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Mapping the Research Landscape: A Bibliometric Analysis of Innovative Work Behavior and Leadership Trends Jadmiko, Purbo; Pratama, Putra; Huddin, Muhammad Nurhaula
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i1.13512

This study explores research trends and thematic patterns at the intersection of Innovative Work Behavior (IWB) and leadership through a bibliometric analysis using the Scopus database. The analysis includes 427 publications from 2019 to 2024. The bibliometric analysis was conducted using VOSviewer, a tool widely recognized for visualizing bibliometric networks. The software facilitated the identification of co-occurrence patterns, and thematic clusters. Keyword co-occurrence analysis revealed dominant themes such as "Innovative Work Behavior," "Transformational Leadership," and "Knowledge Sharing," while citation analysis identified influential authors and foundational works in the field. Cluster analysis highlighted interconnections between leadership styles, knowledge sharing, psychological safety, and organizational commitment, providing actionable insights into research gaps and emerging trends. Future research should explore Digital Leadership as a catalyst for innovation in hybrid work environments and Inclusive Leadership to enhance team-based innovation through psychological safety and diversity. Studies should also consider contextual factors such as cultural and sectoral differences, particularly in public and higher education institutions, to address the dynamic demands of modern organizations

The Negative Influence of Viral Marketing and Brand Awareness on Customer Trust and Purchase Decisions of Pro-Israel Products in Banten Province Huddin, Muhammad Nurhaula; Nafiudin, Nafiudin; Jadmiko, Purbo; Abduh, Muhamad; Saadah, Fitriatus
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.77-94

This study investigates the influence of viral marketing, brand awareness, and trust on the purchase decisions of pro-Israel products in Banten Province. Anchored in the Stimulus-Organism-Response (SOR) theory, the research conceptualizes viral marketing and brand awareness as external stimuli (S), consumer trust as the internal organismic state (O), and purchase decisions as the behavioural response (R). The study employs a purposive sampling technique targeting individuals who previously purchased pro-Israel products but have since discontinued or become more selective in their choices. Data were collected through an online survey involving 278 respondents and analyzed using Structural Equation Modelling (SEM) with AMOS 23. The results indicate that viral marketing and brand awareness have a significant negative effect on consumer trust. Furthermore, viral marketing, brand awareness, and trust each have a negative influence on purchase decisions regarding pro-Israel products. These findings underscore the mediating role of trust within the SOR framework, highlighting how consumer perceptions shaped by external marketing stimuli impact ethical decision-making. The study concludes that brands operating in sensitive socio-political contexts must carefully manage their marketing communications to maintain trust and consumer alignment. These insights provide valuable implications for marketers aiming to influence behaviour through ethical and culturally sensitive branding strategies.

Community Attachment and Orchestration in Enhancing Tourism Performance for Economic Sustainability Huddin, Muhammad Nurhaula
Applied Business and Administration Journal Vol. 4 No. 1 (2025): Advancing Economic and Social Sustainability in the Era of Society 5.0
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i01.371

The Indonesian Ministry of Tourism actively promotes tourism villages with the objectives of empowering local communities, enhancing regional economies, and safeguarding cultural heritage. This paper underscores the significance of community attachment, emphasizing that residents not only derive benefits from tourism but also engage actively in its management, thereby contributing to the advancement of sustainable tourism practices. Furthermore, the concept of orchestration is examined as a strategic framework for effectively coordinating diverse stakeholders—comprising local communities, governmental entities, and businesses—toward the attainment of shared objectives. The orchestration actions, which encompass structuring, bundling, and leveraging, facilitate improved management of tourism villages by harmonizing interests, optimizing resource utilization, and enhancing planning and marketing initiatives. By employing the Resource-Based View (RBV), this study elucidates how the strategic leveraging of intangible assets, such as community attachment and local knowledge, can significantly influence tourism performance. It is anticipated that this paper will catalyze further conceptual and empirical investigations into this critical subject, offering valuable insights for tourism destination management and policymakers alike.

Persepsi Kegunaan dan kemudahan menggunakan terhadap Niat Menggunakan Mobile Payment dimasa Pandemi Covid-19 Huddin, Muhammad Nurhaula; masitoh, Martina rahmawati
AL-QARDH Vol 6 No 1 (2021): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Technological developments have changed the human behavior to consume products and services, from offline transactions to online transactions. The purpose is to examine the impact of perceived usefulness and perceived ease of use on attitude and examine its impact on intention to use mobile payments. The population in this study are customers who use mobile payment in Banten Province, especially Gopay and OVO. This study uses purposive sampling technique in determining the research sample. In this study, we obtained 243 respondents from mobile payment users in Banten Province. Using partial least square structural equation modeling (PLS-SEM), the researcher found that there is a significant influence between perceived usefulness and ease of use on attitudes towards mobile payments. This study also found that attitudes have a significant influence on intention to use mobile payments.

INTEGRATED SYSTEM-BASED SMART APPLICATION (SIPATIN) FOR STRENGTHENING FISHERIES GOVERNANCE IN LEBAK REGENCY, BANTEN Karyaningsih, Dentik; Wajdi, Farid; Huddin, Muhammad Nurhaula; Susandi, Diki; Suhendar, Akip; Anharudin, Anharudin; Annur, Shohifah
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 2 (2025): JITK Issue November 2025
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i2.7124

The Fisheries Office of Lebak Regency is responsible for the management of capture fisheries, aquaculture, resource monitoring, and the marketing of fishery products. However, geographical challenges, the difficulty of obtaining real-time data, and the use of conventional monitoring and reporting methods hinder effective and sustainable fisheries governance. In addition, limited market reach—primarily targeting only local areas—further restricts the region’s economic potential. This study aims to address issues related to monitoring, reporting, and marketing through the development of an Integrated Fisheries Information System (SIPATIN), a smart mobile-based fisheries governance application integrated with a web-based monitoring platform. SIPATIN features include fishery area mapping, real-time reporting, an E-Commerce marketing platform, and a recommendation system that provides detailed information on products, seller locations, prices, reviews, estimated delivery times, and proximity-based suggestions for users. The system was developed using a prototyping method, consisting of needs analysis, design, development, testing, and evaluation based on user feedback. The application was evaluated using the System Usability Scale (SUS), which scored 74.26 (Good), and User Acceptance Testing (UAT), involving 246 respondents and resulting in a score of 79.13 (Acceptable). The results of this study show that SIPATIN effectively supports integrated fisheries governance, enhances service efficiency at the Lebak Regency Fisheries Office, and empowers fishery business actors including fishers, fish farmers, and small and medium enterprises (SMEs) in processed fish products. Furthermore, this research also produces a data-based fishery system for sustainable economic development

INTEGRATED SYSTEM-BASED SMART APPLICATION (SIPATIN) FOR STRENGTHENING FISHERIES GOVERNANCE IN LEBAK REGENCY, BANTEN Karyaningsih, Dentik; Wajdi, Farid; Huddin, Muhammad Nurhaula; Susandi, Diki; Suhendar, Akip; Anharudin, Anharudin; Annur, Shohifah
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 2 (2025): JITK Issue November 2025
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i2.7124

The Fisheries Office of Lebak Regency is responsible for the management of capture fisheries, aquaculture, resource monitoring, and the marketing of fishery products. However, geographical challenges, the difficulty of obtaining real-time data, and the use of conventional monitoring and reporting methods hinder effective and sustainable fisheries governance. In addition, limited market reach—primarily targeting only local areas—further restricts the region’s economic potential. This study aims to address issues related to monitoring, reporting, and marketing through the development of an Integrated Fisheries Information System (SIPATIN), a smart mobile-based fisheries governance application integrated with a web-based monitoring platform. SIPATIN features include fishery area mapping, real-time reporting, an E-Commerce marketing platform, and a recommendation system that provides detailed information on products, seller locations, prices, reviews, estimated delivery times, and proximity-based suggestions for users. The system was developed using a prototyping method, consisting of needs analysis, design, development, testing, and evaluation based on user feedback. The application was evaluated using the System Usability Scale (SUS), which scored 74.26 (Good), and User Acceptance Testing (UAT), involving 246 respondents and resulting in a score of 79.13 (Acceptable). The results of this study show that SIPATIN effectively supports integrated fisheries governance, enhances service efficiency at the Lebak Regency Fisheries Office, and empowers fishery business actors including fishers, fish farmers, and small and medium enterprises (SMEs) in processed fish products. Furthermore, this research also produces a data-based fishery system for sustainable economic development

PENDAMPINGAN PENYUSUNAN ANGGARAN BIAYA PRODUKSI EMPING MELINJO PADA USAHA EMPING BU-MULYATI DI KOTA SERANG Sukirno, Sukirno; Huddin, Muhammad Nurhaula
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 6 No. 1 (2026): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v6i1.237

This community service program aims to improve the ability of the owner of “Emping Bu-Mulyati” microenterprise to prepare and use a production cost budget as a tool for cost control and for setting a more rational selling price of melinjo chips. The program was motivated by the absence of proper financial records, cost of goods manufactured that was still based on rough estimates, and the mixture of business and household finances which made it difficult to measure profit accurately. The method used was a participatory mentoring approach through several stages, namely initial survey and diagnosis, training on production cost classification and budget format, hands-on practice in preparing multi-stage production cost budgets, analysis and decision-making simulations, as well as evaluation and sustainability commitment. The results indicate an improvement in the partner’s understanding of production cost structure (materials, labour, and overhead), the completion of a set of melinjo chips production cost budget documents per period, the ability to calculate unit cost of goods more systematically, and the emergence of new habits in recording cash inflows and outflows and separating business from personal finances. This mentoring program is expected to strengthen the competitiveness of Emping Bu-Mulyati through better cost control and data-based pricing

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