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The Influence of Product Quality and Service Quality on Consumer Satisfaction and Purchising Decisions Mulkan Ritonga; Rahma Muti’ah
International Journal of Integrated Science and Technology Vol. 1 No. 2 (2023): August 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v1i2.387

Abstract

This research aims to see and determine the influence of product satisfaction and service quality on consumer satisfaction and purchasing decisions, both partially and simultaneously. The form of this research is quantitative descriptive research. Data and information collection uses a questionnaire as a research instrument. The population in this research is all consumers who purchased food or beverage products at the Bang Pendi Rantauprapat Cafe in the period June 2023 to August 2023, namely 540 people and the sample was determined using the Slovin formula with a margin of error of 5% so that the total sample was 277 buyers. Data analysis uses Structure Equation Version (SEM) with the help of the SmartPLS version 3 software program. The results of the research show that product quality (X1) has a good and broad influence on consumer satisfaction (Y) with a tcount value of 6.591 > ttable of 1.96 with percentage of 65.9%. Service quality (X2) has a positive and significant effect on customer satisfaction (Y) with a calculated t value of 2.603 > t table value of 1.96 with a percentage of 26.0%. Product quality (X1) has a good and partially large influence on purchasing choices (Z) with the price t statistic being higher than the t price table, namely 6.377 > 1.96 with a price percentage of 63.7%. Excellent service (X2) has a partially effective and large influence on purchasing decisions (Z) with t calculated being greater than t table, namely 5,168 > 1.96 with a percentage of 51.6%. Product quality (X1) and service quality (X2) simultaneously have a positive and significant effect on purchasing decisions (Z) through customer satisfaction (Y) with a t value greater than t table, namely 8.636 > 1.96 with a percentage of 86.30%.
Analisis Prediksi Prestasi Siswa UPTD SD Negeri 30 Aek Batu dalam Machine Learning dengan Metode Naive Bayes Mira Nanda Ambarita; Marnis Nasution; Rahma Mutiah
Jurnal Syntax Admiration Vol. 5 No. 8 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i8.1493

Abstract

This study aims to analyze and predict student achievement at UPTD SD Negeri 30 Aek Batu using a machine learning method with the Naive Bayes algorithm. By collecting data that includes academic grades, attendance, and other factors, the study cleans and processes the data to build a prediction model. The Naive Bayes algorithm is applied to identify patterns and relationships between these variables and student achievement. The results of this model are evaluated to determine its accuracy and ability to predict student performance, thereby providing valuable information for educational improvement strategies and interventions in schools.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI Rahma Muti’ah; Mulkan Ritonga; Ayu Anora
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.656

Abstract

This study aims to investigate the influence of leadership, motivation, and job satisfaction on organizational commitment. Effective leadership, high motivation, and good job satisfaction are considered key factors in shaping an employee's commitment to the organization. This study uses a quantitative approach with a survey of office employees and PKS of PT. Serba Huta Jaya as many as 63 people as a population as well as a research sample. The data was collected using a questionnaire that measured the level of leadership, motivation, job satisfaction, and organizational commitment. Data analysis was carried out using descriptive statistical methods and multiple regression analysis to determine the relationship between these variables. The results of the study showed that there was a positive and significant relationship between leadership, motivation, and job satisfaction and organizational commitment both partially and simultaneously. This shows that effective leaders, a motivating work environment, and high levels of job satisfaction can increase employee commitment to the organization. These findings have practical implications for human resource management in developing strategies to increase organizational commitment. Managers and leaders need to pay attention to the importance of building effective leadership, creating a motivating work environment, and paying attention to employee job satisfaction as an effort to increase organizational commitment. Thus, this study contributes to the understanding of the factors that influence organizational commitment and provides a basis for the development of relevant management interventions in the workplace