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All Journal Sains: Jurnal Manajemen dan Bisnis Jurnal Al-Qardh Sains Manajemen:Jurnal Manajemen UNSERA Al-Muzara'ah DIJB (Diponegoro International Journal of Business) Banque Syar'i : Jurnal llmiah Perbankan Syariah Jurnal Manajemen To Maega: Jurnal Pengabdian Masyarakat Warta Ikatan Sarjana Komunikasi Indonesia JMB : Jurnal Manajemen dan Bisnis KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Keuangan dan Perbankan(KEBAN) JRABA Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Inspirasi Binsis dan Manajemen Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat Applied Business and Administration Journal (ABAJ) Adpebi International Journal of Multidisciplinary Sciences
Huddin, Muhammad Nurhaula
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Mapping the Research Landscape: A Bibliometric Analysis of Innovative Work Behavior and Leadership Trends Jadmiko, Purbo; Pratama, Putra; Huddin, Muhammad Nurhaula
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i1.13512

Abstract

This study explores research trends and thematic patterns at the intersection of Innovative Work Behavior (IWB) and leadership through a bibliometric analysis using the Scopus database. The analysis includes 427 publications from 2019 to 2024. The bibliometric analysis was conducted using VOSviewer, a tool widely recognized for visualizing bibliometric networks. The software facilitated the identification of co-occurrence patterns, and thematic clusters. Keyword co-occurrence analysis revealed dominant themes such as "Innovative Work Behavior," "Transformational Leadership," and "Knowledge Sharing," while citation analysis identified influential authors and foundational works in the field. Cluster analysis highlighted interconnections between leadership styles, knowledge sharing, psychological safety, and organizational commitment, providing actionable insights into research gaps and emerging trends. Future research should explore Digital Leadership as a catalyst for innovation in hybrid work environments and Inclusive Leadership to enhance team-based innovation through psychological safety and diversity. Studies should also consider contextual factors such as cultural and sectoral differences, particularly in public and higher education institutions, to address the dynamic demands of modern organizations
The Negative Influence of Viral Marketing and Brand Awareness on Customer Trust and Purchase Decisions of Pro-Israel Products in Banten Province Huddin, Muhammad Nurhaula; Nafiudin, Nafiudin; Jadmiko, Purbo; Abduh, Muhamad; Saadah, Fitriatus
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.77-94

Abstract

This study investigates the influence of viral marketing, brand awareness, and trust on the purchase decisions of pro-Israel products in Banten Province. Anchored in the Stimulus-Organism-Response (SOR) theory, the research conceptualizes viral marketing and brand awareness as external stimuli (S), consumer trust as the internal organismic state (O), and purchase decisions as the behavioural response (R). The study employs a purposive sampling technique targeting individuals who previously purchased pro-Israel products but have since discontinued or become more selective in their choices. Data were collected through an online survey involving 278 respondents and analyzed using Structural Equation Modelling (SEM) with AMOS 23. The results indicate that viral marketing and brand awareness have a significant negative effect on consumer trust. Furthermore, viral marketing, brand awareness, and trust each have a negative influence on purchase decisions regarding pro-Israel products. These findings underscore the mediating role of trust within the SOR framework, highlighting how consumer perceptions shaped by external marketing stimuli impact ethical decision-making. The study concludes that brands operating in sensitive socio-political contexts must carefully manage their marketing communications to maintain trust and consumer alignment. These insights provide valuable implications for marketers aiming to influence behaviour through ethical and culturally sensitive branding strategies.
Community Attachment and Orchestration in Enhancing Tourism Performance for Economic Sustainability Huddin, Muhammad Nurhaula
Applied Business and Administration Journal Vol. 4 No. 1 (2025): Advancing Economic and Social Sustainability in the Era of Society 5.0
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i01.371

Abstract

The Indonesian Ministry of Tourism actively promotes tourism villages with the objectives of empowering local communities, enhancing regional economies, and safeguarding cultural heritage. This paper underscores the significance of community attachment, emphasizing that residents not only derive benefits from tourism but also engage actively in its management, thereby contributing to the advancement of sustainable tourism practices. Furthermore, the concept of orchestration is examined as a strategic framework for effectively coordinating diverse stakeholders—comprising local communities, governmental entities, and businesses—toward the attainment of shared objectives. The orchestration actions, which encompass structuring, bundling, and leveraging, facilitate improved management of tourism villages by harmonizing interests, optimizing resource utilization, and enhancing planning and marketing initiatives. By employing the Resource-Based View (RBV), this study elucidates how the strategic leveraging of intangible assets, such as community attachment and local knowledge, can significantly influence tourism performance. It is anticipated that this paper will catalyze further conceptual and empirical investigations into this critical subject, offering valuable insights for tourism destination management and policymakers alike.
Co-Authors Delly Maulana Denny Kurnia, Denny Deviyantoro, D Farid Wajdi Hany Azza Umama Jadmiko, Purbo Khairul Ikhsan Khairul Ikhsan Khairuniswah, Ihkda Martina Rahmawati Masitoh Maulana, Irham Mochammad Lingga Ramadhani Mohammad Dimas Adhitya Muhamad Abduh, Muhamad Nafiuddin, Nafiuddin Nafiudin Nafiudin Nafiudin Nafiudin Nafiudin, Nafiudin Nafiudin, N Nirmala, Septi Intan Putra Pratama Rifaldi Maniku Saadah, Fitriatus Sahrupi, Sahrupi Santi, Endang Tri Shofa, Mohamad Jihan Solly Aryza Sukirno Sukirno Wahyudin Wahyudin