Article Per Year (5 Year)
p-Index From 2021 - 2026
2.296
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Rahayu, Listyowati Puji
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
PENGARUH TEKNOLOGI INFORMASI DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI (Studi Kasus CV. SOREN Di Salatiga) Prasetyo, Dwi; Rahayu, Listyowati Puji; Safitri, Unna Ria
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1108

Abstract

This study aims to determine the influence of Information Technology and Social Media Marketing on Purchase Intention (Case Study of CV.SOREN in Salatiga) partially and simultaneously. Sampling method with purposive sampling technique. The primary research data was obtained by distributing questionnaires to 100 respondents containing statements about Information Technology, Social Media Marketing and Purchase Intentions. Data analysis tool with validity and reliability tests. Classical assumption test in the form of Normality test, Autocorrelation test, Heteroscedasticity test, Multicollinearity test. using multiple linear regression analysis, and testing the hypothesis using the t test, F test, and the coefficient of determination. Data processing uses the SPSS 2023 program. With the results of the research, (1) Information Technology has no effect on Purchase Interest, the value of t count < t table, namely the value of 1,833 < 1,984. (2) Social Media Marketing has a significant effect on Purchase Intention t count > t table with a value of 12.864 > 1,984, (3) Information Technology Social Media Marketing has a significant effect on Purchase Intention that the value of F count > F table is 265,813 > 3.09 then the significance value is < 0.05 equal to 0.000 < 0.05.
ANALISIS PENGARUH VARIAN PRODUK, KUALITAS PRODUK DAN LOKASI TERHADAP VOLUME PENJUALAN DI BRIGHT TERAS BOYOLALI DI BOYOLALI Pamungkas, Agus Tri; Rahayu, Listyowati Puji; Ria Safitri, Unna; Kistiani Heggy Suryana, Alean; Sri Anggorowati, Luki
EKOBIS Vol 13 No 1 (2025): Jurnal EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i1.1117

Abstract

Analyzing the effect analysis of product variants, product quality and location on sales volume at the Bright Store Teras Boyolali is a goal in this study. random sampling technique which is the basis for determining the population. The technique used in data collection is the distribution of questionnaires or questionnaires as many as 100 samples. Quantitative method is the method used in this research. Instrument testing is carried out by using the validity test, the reliability of the classical assumption test, the hypothesis test to determine the relationship between variables. Based on the results of this study, it shows the hypothesis t test or partial test of the product variant variable which shows the result that t count 2,983 > t table 1,660 and a significant value of 0.004 <0.05 so that it is stated that H1 is accepted based on the hypothesis assumptions from the partial test and for the product quality variable it is proven by the hypothesis which states that t count 1,825 > t table 1,660 and a significant value of 0.000 <0.05 means that H2 is accepted based on the hypothesis assumptions from the partial test or t test and the location variable from the results of the partial test hypothesis which states t count 1,223 < t table 1,660 and a significant value of 0.224 > 0.05 this proves that location has no significant effect on sales volume
ANALISA SWOT STRATEGI PEMASARAN DAN KEPUASAN PELANGGAN DI PERUSAHAAN ALFAMART BOYOLALI (Studi Kasus Alfamart Jl. Pandanaran No.194, Banaran, Kecamatan Boyolali, Kabupaten Boyolali) Ummah, Mar'atus Sholikhatul; Rahayu, Listyowati Puji; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.599

Abstract

This study aims to determine and improve the right marketing strategy, as well as the relationship between the level of customer satisfaction and marketing strategy and SWOT analysis at Alfamart Boyolali. The method used in this research is qualitative, namely research that emphasizes the analysis more on the process of deductive and inductive inferences on the dynamics of the observed phenomena using scientific logic. The data used is the result of distributing questionnaires to strengthen the results of the analysis as well as conducting surveys, problem identification, literature study, identification of research variables, validity testing and data analysis. The results of the research are data analysis from interviews with resource persons and distributing questionnaires which include Internal environmental analysis including discussions of company strengths and weaknesses which include company management based on POAC, marketing based on 5P, research, development and information systems used. External Environmental Analysis on micro-relationships between suppliers and well established. Customer satisfaction based on the questionnaire that was analyzed got the highest results on the opportunity variable with an average of 44.4, the strength variable with an average of 33.85 and the weakness variable got an average of 38.24. The comparison becomes a problem because the weakness is greater than the strength, so to achieve maximum strength, it is necessary to increase or change.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Hastuti, Anik Puji; Rahayu, Listyowati Puji; Suryana, Alean Kistiani Hegy; Purwanto, Hari; Safitri, Unna Ria
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

Abstract

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision
ANALISIS PENGARUH IKLAN, VARIAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ROTI BROWNIES PADA TOKO AMANDA BROWNIES DI BOYOLALI Khumairoh, Sindy; Rahayu, Listyowati Puji; Safitri, Unna Ria; Hegy Suryana, Alean Kistiani; Sri Anggorowati, Luki
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.1155

Abstract

This study aims to determine whether Instagram social media ads, product variants and service quality affect purchasing decisions at Amanda Brownies Boyolali branch. The population in this study was consumers who were Amanda Brownies Boyolali branch. Data collection techniques through the distribution of questionnaires with a sample of 97 respondents. The research method used is quantitative method. Testing of data instruments is carried out with validity tests and reality tests, for data analysis used normality tests, multicollinearity tests, heterokedasticity tests, and hypothesis tests to find out whether the variables have a significant relationship. The results of the study partially show that the advertising variable with the value of sig. 0.822 > 0.05 which means insignificant. While the variable product variant with sig value. 0.071 > 0.05 which means insignificant and quality of service with S value. 0.000 < 0.05 which means significant. The results of the study with the calculation of the F-test obtained the sig value. (0.000) < 0.05 which means that advertising variables, product variants and service quality simultaneously influence purchasing decision variables. Based on the calculation of the Adjusted Rsquare value, it shows that advertising variables, product variants and service quality together are able to explain service decision variables with a value of 0.504 or 50.4%.
Co-Authors Adi Santoso Anggorowati, Luki Sri Christien, Frilia Dewi, Rizki Rahma Donna Setiawati Dwi Prasetyo Hari Purwanto Hastuti, Anik Puji Hegy Suryana, Alean Kistiani Irgian, Irfan Khumairoh, Sindy Kistiani Heggy Suryana, Alean LISDIANA, NUNING Oktavianti, Arum Pamungkas, Agus Tri Ria Safitri, Unna Safitri, Unna Ria Suryana, Alean Kistiani Hegy Ummah, Mar'atus Sholikhatul Yuliarta, Refina Dwi Zalukhu, Yufinus