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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Indonesian Journal of Innovation Science and Knowledge Journal of Citizen Research and Development Economic Management Business Research Journal
Agil Badawi
Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Kesenjangan Pendapatan sebagai Determinan Kemiskinan di Indonesia: Studi Literatur dalam Perspektif Pembangunan Ekonomi Inklusif Riza Indriani; Agil Badawi; Agung Kurniawan B. Marpaung; Bonansa Situmorang; Cindy B. Sitanggang; Cristine Natasia Sihaloho; Dhea Ananda Pinem
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 3 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i3.1502

Abstract

Income inequality remains a persistent structural issue that weakens the effectiveness of poverty reduction in Indonesia, despite sustained economic growth. This study aims to examine the relationship between income inequality and poverty, identify key mediating factors, and analyze them within the framework of inclusive economic development. A qualitative literature review approach was applied using systematically selected secondary data from academic journals, books, and official reports published between 2010 and 2025. The selection of literature was based on relevance, credibility, and recency. The analysis employed content analysis to synthesize findings and identify consistent patterns across studies. The results show that income inequality significantly contributes to poverty persistence by limiting access to education, formal employment, productive assets, and basic services. Structural factors such as regional disparities, labor market dualism, and unequal resource distribution further reinforce this relationship. In addition, inequality reduces the effectiveness of economic growth in lowering poverty and increases the risk of intergenerational poverty. The study emphasizes that inclusive economic development through equitable access, improved human capital, and targeted social policies is essential to reduce inequality and poverty in a sustainable.
Dampak Penerapan Sistem Blok terhadap Kepuasan Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Medan Putri Anita Lumbantoruan; Marta Marta; Adnan Sitompul; Agil Badawi; Zulkarnian Siregar
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1340

Abstract

Universities are required to develop learning models that support effective learning processes and ensure student satisfaction. Medan State University has implemented a block system that organizes learning into intensive periods focusing on a single course at a time. This study aims to determine the effect of the block system on student satisfaction in the Management Department, Faculty of Economics. This research employed a quantitative approach using a structured questionnaire distributed to 50 students who participated in block-system learning. The instrument was validated and tested for reliability before use. Data were analyzed through descriptive statistics and simple linear regression after fulfilling classical assumption tests. The results show that all questionnaire items were valid and reliable, and the regression model met the assumptions of normality, homoscedasticity, and non-autocorrelation. Regression analysis indicates that the block system has a positive and significant effect on student satisfaction, expressed in the equation Y = 2.817 + 1.013X. The coefficient of determination (R² = 0.859) demonstrates that the block system explains 85.9% of the variation in student satisfaction. These findings confirm that the block system contributes meaningfully to improving focus, comprehension, and learning experience, which lead to higher satisfaction among Management students at Medan State University.
Analysis of the Use of Various Languages in Msme Digital Marketing on Instagram: Case Study of Pukis Kota Baru Della Agaveni Butarbutar; Anastasia Boru Hasugian; Cindy B Sitanggang; Afifah Nida Suhailah Br Dalimunthe; Gevy Ketia Ginting; Agil Badawi; Syairal Fahmy Dalimunthe
Journal of Citizen Research and Development Vol. 1 No. 2 (2024): November 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jcrd.v1i2.3957

Abstract

The rapid development of technology requires MSME Entrepreneurs to be more creative and innovative. Instagram is one of the Social Media that is widely used in promoting their products today. Like the @pukiskotabaru account which uses Instagram as a digital marketing tool. The purpose of this study is to determine the type of use of language varieties in video content on the @pukiskotabaru Instagram account and assess the effectiveness of the use of language varieties by the @pukiskotabaru Instagram account in attracting attention and influencing consumers. In this study, researchers used qualitative methods with data collection techniques then used content analysis techniques, where researchers collected several video content to find several interesting posts or videos in the process of digital marketing of their products. The results of this study indicate that the use of language varieties in the video content of the @pukiskotabaru Instagram account consists of spoken language varieties, written language varieties, and nonstandard language varieties, the use of persuasive written language varieties and strong visuals to attract consumer interest and the use of these language varieties has proven to be quite effective in attracting attention and influencing consumers.
Strategi Komunikasi Efektif pada Toko "Do Spices" untuk Menarik Minat Konsumen pada Platform Shopee Hilma Harmen; Adnan Nirwanda Sitompul; Agil Badawi; Nabila Khairunnisa; Novli Sibuea; Susilo Susilo
Economic Management Business Research Journal Vol. 1 No. 2 (2025): Agustus 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ember.v1i2.6197

Abstract

Penelitian ini menganalisis strategi komunikasi efektif Toko "Do Spices" dalam meningkatkan minat konsumen di platform Shopee. Dengan fokus pada produk rempah-rempah organik dan bumbu kering, penelitian menggunakan pendekatan kualitatif deskriptif melalui studi kasus untuk mengevaluasi konten visual, narasi merek, dan interaksi konsumen. Hasil penelitian menunjukkan bahwa kombinasi storytelling transformasi personal pendiri, konsistensi klaim kesehatan (92% deskripsi produk), serta responsivitas tinggi (87% ulasan direspons <24 jam) berhasil meningkatkan konversi penjualan sebesar 32% dan repeat purchase rate 29%. Tantangan utamanya adalah harga yang tinggi membuat para konsumen ragu untuk membeli. Rekomendasi strategis mencakup optimalisasi konten video pendek, riset kata kunci spesifik, dan integrasi pesan lintas platform. Temuan ini memberikan panduan operasional bagi UMKM produk niche dalam membangun kepercayaan dan diferensiasi merek di pasar digital.
Artificial Intelligence Dan Masa Depan Perubahan Organisasi Umkm Indonesia: Kajian Kepustakaan Tentang Ai Readiness, Reskilling, Organizational Agility, Dan Inovasi Hilma Harmen; Gevy Ketia G; Rizky Nur Ramadhan Sitorus; Kurniawan Benedictus Marpaung; Yeny Elfina Siagian; Dhaet Fretty Napitupulu; Simon Herbeth Beekham Saragih; Agil Badawi
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 4 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i4.787

Abstract

The development of Artificial Intelligence (AI) has increasingly driven changes in the management and development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to analyze the role of AI in driving organizational change in MSMEs through the aspects of AI readiness, reskilling, organizational agility, and innovation. The study employs a Systematic Literature Review (SLR) method with a descriptive qualitative approach to relevant national and international literature published during the 2020-2026 period. The findings indicate that the successful adoption of AI is determined not only by technological readiness but also by organizational readiness and human resource competencies. AI readiness and reskilling contribute to enhancing the ability of MSMEs to adapt to change, which subsequently strengthens organizational agility and supports innovation in products, processes, services, and business models. This review demonstrates that integrating AI with organizational readiness and human resource competency development can serve as a foundation for MSMEs to build competitive advantage and sustainability amid digital transformation. Therefore, AI should be viewed not merely as a technology but as a strategic capability that supports organizational change and the development of MSMEs.
Co-Authors Adnan Nirwanda Sitompul Adnan Sitompul Afifah Nida Suhailah Br Dalimunthe Agung Kurniawan B. Marpaung Anastasia Boru Hasugian Bonansa Situmorang Cindy B Sitanggang Cindy B. Sitanggang Cristine Natasia Sihaloho Della Agaveni Butarbutar Dhaet Fretty Napitupulu Dhea Ananda Pinem Gevy Ketia G Gevy Ketia Ginting Hilma Harmen Kurniawan Benedictus Marpaung Marta Marta Nabila Khairunnisa Novli Sibuea Putri Anita Lumbantoruan Riza Indriani Rizky Nur Ramadhan Sitorus Simon Herbeth Beekham Saragih Susilo Susilo Syairal Fahmy Dalimunthe Yeny Elfina Siagian Zulkarnian Siregar