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All Journal SOSIALITA Jurnal Kebijakan dan Pelayanan Publik Administratio : Jurnal Ilmiah Administrasi Publik dan Pembangunan JMK Jurnal Manajemen dan Kewirausahaan Nusantara: Jurnal Pendidikan Indonesia Jurnal Pengabdian kepada Masyarakat Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Business Perspective Journal Jurnal Cakrawala Ilmiah Jurnal Sosial dan Humanis Sains Jurnal Ilmiah Hukum dan Hak Asasi Manusia International Journal of Economics (IJEC) Dedication: Jurnal Pengabdian Masyarakat Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Journal of Environmental Economics and Sustainability Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Jurnal Sekretaris & Administrasi Bisnis
Dora Rinova
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Business Perspective Journal

 1 
Efek Promosi dan Electronic Word of Mouth terhadap Peningkatan Penjualan di Media Sosial Instagram Dora Rinova; Caesar Lorenzo Zulio
Business Perspective Journal Vol. 1 No. 2 (2021): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.975 KB) | DOI: 10.37090/bpj.v1i2.567

Abstract

Bersamaan meningkatnya interaksi orang satu sama lain dengan memakai dunia digital, menjadikan dunia digital bukan cuma hanya selaku fasilitas komunikasi melainkan fasilitas perdagangan dan jadi fasilitas promosi. Tujuan dari riset ini merupakan buat mengenali dampak promosi terhadap kenaikan penjualan dengan media sosial instagram, buat mengenali dampak electronic word of mouth terhadap kenaikan penjualan dengan social media instagram, buat mengenali dampak promosi serta electronic word of mouth terhadap kenaikan penjualan dengan media sosial instagram. Tipe riset yang digunakan merupakan riset asosiatif sebab dalam riset ini memakai 3 variabel yang hendak diteliti. Hasil riset membuktikan kalau promosi (x1) serta electronic word of mouth (x2) secara bersamasama (simultan) pengaruhi signifikanterhadap kenaikan penjualan (y). Jika promosi tidak menarik maka konsumen kurang tertarik dengan jasa yang ditawarkan sehingga persepsi konsumen terhadap jasa dari Eternal.Lab kurang meyakinkan dan testimoni dari para konsumen akan berkurang, maka akan berkurang juga tingkat penjualan yang dihasilkan oleh Eternal.Lab. Kata kunci: efek promosi, elektronic word of mouth, peningkatan penjualan, media sosial instagram
Pengaruh Inovasi Produk dan Orientasi Pasar terhadap Kinerja Penjualan: (Studi Kasus pada Sentra Keripik Pisang di Jl. ZA. Pagar Alam Gang PU Bandar Lampung) Andriyanto, Agung; Rinova, Dora; Oktavannur, M.
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1663

Abstract

This research aims to investigate the influence of product innovation and market orientation on sales performance, by taking a case study of the Banana Chips Center on Jalan Za. Pagar Alam Gang Pu, Bandar Lampung. Product innovation is identified as a key factor that is able to provide a company with a competitive advantage, while market orientation reflects the company's suitability in understanding and meeting market needs. In the context of the typical banana chips industry in Bandar Lampung, this study is relevant to explore the extent of the role of product innovation and market orientation in developing sales performance. This research uses a quantitative approach involving owners and managers of banana chip businesses and consumers as respondents. Data was collected through in-depth interviews, observations and questionnaires. Regression analysis is used to test hypotheses and analyze the extent of the influence of product innovation and market orientation on sales performance. The results of this research are that product innovation and market orientation have a significant effect on sales performance Keywords: product innovation; market orientation; sales performance
Pengaruh Orientasi Kewirausahaan dan Daya Saing terhadap Kinerja Bisnis: (Studi pada UD Sanjaya) Rinova, Dora; Gunevi, Adetya Putra; Oktaviannur, M.
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1664

Abstract

In the competitive landscape of the snack industry, every business player is required to possess a strong entrepreneurial orientation to achieve the desired goals. Entrepreneurial orientation in the context of snack sales involves the ability to create new and different things. This includes creative thinking and innovative action to generate new opportunities. Thus, this effort encourages individuals to have enthusiasm, a proactive attitude, adaptive behavior, and the necessary skills to manage a business or activity focused on the exploration, creation, and implementation of new ways of working, technologies, and products. Data collection was carried out directly using questionnaires and interviews with employees at UD Sanjaya. The analysis used to determine the influence of independent variables on dependent variables is quantitative statistical analysis. The results of the study are as follows: Entrepreneurial orientation (X1) partially influences business performance, Competitiveness (X2) partially influences business performance (Y), and Entrepreneurial orientation (X1) and competitiveness (X2) simultaneously influence business performance (Y). Keywords: entrepreneurial orientation, competitiveness, business performance
Analisis Pengaruh Kemampuan Dinamis Organisasi terhadap Segmentasi, Targeting, dan Positioning Santoso, Niki Agus; Rinova, Dora
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2090

Abstract

An organization's ability to be dynamic amidst global competition is very much needed, in order to be able to adapt quickly to market changes and continuously developing business trends. Organizations that are unable to adapt quickly will be left behind and find it difficult to compete with their competitors. This lag makes organizations compete to change and adapt to the business environment around them. An appropriate marketing concept is also very important to help organizations compete in the global market, one of which is by implementing segmentation, targeting and positioning (STP). This research aims to determine the influence of an organization's Dynamic Capabilities on Segmentation, Targeting & Positioning. So that an organization can maximize its ability to survive in conditions of global competition. This research is supported by the AIDA Models, Nayaka and SECI models, in addition to literature studies from scientific journals describing the factors that influence the research. The research results show that in carrying out STP, organizations need to have adequate dynamic capabilities to create competitive advantages and maintain their position in the market. This helps the organization in maintaining its position in the market by improving the quality of products or services and creating added value for consumers. Organizations that have good dynamic capabilities will be able to optimize their resources to create higher quality products or services and create added value for consumers. This will help the organization in improving its position in the market and winning the competition. In implication, organizations need dynamic capabilities in innovation, adaptation, organizational collaboration, and decision making to create greater opportunities. Keywords: Dynamic Capabilities; Segmentation, Targeting, Positioning
Co-Authors Agustina, Adelli Agustuti Handayani Aldi Dinanjar Alfiyan, Angga Amelia Putri Andoni Fornio Barusman Andriyanto, Agung Appin Purisky Redaputri Berliana Agustin Briggite Loren Panggabean Budhi Waskito Caesar Lorenzo Zulio Delah Gapur Dodi Permadani Putra Dodi Putra Fajri, Ratu Chaterine Febrianto Imanuel.T Fenny Meilani Gunevi, Adetya Putra Hanindyalaila Pienrasmi Hartabela, Dadang Hendri Dunan Ida Farida Indah Satria Indriani, Indriani Irsandi , Irsandi Irsandi, Irsandi Irsandi, Irsandi M. Oktaviannur M.Oktaviannur Masayu Nila Juwita Meyrani Ananta Putri Muhammad Ardiansyah Nababan, Farida Nadia Sepriani Niki Agus Santoso Ningsih, Rima Noning Verawati Novita, Atika Oktavannur, M. Putri, Amelia Putu Dicky Sandria Ratu Chaterine Fajri Regen, Ronal Rivanda, Anugrah Santoso, Niki Setyawan, Sabrina Siswanto, Hendra Soewito Soewito Soewito Supiati, Tina Tina Miniawati Barusman Toton Yulia Hesti