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All Journal Hasanuddin Economics and Business Review JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) IKRA-ITH ABDIMAS Jurnal Pendidikan dan Konseling SABDAMAS Jurnal Bakti Masyarakat Indonesia Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Abdimas Ekonomi dan Bisnis Jurnal Riset Manajemen dan Bisnis Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Mamangan Social Science Journal Innovative: Journal Of Social Science Research Veteran Economics, Management & Accounting Review
Nobelson, Nobelson
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH STRATEGI PROMOSI MEDIA SOSIAL INSTAGRAM, CITRA MEREK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK HITO COFFEE BEKASI Nasution, Humam Hanif; Nobelson, Nobelson
Veteran Economics, Management, & Accounting Review Vol 1 No 1 (2022)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59664/vemar.v1i1.4826

Abstract

Abstract This study aims to determine and analyze the effect of Instagram's social media promotion strategy, brand image, lifestyle on purchasing decisions for Hito Coffee Bekasi products. This research method uses quantitative methods with 75 consumers of Hito Coffee respondents in Bekasi with purposive sampling technique. The data analysis technique was taken through a questionnaire with descriptive data analysis techniques then tested for validity and reliability then continued with hypothesis testing using SmartPLS 3.0. Hypothesis testing in this study used the analysis of the inner model, outer model, and t-statistical test with a significance level of 5% (0.05). The results showed that (1) the Instagram social media promotion strategy variable had a positive and significant effect on purchasing decisions (2) the brand image variable had a positive and significant effect on purchasing decisions (3) the lifestyle variable had no significant effect on purchasing decisions. Keywords : Instagram Social Media Promotion Strategies; Brand Image; Lifestyle; Purchase Decision AbstrakPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi promosi media sosial Instagram, citra merek, gaya hidup terhadap keputusan pembelian produk Hito Coffee Bekasi. Metode penelitian ini menggunakan metode kuantitatif dengan 75 responden konsumen Hito Coffee di Bekasi dengan Teknik purposive sampling. Teknik analisis data diambil melalui kuesioner dengan teknik analisis data deskriptif kemudian diuji validitas dan reliabilitasnya kemudian dilanjutkan dengan pengujian hipotesis menggunakan SmartPLS 3.0. Pengujian hipotesis dalam penelitian ini menggunakan analisis inner model, outer model, dan uji t-statistik dengan taraf signifikansi 5% (0,05). Hasil penelitian menunjukkan bahwa (1) variabel strategi promosi media sosial Instagram berpengaruh positif dan signifikan terhadap keputusan pembelian (2) variabel citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian (3) variabel gaya hidup tidak berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci: Strategi Promosi Media Sosial Instagram; Citra Merek; Gaya
ANALYSIS OF COMPETITIVE ADVANTAGE STRATEGY OF BADUY’S WOVEN FABRIC INDUSTRY Suharyati, Suharyati; Nobelson, Nobelson
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 1, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.355 KB) | DOI: 10.26487/hebr.v3i1.1843

Abstract

Abstract: Competition in the business world in Indonesia in the era of globalization is very strict at the national, regional and international levels. The success of SMEs in Indonesia is inseparable from the role of government and SMEs themselves in an effort to develop SME business activities to achieve competitive advantage. This study aims to analyze the differentiation strategy of Baduy’s woven fabrics as an effort to gain competitive advantage and alternative strategies that can be done to obtain a competitive advantage. Primary data is obtained by questionnaires and interviews with craft makers and local governments through the Department of Industry and Trade / SMI and the SME office. Secondary data is obtained from the Department of Industry and Trade. The technical data analysis used is descriptive quantitative method, through analysis of internal and external factors, SWOT analysis of matrix, space matrix and IE matrix. The results of the analysis using the SWOT matrix are obtained industrial position in an aggressive strategy alternative, by aggressive expansion and promotion. In Internal External Matrix (IE Matrix), results obtained from the position of the Baduy’s weaving industry are in quadrant V (five) with alternative concentration strategies through horizontal integration or stability strategies. SPACE Analysis matrix produces a position in quadrant I (one) with an aggressive strategy alternative. This research model is expected to be an input for the Lebak Regional Government for strategic alternatives in obtaining competitive advantages so that it can help increase the productivity of the Baduy tribe, and be able to contribute or add value in the family even in the regional economy. The research output is a strategy model of competitive advantage in the Baduy’s weaving industry. Keywords: Analysis of external and internal factors, SWOT matrix, Space matrix and IE Matrix, Competitive advantage
KEY SUCCESS FACTORS OF WOMEN'S MSMEs IN DEPOK CITY Suharyati, Suharyati; Nobelson, Nobelson
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol 7 No 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i1.2595

Abstract

This study aims to identify the key success factors for women’s MSMEs in Depok City by analyzing data from 120 women-owned MSMEs. Women’s MSMEs in Indonesia are a crucial pillar of the local economy, contributing significantly to poverty alleviation, job creation, and family economic empowerment. Using quantitative methods, the study employs Principal Component Analysis (PCA) with varimax rotation. Out of the 29 variables initially studied, they were grouped into seven main components. The results indicate that the 29 variables were reduced to 16, which were categorized into seven key components: business environment and opportunities, digital independence and technology, marketing communication and financial literacy, financial capabilities, and virtual networks, adaptive strategies and entrepreneurial efficiency, government support and competitive advantage, and entrepreneurial skills and digital marketing. These components offer a comprehensive understanding of the critical success factors for women's MSMEs. This study provides strategic recommendations for women’s MSME and the government, particularly the Depok City Cooperative and MSME Service, to formulate policies that promote women’s economic empowerment in the MSME sector.
Financial Inclusion and Economic Development: Assessing the Impact of Microfinance Institutions Hartoto, Hartoto; Oktana, Enda; Nobelson, Nobelson; Rianti, Titis Surya Maha
Jurnal Mamangan Vol 12, No 2 (2023): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.9587

Abstract

Financial inclusion is a crucial pillar in promoting sustainable economic development, particularly in rural areas and small-scale communities. In Indonesia, microfinance institutions (MFIs) play a strategic role in expanding access to financial services to groups underserved by formal banking institutions. This study aims to assess the impact of Sharia-based and conventional MFIs on increasing financial inclusion and the economic development of farmers and small businesses in East Lombok Regency, West Nusa Tenggara. The study employed a quantitative approach, collecting data through a survey of 120 respondents who were active MFI customers. Data analysis was conducted using multiple linear regression to measure the relationship between MFI service intensity and indicators of financial inclusion and local economic growth. The results indicate that both Sharia-based and conventional MFIs significantly influence financial inclusion. However, Sharia-based MFIs tend to contribute more to the development of sustainable financial behavior, while conventional MFIs show a direct impact on increasing business income. These findings underscore the importance of strengthening the role of MFIs in local economic development policies, particularly in promoting the welfare of farmers and MSMEs in rural areas.
KEY SUCCESS FACTORS OF WOMEN'S MSMEs IN DEPOK CITY Suharyati, Suharyati; Nobelson, Nobelson
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 7 No. 1 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i1.2595

Abstract

This study aims to identify the key success factors for women’s MSMEs in Depok City by analyzing data from 120 women-owned MSMEs. Women’s MSMEs in Indonesia are a crucial pillar of the local economy, contributing significantly to poverty alleviation, job creation, and family economic empowerment. Using quantitative methods, the study employs Principal Component Analysis (PCA) with varimax rotation. Out of the 29 variables initially studied, they were grouped into seven main components. The results indicate that the 29 variables were reduced to 16, which were categorized into seven key components: business environment and opportunities, digital independence and technology, marketing communication and financial literacy, financial capabilities, and virtual networks, adaptive strategies and entrepreneurial efficiency, government support and competitive advantage, and entrepreneurial skills and digital marketing. These components offer a comprehensive understanding of the critical success factors for women's MSMEs. This study provides strategic recommendations for women’s MSME and the government, particularly the Depok City Cooperative and MSME Service, to formulate policies that promote women’s economic empowerment in the MSME sector.
Edukasi Halal Awareness dalam Konsumsi dan Produksi di Desa Wisata Margaluyu, Pangalengan Kabupaten Bandung HS, Sufyati; Matondang, Nurkhafifah; Handayani, Tati; Nobelson, Nobelson; Miftah, Munasiron; Resti, Anggi Angga; Budilaksono, Sularso
Jurnal Abdimas Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v5i1.5528

Abstract

Pariwisata merupakan salah satu sektor yang sangat penting bagi perekonomian suatu daerah, termasuk Desa Wisata Margaluyu di Pangalengan, Kabupaten Bandung. Salah satu aspek krusial yang mendukung pariwisata adalah kuliner, karena makanan sering kali menjadi daya tarik utama bagi wisatawan. Dalam konteks global, termasuk di Indonesia yang mayoritas penduduknya beragama Islam, kehadiran kuliner halal menjadi semakin penting. Desa Margaluyu memiliki potensi wisata yang besar, namun kesadaran masyarakat terhadap pentingnya aspek halal masih perlu ditingkatkan untuk mendukung daya saing wisata dan kepercayaan konsumen. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran halal (halal awareness) dalam konsumsi dan produksi bagi pelaku Usaha Kecil dan Menengah (UKM). Sasaran program ini adalah para pelaku usaha kecil di Desa Margaluyu, termasuk pelaku usaha pengelola wisata. Metode yang digunakan meliputi sosialisasi dan pelatihan, yang terdiri dari beberapa tahapan: 1) Pemberian kuesioner pre test dan post test yaitu sebelum dan sesudah pelaksanaan edukasi dan sosialisasi untuk mengetahui tingkat literasi terkait produk halal dan sertifikasi halal; 2) Penyuluhan tentang pentingnya halal dan manfaatnya; 3) Pelatihan teknis tentang cara memastikan kehalalan produk; 4) Pemberian pendampingan dan konsultasi bagi UKM untuk memperoleh sertifikasi halal. Hasil kegiatan menunjukkan adanya peningkatan tingkat pemahaman kesadaran halal 89,5% (post test) sebelumnya pre test (66,5%), konsumsi halal 89,5% (post test) sebelumnya  pre test (54,5%) dan pemahaman produk halal 88,5% sebelumnya (67,5%). Rekomendasi  agar program dapat dijalankan secara berkelanjutan untuk memastikan penerapan standar halal yang konsisten. Selain itu, perlu adanya dukungan dari pemerintah daerah, kerjasama antara masyarakat, dunia industri dan akademisi dalam keberlanjutan UKM.
ANALYSIS OF COMPETITIVE ADVANTAGE STRATEGY OF BADUY’S WOVEN FABRIC INDUSTRY Suharyati, Suharyati; Nobelson, Nobelson
Hasanuddin Economics and Business Review VOLUME 3 NUMBER 1, 2019
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i1.1843

Abstract

Abstract: Competition in the business world in Indonesia in the era of globalization is very strict at the national, regional and international levels. The success of SMEs in Indonesia is inseparable from the role of government and SMEs themselves in an effort to develop SME business activities to achieve competitive advantage. This study aims to analyze the differentiation strategy of Baduy’s woven fabrics as an effort to gain competitive advantage and alternative strategies that can be done to obtain a competitive advantage. Primary data is obtained by questionnaires and interviews with craft makers and local governments through the Department of Industry and Trade / SMI and the SME office. Secondary data is obtained from the Department of Industry and Trade. The technical data analysis used is descriptive quantitative method, through analysis of internal and external factors, SWOT analysis of matrix, space matrix and IE matrix. The results of the analysis using the SWOT matrix are obtained industrial position in an aggressive strategy alternative, by aggressive expansion and promotion. In Internal External Matrix (IE Matrix), results obtained from the position of the Baduy’s weaving industry are in quadrant V (five) with alternative concentration strategies through horizontal integration or stability strategies. SPACE Analysis matrix produces a position in quadrant I (one) with an aggressive strategy alternative. This research model is expected to be an input for the Lebak Regional Government for strategic alternatives in obtaining competitive advantages so that it can help increase the productivity of the Baduy tribe, and be able to contribute or add value in the family even in the regional economy. The research output is a strategy model of competitive advantage in the Baduy’s weaving industry. Keywords: Analysis of external and internal factors, SWOT matrix, Space matrix and IE Matrix, Competitive advantage
Upaya Meningkatkan Potensi Umkm Melalui Technosociopreneur Skill dan Entrepreneurial Mindset Umkm Kuliner Sawangan Depok Nobelson, Nobelson; Suharyati, Suharyati; Desmintari, Desmintari
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan memberikan pemahaman tentang Technososiopreneur dan Entrepreneurial Mindset kepada peserta pelatihan yang merupakan UMKM binaan IWAPI ranting Sawangan. Pemberian materi berupa pemahaman Technososiopreneur, Entrepreneurial mindset dan Praktek membuat produk olahan lidah buaya yang berkualitas dan inovatif. Pemahaman materi Technososiopreneur berhasil mencapai 86%, sedangkan pemahaman tentang Entrepreneurial Mindset mencapai 85.5%, yang menunjukkan tingkat pemahaman yang relatif tinggi. Pada kegiatan praktik membuat produk inovatif, di mana pemahaman materi mencapai 87.4%. Hasil ini mencerminkan efektivitas pelaksanaan kegiatan pengabdian dalam mencapai tujuan yang telah ditetapkan, yaitu meningkatkan pemahaman tentang technososiopreneurship, pola pikir kewirausahaan, dan keterampilan dalam pembuatan produk inovatif. Rekomendasi yang diajukan adalah agar peserta UMKM terus memanfaatkan pemahaman dan keterampilan yang diperoleh dalam meningkatkan inovasi produk, memanfaatkan teknologi, dan berkolaborasi untuk mencapai pertumbuhan yang berkelanjutan dalam kegiatan usaha mereka. Evaluasi berkala dan pembelajaran lanjutan juga dianggap penting untuk menjaga daya saing dan adaptasi terhadap perubahan pasar.
Upaya Meningkatkan Potensi UMKM Melalui Technosociopreneur Skill dan Entrepreneurial Mindset UMKM Kuliner Sawangan Depok Nobelson, Nobelson; Suharyati, Suharyati; Desmintari, Desmintari
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan memberikan pemahaman tentang Technososiopreneur dan Entrepreneurial Mindset kepada peserta pelatihan yang merupakan UMKM binaan IWAPI ranting Sawangan. Pemberian materi berupa pemahaman Technososiopreneur, Entrepreneurial mindset dan Praktek membuat produk olahan lidah buaya yang berkualitas dan inovatif. Pemahaman materi Technososiopreneur berhasil mencapai 86%, sedangkan pemahaman tentang Entrepreneurial Mindset mencapai 85.5%, yang menunjukkan tingkat pemahaman yang relatif tinggi. Pada kegiatan praktik membuat produk inovatif, di mana pemahaman materi mencapai 87.4%. Hasil ini mencerminkan efektivitas pelaksanaan kegiatan pengabdian dalam mencapai tujuan yang telah ditetapkan, yaitu meningkatkan pemahaman tentang technososiopreneurship, pola pikir kewirausahaan, dan keterampilan dalam pembuatan produk inovatif. Rekomendasi yang diajukan adalah agar peserta UMKM terus memanfaatkan pemahaman dan keterampilan yang diperoleh dalam meningkatkan inovasi produk, memanfaatkan teknologi, dan berkolaborasi untuk mencapai pertumbuhan yang berkelanjutan dalam kegiatan usaha mereka. Evaluasi berkala dan pembelajaran lanjutan juga dianggap penting untuk menjaga daya saing dan adaptasi terhadap perubahan pasar.
Co-Authors Alfida Aziz Anggi Angga Resti Bernadin Dwi M Budilaksono, Sularso Desmintari Diana Triwardhani Ediwarman Ediwarman Ediwarman Ediwarman Ghivari Varreldiazka Hartoto Hartoto Humam Hanif Nasution Iwan Kresna Setiadi Lina Aryani Matondang, Nurkhafifah Miftah, Munasiron Nasution, Humam Hanif Niken Diah Fitriana Nurmatias Nurmatias Nurmatias Nurmatias Oktana, Enda Rizky Dwijantoro Shabrina Khoirunnisa Shinta Widyastuti Sufyati HS Suharyati Suharyati Suharyati Tati Handayani, Tati TITIS SURYA MAHA RIANTI YUDI NUR SUPRIADI Yuliniar Yuliniar