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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Ekonomi dan Manajemen
Yoki Oktorian Sukardi
Universitas Wanita Internasional
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGUKURAN KEPUASAN PELANGGAN FACEBOOK MARKETPLACE DI KOTA BANDUNG DENGAN PENDEKATAN EXPECTANCY THEORY DAN E-SERVQUAL Ahmad Abdilah Shodiqin; Yoki Oktorian Sukardi
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9507

Abstract

This study was conducted to answer three research questions, namely: (1) what is the current level of satisfaction among Facebook Marketplace users in Bandung; (2) what factors shape satisfaction according to EDT theory; and (3) what dimensions most significantly influence Facebook Marketplace user satisfaction according to e-servqual theory. This study applied a qualitative approach, in which data were collected through interviews, observations, and documentation. This study revealed the following proportions: (1) The current satisfaction level of Facebook Marketplace users in Bandung is determined by customer perceptions of the ease of use of the platform, trust, transaction security, and experience of interaction with sellers. (2) Facebook Marketplace user satisfaction is formed from Expectations, Perceived Performance, and Disconfirmation, and (3) Facebook Marketplace user satisfaction is influenced by the factors of Efficiency, System Availability, Fulfillment, and Privacy and Security. Finally, the dimensions of efficiency and fulfillment are the most dominant factors in influencing the level of customer satisfaction with Facebook Marketplace in Bandung..
PENGARUH ELECTRONIC WORD OF MOUTH  DAN KEMUDAHAN TRANSAKSI TERHADAP LOYALITAS PENGGUNA APLIKASI ACCESS BY KAI Survei Pada Pengguna Kereta Api Jarak Jauh Di Stasiun Bandung Susi Oktavia Hidayah; Yoki Oktorian Sukardi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i2.16818

Abstract

The purpose of this study is to determine how much influence Electronic Word of Mouth and transaction ease have in increasing the loyalty of Access by KAI application users. The research method used is a descriptive verification method with a quantitative approach. The research instrument is measured using a Likert scale. The population in this study was accessed by KAI application users who ordered long-distance train tickets at Bandung Station. The sampling technique used was purposive sampling, with the number of respondents who met the research criteria. Data testing was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results of this study indicate that Electronic Word of Mouth partially has a significant effect on user loyalty of the Access application by KAI. Ease of transaction also has a significant partial effect on user loyalty. Simultaneously, both variables have a positive and significant effect on user loyalty of the Access application by KAI. This finding indicates that digital reviews and ease of transaction are important factors in building user loyalty towards application-based e-ticketing services. Keywords: EWOM; Ease of Transaction; User Loyalty; Transportation Sector; Management
Pelatihan Vokasional Bidang E-Commerce Bagi UMKM Peserta Sekolah Perempuan Jawa Barat Siti Kurnia Rahayu; Umi Narimawati; Muhamad Nawawi; Syahrul Mauluddin; Rangga Sidik; Dadang Munandar; Sri Dewi Anggadini; Wati Aris Astuti; Raeni Dwi Santy; Rizki Zulfikar; Yoki Oktorian Sukardi; Fitri Annisa Rachmah; Affan Neskisyah Ramadhan; Anto Purwanto; Yadi Mulyadi Rohman; Agus Nursikuwagus
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2738

Abstract

UMKM perempuan di Jawa Barat menghadapi tantangan berkelanjutan seperti akses pasar terbatas, rendahnya literasi digital, dan lemahnya manajemen usaha, sehingga daya saing di era digital masih rendah. Program pengabdian kepada masyarakat ini bertujuan memberdayakan anggota Sekolah Perempuan Jawa Barat (Sekoper Jabar) melalui pelatihan vokasional e-commerce untuk mentransformasi usaha konvensional menjadi bisnis digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, melibatkan 15 pelaku UMKM perempuan, DP3AKB pemerintah daerah Jawa Barat, dan akademisi. Materi pelatihan mencakup pengenalan e-commerce, pemanfaatan marketplace, pembuatan konten digital, sistem pembayaran daring, serta pemasaran media sosial. Evaluasi dilakukan dengan survei melalui kuesioner (pre-test dan post-test) untuk mengukur peningkatan pengetahuan dan keterampilan peserta dalam bidang e-commerce. Hasil menunjukkan bahwa semua peserta memiliki peningkatan pengetahuan terkait e-commerce, dan branding serta keterampilan pembuatan e-mail, foto produk, edit foto, pembuatan toko di marketplace, membuat Instagram, dan pembukuan sederhana
Co-Authors Affan Neskisyah Ramadhan Agus Nursikuwagus Ahmad Abdilah Shodiqin Anto Purwanto Dadang Munandar Fitri Annisa Rachmah Nawawi, Muhamad Raeni Dwi Santy Rizki Zulfikar Sidik, Rangga Siti Kurnia Rahayu Sri Dewi Anggadini Susi Oktavia Hidayah Syahrul Mauluddin Umi Narimawati Wati Aris Astuti Yadi Mulyadi Rohman