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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Manajemen dan Bisnis (JIMB) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JISIP: Jurnal Ilmu Sosial dan Pendidikan EKUITAS (Jurnal Ekonomi dan Keuangan) Dinasti International Journal of Digital Business Management Asian Management and Business Review Journal of Innovation Research and Knowledge International Journal of Economics (IJEC) CITAKARYA Jurnal Pengabdian Masyarakat
Tiara Nur Anisah
Janabadra University Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Moderating Effect Of Celebrity Preferences And Hedonism Personality On The Relationship Of Perceived Instrusiveness, Consumer Attention And Purchase Intention Tiara Nur Anisah; Miswanto Miswanto
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i3.13582

Abstract

The study investigates the moderating effect of celebrity preference and hedonism personality on the relationship between perceived intrusiveness, consumer attention, and intention to purchase internet users by applying SOR Theory as a foundation. This study focuses on K-Popers among teenagers. A total of 400 samples were used in this study. The sample is split into two groups, with 200 samples including advertisements that fit the respondents' preferences and have a high hedonism personality and 200 samples containing advertisements that didn’t fit the respondents' preferences and have a low hedonism personality. Multi-group moderation was performed using AMOS ver.22 with the stats tools package software, and data were analyzed using IBM SPSS Statistics 16. As expected, the higher the level of distraction perceived by the user, the lower consumer attention to the advertisement. In contrast, the less distracted individuals are, the more attention they pay to commercials. Then, the more individuals pay attention to the ads, the more likely they are to make a purchase. According to additional research, celebrity preference and hedonism personality are proven to be moderate.
The Role of Brand Preference as Moderation in the Relationship between Social Media Influencer, Brand trust, and Purchase Intention Nadia Nadia; TN Anisah; Eni Andari
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.413

Abstract

This study aims to examine whether an individual's preference for their favorite influencer can strengthen their awareness of the advertised product and ultimately increase their purchase intention. A total of 270 samples were used in this study, following specific criteria. The data were analyzed using IBM SPSS Statistics 16 and AMOS ver.22. The results of the study indicate that the presence of celebrity influencers is effective in creating consumer awareness, especially among their followers. Furthermore, the higher the awareness of the brand being advertised, the higher the potential purchase intention. Further findings from the study demonstrate that celebrity preference moderates the influence of social media influencers on Brand trust.
From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce Andika; Tiara Nur Anisah; Mohamad Najmudin; Anita Ekawati Sardi
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 3 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i3.49490

Abstract

Objective: This study investigates how social presence elements, such as streamers, other viewers, and products, directly and indirectly influence consumers' impulse purchase behaviour in live-streaming commerce. Design/Methods/Approach: An empirical evaluation was conducted on the suggested model, utilizing survey responses from 205 live-streaming commerce users. Furthermore, the interconnections among the elements within the research framework were examined through SEM PLS version 3. Findings: The results show that social presence directly and significantly affects impulse purchase behaviour. This study also strongly links social presence with perceived usefulness and positive affect. In addition, the results show that perceived usefulness and positive affect significantly influence impulse purchase behaviour. Interestingly, perceived usefulness and positive affect serve as potential intermediaries linking the impact of social presence with impulse purchase behaviour. Originality/Value: This research explores the influence of social presence and several consumer psychological factors, such as perceived usefulness and positive affect, on impulse purchase behaviour in live-streaming commerce. While this area has rarely been a significant focus in previous literature, the speciality of this research is integrating the product dimension into the social presence framework. This initiative has yet to be found in the literature so far. With this approach, the research seeks to provide an in-depth understanding of how social presence elements such as streamers, other viewers, and products collaborate and directly and indirectly impact impulse buying behaviour. Practical/Policy implication: The results of this study offer a significant perspective for businesses in the e-commerce sector and individuals producing content for live-streaming commerce. This information can be used to create better approaches to encourage impulse buying behaviour and increase customer interaction. The interaction between social presence, perceived usefulness, and positive affect can be the basis for designing more efficient strategies.
PENGARUH PENGENDALIAN DIRI DAN STRES KERJA TERHADAP PERILAKU CYBERLOAFING PADA DOSEN DI INDONESIA Kartinah, Kartinah; Saifulah, Anang Maruf; Anisah, Tiara Nur; Nurwiyanta, Nurwiyanta; Sunyoto, Danang
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4400

Abstract

This study aims to examine the influence of personality, the influence of self-control and work stress on cyberloafing behavior. The population in this study are lecturers in Indonesia. Sampling in this study used a non-probability sampling (convenience sampling) technique. Determination tests, F statistical tests and t statistical tests are carried out to answer the research hypothesis. The results of this study show that self-control negatively affects cyberloafing behavior and work stress has a positive effect on cyberloafing behavior. The study has a regression model = -5.064 - 0.206 X1 + 0.755 X2 with an R Square value of 0.357.
Peran Milenial Dan Gen Z Dalam Mendorong Kewirausahaan Di Indonesia: Analisis Teori Sct Dalam Konteks Pengasuhan Otoritatif Anisah, Tiara Nur; Putra, Reska Anggara; Ernestivita, Gesty; Setyanta, Budi
ProBank Vol 9, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v9i1.1738

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara authoritative parenting, self-efficacy dan kreativitas terhadap kesiapan kewirausahaan pada generasi milenial dan gen Z dengan menerapkan Social Cognitive Theory (SCT). Peran pola asuh orang tua dalam membentuk sikap anak-anak, termasuk menanamkan kecenderungan kewirausahaan sejak usia dini, sangat penting. Sebanyak 250 responden terlibat dalam penelitian ini. Dengan menggunakan analisis SEM-PLS, hasilnya menegaskan setiap hipotesis yang diajukan, menawarkan wawasan yang signifikan ke dalam interaksi antara pengasuhan otoritatif, self-efficacy, kreativitas, dan kesiapan kewirausahaan. Temuan ini memvalidasi beberapa dugaan kunci yang awalnya diusulkan oleh para peneliti. Awalnya, pengasuhan otoritatif menunjukkan dampak positif dan substansial pada kesiapan kewirausahaan. Selain itu, self-efficacy dan kreativitas telah menunjukkan efek penting pada kesiapan kewirausahaan. Hasil lebih lanjut menunjukkan bahwa efikasi diri dan kreativitas secara positif dan signifikan mempengaruhi kesiapan kewirausahaan. Kesimpulan yang diperoleh dari penelitian ini menunjukkan bahwa pola asuh otoritatif dapat membentuk perkembangan karakter anak, menumbuhkan tingkat kreativitas dan kepercayaan diri yang diperlukan untuk kewirausahaan.
The Contribution of Authoritative Parenting Style to Entrepreneurial Preparedness: Mediated by Risk Tolerance, Self-Efficacy, and Creativity Tiara Nur Anisah; Andika, Andika; Eni Andari; Nadia
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2053

Abstract

This study aims to investigate the relationship between authoritative parenting and entrepreneurial preparedness, with risk tolerance, self-efficacy, and creativity as mediating factors. Parenting styles play a significant role in shaping children's behavior, including nurturing their entrepreneurial spirit from an early age. The study involved a sample of 296 respondents. IBM AMOS version 23 was employed for hypothesis testing. Additionally, a sobel-test calculator was utilized to examine mediation. Ultimately, the results support all nine proposed hypotheses, providing valuable insights into the relationship between authoritative parenting, risk tolerance, self-efficacy, creativity, and entrepreneurial preparedness. The findings confirm several key aspects that researchers initially hypothesized. First, authoritative parenting has a positive and significant impact on risk tolerance, self-efficacy, and creativity. Second, risk tolerance, self-efficacy, and creativity have positive and significant effects on entrepreneurial preparedness. Furthermore, the results indicate that risk tolerance, self-efficacy, and creativity mediate the relationship between authoritative parenting and entrepreneurial preparedness. The findings of this research demonstrate that authoritative parenting can influence children's character development, leading to higher levels of creativity, self-confidence, and risk tolerance traits essential for entrepreneurs
Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers Anisah, Tiara Nur; Luthfiana, Della Nanda; Kumar, Vikas; Ernestivita, Gesty; Harnaji, Bimo; Najmudin, Mohamad
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art13

Abstract

The textile industry has been a critical driver of global economic growth in recent decades. However, this growth is inextricably linked to its environmental impact. The textile industry causes significant environmental issues, including water pollution from dyes, high water usage, and greenhouse gas emissions. Understanding these specific environmental issues highlights the need to explore solutions, such as using eco-friendly clothing. This study aims to identify the factors that influence generation Z consumers’ preferences for eco-friendly clothing products in Indonesia by adopting the theoretical framework of the Information-Motivation-Behavioural Skills (IMB) model. The IMB model was chosen for its comprehensive approach to explaining how information and motivation, combined with behavioral skills, drive consumer actions, making it suitable for analyzing sustainable purchasing behavior. 201 generation Z respondents in Indonesia completed the survey using consecutive sampling. The data was then analyzed using structural equation modeling (SEM). The results showed a positive and significant influence between green self-concept and subjective norm on the purchase intention of environmentally friendly clothing. However, green clothing knowledge’s effect on purchase intention was not statistically significant. Further results found that green clothing self-efficacy can mediate the influence of green self-concept and subjective norm on green clothing purchase intention. However, green self-efficacy has not been proven to mediate the effect of environmental apparel knowledge on purchase intention.
Strategi Implementasi Fasilitas dan Sarpras dalam Pemberdayaan UMKM Angkringan di Kecamatan Kemantren, Yogyakarta: Mendukung Pertumbuhan Ekonomi Kreatif Anisah, Tiara Nur; FS Saputra; PA Nugroho; DK Mahendra; G Hanura; K Walrawin; AA Lubis; B Selfanay
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 1 No. 02 (2023): Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v1i02.512

Abstract

ABSTRAK Pengabdian Pengabdian kepada masyarakat ini bertujuan utama untuk mengkembangkan sektor Usaha Mikro Kecil Menengah (UMKM) di kawasan Kemantren Tegalrejo, yang terletak di Yogyakarta. Pendekatan yang diambil dalam penelitian ini mencakup identifikasi solusi bagi permasalahan yang dihadapi oleh sektor angkringan di wilayah tersebut, dengan menggali akar masalah yang mendasari. Selain itu, penelitian ini juga berfokus pada pengekspos dan mempromosikan potensi yang dimiliki oleh sektor UMKM di lingkungan kelurahan Tegalrejo. Upaya yang dilakukan melibatkan inovasi yang ditujukan untuk meningkatkan kualitas produk dan daya saing UMKM di Kawasan Tegalrejo. Dalam konteks ini, pendekatan berkelanjutan diarahkan untuk membangun dan mengokohkan sektor UMKM di Kemantren Tegalrejo, dengan tujuan akhir untuk meningkatkan status dan kemampuan para pelaku usaha dalam skala mikro, kecil, dan menengah. Wilayah Tegalrejo dipilih sebagai subjek penelitian karena potensinya yang signifikan dalam menumbuhkan UMKM yang memiliki kualitas unggul. Penelitian ini juga melibatkan penyediaan fasilitasi dan panduan kepada pelaku UMKM, dengan harapan dapat memberikan dukungan yang diperlukan untuk meningkatkan kapasitas mereka dalam menghadapi tantangan dan peluang bisnis. Oleh karena itu, melalui serangkaian tindakan yang terarah dan strategis, diharapkan bahwa sektor UMKM di Kemantren Tegalrejo dapat mengalami perkembangan yang positif dan berkelanjutan, yang pada akhirnya akan berdampak pada pertumbuhan ekonomi di wilayah tersebut. Kata kunci : KKN Tematik, UMKM Angkringan, Kalurahan Tegalrejo.
Pengaruh Perceived Security, Perceived Ease Of Use, Dan Perceived Usefulness Terhadap Repurchase Intention Melalui Satisfaction Dan Customer Trust Pada E-Commerce Marketplace Tiara Nur Anisah; Mohamad Najmudin; Andika
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.24207

Abstract

Penelitian ini bertujuan untuk menginvestigasi peran mekanisme teknis dan keamanan dalam mendorong niat pembelian ulang pelanggan pada platform marketplace di Indonesia melalui kerangka kerja Technology Acceptance Model (TAM) yang diperluas. Secara khusus, studi ini mengevaluasi bagaimana persepsi keamanan, kemudahan penggunaan, dan manfaat penggunaan membentuk kepuasan dan kepercayaan pelanggan sebagai mediator perilaku pasca-pembelian. Menggunakan pendekatan kuantitatif, data dikumpulkan dari 231 responden yang merupakan pengguna aktif marketplace melalui survei daring dengan teknik purposive sampling. Data tersebut kemudian dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Temuan penelitian mengungkapkan bahwa kemudahan penggunaan merupakan stimulus utama dalam menciptakan kepuasan pelanggan, yang selanjutnya menjadi pendorong paling signifikan bagi niat pembelian ulang. Namun, hasil pengujian menunjukkan bahwa kemudahan teknis semata tidak mampu secara langsung membangun kepercayaan pelanggan tanpa dukungan jaminan keamanan transaksi dan manfaat fungsional yang nyata. Hal ini mengindikasikan pergeseran perilaku konsumen digital di Indonesia yang semakin rasional dan kritis dalam mengevaluasi nilai serta keamanan platform belanja daring. Penelitian ini memberikan kontribusi teoretis pada literatur adopsi teknologi serta strategi praktis bagi pelaku industri e-commerce untuk meningkatkan loyalitas pelanggan melalui penguatan integritas sistem dan manfaat fungsional. Keterbatasan dan arah untuk penelitian masa depan juga dibahas dalam studi ini
CREATIVITY IS NOT ENOUGH: UNLOCKING ENTREPRENEURIAL READINESS THROUGH SELF-EFFICACY AND AUTHORITATIVE PARENTING Miswanto Miswanto; Tiara Nur Anisah; Kartinah Kartinah
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 10 No 2 (2026): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2026.v10.i2.7680

Abstract

This study addresses the critical "intention-action gap" in the global entrepreneurship landscape, specifically responding to the high unemployment rate among educated Indonesian youth. Grounded in Social Cognitive Theory, this research investigates the determinants of Entrepreneurial Readiness by integrating environmental factors (Authoritative Parenting) and cognitive traits (Entrepreneurial Alertness and Creativity), with Entrepreneurial Self-Efficacy proposed as a mediating mechanism. Adopting a quantitative cross-sectional design, data were collected from 250 Indonesian youths engaged in entrepreneurship education and analyzed using PLS-SEM. The results reveal that Authoritative Parenting and Entrepreneurial Alertness significantly and directly influence Entrepreneurial Readiness. Notably, Entrepreneurial Creativity does not have a direct effect but influences readiness through a complete mediation mechanism of Entrepreneurial Self-Efficacy. Furthermore, Self-Efficacy mediates the impact of alertness but fails to mediate the influence of parenting. Theoretically, this study resolves the creativity-readiness paradox by confirming self-efficacy as a "critical bridge" that transforms latent creative ideas into behavioral readiness. Practically, findings suggest that educators must shift from mere knowledge transfer to validating student creativity to build necessary confidence, while highlighting that supportive parenting serves as a fundamental incubator for entrepreneurial mental readiness. Furthermore, Self-Efficacy mediates the effect of alertness but does not mediate the effect of parenting. Theoretically, this study resolves the creativity-readiness paradox by confirming self-efficacy as a "critical bridge" that transforms latent creative ideas into behavioral readiness. In practice, the findings suggest that educators must shift from merely transferring knowledge to validating student creativity to build necessary confidence, while highlighting that supportive parenting serves as a fundamental incubator for entrepreneurial readiness.
Co-Authors AA Lubis Aditya Kurniawan Andika Andika Anita Ekawati Sardi B Selfanay Bima Nur Prasetyo Budi Setyanta, Budi Cahya Wahyu Saputra Daniel Wandika Della Nanda Luthfiana DK Mahendra Eni Andari Eni Andari Eri Haryanto FS Saputra G Hanura GESTY ERNESTIVITA Harnaji, Bimo K Walrawin Kartinah Kartinah Kartinah Kartinah, Kartinah Kumar, Vikas Luthfiana, Della Nanda Miswanto Miswanto Mohamad Najmudin Mohamad Najmudin Nadia Nadia Nadia Nadia Najmudin, Mohamad Nurwiyanta, Nurwiyanta PA Nugroho Pooja Nanda Reska Anggara Putra Saifulah, Anang Maruf Sunyoto, Danang