Ratio (DER) has a negative and significant effect on company value and Company Size does not affect company value.
Co-Authors Agus Fauzi Andy Kurniawan, Andy Anton Hindardjo Asmy Fuzita Hilda Bin Rahmad, Khozaeni Dace Eri Marlapa Ferranti, Putri Andari Gulanang, Muhammad Gigih Hasanah, Wulan Sari Utami Hidarjo, Anton Indra, Yesifa Rahmadian Megawati, . . Mohamad Yudha Gutara, Mohamad Yudha Nanda Setiawan Omah, Enok Pardomuan Sihombing Pogo, Tajuddin Prihatin, Agung Putri, Nabilla Winanti Wilani, Resti Awalia