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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Abdi Masyarakat UIKA
Fitri Annisa Rachmah
Universitas Wanita Internasional
Religion Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

Abstract

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana
Analysis of Interpersonal Communication Styles on Social Media Platform X (A Netnographic Study of the MARAH-MARAH Community) Astrid Hanna Asyifa; Evie Sophia; Fitri Annisa Rachmah; Saiful Hadi
AMK : Abdi Masyarakat UIKA Vol. 4 No. 4 (2025): DESEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v4i4.3067

Abstract

This study examines interpersonal communication styles within the MARAH-MARAH Community on social media platform X, which serves as a collective space for emotional expression. The subjects of this research are X users actively engaged in expressing anger, social criticism, and personal experiences, while the object of study is interpersonal communication style, analyzed through Norton’s (1978) framework consisting of dominant, dramatic, friendly, contentious, and relaxed styles. The research employs a qualitative approach using netnography, involving participatory observation, documentation of posts, replies, and screenshots, as well as content analysis to capture interaction patterns and the cultural meaning of online communication within the community. The findings indicate that the most prominent communication styles are dramatic, contentious, and friendly. Communication patterns are characterized by emotional expression, the use of humorous or harsh language, and visual symbols such as emojis. Factors influencing style selection include emotional intensity, group solidarity, and the contextual relevance of ongoing social issues. Harsh language is not always interpreted as aggression but often as a form of solidarity and catharsis. In conclusion, the interpersonal communication styles within the MARAH-MARAH Community construct a collective identity that functions as both a channel for catharsis and a potential source of conflict. The implications of this study contribute to the development of interpersonal communication theory in the digital era and offer practical recommendations for managing online communities to foster healthier and more constructive interactions.
Co-Authors Affan Neskisyah Ramadhan Agus Nursikuwagus Anto Purwanto Astrid Hanna Asyifa Dadang Munandar Evie Sophia Nawawi, Muhamad Raeni Dwi Santy Rizki Zulfikar Saiful Hadi Sidik, Rangga Siti Kurnia Rahayu Sri Dewi Anggadini Syahrul Mauluddin Umi Narimawati Wati Aris Astuti Yadi Mulyadi Rohman Yoki Oktorian Sukardi