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All Journal Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis FIRM: Journal of Management Studies Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Journal of the Community Development in Asia Journal of International Conference Proceedings Jurnal Manajemen dan Pemasaran Jasa
Hanif Adinugroho Widyanto
President University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol. 5 No. 2 (2021): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

Abstract

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.
Co-Authors Adhi Setyo Santoso Amin, Grace Amin, Grace Cahya Rahmania Agusti Chairy Chairy Felix Goenadhi Filda Rahmiati Genoveva, Genoveva Goenadhi, Felix Hari Suryanto Hari Suryanto Irfanur, Muhammad Khalil Jony Octavian Haryanto Jony Oktavian Haryanto Kunthi Afrilinda Kusumawardani Purwanto Purwanto Retnowati Retnowati Septyawanda, Amreyzal Siska Purnama Manurung Sonny Sonny Tubagus Achmad Rachmad Saleh