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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Al-Qardh Sains Manajemen:Jurnal Manajemen UNSERA JITK (Jurnal Ilmu Pengetahuan dan Komputer) Al-Muzara'ah Jurnal Organisasi Dan Manajemen Banque Syar'i : Jurnal llmiah Perbankan Syariah Jurnal Manajemen To Maega: Jurnal Pengabdian Masyarakat Warta Ikatan Sarjana Komunikasi Indonesia JMB : Jurnal Manajemen dan Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Keuangan dan Perbankan(KEBAN) JRABA Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Inspirasi Binsis dan Manajemen Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat Applied Business and Administration Journal (ABAJ) Adpebi International Journal of Multidisciplinary Sciences
Huddin, Muhammad Nurhaula
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Negative Influence of Viral Marketing and Brand Awareness on Customer Trust and Purchase Decisions of Pro-Israel Products in Banten Province Huddin, Muhammad Nurhaula; Nafiudin, Nafiudin; Jadmiko, Purbo; Abduh, Muhamad; Saadah, Fitriatus
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.77-94

Abstract

This study investigates the influence of viral marketing, brand awareness, and trust on the purchase decisions of pro-Israel products in Banten Province. Anchored in the Stimulus-Organism-Response (SOR) theory, the research conceptualizes viral marketing and brand awareness as external stimuli (S), consumer trust as the internal organismic state (O), and purchase decisions as the behavioural response (R). The study employs a purposive sampling technique targeting individuals who previously purchased pro-Israel products but have since discontinued or become more selective in their choices. Data were collected through an online survey involving 278 respondents and analyzed using Structural Equation Modelling (SEM) with AMOS 23. The results indicate that viral marketing and brand awareness have a significant negative effect on consumer trust. Furthermore, viral marketing, brand awareness, and trust each have a negative influence on purchase decisions regarding pro-Israel products. These findings underscore the mediating role of trust within the SOR framework, highlighting how consumer perceptions shaped by external marketing stimuli impact ethical decision-making. The study concludes that brands operating in sensitive socio-political contexts must carefully manage their marketing communications to maintain trust and consumer alignment. These insights provide valuable implications for marketers aiming to influence behaviour through ethical and culturally sensitive branding strategies.
Persepsi Kegunaan dan kemudahan menggunakan terhadap Niat Menggunakan Mobile Payment dimasa Pandemi Covid-19 Huddin, Muhammad Nurhaula; masitoh, Martina rahmawati
AL-QARDH Vol 6 No 1 (2021): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

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Abstract

Technological developments have changed the human behavior to consume products and services, from offline transactions to online transactions. The purpose is to examine the impact of perceived usefulness and perceived ease of use on attitude and examine its impact on intention to use mobile payments. The population in this study are customers who use mobile payment in Banten Province, especially Gopay and OVO. This study uses purposive sampling technique in determining the research sample. In this study, we obtained 243 respondents from mobile payment users in Banten Province. Using partial least square structural equation modeling (PLS-SEM), the researcher found that there is a significant influence between perceived usefulness and ease of use on attitudes towards mobile payments. This study also found that attitudes have a significant influence on intention to use mobile payments.
INTEGRATED SYSTEM-BASED SMART APPLICATION (SIPATIN) FOR STRENGTHENING FISHERIES GOVERNANCE IN LEBAK REGENCY, BANTEN Karyaningsih, Dentik; Wajdi, Farid; Huddin, Muhammad Nurhaula; Susandi, Diki; Suhendar, Akip; Anharudin, Anharudin; Annur, Shohifah
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 2 (2025): JITK Issue November 2025
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i2.7124

Abstract

The Fisheries Office of Lebak Regency is responsible for the management of capture fisheries, aquaculture, resource monitoring, and the marketing of fishery products. However, geographical challenges, the difficulty of obtaining real-time data, and the use of conventional monitoring and reporting methods hinder effective and sustainable fisheries governance. In addition, limited market reach—primarily targeting only local areas—further restricts the region’s economic potential. This study aims to address issues related to monitoring, reporting, and marketing through the development of an Integrated Fisheries Information System (SIPATIN), a smart mobile-based fisheries governance application integrated with a web-based monitoring platform. SIPATIN features include fishery area mapping, real-time reporting, an E-Commerce marketing platform, and a recommendation system that provides detailed information on products, seller locations, prices, reviews, estimated delivery times, and proximity-based suggestions for users. The system was developed using a prototyping method, consisting of needs analysis, design, development, testing, and evaluation based on user feedback. The application was evaluated using the System Usability Scale (SUS), which scored 74.26 (Good), and User Acceptance Testing (UAT), involving 246 respondents and resulting in a score of 79.13 (Acceptable). The results of this study show that SIPATIN effectively supports integrated fisheries governance, enhances service efficiency at the Lebak Regency Fisheries Office, and empowers fishery business actors including fishers, fish farmers, and small and medium enterprises (SMEs) in processed fish products. Furthermore, this research also produces a data-based fishery system for sustainable economic development
PENDAMPINGAN PENYUSUNAN ANGGARAN BIAYA PRODUKSI EMPING MELINJO PADA USAHA EMPING BU-MULYATI DI KOTA SERANG Sukirno, Sukirno; Huddin, Muhammad Nurhaula
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 6 No. 1 (2026): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v6i1.237

Abstract

This community service program aims to improve the ability of the owner of “Emping Bu-Mulyati” microenterprise to prepare and use a production cost budget as a tool for cost control and for setting a more rational selling price of melinjo chips. The program was motivated by the absence of proper financial records, cost of goods manufactured that was still based on rough estimates, and the mixture of business and household finances which made it difficult to measure profit accurately. The method used was a participatory mentoring approach through several stages, namely initial survey and diagnosis, training on production cost classification and budget format, hands-on practice in preparing multi-stage production cost budgets, analysis and decision-making simulations, as well as evaluation and sustainability commitment. The results indicate an improvement in the partner’s understanding of production cost structure (materials, labour, and overhead), the completion of a set of melinjo chips production cost budget documents per period, the ability to calculate unit cost of goods more systematically, and the emergence of new habits in recording cash inflows and outflows and separating business from personal finances. This mentoring program is expected to strengthen the competitiveness of Emping Bu-Mulyati through better cost control and data-based pricing
Model Komunikasi Digital Pariwisata Berbasis Integrated Marketing Communication dalam menciptakan Ketahanan Pangan Masyarakat Lokal Endang Tri Santi; Muhammad Nurhaula Huddin; Septi Intan Nirmala
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.304

Abstract

Penelitian ini bertujuan mengeksplorasi peran komunikasi digital, khususnya melalui media sosial, dalam mempromosikan pariwisata di Kabupaten Lebak, Banten, serta dampaknya terhadap ketahanan pangan masyarakat lokal. Pendekatan penelitian yang digunakan adalah kualitatif dengan desain studi kasus, melibatkan wawancara mendalam dengan berbagai pemangku kepentingan, termasuk pelaku usaha, produsen pangan lokal, pemerintah daerah. Data dianalisis menggunakan perangkat lunak Nvivo 14 untuk mengidentifikasi tema-tema utama yang relevan dengan tujuan penelitian. Hasil penelitian menunjukkan, media sosial seperti Instagram dan TikTok, sangat efektif dalam menarik perhatian wisatawan dan memperkuat citra destinasi. Selain itu, penggunaan strategi komunikasi digital berbasis Integrated Marketing Communication terbukti berkontribusi signifikan terhadap ketahanan pangan dengan memperluas pasar bagi produsen pangan lokal. Maka, penting kolaborasi antara pemerintah daerah, pelaku usaha, dan masyarakat lokal dalam memanfaatkan komunikasi digital untuk mendukung pariwisata dan ketahanan pangan yang berkelanjutan.
Governance of Healthcare Policy through the Optimization of Organizational Citizenship Behavior Deviyantoro Deviyantoro; Muhammad Nurhaula Huddin; Farid Wajdi; Sheena Ramazanu; Aras Nurbarich Agustin
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.8913.2024

Abstract

Purpose – This research aimed to identify person-organization (P-O) fit, person-job (P-J) fit, job satisfaction, and Organizational Citizenship Behavior (OCB). Methodology – A quantitative method was adopted through an online survey applied to 323 respondents who were healthcare employees in Banten Province. The data obtained was later analyzed using Structural Equation Model (SEM) Amos. Results – The results showed that P-O fit positively correlated with job satisfaction and OCB. Moreover, P-J fit had a positive effect on OCB. Job satisfaction also had a positive effect on OCB. The implication is that managers need to focus on ensuring a connection between organizational values and those held by healthcare professionals to achieve job satisfaction. There is also the need for management to emphasize ensuring the skills and abilities of healthcare professionals are in line with job roles in order to improve job satisfaction. Originality – The novelty of this research was in the simultaneous examination of both P-O fit and P-J fit in order to provide a more comprehensive understanding of the combined influence on OCB and its dimensions. Furthermore, a novel exploration of the underlying psychological mechanisms was introduced based on social exchange theory to explain how perceptions of fit motivated employees to engage in OCB.
Co-Authors Anharudin, Anharudin Annur, Shohifah Aras Nurbarich Agustin Delly Maulana Deviyantoro Deviyantoro Endang Tri Santi Farid Wajdi Farid Wajdi Hany Azza Umama Jadmiko, Purbo Karyaningsih, Dentik Khairul Ikhsan Khairul Ikhsan Khairuniswah, Ihkda Martina Rahmawati Masitoh Masitoh, Martina Rahmawati Maulana, Moh. Irham Mochammad Lingga Ramadhani Mohammad Dimas Adhitya Muhamad Abduh, Muhamad Nafiuddin, Nafiuddin Nafiudin Nafiudin Nafiudin Nirmala, Septi Intan Putra Pratama Rifaldi Maniku Saadah, Fitriatus Sahrupi, Sahrupi Santi, Endang Tri Septi Intan Nirmala Sheena Ramazanu Shofa, Mohamad Jihan Suhendar, Akip Sukirno Sukirno Susandi, Diki Wahyudin Wahyudin