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All Journal JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora JURNAL MANAJEMEN MOTIVASI Arthavidya Jurnal Ilmiah Ekonomi Jurnal Bisnis Terapan Jurnal ABDIKU Idea Pengabdian Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) eMBeJi : Manajemen dan Bisnis Jurnal JDEP (Jurnal Dinamika Ekonomi Pembangunan) Asian Journal of Community Services (AJCS) Journal of Finance and Business Digital (JFBD) JURNAL ECONOMINA Asian Journal of Healthcare Analytics International Journal of Community Service (IJCS) Jurnal Manajemen Dan Akuntansi Medan Jurnal Pengabdian Sosial Indonesia Journal of Business Management and Economic Development Jurnal Pengabdian Sosial Indonesian Journal of Economic & Management Sciences (IJEMS) International Journal of Contemporary Sciences (IJCS) JAS (Jurnal Akuntansi Syariah) E-Jurnal Ekonomi dan Bisnis Universitas Udayana
M. Taufiq Noor Rokhman
Universitas Wisnuwardhana Malang
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Batik Go Digital: Transforming Msmes In Malang City Through Financial Literacy And Lamikro In The Indonesia Malaysia Partnership Ratnawati, Ratnawati; M. Taufiq Noor, Rokhman; Esy Suraeni , Yuniwati; Ayu Agus Tya, Ningsih; Tasnim Nikmatullah, Realita; Norizah Mohd, mustamil
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1574

Abstract

This community service program aims to improve the capacity of batik MSMEs in Malang City to face the challenges of the digital era. Through a cross-border collaborative approach, this activity focuses on financial literacy assistance based on the LAMIKRO (Micro Accounting Report) application as a simple, effective financial recording tool that is tailored to the needs of MSMEs. The strategic partnership between Indonesia and Malaysia serves as a catalyst for the exchange of knowledge, technology, and best practices in micro-enterprise management. The results of this activity indicate an increased understanding of MSMEs regarding the importance of financial recording, as well as their readiness to utilize digital technology to expand market access and increase the competitiveness of local batik products. One of the problems faced by MSMEs is a lack of knowledge regarding professional financial management, so assistance on financial literacy is needed. One focus of management is financial literacy, understanding the use of digital finance, which helps MSMEs learn to record digital financial transactions (such as cash and bank, sales, purchases, and expenses) more easily and efficiently. The implementation of financial digitalization is one effort to improve the financial performance of MSMEs that can be measured so that it has an impact on their business development and financial stability.
Pendampingan Digitalisasi Keuangan Lamikro Pelaku UMKM Produk Strawberry dan Apel Desa Pandanrejo Bumiaji Kota Batu Malang Ratnawati, Ratnawati; Rokhman, M Taufiq Noor; Rahayu, Yayuk Ngesti; Ningsih, Ayu Agus Tya
Jurnal Pengabdian Sosial Vol. 1 No. 6 (2024): April
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/sq7wsf21

Abstract

Program ini bertujuan untuk membantu memudahkan pencatatan keuangan dengan program Digital LAMIKRO (Laporan Akuntansi Usaha Mikro) yang dikeluarkan oleh Kementrian Koperasi dan UMKM bagi pelaku UMKM produk strawberry Desa Bumi Aji Kota Batu Malang. Salah satu masalah yang dihadapi oleh pelaku UMKM adalah kurangnya pengetahuan mengenai pengelolaan finansial yang dilakukan secara profesional. Tujuan  kegiatan pengabdian mencakup peningkatan wawasan, pengetahuan, penerapan teknologi, dan keterampilan dalam digital keuangan dengan aplikasi LAMIKRO dengan giat yang mana UMKM diberi pelatihan dan bimbingan khusus. Salah satu fokus manajemen adalah literasi keuangan digital, dimana membantu UMKM belajar mencatat transaksi keuangan digital (seperti kas dan bank, penjualan, pembelian, dan biaya) dengan lebih mudah dan efisien. Penerapan digitalisasi keuangan menjadi salah satu upaya peningkatan kinerja keuangan pelaku UMKM dapat terukur sehingga berdampak pada keberlanjutan usaha dan kemapanan keuangan.
The Influence of Financial Attitude on Financial Management Behavior Mediated By Financial Literacy Of High School Students In Malang City wati, Ratna; Rokhman, M. Taufiq Noor
Manajemen & Bisnis Jurnal Vol 10 No 2 (2024): Vol 10 No 2 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i2.219

Abstract

Abstract. The purpose of this study is to determine and analyze the direct influence of financial attitudes on financial management behaviour, financial literacy and the direct influence of financial literacy on financial management behaviour. Knowing and analyzing financial literacy can mediate financial attitudes toward financial management behaviour. The population in this study were 305 students of Junior High School 14 Malang City, grade 9, with a sample size of 75 people. The analysis tool used was path analysis with a mediation test comparing the total effect to the direct effect. The results of the study explain that there is a significant influence of financial attitudes on financial management behaviour and financial literacy. Financial literacy has a direct and significant effect on financial management behaviour. Financial literacy can mediate the influence of financial attitudes on financial management behaviour. This study can contribute theoretically to the Planned Behavior Theory with the contribution of research results on the financial management behaviour of students at Junior High School 14 Malang City. Providing input to the management of Junior High School 14 Malang City on the importance of implementing good financial behaviour for students, by creating activity programs, and policies that are like applications for students of Junior High School 14 Malang City to wisely manage finances
Branding Awareness Sebagai Mediasi Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Generasi Z Kota Malang Apriandana, Rizky Andrianto; Rokhman, M. Taufiq Noor; Kirom, Novita Rifaul
Manajemen & Bisnis Jurnal Vol 11 No 2 (2025): Vol 11 No 2 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i2.285

Abstract

The purpose of this study was to determine and analyze the direct influence of brand awareness and digital marketing on purchasing decisions, and brand awareness on digital marketing. Furthermore, we analyzed brand awareness as a mediator of the influence of digital marketing on purchasing decisions. The analysis tool used was Smart PLS, with a sample of 106 Generation Z consumers who purchased products from the influencer Aghnia Cosmetic Products. The results showed that digital marketing directly influenced brand awareness and purchasing decisions for Byebadskin skincare products. Brand awareness can mediate the influence of digital marketing on purchasing decisions for Byebadskin skincare products.
Bridging Entrepreneurial and Digital Marketing to Enhance Business Performance: The Mediating Role of Innovation Capability and the Moderating Role of Gender Padmawidjaja, Liestya; Rokhman, M Taufiq Noor; Mitasari, Alodia Rean
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.12

Abstract

The economic expansion of Surabaya is primarily driven by trade, lodging, and food and beverage services. At the same time, the culinary micro, small, and medium enterprises (MSMEs) experience some hardships when it comes to increasing their business performance, such as being unable to obtain formal bank credit because of their ‘unbankable’ status, which makes it hard to estimate profit margins, and declining business performance. The purpose of this study is to investigate how entrepreneurial marketing and digital marketing increase business performance, with innovation capability as a mediator. The study used a quantitative approach, and the sample consisted of 170 culinary MSME (Micro, Small, and Medium Enterprise) owners in Surabaya. Through the application of Structural Equation Modeling (SEM) with the PLS technique, the findings show that both entrepreneurial marketing and digital marketing have a substantial impact on innovation capability and business performance. On the other hand, innovation capability fails to mediate the relationship between entrepreneurial marketing and business performance, while it effectively mediates the influence of digital marketing on the business performance of culinary MSMEs in Surabaya. Moreover, gender does not play a role in the effect of either entrepreneurial marketing or digital marketing on a business's performance. Surabaya's culinary MSMEs need to hone their customer intensity skills by identifying and learning about the customers' tastes, pricing expectations, and even engaging the consumers through feedback sessions on new menus, packaging, or promotional ideas. Moreover, the adoption of more informative digital marketing practices by the MSMEs could facilitate the understanding of the customer's preferences.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, TRANSFORMATIONAL LEADERSHIP AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE Yasman; Ratnawati; M. Taufiq Noor Rokhman
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.09.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i09.p01

Abstract

This study aimed to determine the relationship between work motivation, transformational leadership, organizational culture, and employee performance at PT Indolakto Pasuruan. The data of this study used quantitative methods obtained through questionnaires distributed to 84 respondents, consisting of production employees, and the analysis was carried out using the SEM-PLS method. This study concluded that organizational culture and transformational leadership style directly and significantly influence work motivation and employee performance. Mediation analysis showed that work motivation mediates the relationship between organizational culture and transformational leadership style with employee performance. This finding supports the managerial strategy of PT Indolakto Pasuruan to improve employee performance, requiring the implementation of a work culture through core values by enforcing work discipline for its employees and transformational leadership that provides an ideal influence for its employees by being a role model, having high integrity, and submitting to and complying with all rules.
THE EFFECT OF DIGITAL MARKETING AND LEARNING ORIENTATION ON MARKETING PERFORMANCE: MEDIATING COMPETITIVE ADVANTAGE Fimansyah, Ardy; M. Taufiq Noor Rokhman; Novita Rifaul Kirom
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20302567

Abstract

This study examines how digital marketing, market orientation, and competitive advantage enable batik MSMEs in Proppo Sub-District, Pamekasan Regency, enhance their marketing performance using a resource-based viewpoint. The research population, which was chosen using a census sampling technique, consists of 59 MSME batik business players who use digital marketing. The data was analysed using partial least squares (PLS) modelling of variance-based structural equations. The results show that digital marketing and market orientation greatly increase competitive advantage, which enhances marketing performance.
The Influence of Brand Awareness & Brand Image on Brand Trust and Customer Loyalty Cahyono, Prasetyo Wimar Eko; Noor Rokhman, M. Taufiq; Rifaul Kirom, Novita
JURNAL ECONOMINA Vol. 5 No. 4 (2026): JURNAL ECONOMINA, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i4.1944

Abstract

This study examines the influence of brand awareness and brand image on brand trust and customer loyalty in Ganesha Bospom Workshop in Malang at Ganesha Bengkel Bospom Malang. The research aims to analyze how brand awareness and brand image contribute to building brand trust and how brand trust affects customer loyalty in a local automotive service business. This study employs a quantitative explanatory research design. Data were collected through a structured questionnaire distributed to 74 loyal customers of Ganesha Bengkel Bospom Malang and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that brand awareness and brand image have a positive and significant effect on brand trust. Furthermore, brand trust has a positive and significant effect on customer loyalty and is proven to mediate the relationship between brand awareness and brand image on customer loyalty. These findings suggest that customer loyalty is not solely formed by brand perceptions, but is strongly influenced by the level of trust customers place in the brand. Practically, the findings provide important implications for service-based businesses, particularly in the automotive service industry, to focus on building brand awareness and brand image as a foundation for strengthening customer trust and achieving long-term customer loyalty
Innovation Capability as A Mediator in The Relationship Between Learning Orientation and The Performance of Batik SMEs Rokhman, M. Taufiq Noor; Ratnawati, Ratnawati
Journal of Business Management and Economic Development Том 4 № 01 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i01.2282

Abstract

This study aims to analyze the role of innovation capability as a mediating variable in the effect of learning orientation on MSME performance, developed within a single model and explained by Resource-Based Theory as the main theoretical framework. The population of this study consists of batik MSME actors in the city of Surakarta, Central Java, totaling 459 MSMEs. The sample size was determined using a sample size calculator application through the website raosoft.com, resulting in 210 MSME actors. Furthermore, the sampling technique used was Simple Random Sampling, and the analysis technique employed was Partial Least Squares (PLS). PLS is a structural equation modeling (SEM) approach. The results of the study show that learning orientation has a significant effect on MSME performance and innovation capability. Meanwhile, innovation capability has a significant effect on MSME performance. Innovation capability is also able to mediate the influence of learning orientation on MSME performance. Theoretically, these findings strengthen the knowledge-based view perspective, which emphasizes that learning orientation is a strategic resource capable of improving business performance. Local governments in Central Java need to provide support that is not only in the form of basic training, but also in strengthening the innovation ecosystem through mentoring, access to technology, and facilitating collaboration.
The Effect Of Liquidity And Intellectual Capital On Company Value Mediated By Profitability (Study of Advertising Printing Media Sub-sector Companies Registered on the IDX.) Ariyanto, Eko; Rahayu, Yayuk Ngesti; Rokhman, M. Taufiq Noor
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7772

Abstract

This study investigates the impact of liquidity and intellectual capital on company value, with profitability serving as a mediating variable, in the context of the Advertising, Printing, and Media sub-sector of the creative industry listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Drawing on Signaling Theory and the Resource-Based View (RBV), this research explores how internal financial and intangible assets influence investor perceptions and company valuation. Using secondary data and a purposive sampling method, 19 companies were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Liquidity was measured by the Current Ratio (CR), intellectual capital by Value Added Human Capital (VAHU), profitability by Return on Equity (ROE), and company value by Price to Book Value (PBV). The results reveal that liquidity significantly and positively affects company value, while intellectual capital exhibits a weak and insignificant impact. Profitability, surprisingly, shows a negative and significant effect on company value, and fails to mediate the relationship between liquidity and intellectual capital with company value. These findings highlight the centrality of liquidity in investor valuation decisions within this sub-sector, while also indicating a need for better strategic communication and optimization of intellectual capital to enhance company value. The study contributes to the literature by challenging the assumption of profitability as a consistent mediator and underscores the limited market appreciation for intangible assets in the creative industry. Future research is encouraged to explore additional mediators and conduct cross-sectoral analyses to enrich the understanding of value creation mechanisms in dynamic industries.
Co-Authors Apriandana, Rizky Andrianto Arifianto, Helmi Nugroho Ayu Agus Tya Ningsih Ayu Agus Tya, Ningsih Ayu Agustya Ningsih Bima Wahyu Hermananta Cahyono, Prasetyo Wimar Eko Didied P. - Affandy Eko Ariyanto Eko Yuniarto Esy Suraeni , Yuniwati Fabia Tiala Fimansyah, Ardy Firmanto, Yuki Fitria, Ana Sichatul Fransisca, Herlinda Hamidah, Rifatul Hermananta, Bima Wahyu Izzah, Anisatul Kartikasari, Dhian Kristin, Muria Liestya Padmawidjaja Minarsih Minarsih Mitasari, Alodia Rean Mulya Sari Nandang WP Nastiti, Ratna Dwi Norizah Mohd, mustamil Novi Trisnawati Novita Rifaul Kirom, Novita Rifaul Nurrokhman Wobowo Prahoro, Alfedro Putut Rahadian, Candra Ratna Wati Ratnawati Ratnawati Ratnawati Ratnawati Ratnawati Rifaul Kirom, Novita ropii, imam S.M. KIPTIYAH - - Setyaningsih, Nunik Sholikhah, Mar’atus Sugiarto S Sulis Rahayu Tasnim Nikmatullah, Realita Wobowo, Nurrokhman Yasman Yayuk Ngesti Rahayu Yusrina Dwiningsih