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All Journal Jurnal Imajinasi Ars: Jurnal Seni Rupa dan Desain Rekam : Jurnal, Fotografi, Televisi Animasi Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya Jurnal Ilmu Komputer dan Desain Komunikasi Visual Journal of Economics, Business, and Government Challenges Journal of Innovation in Educational and Cultural Research Nusantara Science and Technology Proceedings Journal of Governance and Administrative Reform Journal of Linguistics, Culture and Communication Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Artanto, Aphief Tri
Department Of Visual Communication Design, Architecture And Design Faculty, UPN Veteran East Java
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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BRANDING: MENINGKATKAN BRAND AWARENESS WISATA PANTAI LON MALANG SOKOBANAH KABUPATEN SAMPANG Fazlurrahman Adenan Ramdani Saleh; Aileena Solicitor Costa Rica El Chidtian; Aphief Tri Artanto
JURNAL IMAJINASI Vol 6, No 2 (2022): Juli-Desember
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/i.v6i2.38280

Abstract

Beach tourism is very popular with many local and foreign tourists. The beach is a prima donna for foreign tourists who come to visit the State of Indonesia, the beach can also be a tool to develop the potential and economy of the community around the coast. The main factor supporting the development of potential and the economy is marked by the number of tourists who come to visit. In designing a brand on Lon Malang beach tourism, Sokobanah which is informative and creative in the form of Brand Awareness of Lon Malang Beach Tourism. Brand awareness itself aims to provide creative and informative information, and can indirectly improve a good image for Sampang Regency. This design uses a qualitative method with 2 stages, namely in-depth interviews and field observations. The approach taken using these 2 stages can produce a design concept with the keyword "Unforgettable Vacation" as a means to see the beauty of the sun, a stretch of clean and beautiful white sand. This brand awareness is designed as a communication medium to develop Lon Malang Sokobanah Beach Tourism to be better known by the wider community, not only tourists on the island of Madura, of course it can reach tourists outside the island and abroad. 
Pemberdayaan UMKM Kampoeng Batik Jetis Kabupaten Sidoarjo melalui Strategi Branding Pada Era Disrupsi Artanto, Aphief Tri; Pratama, Arista; Sukirmiyadi, Sukirmiyadi; Kusnarto, Kusnarto; Sholihatin, Endang Sholihatin
Journal of Governance and Administrative Reform Vol. 2 No. 1 (2021): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.398 KB) | DOI: 10.20473/jgar.v2i1.30071

Abstract

Micro, small and medium enterprises (MSMEs) play an important role in economic development because of their considerable contribution to job creation and improving people's welfare. Problems that often arise in MSMEs include limited capital, lack of innovation, conventional marketing, inefficient financial management, weak branding, lack of innovation, not maximizing online marketing due to technological stuttering. This research focuses on empowering MSMEs for branding strategies in competitive batik products in order to win the market based on the concept of blue ocean strategy. This study used qualitative research methods. The research location is Kampoeng Batik Jetis, Sidoarjo Regency. Data were collected through in-depth interviews, documentation studies, and observations. The unit of research analysis is the individual level of MSME actors. This research is a descriptive qualitative research. The data analysis of this study used qualitative data analysis techniques following Miles and Huberman. Conclusion Branding strategy on batik product competition in order to be able to win the market based on the concept of blue ocean strategy by: (a) added value (b) creating and (c) enhancing features and benefits.  Usaha mikro, kecil, dan menengah (UMKM) memainkan peran penting pembangunan ekonomi karena kontribusinya yang cukup besar terhadap penciptaan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Persoalan yang kerap muncul pada UMKM diantaranya adalah terbatas modal, kurang inovasi, pemasaran konvensional, pengelolaan keuangan tidak efisien, branding yang lemah, kurangnya inovasi, belum memaksimalkan pemasaran online karena gagap teknologi. Penelitian ini memfokuskan pada pemberdayaan UMKM untuk strategi branding pada persaingan produk batik agar memenangkan pasar berdasarkan konsep blue ocean strategy. Penelitian ini menggunakan metode penelitian kualitatif. Lokasi penelitian di Kampoeng Batik Jetis Kabupaten Sidoarjo. Data dikumpulkan melalui wawancara mendalam, studi dokumentasi, dan observasi. Unit analisis penelitian adalah tingkatan individu pelaku UMKM. Penelitian ini adalah penelitian kualitatif deskriptif. Analisis data penelitian ini menggunakan teknik analisis data kualitatif mengikuti Miles dan Huberman. Kesimpulan Strategi branding pada persaingan produk batik agar mampu memenangkan pasar berdasarkan konsep blue ocean strategy dengan: (a) nilai tambah (b) menciptakan dan (c) peningkatan fitur dan manfaat.
Digitalisasi Usaha Mikro Kecil dan Menengah dalam Membangun Ketahanan Bisnis di Era New Normal Artanto, Aphief Tri; Kusnarto; Haryono, Nanang; Sholihatin, Endang
Journal of Governance and Administrative Reform Vol. 3 No. 2 (2022): Journal of Governance and Administrative Reform
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgar.v3i2.41772

Abstract

Abstract The research objectives are (a) Knowing the readiness of Micro, Small and Medium Enterprises (MSMEs) in digitalization to build business resilience in the new normal era; (b) Explaining digital business innovation for MSMEs in building business resilience in the new normal era. This research is basic research with the theme of digital marketing from MSMEs in building business resilience in the new normal era. The MSME business can absorb a large workforce which has implications for reducing unemployment and improving the economy so that it has an impact on reducing the poverty rate as the goal of the Sustainable Development Goals. Conclusion Readiness to digitize MSMEs to Build Business Resilience in the New Normal Era: MSMEs are not fully ready to immediately switch to digital. Smartphones or laptops connected to the internet are quite a lot owned by MSMEs in running a business, but not all of them use them to market their products digitally. MSME Innovations in Building Business Resilience in the New Normal Era include: Adapting to new ways of working, integrated digital and technology systems, resilient supply chains, building business relationships; improve service quality; study business technology; social media understanding; selling on marketplaces. Abstrak Tujuan penelitian adalah (a) Mengetahui kesiapan Usaha Mikro Kecil dan Menengah (UMKM) dalam digitalisasi untuk membangun ketahanan bisnis di era new normal; (b) Menjelaskan digital business innovation UMKM dalam membangun ketahanan bisnis di era new normal.Penelitian ini merupakan penelitian dasar dengan tema Digitalisasi pemasaran dari UMKM dalam Membangun Ketahanan Bisnis di Era New Normal. Bisnis UMKM dapat menyerap tenaga kerja yang besar implikasinya dapat menurunkan pengangguran dan peningkatan ekonomi sehingga berdampak pada penurunan angka kemiskinan sebagaimana tujuan Sustainable Development Goals. Kesimpulan Kesiapan digititalisasi UMKM Untuk Membangun Ketahanan Bisnis di Era New Normal: UMKM ini tidak sepenuhnya siap untuk serta merta beralih ke digital. Smartphone atau Laptop terkoneksi internet cukup banyak dimiliki pelaku UMKM dalam menjalankan usaha, namun tak semua menggunakannya untuk memasarkan produk secara digital. Innovation UMKM Dalam Membangun Ketahanan Bisnis di Era New Normal diantaranya adalah: Beradaptasi dengan cara kerja yang baru, sistem digital dan teknologi terintegrasi, rantai pasokan yang tangguh, bangun relasi bisnis; tingkatkan kualitas layanan; belajar teknologi bisnis; pemahaman media sosial; jualan di marketplace.
BRANDING INNOVATION OF SMALL AND MEDIUM MICRO BUSINESS PRODUCTS KAMPOENG BATIK JETIS SIDOARJO Aphief Tri Artanto; Aryo Bayu Wibisono; Arista Pratama; Laksmi Diana; Nanang Haryono
Journal of Economics, Business, and Government Challenges Vol. 4 No. 01 (2021): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v4i1.171

Abstract

The role of micro, small and medium enterprises is very important in the effort to build the economy in Indonesia in the era of disruption because of its significant contribution to job creation and improving people's welfare. Problems that often arise in micro, small and medium enterprises include limited capital, lack of innovation, inaccurate distribution/distribution (conventional marketing, inadequate innovation, inefficient in managing finances, technology ignorance so that online marketing is not optimal). The objectives of this research are (a) to describe the product branding innovation of micro, small and medium enterprises of Kampoeng batik Jetis Sidoarjo Regency; (b) describe the supporting factors and the inhibiting factors for the branding innovation of the micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency. The research, which is located in Kampoeng Batik Jetis Sidoarjo, uses qualitative research methods. The reason for choosing this topic is that the micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency are limited in the management of their business branding so that their marketing is limited. The conclusions of the present research are 1) The innovation of product branding for micro, small and medium enterprises of Kampoeng Batik Jetis Sidoarjo Regency has not been carried out optimally. Jetis batik craftsmen in Sidoarjo Regency tend to follow their predecessors. Branding is built by providing logos, opening galleries, opening batik training, giving good service, giving craftsmen business cards. 2) The factors that support the product branding innovation of Kampoeng Batik Jetis Sidoarjo Regency are (a) very high market potential; (a) The selling price is relatively affordable to the public; (c) is a unique product; (d) Has unique characteristics; (e) The government is committed to developing micro, small and medium enterprises; (f) the not yet mushrooming of batik handicrafts in Indonesia; and (g) Opened market share.
Cultural and Communication Approaches in the Design of Visual Communication Design Works Yudhanto, Sigied Himawan; Risdianto, Faizal; Artanto, Aphief Tri
Journal of linguistics, culture and communication Vol 1 No 1 (2023): Journal of Linguistics, Culture, and Communication
Publisher : CV. Rustam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61320/jolcc.v1i1.79-90

Abstract

This paper discusses culture and communication, which are essential in designing visual communication design works (visual communication design). A student and professional designer with a good understanding of culture and communication can create appropriate and effective designs for the target audience. Designers need to study the target audience's values, norms, Language, and beliefs. This is conducted to ensure the designs are acceptable to the target audience in achieving the desired goals. Designers must also consider visual elements such as colors, typography, symbols, and images appropriate to the target audience's culture. The designer must have a right and measurable design concept to accommodate cultural values and norms that are adapted to the placement conditions and the target market of the users of the visual communication design product. In the test and evaluation stage, the designer must test the design on an audience that fits the consumer culture. After that, the designer needs to evaluate the audience's response to the visual communication design product that is produced, including the effectiveness and readability of the message conveyed through the design communication. In conclusion, understanding culture and communication is crucial in designing visual communication designs. Designers who consider these factors can create appropriate and effective designs and solve design problems.
Video Iklan Layanan Masyarakat untuk Mengurangi Stigma terhadap Orang dengan HIV AIDS di Kabupaten Sidoarjo Aphief Tri Artanto; Putra Alam Syarif
Ars: Jurnal Seni Rupa dan Desain Vol 25, No 3 (2022): Desember 2022
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v25i3.4847

Abstract

Acquired Immunodeficiency Syndrome (AIDS) adalah infeksi yang disebabkan oleh Human Immunodeficiency Virus (HIV) yang dapat menyebabkan satu penyakit yang merusak sel-sel darah putih yang akhirnya akan merusak sistem kekebalan tubuh. Pengetahuan mengenai HIV dan AIDS yang tersebar di masyarakat terbilang masih rancu, tedapat beberapa kesalahan pengetahuan terhadap HIV terutama pada metode penularannya. Kesalahan pemahaman tersebut menimbulkan stigma pada yang dialami oleh orang dengan HIV/AIDS (ODHA). Tujuan dari perancangan ini adalah untuk memberi edukasi kepada masyarakat terutama Kabupaten Sidoarjo terhadap stigma yang dialami oleh ODHA. Perancangan ini menggunakan dua tahapan metode, yakni tahap persiapan dan tahap perancangan. Dalam tahap persiapan dilakukan metode pengumpulan datadan analisis data, sedangkan pada tahap penciptaan mencakup pra produksi, produksi, dan pasca produksi. Dua metode tersebut akhirnya menghasilkan konsep desain berupa keyword “Kita Semua Sama”, yakni seruan kepada masyarakat bahwa semua orang adalah sama, entah itu ODHA atau orang normal pada umumnya. Keyword tersebut menjadi acuan pembuatan video iklan layanan masyarakat untuk mengurangi stigma terharap ODHA.
Gerakan Kampanye Sosial Inovasi Kreatif Pembelajaran Daring yang Menyenangkan Mohammad Hafil Pratama; Firnanda Pramitha Putri; Nyimas Nurjihan Qonita; Enggar Penggalih; Alfiyan Hidayatullah; Mahimma Romadhona; Aphief Tri Artanto
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 1 No. 3 (2020): DESKOMVIS: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v1i3.19

Abstract

Kampanye Sosial Inovasi Pembelajaran Daring adalah gerakan non-profit yang dilaksanakan oleh mahasiswa dan mahasiswi aktif UPN “Veteran” Jawa Timur. "SIJARING” adalah Gerakan Kampanye Sosial Inovasi Pembelajaran Daring untuk memberi wawasan mengenai solusi atas permasalahan yang dihadapi selama kegiatan pembelajaran secara daring. Mengingat kondisi pandemi Covid-19 mempengaruhi banyak sektor, termasuk pendidikan. Inovasi yang dilakukan selama pembelajaran daring, sangat penting dilakukan agar pembelajaran berjalan dengan menyenangkan dan tidak membosankan. Strategi program kegiatan kampanye “SIJARING” yaitu memberi wawasan dan solusi terhadap permasalahan yang ditemui selama pembelajaran daring dilakukan. Inovasi yang disampaikan melalui sosialisasi serta sharing dan diskusi merupakan kegiatan utama kampanye, dan penerapan solusi merupakan tujuan lain dari kampanye “SIJARING”. Dalam upaya gerakan kampanye, “SIJARING” menggunakan platform media sosial dalam rangka pengumpulan data, sosialisasi, dan publikasi. Hal ini dilakukan dalam rangka mengikuti anjuran protokol kesehatan Covid-19. Pengumpulan data dilakukan melalui observasi, wawancara, dan kuisioner. Publikasi dilakukan menggunakan media sosial, untuk menjangkau interaksi dengan target kampanye.
2D animation as a Creative Learning Model in Art and Culture Education: A Study of Rizky Riplay's Works Artanto, Aphief Tri; Sunarmi, Sunarmi; Handriyotopo, Handriyotopo
Journal of Innovation in Educational and Cultural Research Vol 7, No 2 (2026): Article in Press
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v7i2.2848

Abstract

This study examines the dimensions of social criticism and creative character in his works, formulates learning principles derived from them, and offers a conceptual framework aligned with current digital education. This qualitative descriptive study is based on a research and development framework. Nine selected YouTube episodes and interviews with media and education experts were used as the main data sources. The analysis shows that Rizky Riplay's animated works not only combine humor, irony, and cultural fusion for entertainment, but also serve as a critical reflection of efforts to strengthen moral awareness. Based on these findings, six pedagogical principles were identified that emphasize contextual creativity, humor-based learning, visual literacy, participatory engagement, and ethical reflection. The findings of this study show that digital animation by local artists serves as a structured creative-critical educational model that is connected to cultural identity and educational innovation. Theoretically, this study broadens the understanding of creative learning and practically contributes to critical media literacy in the context of arts and cultural education. The findings of this study indicate that digital animation by local artists serves as a structured model of creative-critical education that is connected to cultural identity and educational innovation.
Co-Authors Aileena Solicitor Costa Rica El Chidtian Albert Daniel Pattisellano Alfian Ayuswantana Alfian Candra Ayuswantana Alfiyan Hidayatullah Arista Pratama Arista Pratama Bayu Wibisono, Aryo Devasya Wahyu Sudiono Endang Sholihatin Enggar Penggalih Faizal Risdianto Fatimatul Zuhroh Fazlurrahman Adenan Ramdani Saleh Firnanda Pramitha Putri Handriyotopo Handriyotopo Heru Subiyantoro Kusnarto kusnarto, kusnarto Laksmi Diana Mohammad Hafil Pratama Nanang Haryono Nanang Haryono Nyimas Nurjihan Qonita Pratama, Arista Putra Alam Syarif Romadhona, Mahimma Sholihatin, Endang Sholihatin Sukirmiyadi, Sukirmiyadi Sunarmi Sunarmi Swasti, Ika Korika Widyasari Yudhanto, Sigied Himawan Zuhro, Fatimatul