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STRATEGI KOMUNIKASI PEMASARAN BISNIS TIKET ONLINE Agung Slamet Prasetyo
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 25 No 1 (2017): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Study was conducted to determine the marketing communications strategy used an online business. With the case of the online ticket business Tiket2.com. The purpose of this study was to determine the marketing communications strategies used Tiket2.com in his business, and the reasons for those strategies. In this online ticket business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion, known as the Marketing Mix. Marketing Communication Mix consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods. Research shows that advertising on google.com is a means of effective marketing communication. Public Relations by means of online using a blog is the primary support in advertising on google.com.

PENGARUH SISTEM INFORMASI AKUNTANSI TERHADAP KINERJA UMKM DAERAH ISTIMEWA YOGYAKARTA Agung Slamet Prasetyo; Lilik Ambarwati
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

This research is entitled "the Influence of Accounting Information Systems on the Performance of MSMEs in the Special Region of Yogyakarta. This research is conducted to determine and analyze the Influence of the application of accounting information systems on the measurement of the performance of MSMEs in the Special Region of Yogyakarta. There are 70 samples taken by applying the purposive sampling method, which includes the criteria for MSMEs that apply accounting information systems and specifically focus on culinary, fashion and craft sectors. Data are collected by using a questionnaire that has been tested for its validity and reliability, and then distributed to the respondents. The results of this study indicate that the accounting information system variable has a significant positive effect on the performance of MSMEs in the Special Region of Yogyakarta. The results of the analysis reveal that the regression coefficient value is 0.532, showing that the accounting information system has a positive influence on the performance of MSMEs, meaning that the better use of accounting information systems at MSMEs results in the better performance of MSMEs in the Special Region of Yogyakarta. The accounting information system has an influence on the performance of MSMEs in the Special Region of Yogyakarta as much as 43.5% and the remaining 56.5% is a contribution from other variables which are not included in this study.

PENGARUH PENDAPATAN ASLI DAERAH (PAD), DANA ALOKASI UMUM (DAU), DANA ALOKASI KHUSUS (DAK), DANA BAGI HASIL (DBH) DAN SISA LEBIH PEMBIAYAAN ANGGARAN (SILPA) TERHADAP BELANJA MODAL DI PROVINSI D.I. YOGYAKARTA TAHUN 2013-2020 Rini Marliana; Agung Slamet Prasetyo; Prafidhya Dwi Yulianto
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

This research was conducted to prove the effect of Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), Profit Sharing Fund (DBH), and Remaining Budget Financing (SILPA) on Capital Expenditures in Regional ProvincesYogyakarta Special Year 2013-2020. This research method is quantitative by conducting multiple linear regression analysis between the variables of Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), Profit Sharing Fund (DBH) and Over Budget Financing (SILPA) on Capital Expenditures. The population in this study is the City/Regency in the Province of the Special Region of Yogyakarta in 2013-2020. The sample in this study was determined by purposive sampling. .This study concludes that Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK) have a significant positive effect on Capital Expenditures, while Revenue Sharing Funds (DBH) and Over Budget Financing (SILPA)does not have a significant positive effect on Capital Expenditures.This shows that Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), Revenue Sharing Fund (DBH) and Budget Financing Excess Remaining (SILPA) simultaneously affect Capital Expenditure.

PENGARUH PENGGUNAAN INFORMASI AKUNTANSI DAN MANAJEMEN MODAL KERJA PELAKU UMKM TERHADAP KEBERHASILAN USAHA DENGAN UMUR USAHASEBAGAI VARIABEL PEMODERASI (STUDI KASUS PADA INDUSTRI KREATIF DI YOGYAKARTA) Khoirunnisa Cahya Firdarini; Agung Slamet Prasetyo
JURNAL STIE SEMARANG Vol 12 No 1 (2020): Volume 12 No 1 Edisi Februari 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v12i1.394

Small and medium enterprises (SMEs) are one of important sector of national economic that have contributed to labor absorption and Gross Domestic Product (GDP). They could survive of financial crisis both in national and global scale. This research examines the effect of accounting information and working capital management toward business success of small and medium enterprise (SMEs) with age of business as moderating variable. The population of this research are small and medium enterprises (SMEs) in creative industries sector operated in Yogyakarta district. They are handycraft, culinary and fashion. Based on purposive sampling method, total sample of this research is 200 SMEs. Hypothesis testing used is path analysis using structural equation modelling (SEM). The test result shows that accounting information and working capital management have positive and significant effect to the success of SMEs.Age of business as moderating variable also have positive and significant effect to the success of SMEs.

STRATEGI KOMUNIKASI PEMASARAN BISNIS TIKET ONLINE: STUDI KASUS TIKET2.COM Agung Slamet Prasetyo
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 25 No 1 (2017): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Study was conducted to determine the marketing communications strategy used an online business. With the case of the online ticket business Tiket2.com. The purpose of this study was to determine the marketing communications strategies used Tiket2.com in his business, and the reasons for those strategies. In this online ticket business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion, known as the Marketing Mix. Marketing Communication Mix consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods. Research shows that advertising on google.com is a means of effective marketing communication. Public Relations by means of online using a blog is the primary support in advertising on google.com.

PENGARUH SISTEM INFORMASI AKUNTANSI TERHADAP KINERJA UMKM DAERAH ISTIMEWA YOGYAKARTA Agung Slamet Prasetyo; Lilik Ambarwati
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v1i1.320

This research is entitled the Influence of Accounting Information Systems on the Performance of MSMEs in the Special Region of Yogyakarta. This research is conducted to determine and analyze the Influence of the application of accounting information systems on the measurement of the performance of MSMEs in the Special Region of Yogyakarta. There are 70 samples taken by applying the purposive sampling method, which includes the criteria for MSMEs that apply accounting information systems and specifically focus on culinary, fashion and craft sectors. Data are collected by using a questionnaire that has been tested for its validity and reliability, and then distributed to the respondents. The results of this study indicate that the accounting information system variable has a significant positive effect on the performance of MSMEs in the Special Region of Yogyakarta. The results of the analysis reveal that the regression coefficient value is 0.532, showing that the accounting information system has a positive influence on the performance of MSMEs, meaning that the better use of accounting information systems at MSMEs results in the better performance of MSMEs in the Special Region of Yogyakarta. The accounting information system has an influence on the performance of MSMEs in the Special Region of Yogyakarta as much as 43.5% and the remaining 56.5% is a contribution from other variables which are not included in this study.

PENGARUH PENDAPATAN ASLI DAERAH (PAD), DANA ALOKASI UMUM (DAU), DANA ALOKASI KHUSUS (DAK), DANA BAGI HASIL (DBH) DAN SISA LEBIH PEMBIAYAAN ANGGARAN (SILPA) TERHADAP BELANJA MODAL DI PROVINSI D.I. YOGYAKARTA TAHUN 2013-2020 Rini Marliana; Agung Slamet Prasetyo; Prafidhya Dwi Yulianto
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i2.489

This research was conducted to prove the effect of Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), Profit Sharing Fund (DBH), and Remaining Budget Financing (SILPA) on Capital Expenditures in Regional ProvincesYogyakarta Special Year 2013-2020. This research method is quantitative by conducting multiple linear regression analysis between the variables of Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), Profit Sharing Fund (DBH) and Over Budget Financing (SILPA) on Capital Expenditures. The population in this study is the City/Regency in the Province of the Special Region of Yogyakarta in 2013-2020. The sample in this study was determined by purposive sampling. .This study concludes that Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK) have a significant positive effect on Capital Expenditures, while Revenue Sharing Funds (DBH) and Over Budget Financing (SILPA)does not have a significant positive effect on Capital Expenditures.This shows that Regional Original Revenue (PAD), General Allocation Fund (DAU), Special Allocation Fund (DAK), Revenue Sharing Fund (DBH) and Budget Financing Excess Remaining (SILPA) simultaneously affect Capital Expenditure.

THE INFLUENCE OF NON-PERFORMING LOANS (NPL), LOAN OF DEPOSIT RATIO (LDR), OPERATING COST OF OPERATING INCOME (BOPO), QUALITY OF EARNING ASSETS (KAP) AND CAPITAL ADEQUACY REQUIREMENT (CAR). EARNING ASSETS (KAP) AND MINIMUM CAPITAL ADEQUACY (KPMM) ON RETURN Agiastia, Dhita; Prasetyo, Agung Slamet; Setyowati, Hasanah; Ambarwati, Lilik; Mutahir, Anwar; Mahsun, Mohamad; Subkhan, Muhammad
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 3 No 1 (2024): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v3i1.918

This study aims to analyze how financial ratios in Bank Perekonomin Rakyat, namely Non-Performing Loan (NPL), Loan of Deposit Ratio (LDR), Operating Costs Operating Income (BOPO), Earning Asset Quality (KAP) and the influence of Minimum Capital Adequacy (CAR) affect the level of profitability projected from the Return of Asset (ROA) ratio. The sample in this study used purposive sampling method, namely the People's Economic Bank in Bantul Regency which is registered with the Financial Services Authority for the period 2020-2023. The secondary data used are publication reports obtained from accessing the Financial Services Authority website (www.ojk.go.id) which are then recorded into SPSS. The data analysis method uses a classic assumption test which includes normality test, multicollinearity test, autocorrelation test and heteroscedasticity test. The analysis tool technique is descriptive analysis and statistical analysis. The results showed that CAR has a positive and significant effect on ROA, NPL and BOPO have a negative and significant effect on ROA while LDR and KAP have an insignificant effect on ROA.

LITERASI KEUANGAN DAN BUDAYA PAJAK TERHADAP KEPATUHAN PAJAK YANG DIMODERASI OLEH DIGITALISASI PERPAJAKAN Atiun Nasikhah; Agung Slamet Prasetyo
Jurnal TAMBORA Vol 9 No 1 (2025): EDISI 24
Publisher : Wakil Rektor 3, Direktorat Riset, Publikasi dan Inovasi, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/tambora.v9i1.5092

Kepatuhan pajak adalah bagian yang paling penting, karena sektor pajak ialah sumber pendapatan paling besar bagi pemerintah Indonesia. Pajak termasuk sumber pendapatan nasional yang mampu diandalkan guna mengembangkan ekonomi di seluruh dunia. Walaupun total wajib pajak di Indonesia mengalami peningkatan tiap tahun, akan tetapi beban pajak wajib pajak orang pribadi masih rendah. Penelitian berikut bertujuan menganalisis pengaruh literasi keuangan dan budaya perpajakan terhadap kepatuhan pajak orang pribadi yang dipermudah dengan digitalisasi pajak pada wajib pajak orang pribadi di Yogyakarta. Penelitian berikut mengintegrasi pendekatan kuantitatif di mana menggunakan perangkat lunak SPSS 20. Penelitian dijalankan melalui penyebaran angket terhadap 106 wajib pajak orang pribadi di Yogyakarta. Metode analisis pada kajian berikut yakni uji analisis regresi linier berganda dan uji Analisis Regresi Moderasi (ARM). Hasil analisisnya memperlihatkan bahwasanya literasi keuangan memuat pengaruh signifikan terhadap kepatuhan pajak, budaya perpajakan berpengaruh besar terhadap kepatuhan pajak, dan digitalisasi pajak mampu mengurangi pengaruh literasi keuangan terhadap kepatuhan pajak. Digitalisasi pajak memperlihatkan bahwasanya kepatuhan pajak tidak dapat dikurangi.

MEMBANGUN MINDSET DAN MOTIVASI BERWIRAUSAHA SISWA SMA PONDOK PESANTREN IBNUL QOYYIM Sulastiningsih, Sulastiningsih; Prasetyo, Agung Slamet; Dewi, Nadia Ayu Saraswati; Ambarwati, Arum; Ramadhan, Maulana Fajar; Mulyani, Sri
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kewirausahaan (Entrepreneurship) adalah suatu ilmu yang mengkaji tentang pengembangan dan pembangunan semangat kreativitas serta keberanian menanggung risiko terhadap pekerjaan yang dilakukan demi mewujudkan suatu hasil karya. Tujuan membangun mindset dan spirit dalam pengabdian masyarakat ini adalah membangun motivasi untuk mendorong siswa menjadi kreatif, inovatif serta dapat melihat peluang berwirausaha dan mengurangi pengangguran di masa depan. Masalah dari sulit berkembangnya wirausaha dari kalangan masyarakat muda adalah karena kurangnya motivasi, pengetahuan dan skill mengenai kewirausahaan, sehingga penting untuk menanamkan motivasi dan mindset kepada siswa sebagai generasi muda di masa mendatang. Tujuan program Pengabdian Kepada Masyarakat (PKM) ini adalah memberikan pengetahuan serta motivasi mengenai kewirausahaan kepada Siswa Menengah Atas (SMA) Pondok Pesantren Ibnul Qoyyim. Kegiatan program PKM ini dilakukan dengan metode presentasi, sosialisasi dan diskusi kepada siswa SMA Ibnul Qoyyim mengenai konsep, alur serta karakteristik spirit berwirausaha. Hasil kegiatan menunjukkan bahwa siswa memiliki minat dan motivasi yang tinggi untuk berwirausaha. Disisi lain, pengetahuan dan peran dukungan dari lembaga sekolah dan keluarga masih minim, siswa masih merasa bingung dan takut untuk memulai. Peran keluarga, masyarakat, lembaga pendidikan, pemerintah, dan swasta sangat dibutuhkan untuk membantu menciptakan wirausaha muda.

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