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Prima Ratna Sari
universitas jember
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PENGARUH MEDIA PEMBELAJARAN GENIALLY TERHADAP KEAKTIFAN SISWA PADA MATERI PERAN PELAKU EKONOMI Delvy Agustina; Hety Mustika Ani; Lisana Oktavisanti Mardiyana; Sela Rachmawati; Prima Ratna Sari
Jurnal Pendidikan Sultan Agung Vol 6, No 2 (2026)
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jp-sa.6.2.354-363

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh penggunaan media Genially terhadap keaktifan siswa pada materi peran pelaku ekonomi. Penelitian ini merupakan penelitian kuantitatif dengan Quasi Experimental Design. Pemilihan sampel menggunakan teknik purposive sampling dengan jumlah sampel 69 siswa dari SMA Negeri 5 Jember, yaitu 33 siswa dari kelas X-8 sebagai kelas eksperimen dan 36 siswa dari kelas X-6 sebagai kelas kontrol. Teknik pengumpulan data menggunakan lembar observasi keaktifan siswa, wawancara, dokumentasi, dan lembar observasi keerlaksanaan sintaks model Problem Based Learning (PBL). Analisis data menggunakan uji normalitas, uji homogenitas, uji Independent Sample T-Test, dan uji N-Gain. Hasil menunjukkan bahwa kelas X-8, sebagai kelas eksperimen yang menggunakan media pembelajaran Genially, memiliki tingkat aktivitas siswa yang lebih tinggi dengan skor rata – rata 53,27% dibandingkan dengan kelas X-6 dengan sor rata – rata 40,78%, sebagai kelas kontrol yang menggunakan media pembelajaran PowerPoint. Hasil uji Independen Sample T-test menghasilkan nilai Sig. (2-tailed) sebesar 0.000 < 0.05, artinya H1 diterima dan H0 ditolak. Hasil uji N-Gain untuk rata-rata memperoleh skor 0,60, sehingga penggunaan media pembelajaran Genially dapat mempengaruhi keaktifan siswa dengan kriteria sedang. Oleh karena itu, dapat disimpulkan bahwa penggunaan media Genially memiliki pengaruh positif dalam meningkatkan keaktifan siswa. 
Pengaruh Viral Marketing terhadap Keputusan Pembelian Dengan Fear of Missing Out (Fomo) Sebagai Variabel Intervening (Studi Kasus Pengguna Produk O TWO O Di Shopee) Fitri Wasilatul Fadilah; Retna Ngesti Sedyati; Riyanto Efendi; Prima Ratna Sari
ASSET: Jurnal Manajemen dan Bisnis Vol. 8 No. 2 (2025): Desember
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/asset.v8i2.13347

Abstract

Perkembangan pesat viral marketing di media sosial telah meningkatkan intensitas paparan konsumen terhadap konten promosi yang berpotensi menimbulkan Fear of Missing Out (FOMO) serta mempercepat proses pengambilan keputusan pembelian. Penelitian ini bertujuan untuk mmengetahui pengaruh viral marketing terhadap keputusan pembelian produk O two o di Shopee dengan FOMO sebagai variabel intervening. Landasan teori yang digunakan adalah teori Stimulus-Organism-Response (S-O-R), yang menjelaskan bagaimana stimulus pemasaran memengaruhi kondisi psikologis konsumen dan mendorong respons perilaku.Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk O Two O di Shopee. Sampel penelitian berjumlah 130 responden perempuan berusia 17 tahun ke atas yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa viral marketing berpengaruh positif dan signifikan terhadap FOMO dengan nilai koefisien sebesar 0,883. FOMO juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien sebesar 0,728. Selain itu, viral marketing memiliki pengaruh tidak langsung terhadap keputusan pembelian melalui FOMO dengan nilai sebesar 0,810. Nilai R-square sebesar 0,887 menunjukkan bahwa model mampu menjelaskan variabilitas keputusan pembelian sebesar 88,7%, sedangkan nilai Q-square sebesar 0,947 mengindikasikan bahwa model memiliki kemampuan prediktif yang sangat baik. Dengan demikian, dapat disimpulkan bahwa FOMO berperan penting dalam memediasi pengaruh viral marketing terhadap keputusan pembelian produk O TWO O di Shopee.   Kata Kunci : Fomo, Purchase Decision, Viral Marketing
PERAN MEDIASI HEDONIC SHOPPING VALUE DALAM PENGARUH PRICE DISCOUNT TERHADAP PEMBELIAN IMPULSIF PADA GENERASI Z Nayli Nabila; Retna Ngesti Sedyati; Prima Ratna Sari
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.6421

Abstract

This study examines the influence of content marketing strategies on social media and digital literacy on cosmetic purchasing decisions among students of the Economics Education Study Program at PGRI Ronggolawe University, Tuban. This study used a quantitative approach with an explanatory design. The sample consisted of 54 students selected using a purposive sampling technique based on specific criteria related to social media use, having seen cosmetic promotional content, and having made cosmetic purchases online. Data were collected through a Likert scale questionnaire and analyzed using descriptive statistics and multiple linear regression with SPSS Version 26. The results showed that content marketing strategies and digital literacy had a significant influence on purchasing decisions with a contribution of 72.1%. Attractive and informative content marketing can increase consumer interest, while digital literacy helps students evaluate information critically before making a purchase. Digital literacy is a more dominant factor in influencing purchasing decisions. This study has limitations in the number of samples and limited coverage of respondents, so further research is recommended to increase the number of samples and other variables such as consumer confidence and E-Wom.
PENGARUH VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL INTERVENING Fitri Wasilatul Fadilah; Retna Ngesti Sedyati; Riyanto - Efendi; Prima Ratna Sari
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.6475

Abstract

This study aims to examine the effect of viral marketing on purchase decisions for O TWO O products on Shopee, with FOMO serving as an intervening variable. This research employed a quantitative approach with an explanatory research design based on the Stimulus–Organism–Response (S-O-R) Theory. Population study is consumers who had purchased O TWO O products through Shopee, with a sample of 130 female respondents aged 17 years and above selected using purposive sampling. The findings indicate that viral marketing has a positive and significant effect on FOMO, FOMO has a positive and significant effect on purchase decisions, and FOMO significantly mediates the relationship between viral marketing and purchase decisions. This study has several limitations, including its focus on female consumers in Jember Regency, the use of self-reported questionnaire data that may introduce subjective bias, and the examination of only viral marketing and FOMO without considering other factors that may influence purchase decisions. The findings suggest that viral marketing strategies capable of increasing consumers' FOMO can encourage purchase decisions on e-commerce platforms.
PENGARUH LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING Nadhifah Efendi; Retna Ngesti Sedyati; Prima Ratna Sari
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.6731

Abstract

The focus of this study is to determine the effect of live streaming on purchase intention, the effect of purchase intention on purchase decisions, and the effect of live streaming on purchase decisions through purchase intention as an intervening variable on Gen Z Shopee users in Jember Regency using the Stimulus-Organism-Response (S-O-R) theory approach. This study applies a quantitative method with an explanatory type to 141 respondents selected using purposive sampling. A Likert scale questionnaire was used to collect data. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) using SmartPLS 4 to analyze the data. The results show that live streaming has a positive and significant effect on purchase intention, purchase intention has a positive and significant effect on purchase decisions, and live streaming has a positive and significant effect on purchase decisions through purchase intention as an intervening variable. The conclusion of the study shows that effective live streaming can increase purchase intention, thereby strengthening the decision to purchase fashion products on Shopee. The managerial implication of this study is that sellers on Shopee need to optimize the quality of live streaming in order to increase purchase intention and encourage consumer purchasing decisions.
Pemanfaatan game edukasi sebagai strategi inovatif dalam pembelajaran abad ke-21 Novia Tri Hapsari; Prima Ratna Sari; Yogi Dwi Satrio
Jurnal Pendidikan Ekonomi (JUPE) Vol. 14 No. 2 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v14n2.p168-174

Abstract

Traditional learning approaches are often seen as less effective in enhancing student motivation and deep understanding, creating a need for more innovative instructional strategies. This study explores the use of game-based learning through the Quizizz platform as an interactive alternative to conventional teaching. The research focuses on the implementation of Quizizz in the Economic Education Study Program at the University of Jember. A descriptive qualitative case study approach was employed, involving 29 participants selected through purposive sampling. Data were collected through questionnaires, interviews, and documentation. The results indicate that Quizizz positively impacts both lecturers and students by creating a more active, enjoyable, and experience-based learning environment. It helps reduce academic pressure while improving learning motivation, critical thinking skills, and digital literacy. Despite these benefits, Quizizz should be used alongside other teaching methods and is most effective for reinforcing material and conducting formative assessments. Overall, Quizizz is considered a relevant learning tool that aligns with the characteristics of contemporary university students and supports the principles of 21st-century learning.
Co-Authors Delvy Agustina Fitri Wasilatul Fadilah Hety Mustika Ani Lisana Oktavisanti Mardiyana Nadhifah Efendi Nayli Nabila Novia Tri Hapsari Retna Ngesti Sedyati Riyanto - Efendi Riyanto Efendi Satrio, Yogi Dwi Sela Rachmawati