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All Journal Jurnal Komunikasi Pembangunan Jurnal InterAct JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Gondang: Jurnal Seni dan Budaya Avant Garde Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi SELODANG MAYANG Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Pewarta Indonesia MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi COMMENTATE: Journal of Communication Management Komitmen : Jurnal Ilmiah Manajemen ASPIRATION Journal Jurnal InterAct Journal of Communication and Public Relations (JCPR) Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Setiawan, Joe Harrianto
Institut Komunikasi Dan Bisnis LSPR
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THE BRANDING PROCESS OF UPCYCLING PRODUCT TEA TIME LABEL AS ECO-FRIENDLY PRODUCT THROUGH SOCIAL MEDIA MARKETING Jolenta, Regina Skolastika; Setiawan, Joe Harrianto
Komitmen: Jurnal Ilmiah Manajemen Vol 5, No 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.37686

Abstract

Fabric waste is a major problem that has an impact on the environment, especially due to the fast fashion phenomenon. In Indonesia, small businesses have begun to emerge that use deadstock materials using upcycling techniques, one of which is Tea Time Label, which uses them to make women's hair accessories. This research wants to know more about the branding process of Tea Time Label upcycled products as a brand that loves the environment through Instagram social media. The main theory used is the branding process according to Wheeler, & Millman which consists of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research method used is descriptive qualitative. The results of this research show that the branding process of this local small and medium company is in accordance with the branding process theory mentioned above and the thing that is most often done is designing the identity and values of the Tea Time Label.
STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II DALAM MENYOSIALISASIKAN PROGRAM DIGITALISASI PELAYANAN BANDARA INTERNASIONAL SOEKARNO-HATTA Nugraha, Ananda; Setiawan, Joe Harrianto
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4075

Abstract

Penelitian ini difokuskan pada strategi public relations PT Angkasa Pura II (Persero) Dalam Menyosialisasikan Program Digitalisasi Pelayanan Bandara Internasional Soekarno-Hatta.Teori yang digunakan adalah teori difusi inovasi dan teori pendukung strategic planning for public relations. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah dengan menggunakan data primer dan sekunder. Data primer didapatkan melalui wawancara mendalam dengan empat narasumber internal dan dua narasumber eksternal adapun data sekunder didapatkan dari arsip dan data-data tertulis yang dimiliki oleh PT Angkasa Pura II (Persero). Hasil penelitian menunjukkan bahwa PT Angkasa Pura II (Persero) telah melaksanakan sosialisasi dengan strategi public relations melalui pendekatan media relations, publikasi, dan pelaksanaan event. Strategi yang dijalankan berjalan dengan baik namun masih terdapat kekurangan di dalam pelaksanaannya.
Pemanfaatan Musik Klasik sebagai Media Pengelola Kesehatan Mental Gen Z Hannan, Fathiya; Setiawan, Joe Harrianto
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.151

Abstract

Currently, Generation Z is prone to developing signs of mental health illnesses, such as stress and anxiety. If not managed properly, these symptoms could lower their overall quality of life. In contrast, Gen Z shows traits that are typically characterized by openness, tolerance, and innovation, allowing them to develop creative approaches to the challenges they face. One approach involves utilizing classical music as a means of regulating their mental well-being. The younger generation mostly chooses to engage in the act of listening to classical music due to its character that often associated with music that soothes the soul. The author conducted research to see how classical music fans among Gen Z utilize this type of music as a means of maintaining a good mental state. This study employs the Uses and Gratifications (UGT) theory, which refers to the four typologies of uses outlined in McQuail's UGT theory: distraction, personal relations, personal identity, and monitoring. The method used is a qualitative descriptive research, with semi-structured interviews involving three respondents and document analysis as data gathering approaches. The research findings indicate that classical music is effectively utilized as a means of regulating the mental well-being of listeners. This is evident through the satisfaction of the four typologies of uses mentioned earlier when engaging with classical music. These findings demonstrate the potential of classical music to aid individuals in coping with or controlling their mental health by inducing a state of tranquillity, neutralizing negative emotions, providing a sense of security and comfort with one's identity, and stimulating the mind through imaginative visualizations evoked by the act of listening to classical music.
The Importance of Friendship; Storytelling in Korean Music Industry by SEVENTEEN Heidy Isabel; Setiawan, Joe Harrianto; Marwati, Annisa Rais
Journal of Communication and Public Relations Vol. 3 No. 2 (2024): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105003220242

Abstract

Hallyu or K-Pop or pop culture from South Korea divided into several generations, the third generation that truly blasted through their most distinguishable of developing and storytelling concepts, conveying more than music, but stories and own concepts. SEVENTEEN's storytelling conveyed messages about friendship lead to being a support system in the community seek answering the where some researchers also mentioned having a strong support system led to many positive benefits and with many estimations of adult over the world experienced loneliness to mental illness. Using the narrative paradigm and observing SEVENTEEN’s concerts and its contents to discover the meaning of SEVENTEEN’s storytelling. Based on Friendship research by Parker & Asher, founded SEVENTEEN growth, relationships, and life are all embodied in performances the members create together becoming the value they brought to the world. Their shared moments, music and performances lead to a positive special and unique relationship with their audience and establishing a supportive and affective environment throughout the community. SEVENTEEN lights up the positive energy, as a support system were it being able to minimize the negative effects from youth-hood period.
PERSPEKTIF INTERAKSIONISME SIMBOLIK DALAM PEMBERDAYAAN PENYANDANG DISABILITAS DI KOPI DIFABIS Aliya Ramdhani Hafiz; Joe Harrianto Setiawan
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 1 (2024)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i1.14411

Abstract

 Penelitian ini bertujuan untuk memahami komunikasi interpersonal melalui interaksi penyandang disabilitas di Kopi Difabis. Perspektif Interaksionisme Simbolik (IS) menjadi landasan analisis dalam menguraikan gambaran pemberdayaan penyandang disabilitas di dunia kerja. Penyandang disabilitas sering mendapatkan perlakuan diskriminasi serta kesulitan dalam bidang pekerjaan. Baznas DKI Jakarta bekerja sama dengan Dinas Perdagangan Koperasi Usaha Kecil dan Menengah (PPKUKM) DKI Jakarta dalam membangun Kopi Difabis yang melibatkan penyandang disabilitas agar setara dengan non disabilitas. Membangun Kopi Difabis dilakukan untuk memberdayakan penyandang disabilitas agar memiliki kesempatan di dunia kerja. Pemberdayaan penyandang disabilitas di Kopi Difabis menciptakan interaksi antara tenaga kerja dan konsumen melalui komunikasi interpersonal. Penelitian ini merupakan penelitian kualitatif dengan data awal melalui wawancara dan data pendukung dari berbagai sumber yang mendukung. Hasil dalam penelitian ini adalah kesesuaian makna yang tercipta dari interaksi komunikasi antara penyandang disabilitas dan konsumen Kopi Difabis. Perilaku yang tergambar melalui interaksi menghasilkan makna yang sesuai dengan tujuan komunikasi dalam perspektif IS. Keterbatasan komunikasi lisan penyandang disabilitas diperkuat dengan media komunikasi seperti gawai elektronik dan papan petunjuk bahasa isyarat yang membantu proses komunikasi. Adanya kesesuaian makna dalam interaksi mewujudkan pemberdayaan penyandang disabilitas dalam memenuhi profesionalitasnya. Kopi Difabis menjadi wadah inklusif dimana mereka merasa setara, mandiri, diterima dan dihargai tanpa diskriminasi.Kata Kunci: Disabilitas; Kopi Difabis; Interaksionisme Simbolik; Komunikasi Interpersonal
Motivasi Konsumen dalam Pembelian Tiket Konser NCT: Studi pada Penggemar K-Pop di Indonesia Putri, Novaldha Andianthie; Setiawan, Joe Harrianto
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 1 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i1.734

Abstract

The phenomenon of music concerts, particularly K-Pop concerts, has experienced a significant increase in Indonesia. Fan decisions regarding the purchase of concert tickets are driven by a variery of motivations. This study aims to analyze the factors influencing NCTzen’s decision to attend NCT concerts, utilizing consumer motivation theory and Maslow’s hierarchy of needs. A qualitative research method was employed, involving in depth interviews with four concert attendees. Data analysis was conducted using the data analysis framework developed by Miles & Huberman. The findings indicate that concert ticket purchase decisions are influenced by both rational and emotional motivations, with emotional factors being predominant. The study concludes that concerts serve not merely as entertainment, but also as an integral part of fans’ lifestyle and social identity.
The Migration of Javanese Poetry Writers from Print into Digital Media Setiawan, Joe Harrianto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1131

Abstract

Literature is an important part of a nation's civilization. Local literature also contributes to the transmission of local values from one generation to the next. So far, written literature has been printed and disseminated through print media and also in sections in print media such as magazines and newspapers. Including the publication of Javanese poetry in local media. However, as of now, the disruptive era has forced some print media publications to close, while others have migrated online. Javanese poetry writers must also find new ways to create their work online. The research method used was descriptive qualitative by conducting interviews with Javanese poetry artists who are members of the Paguyuban Panotocoro Yogyakarta. Media adaptation involves a system's ability to adjust to users' behaviors or environmental changes. The challenge that traditional Javanese artists face when migrating to the internet era is their lack of understanding of technology. Additionally, a significant issue confronting Javanese poets as they transition to the digital age lies in the shift required by the internet’s audio-visual technology. This shift demands that the traditional written format be transformed into audio or video formats. The research findings reveal that the digitization of Javanese poetry has, in a way, returned it to its original form, where it was traditionally performed as tembang or songs. Tembang, as a form of oral communication, served as the primary means through which Javanese people conveyed messages before they adopted writing systems and lettered scripts. This mode of delivering messages in a peaceful and fluid setting allows the moral messages within the poetry to be easily absorbed and internalized in people’s lives.
The Tantangan Generasi Z dalam Menyeimbangkan Gaya Hidup Sustainable Fashion dan Tren Fomo Rahmadania, Salu; Setiawan, Joe Harrianto; Putri, Novaldha Andhianthie
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 2 (2025): Mei
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i2.1577

Abstract

Environmental awareness, Fear of Missing Out (FOMO), and cognitive dissonance interact to shape Gen Z’s consumer behavior. The rapid influence of social media intensifies FOMO, creating a psychological conflict between sustainability values and consumption practices. Using cognitive dissonance theory (Festinger, 1957), this study explores how Gen Z rationalizes their consumption to align with social expectations. A qualitative approach with in-depth interviews analyzes variations in environmental awareness and consumption decisions. Findings reveal that social pressure and media influence significantly drive impulsive consumption. While some individuals adopt sustainable lifestyles, many struggle to overcome consumption patterns reinforced by social validation. The conflict between sustainability awareness and consumer habits highlights the complexity of balancing ethical considerations with social identity.
Eksplorasi Komunikasi Nonverbal Tata Ruang di Masyarakat Adat Baduy Dalam Ramonita, Latifa; Setiawan, Joe Harrianto; Rahayu, Yuniarti; Rizky Faiza, Hazel
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 2 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i2.9885

Abstract

Penelitian ini mengkaji bentuk komunikasi budaya nonverbal dalam tata ruang masyarakat Baduy Dalam sebagai wujud simbolisme, identitas, dan adaptasi budaya. Sebagai komunitas adat yang menolak modernisasi, masyarakat Baduy Dalam mengekspresikan nilai-nilai, norma, dan sistem kepercayaannya melalui penataan ruang yang khas, baik dalam skala rumah tangga maupun struktur pemukiman secara kolektif. Pendekatan kualitatif dengan metode observasi partisipatif dan studi pustaka digunakan untuk memahami makna simbolik di balik struktur ruang seperti leuit (lumbung padi), rumah adat, jalur jalan, serta posisi geografis antar kampung. Hasil penelitian menunjukkan bahwa tata ruang tidak sekadar bersifat fungsional, melainkan merepresentasikan struktur sosial, relasi kekuasaan, dan ketaatan terhadap nilai kosmologis masyarakat Baduy Dalam. Selain itu, tata ruang juga menjadi strategi adaptif terhadap tekanan eksternal, seperti pariwisata dan kebijakan pembangunan, tanpa mengorbankan prinsip adat. Temuan ini menegaskan bahwa ruang fisik dalam budaya tradisional merupakan medium komunikasi budaya yang sarat makna dan berperan dalam mempertahankan identitas komunal. Penelitian ini berkontribusi pada kajian komunikasi budaya, khususnya dalam memahami peran ruang sebagai wacana nonverbal dalam masyarakat adat. This study explores the forms of nonverbal cultural communication embedded in the spatial organization of the Baduy Dalam community, highlighting its symbolic, identity-forming, and adaptive dimensions. As an indigenous society that resists modernization, the Baduy Dalam express their values, norms, and belief systems through a distinctive arrangement of space—both in domestic settings and communal village structures. A qualitative approach was employed, utilizing participant observation and literature review to uncover the symbolic meanings behind spatial elements such as the leuit (rice barn), traditional houses, pathways, and the geographical positioning of villages. The findings reveal that spatial arrangements serve not only functional purposes but also represent social hierarchies, power relations, and adherence to cosmological beliefs. Furthermore, spatial organization emerges as a cultural strategy for adapting to external pressures such as tourism and government development policies, without compromising traditional values. This research affirms that physical space in traditional culture functions as a medium of rich cultural communication and plays a key role in sustaining communal identity. The study contributes to the field of cultural communication by emphasizing space as a meaningful nonverbal discourse within indigenous communities.
Involvement of State Officials As Cast of Characters in Folk Theater Ketoprak RRI Yogyakarta Setiawan, Joe Harrianto; Astuti, Santi Indra; Diwangkara, Rawi; Setiawati, Daniari
Gondang: Jurnal Seni dan Budaya Vol. 8 No. 1 (2024): GONDANG: JURNAL SENI DAN BUDAYA, JUNE 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v8i1.57504

Abstract

Ketoprak is a traditional Javanese performing art that incorporates elements of karawitan, dance, comedy, song, acting, and artistic arrangements. Traditional art is divided into two types, such as folk art and classical art, or palace art. Ketoprak is a folk art that has its origins among the people who live outside the palace. As a folk art, ketoprak is also used to communicate to the authorities issues that the people are concerned about. Criticizing through the performing arts is a powerful way to express criticism without taking offense. Ketoprak is usually performed by a group of artists on stage. However, in recent years, ketoprak performances have been performed not only by community performer groups but also by state officials taking the cast of characters on stage. The involvement of state officials at all levels, from regional to ministerial, as well as guest stars and main characters. Including those carried out under the RRI Yogyakarta ketoprak program. The descriptive qualitative research method was used to figure out how the implementation of the ketoprak program at RRI can preserve ketoprak's dignity as a folk theater, despite the fact that it is represented by state officials, by conducting interviews with program producers and respected ketoprak performers from Yogyakarta. The study's findings show that in its development, ketoprak was divided into two forms, conventional ketoprak which was standard with rules or pakem that were still preserved by RRI Yogyakarta and ketoprak garapan which is open to be interpreted in various ways and is free to be casted by anyone, including officials who are performed in the live version of the RRI Ketoprak Program.
Co-Authors Aliya Ramdhani Hafiz Ananda Nugraha Aruman, Akhmad Edhy Cintia Caroline Cintia Caroline Daniari Setiawati Deandra Shivana Deddy Muharman Diwangkara, Rawi Eni Kusti Rahayu Hannan, Fathiya Heidy Isabel Heidy Isabel Jolenta, Regina Skolastika Latifa Ramonita Limarandani, Ni Putu Marwati, Annisa Rais Muhammad Wanadli Rivan Nugraha, Ananda Nugraha, Ananda Putri, Novaldha Andhianthie Putri, Novaldha Andianthie Rahayu, Yuniarti Rahmadania, Salu Ramonita, Latifa Rawi Diwangkara Rizky Faiza, Hazel Salsabila Meidiana Putri Santi Indra Astuti Santi Indra Astuti Setiawati, Daniari Soraya Nurida Sukandar, Rudi