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All Journal Jurnal Komunikasi Pembangunan Jurnal InterAct JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Gondang: Jurnal Seni dan Budaya Avant Garde Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi SELODANG MAYANG Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pewarta Indonesia MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi COMMENTATE: Journal of Communication Management Komitmen : Jurnal Ilmiah Manajemen ASPIRATION Journal Jurnal Locus Penelitian dan Pengabdian Jurnal InterAct Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Setiawan, Joe Harrianto
Institut Komunikasi Dan Bisnis LSPR
Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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THE BRANDING PROCESS OF UPCYCLING PRODUCT TEA TIME LABEL AS ECO-FRIENDLY PRODUCT THROUGH SOCIAL MEDIA MARKETING Jolenta, Regina Skolastika; Setiawan, Joe Harrianto
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.37686

Abstract

Fabric waste is a major problem that has an impact on the environment, especially due to the fast fashion phenomenon. In Indonesia, small businesses have begun to emerge that use deadstock materials using upcycling techniques, one of which is Tea Time Label, which uses them to make women's hair accessories. This research wants to know more about the branding process of Tea Time Label upcycled products as a brand that loves the environment through Instagram social media. The main theory used is the branding process according to Wheeler, & Millman which consists of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research method used is descriptive qualitative. The results of this research show that the branding process of this local small and medium company is in accordance with the branding process theory mentioned above and the thing that is most often done is designing the identity and values of the Tea Time Label.
Nilai Heroisme dalam Narasi Digital: Analisis Semiotika Roland Barthes pada Video 'Unseen Heroes' oleh Telkom Indonesia Setiawan, Joe Harrianto; Salsabila Meidiana Putri
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 1 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Heroism reflects values such as empathy, sacrifice, love, and courage, which positively impact communities. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, contributing IDR 8,573.89 trillion to the GDP and employing 97% of the workforce, can be regarded as unsung heroes due to their significant role in enhancing societal welfare. Digitalization is a crucial element in empowering MSMEs, with a reported 30% increase in income for those adopting digital platforms. This study analyzes the YouTube video "Unseen Heroes: Srikandi Penerus Tradisi," which tells the story of Ni Made Rini Wahyuni, a Balinese MSME entrepreneur. Using Roland Barthes' semiotics, the study explores heroism values through the concepts of denotation, connotation, and myth. The findings reveal that Ni Made’s journey exemplifies heroism in preserving traditions while leveraging modern technology. The video portrays MSMEs as everyday heroes playing a vital role in social and economic transformation.
Terhubung Dengan Diri: Bagaimana Digital Storytelling Membentuk Komunitas Yoga Melalui Instagram Aruan, Alexander Mamby; Oeffie, Shafira Naomi; Setiawan, Joe Harrianto
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 1 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i1.5513

Abstract

Di tengah meningkatnya kebutuhan akan ruang reflektif bagi wanita karier dalam mencapai mindfulness, konten Honest Wellness yang diproduksi oleh Mood Studios hadir sebagai bentuk narasi digital yang menggabungkan praktik yoga, mindfulness, dan keseimbangan hidup. Melalui cerita personal yang diunggah di Instagram, para anggota komunitas membagikan pengalaman otentik mereka, menciptakan keterhubungan emosional dan penguatan identitas diri. Studi ini menggunakan pendekatan kualitatif deskriptif dengan paradigma interpretif, memanfaatkan observasi naratif dan wawancara semi-terstruktur terhadap pihak internal serta tiga storyteller perempuan dari komunitas Mood Studios. Teori utama yang digunakan adalah digital storytelling dari Lambert, dengan dukungan konsep paradigma naratif dari Fisher. Hasil analisis menunjukkan bahwa elemen-elemen digital storytelling yang dikemukakan oleh Lambert—seperti Point of View, A Moment of Change, Emotional Content, The Gift of Your Voice, Pacing, Economy, dan The Power of the Soundtrack—terwujud secara bermakna dalam konten Honest Wellness. Elemen-elemen ini tidak hanya merepresentasikan pengalaman personal para pencerita, tetapi juga membentuk ruang komunikasi digital yang otentik dan emosional. Melalui praktik digital storytelling di Instagram, identitas wanita karier dibentuk dan diperkuat dalam komunitas yoga yang terbangun melalui ruang narasi digital.
Co-Authors Aliya Ramdhani Hafiz Ananda Nugraha Aruan, Alexander Mamby Aruman, Akhmad Edhy Cintia Caroline Cintia Caroline Daniari Setiawati Deandra Shivana Deddy Muharman Diwangkara, Rawi Eni Kusti Rahayu Hannan, Fathiya Heidy Isabel Heidy Isabel Jolenta, Regina Skolastika Latifa Ramonita Limarandani, Ni Putu Marwati, Annisa Rais Muhammad Wanadli Rivan Nugraha, Ananda Nugraha, Ananda Oeffie, Shafira Naomi Putri, Novaldha Andhianthie Putri, Novaldha Andianthie Rahmadania, Salu Ramonita, Latifa Rawi Diwangkara Rizky Faiza, Hazel Salsabila Meidiana Putri Santi Indra Astuti Santi Indra Astuti Setiawati, Daniari Soraya Nurida Sukandar, Rudi Yuniarti Rahayu