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All Journal Jurnal Ekonomi dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Rahayu, Listyowati Puji
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Arts Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH TEKNOLOGI INFORMASI DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI (Studi Kasus CV. SOREN Di Salatiga) Prasetyo, Dwi; Rahayu, Listyowati Puji; Safitri, Unna Ria
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1108

Abstract

This study aims to determine the influence of Information Technology and Social Media Marketing on Purchase Intention (Case Study of CV.SOREN in Salatiga) partially and simultaneously. Sampling method with purposive sampling technique. The primary research data was obtained by distributing questionnaires to 100 respondents containing statements about Information Technology, Social Media Marketing and Purchase Intentions. Data analysis tool with validity and reliability tests. Classical assumption test in the form of Normality test, Autocorrelation test, Heteroscedasticity test, Multicollinearity test. using multiple linear regression analysis, and testing the hypothesis using the t test, F test, and the coefficient of determination. Data processing uses the SPSS 2023 program. With the results of the research, (1) Information Technology has no effect on Purchase Interest, the value of t count < t table, namely the value of 1,833 < 1,984. (2) Social Media Marketing has a significant effect on Purchase Intention t count > t table with a value of 12.864 > 1,984, (3) Information Technology Social Media Marketing has a significant effect on Purchase Intention that the value of F count > F table is 265,813 > 3.09 then the significance value is < 0.05 equal to 0.000 < 0.05.
ANALISIS PENGARUH VARIAN PRODUK, KUALITAS PRODUK DAN LOKASI TERHADAP VOLUME PENJUALAN DI BRIGHT TERAS BOYOLALI DI BOYOLALI Pamungkas, Agus Tri; Rahayu, Listyowati Puji; Ria Safitri, Unna; Kistiani Heggy Suryana, Alean; Sri Anggorowati, Luki
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1117

Abstract

Analyzing the effect analysis of product variants, product quality and location on sales volume at the Bright Store Teras Boyolali is a goal in this study. random sampling technique which is the basis for determining the population. The technique used in data collection is the distribution of questionnaires or questionnaires as many as 100 samples. Quantitative method is the method used in this research. Instrument testing is carried out by using the validity test, the reliability of the classical assumption test, the hypothesis test to determine the relationship between variables. Based on the results of this study, it shows the hypothesis t test or partial test of the product variant variable which shows the result that t count 2,983 > t table 1,660 and a significant value of 0.004 <0.05 so that it is stated that H1 is accepted based on the hypothesis assumptions from the partial test and for the product quality variable it is proven by the hypothesis which states that t count 1,825 > t table 1,660 and a significant value of 0.000 <0.05 means that H2 is accepted based on the hypothesis assumptions from the partial test or t test and the location variable from the results of the partial test hypothesis which states t count 1,223 < t table 1,660 and a significant value of 0.224 > 0.05 this proves that location has no significant effect on sales volume
Co-Authors Adi Santoso Anggorowati, Luki Sri Christien, Frilia Dewi, Rizki Rahma Donna Setiawati Dwi Prasetyo Hari Purwanto Hastuti, Anik Puji Hegy Suryana, Alean Kistiani Irgian, Irfan Khumairoh, Sindy Kistiani Heggy Suryana, Alean LISDIANA, NUNING Oktavianti, Arum Pamungkas, Agus Tri Ria Safitri, Unna Safitri, Unna Ria Sri Anggorowati, Luki Suryana, Alean Kistiani Hegy Ummah, Mar'atus Sholikhatul Yuliarta, Refina Dwi Zalukhu, Yufinus