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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Analitika : Jurnal Magister Psikologi UMA RISTEKDIK : Jurnal Bimbingan dan Konseling Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Minda Baharu PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Mantik MES: Journal of Mathematics Education and Science JURNAL ILMIAH ADVOKASI Jurnal Eduscience (JES) jurnal syntax admiration JINAV: Journal of Information and Visualization International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Majalah Ilmiah UPI YPTK Journal of Social Responsibility Projects by Higher Education Forum Unram Journal of Community Service (UJCS) Jurnal Bina Bangsa Ekonomika Aptekmas : Jurnal Pengabdian Kepada Masyarakat IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Mutiara: Jurnal Penelitian dan Karya Ilmiah International Journal of Integrated Science and Technology Advance Sustainable Science, Engineering and Technology (ASSET) Economy, Business, Finance, Accounting & Management Journal
Rahma Muti’ah
Universitas Labuhanbatu
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The Influence of Product Quality and Service Quality on Consumer Satisfaction and Purchising Decisions Mulkan Ritonga; Rahma Muti’ah
International Journal of Integrated Science and Technology Vol. 1 No. 2 (2023): August 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v1i2.387

Abstract

This research aims to see and determine the influence of product satisfaction and service quality on consumer satisfaction and purchasing decisions, both partially and simultaneously. The form of this research is quantitative descriptive research. Data and information collection uses a questionnaire as a research instrument. The population in this research is all consumers who purchased food or beverage products at the Bang Pendi Rantauprapat Cafe in the period June 2023 to August 2023, namely 540 people and the sample was determined using the Slovin formula with a margin of error of 5% so that the total sample was 277 buyers. Data analysis uses Structure Equation Version (SEM) with the help of the SmartPLS version 3 software program. The results of the research show that product quality (X1) has a good and broad influence on consumer satisfaction (Y) with a tcount value of 6.591 > ttable of 1.96 with percentage of 65.9%. Service quality (X2) has a positive and significant effect on customer satisfaction (Y) with a calculated t value of 2.603 > t table value of 1.96 with a percentage of 26.0%. Product quality (X1) has a good and partially large influence on purchasing choices (Z) with the price t statistic being higher than the t price table, namely 6.377 > 1.96 with a price percentage of 63.7%. Excellent service (X2) has a partially effective and large influence on purchasing decisions (Z) with t calculated being greater than t table, namely 5,168 > 1.96 with a percentage of 51.6%. Product quality (X1) and service quality (X2) simultaneously have a positive and significant effect on purchasing decisions (Z) through customer satisfaction (Y) with a t value greater than t table, namely 8.636 > 1.96 with a percentage of 86.30%.
Analisis Prediksi Prestasi Siswa UPTD SD Negeri 30 Aek Batu dalam Machine Learning dengan Metode Naive Bayes Mira Nanda Ambarita; Marnis Nasution; Rahma Mutiah
Jurnal Syntax Admiration Vol. 5 No. 8 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i8.1493

Abstract

This study aims to analyze and predict student achievement at UPTD SD Negeri 30 Aek Batu using a machine learning method with the Naive Bayes algorithm. By collecting data that includes academic grades, attendance, and other factors, the study cleans and processes the data to build a prediction model. The Naive Bayes algorithm is applied to identify patterns and relationships between these variables and student achievement. The results of this model are evaluated to determine its accuracy and ability to predict student performance, thereby providing valuable information for educational improvement strategies and interventions in schools.
PENGARUH KEPEMIMPINAN, MOTIVASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI Rahma Muti’ah; Mulkan Ritonga; Ayu Anora
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.656

Abstract

This study aims to investigate the influence of leadership, motivation, and job satisfaction on organizational commitment. Effective leadership, high motivation, and good job satisfaction are considered key factors in shaping an employee's commitment to the organization. This study uses a quantitative approach with a survey of office employees and PKS of PT. Serba Huta Jaya as many as 63 people as a population as well as a research sample. The data was collected using a questionnaire that measured the level of leadership, motivation, job satisfaction, and organizational commitment. Data analysis was carried out using descriptive statistical methods and multiple regression analysis to determine the relationship between these variables. The results of the study showed that there was a positive and significant relationship between leadership, motivation, and job satisfaction and organizational commitment both partially and simultaneously. This shows that effective leaders, a motivating work environment, and high levels of job satisfaction can increase employee commitment to the organization. These findings have practical implications for human resource management in developing strategies to increase organizational commitment. Managers and leaders need to pay attention to the importance of building effective leadership, creating a motivating work environment, and paying attention to employee job satisfaction as an effort to increase organizational commitment. Thus, this study contributes to the understanding of the factors that influence organizational commitment and provides a basis for the development of relevant management interventions in the workplace
Application of Environmental, Social, and Governance (ESG) Principles as Dynamic Capabilities: A Case Study of PT Mustika Ratu Tbk Rahma Muti’ah; Mulkan Ritonga; Nurintan Asyiah Siregar3
Economy, Business, Finance, Accounting & Management Journal Vol. 2 No. 1 (2026): January: Economy, Business, Finance, Accounting & Management
Publisher : Yayasan Cinta Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of Environmental, Social, and Governance (ESG) principles at PT Mustika Ratu Tbk (MRAT) as a dynamic capability that builds a resilient, responsible, and sustainable financial system. Using a qualitative approach with a single case study design, secondary data were collected through library research on 19 international journal articles (2025–2026) and documentation study of annual reports, sustainability reports, press releases, and national media coverage for the 2023–2026 period. Deductive thematic content analysis was conducted by classifying empirical evidence into the ESG principle framework: dynamic materiality, stakeholder orientation, long-term value creation, transparency and accountability; along with E, S, G dimensions; implementation instruments; key actors; and impacts. The results show that MRAT consistently actualizes the four main ESG principles through programs such as mangrove planting, Women Empowerment Conference, Jamunomic Ecosystem, and ISO 9001 and ISO 14001 certifications. The governance dimension (G) proves to be the foundation enabling the effectiveness of environmental (E) and social (S) dimensions. Policy, market, internal governance, and digital instruments are integrated synergistically, with digital transformation acting as a mediator of performance improvement. The five key actors (management, investors, regulators, employees/partners, consumers/public) work harmoniously to create a virtuous circle of ESG reinforcement. The impacts include economic resilience, reduction of environmental and social risks, inclusive growth, and tangible contribution to intergenerational welfare. This study contributes to ESG literature in the context of local wisdom-based family firms in developing countries and provides a best practice model for similar companies
Determinants of MSME Sustainability: A Regression-Based Study in Labuhanbatu Mulkan Ritonga; Ade Parlaungan Nasution; Rahma Muti’ah
Advance Sustainable Science Engineering and Technology Vol. 7 No. 4 (2025): August-October
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i4.2180

Abstract

This study aims to identify factors that influence the development of healthy and independent MSMEs in Labuhanbatu Regency, Indonesia.  The research method uses a quantitative approach with primary data collection through interviews and questionnaires distributed to 342 MSME actors in Labuhanbatu Regency. The sample was taken using a stratified random sampling technique based on the 2019 MSME population. The data were analyzed using multiple regression techniques to test the effect of the independent variables partially and simultaneously on the dependent variable. The results showed that education and skills (β = 25.299, p < 0.01), locus of control (β = 4.452, p < 0.01), government support and policies (β = 18.001, p < 0.01), and access to capital and financial resources (β = 9.332, p < 0.01) have a positive and significant influence on the development of healthy and independent MSMEs. In contrast, financial literacy (β = 1.025, p > 0.1), partnership networks (β = 1.005, p > 0.1), and infrastructure and technology (β = 1.087, p > 0.1) did not contribute significantly in this study. These findings emphasize the need for human resource capacity building and government policies that support access to capital as key strategies to encourage the sustainability and self-reliance of MSMEs in the region.
Analysis of Financial Literacy on Community Investment Decisions (Study in Tanjung Medan Village, Labuhanbatu Regency) Mulkan Ritonga; Rahma Muti'ah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 5 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i5.288

Abstract

This study aims to analyze the impact of financial knowledge on individual investment decisions. The tests focus on each indicator to determine which factors most influence individual investment decisions. This study involved 80 respondents residing in Tanjung Medan Village and were identified using a non-probability sampling technique with a purposive sampling design. This study is descriptive and quantitative with primary data collected using questionnaire techniques. The results of the study show that financial literacy indicators, specifically general financial knowledge, lending and saving, investing and risk management, have a positive and significant impact on decision-making. investment decisions, both partially and simultaneously, in which loan and savings indices have the dominant influence. Meanwhile, in the determination coefficient test, financial knowledge has an 89.70% influence on people's investment decisions, the rest is affected by other factors not considered in the study.
Smart Mompreneur: Digitizing Village Women's MSMEs for Economic Independence and Family Sustainability Rahma Muti'ah; Mulkan Ritonga; Khairul Rizal
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1362

Abstract

Rural women's Micro, Small, and Medium Enterprises (MSMEs) are the pillars of the family economy. However, the management of village MSMEs is still constrained by low product added value, simple product packaging, and a conventional marketing system. This service aims to empower these MSMEs through an innovative mompreneurship approach to achieve economic independence and family sustainability. The implementation method uses participatory training and technical assistance, including four integrative modules: (1) compost fertilizer production for sustainable agriculture; (2) packaging design and standardization; (3) the creation of promotional materials with Canva; and (4) digital marketing and e-commerce strategies. The evaluation results showed a significant increase in participants' competencies, especially in transitioning from traditional to digital marketing. Agricultural products, such as chili, melon, and others, after undergoing quality improvement and branding, have penetrated the modern market through sustainable channels, including local minimarkets and online stores. The "Smart Mompreneur" program is effective in digitizing and increasing the economic value of MSMEs. For sustainability, it is recommended to strengthen joint business groups and provide follow-up assistance. This model can be replicated to support gender equality and inclusive economic growth in line with the SDGs.
Co-Authors Ade Parlaungan Nasution Agus Susanto Ali Akbar Ritonga Anggi Angraini Ayu Anora Bangun, Budianto Dahrul Aman Harahap Dandi Febrian Dandi Febrian Dandi Febrianto Hari Mansah Harimansyah Harimansyah Harimansyah Ibnu Hajar Irmayanti Junita Junita Khairil Anshari Khairul Rizal Marlina Siregar Marnis Nasution Marnis Nasution Martiwi Sitorus Masrizal Masrizal Masrizal Megawati Pasaribu Mila Nirmala Hasibuan Mila Nirmala Sari Hasibuan Mira Handayani Siregar Mira Nanda Ambarita Musthafha Haris Munandar Natalia Elisabet Marbun Novilda Elisabeth Mustamu Nurintan Asyiah Siregar3 Ridho Kurniawan Ritonga, Irmayanti Ritonga, Mulkan Rohana Rohana Rohani Siti Zahara Saragih Suriyani Suriyani Syahrol Sulaiman Syahrol Sulaiman Ritonga Syahrol Sulaiman Ritonga Syaiful Zuhri Harahap Yeni Syahfutri S Zainuddin Zainuddin