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All Journal Prosiding PESAT EQUILIBRIUM JURNAL MANAJEMEN Lectura : Jurnal Pendidikan IKRA-ITH EKONOMIKA Ekonomi dan Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Bisnis dan Kewirausahaan JURNAL EKONOMI SYARIAH Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Journal of Islamic Economics and Finance Studies Journal of Sharia Economics Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Proceeding International Seminar of Islamic Studies Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Islamic Economics and Business Review (IESBIR) Integrasi: Jurnal Studi Islam dan Humaniora

Tati Handayani, Tati

Jurusan Manajemen, Fakultas Ekonomi UPN Veteran Jakarta

Author-ID : 510949

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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ANALISIS KESIAPAN DESA MEKAR AGUNG KECAMATAN CIBADAK KABUPATEN LEBAK BANTEN SEBAGAI DESA WISATA SYARIAH Handayani, Tati; Rahmi, Mira
IKRA-ITH EKONOMIKA Vol 1 No 2 (2018): IKRAITH-EKONOMIKA vol 1 Nomor 2 Bulan November 2018
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.195 KB)

ABSTRAKPenelitian ini bertujuan untuk mengkaji potensi yang dimiliki desa Mekar Agung Kecamatan Cibadaksebagai desa Wisata Syariah dan mengkaji potensi wisata yang cocok untuk desa Mekar Agung KecamatanCibadak sebagai desa Wisata Syariah.Metode penelitian menggunakan teknik Purposive Sampling, denganmenggunakan masyarakat dan pemuka masyarakat sebagai respondennya. Teknik pengumpulan datamenggunakan motode observasi, wawancara berstruktur, dan dokumen, sedangkan teknik analisis datamenggunakan teknik analisis kualitatif.Hasil penelitiannya menunjukkan bahwa potensi wisata yang dimiliki oleh Desa Mekar Agung, berupawisata pertanian (wisata agro) dan wisata budaya. Namun kesiapan sebagai kawasan wisata secara fisikmenunjukkan fasilitas, dan infrastruktur kepariwisataan yang dimiliki oleh kawasan masih belum memadai.Kesiapan secara non fisik juga menunjukkan kondisi yang belum siap. Oleh karena itu dalam pengembangannyaperlu strategi, berupa pembangunan sarana fisik maupun non fisik. Untuk dapat menjadi objek wisata pedesaansyariah yang ideal dan mampu bersaing maka dalam pengembangannya perlu strategi berupa pembangunansarana fisik maupun non fisik.

Pengaruh iklan, selebriti pendukung dan pemasaran dari mulut ke mulut terhadap kesadaran merek pada produk mie sedaap Putri, Arliza Nurliana; Handayani, Tati; Astuti, Miguna
JURNAL MANAJEMEN Vol 11, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Penelitian bertujuan untuk mengetahui: (1) pengaruh iklan terhadap kesadaran merek produk Mie Sedaap (2) pengaruh celebrity endorser terhadap kesadaran merek produk Mie Sedaap (3) pengaruh word of mouth marketing terhadap kesadaran merek Produk Mie Sedaap. Populasi yang digunakan dalam penelitian ini adalah Komunitas Kecamatan Pamulang. Dengan ukuran sampel yang diambil sebanyak 100 responden. dengan metode non-probability sampling khususnya Incidental Sampling yang merupakan teknik pengumpulan sampel secara kebetulan, yaitu siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, jika dilihat oleh orang yang kebetulan bertemu maka cocok sebagai sumber data. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian ini menunjukkan bahwa (1) iklan berpengaruh positif dan signifikan (2) celebrity endorser memiliki pengaruh positif tetapi tidak berpengaruh dan tidak signifikan (3) word of mouth marketing memiliki pengaruh positif dan signifikan.

ANALISIS PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP MINAT PEMBELIAN PRODUK TABUNGAN DI BANK BNI SYARIAH DEPOK DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MODERASI Handayani, Tati; S, Ratih Mulya W.
Ekonomi dan Bisnis Vol 1, No 2 (2014): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Corporate Social Responsibility lately has become the main topic arround the business companies in Indonesia. In order to grow the business, they use corporate social responsibility to get the public symphaty. Even the sharia bank of BNI use the social activities and publicity to increase the purchase intention of their savings product. There is a relation between CSR and corporate image and then affect the purchase intention, and this is one of the purpose of this research. This research take 100 samples from BNI Sharia customers who knows about the CSR and who already had the savings product. This study was held at BNI Sharia in Depok to identify the purchase intention of savings product among the citizen. The results of this research are CSR positively and significantly affecting purchase intention and corporate image also positively and significantly affecting purchase intention. another results of this research is There is an interaction between CSR and corporate image and corporate image positively and significantly has function as a moderate variable that influence CSR to purchase intention.

ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING Lestari, Ovy Dwi Putri; Handayani, Tati
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN BOLT Susilowati, Susilowati; Handayani, Tati
Ekonomi dan Bisnis Vol 2, No 2 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study was conducted to examine the magnitude of the contribution proposed by the coefficient lines at each track diagram of causal relationships between variables of Product Quality and Price on Customer Loyalty Provider Bolt Through Customer Satisfaction. The population in this study is that user Provider Bolt in Pondok Pinang Rw 012 South Jakarta with a sample of 70 people. Sampling technique using a Non-probability Sampling Simple Random Sampling technique. The analysis technique used is the Path Analysis and the obtained results of the coefficient of direct influence Product Quality and Price on Customer Satisfaction at 0,776 while the coefficient of indirect influence on the Product Quality and Price of Customer Loyalty through Customer Satisfaction is 0,688. Therefore the direct influence coefficient greater than the coefficient of direct influence.

E-Marketing Bagi Pelaku UMKM Di Desa Citeras Kec. Rangkasbitung Kab.Lebak-Banten Astuti, Miguna; Handayani, Tati
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol 2, No 1 (2020)
Publisher : Universitas Serang Raya

This study aims to carry out community service activities (ABDIMAS) to provide knowledge of e-marketing so that participants are able to recognize, understand and apply e-marketing in marketing their products so that they can advance their business. There are 67 micro, small and household craft industries in Citeras village, but their e-marketing activities did not reach 5%. The method of this ABDIMAS activity is a participatory method through training and mentoring activities where the implementation is evaluated using questionnaires and measured based on the criteria and indicators that have been made and the service team provides pocketbooks for deeper guidance. The results of this service are (1) a high level of participation from the Citeras village office and communities that have MSME businesses that fully support the Community Partnership Program. This can be seen from the willingness of the village to facilitate the event and also be seen from the enthusiastic arrival of the participants during training and mentoring.(2) All participants of the Community Partnership Program stated that the Community Partnership Program activities were very beneficial for their business and some of them hoped that the Community Partnership Program activities would be carried out routinely with the same material, especially in the mentoring section (APPLICATION).

PENGARUH ATMOSPHIR AKADEMIK, BUDAYA, DAN KUALITAS LAYANAN TERHADAP KEINGINAN BERPERILAKU Triwardhani, Diana; Handayani, Tati
Prosiding PESAT Vol 5 (2013)
Publisher : Prosiding PESAT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk membuktikan pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku mahasiswa. Survei terhadap 168mahasiswa yang diperoleh dengan tehnik acak sederhana sebagai responden dari 8fakultas ekonomi di Jakarta Selatan. Data primer yang dikumpulkan melaluimenyebaran kuesioner setelah diuji validitas dan reliabilitas serta kecocokan modelregresi, maka dihasilkan bahwa terdapat pengaruh atmosphir akademik, budaya, dankualitas layanan terhadap keinginan berperilaku baik secara partial maupun bersamasama.

Financial Performance and Health Analysis of Islamic Banking Pre-Mega Merger HS, Sufyati; Handayani, Tati; Maulida, Sofia; Melati, Melati
EQUILIBRIUM Vol 10, No 1 (2022): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v10i1.14852

The Islamic banking industry has transformed into an industry with prospects that can surpass conventional banking. This study analyzes the effect of the financial performance and soundness of Bank Syariah Indonesia before the mega-merger on profitability. The research uses bank health indicators, including Adequacy Ratio (CAR), Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), Operational Efficiency Ratio (OER), Net Operating Margin (NOM), and Return on Assets (ROA). The research method uses multiple linear regression. The results showed that CAR, NPF, and NOM did not affect ROA. However, FDR and OER affect ROA. Indonesian Islamic banks need to pay attention to the feasibility aspect of financing to avoid non-performing financing. Islamic banks use FDR and OER to increase their profitability because the conditions experienced by Bank Syariah Indonesia as the leading Islamic bank in Indonesia after the mega-merger, are considered capable of simultaneously representing.

Analisis Keputusan Pembelian Mie Samyang Halal Di Jakarta Maharani, Novida; Handayani, Tati; Priyatno, Prima Dwi
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 6 No. 02 (2021): JESPB Edisi Oktober 2021
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v6i02.240

This study aims to analyze and prove the effect of halal labels and promotions on purchasing decisions for samyang noodles in Jakarta. The population used in this study is the people of Jakarta. The sampling used was using the Lemeshow formula by determining the unknown population size of 100 respondents. Data analysis techniques to determine the magnitude of the effect of halal labels and promotions on purchasing decisions for samyang noodles are Validity Test, Reliability Test, Classical Assumption Test, and Multiple Linear Regression, t-test, f-test, and Coefficient of Determination Test with the help of SPSS 20. The results of this study shows that the halal label has a significant positive effect on purchasing decisions for samyang noodles, and promotions has a significant positive effect on purchasing decisions for samyang noodles. Halal label and promotion together have a significant influence on purchasing decisions for samyang noodles. Research that has been carried out and carried out still has many shortcomings and limitations in its manufacture so that the limitations that limit this research are the "lockdown" conditions imposed during the Covid-19 pandemic which caused various obstacles in data collection, respondents were only taken by region, and time constraints.

Pengaruh Label Halal, Pendapatan, dan Gaya Hidup Terhadap Minat Membeli Mie Gacoan RAMADHAN, Izza Fahmi Khoiruman; Handayani, Tati
Islamic Economics and Business Review Vol 3 No 1 (2024): IESBIR, April 2024
Publisher : Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59580/iesbir.v3i1.6234

Abstract Halal food is crucial for Muslims, Indonesia has a majority Muslim population, apart from that, unfortunately literacy about the halal lifestyle is still minimal. This research explains the influence of the halal label, income and lifestyle on interest in buying gacoan noodles among Muslim communities in DKI Jakarta. The approach used is quantitative. The population of this research is the Muslim community of DKI Jakarta who know about gacoan noodle restaurants. The sample for this research consisted of 112 respondents who were Muslim people who lived in DKI Jakarta. Partial Least Square is used as a data analysis technique. The results of the hypothesis test are that the halal label has no effect on buying interest, income has no effect on buying interest, and lifestyle has an effect on buying interest. The findings from this research indicate that the Muslim community in DKI Jakarta has not made the halal label and income the main parameters in their interest in buying gacoan noodles. Purchasing gacoan noodles is influenced by lifestyle. Keywords: mie gacoan, halal label, income, lifestyle, buying interest Abstrak Makanan halal merupakan hal yang krusial bagi umat muslim, Indonesia yang memiliki penduduk mayoritas muslim, sayangnya literasi tentang gaya hidup halal masih minim. Penelitian ini menjelaskan pengaruh label halal, pendapatan, dan gaya hidup terhadap minat membeli mie gacoan pada masyarakat muslim di DKI Jakarta. Pendekatan yang dipakai yaitu kuantitatif. Populasi penelitian ini yaitu masyarakat muslim DKI Jakarta yang mengetahui tentang restoran mie gacoan. Sampel penelitian ini berjumlah 112 responden yang merupakan masyarakat muslim yang berdomisili di DK Jakarta. Partial Least Square digunakan sebagai teknik analisis data. Hasil uji hipotesisnya adalah label halal tidak berpengaruh terhadap minat membeli, pendapatan tidak berpengaruh terhadap minat membeli, dan gaya hidup berpengaruh terhadap minat membeli. Temuan dari penelitian ini menunjukan bahwa masyarakat muslim DKI Jakarta belum menjadikan label halal dan pendapatan sebagai parameter utama dalam minat membeli mie gacoan. Pembelian mie gacoan dipengaruhi oleh gaya hidup. Kata kunci: mie gacoan, label halal, pendapatan, gaya hidup, minat membeli

Co-Authors Ahmad Fariz Anggi Angga Resti Anggi Angga Resti Astuti, Miguna Aziza, Adzra Budilaksono, Sularso Dalimunthe, Ardiana Diana Triwardhani Dwiyanto, Muhaswad Farida Amalia, Farida Fitri Yetti Hamid, Hammas Hubaibi Akbar El Isa Isa Isnainiyah, Ika Nurlaili Karimah, Diva Azka Krisno Septyan Lestari, Ovy Dwi Putri Lili Puspita Sari Maharani, Novida Matondang, Nurhafifah Matondang, Nurkhafifah Maulida, Sofia Miftah, Munasiron Mira Rahmi Mulyantini, Sri Muthia Rizkitri Aulia Nobelson, Nobelson Nurfajrina, Alifah Nurwijayanti Nurzannah, Nurzannah Priyatno, Prima Dwi Purwanto Widodo Puspitasari, Lili Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Putri, Arliza Nurliana RAMADHAN, Izza Fahmi Khoiruman Risa Wulandari S, Ratih Mulya W. Salim, Abdurrahim Shafwan, Muhammad Alif subur subur Sufyati HS Sugianto Sugianto Suharyati Suharyati Sumilir, Sumilir Susilowati Susilowati Tanjung, Ellisa Fitri Utami, Kery Wahyudi Wahyudi Yetty, Fitri

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