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All Journal MODELING: Jurnal Program Studi PGMI IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Alam dan Lingkungan Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Community Development Journal: Jurnal Pengabdian Masyarakat Optika : Jurnal Pendidikan Fisika Annual Conference on Islamic Early Childhood Education Jurnal Pendidikan Fisika dan Sains (JPFS) Journal of Early Childhood Education Jurnal Teknologi Lingkungan Lahan Basah Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Mutiara: Multidiciplinary Scientifict Journal Jurnal Abdi Mahosada
Fahrunnisa, Fahrunnisa
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Journal : Mutiara: Multidiciplinary Scientifict Journal

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Komunikasi Pariwisata Dan Brand Destinasi Dalam Meningkatkan Kunjungan Wisatawan Pada Wisata Hiu Paus Di Kabupaten Sumbawa Sultan, Andi; Fahrunnisa, Fahrunnisa
Mutiara: Multidiciplinary Scientifict Journal Vol. 1 No. 3 (2023): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v1i3.20

Abstract

Sektor pariwisata merupakan salah satu penggerak ekonomi daerah dan penyumbang untuk devisa negara. Pengembangan di sektor ini bertujuan untuk mendukung upaya pelestarian lingkungan guna meningkatkan jumlah destinasi wisata yang layak dikunjungi, menarik, dan mampu mendatangkan manfaat. Salah satu kawasan pengembangan wisata yang sukses di Sumbawa yaitu Kawasan Teluk Saleh, terutama wisata hiu paus di desa Labuhan Jambu, kecamatan Tarano, kabupaten Sumbawa. Sepanjang tahun 2019 pertengahan Mei, jumlah wisatawan hiu paus mengalami penurunan dan akhir Mei 2019 jumlah wisatawan berangsur meningkat. Penelitian ini bertujuan untuk mengetahui komunikasi pariwisata dan brand destinasi dalam meningkatkan kunjungan wisatawan hiu paus di Labuhan Jambu, Kecamatan Tarano, Kabupaten Sumbawa. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif melalui observasi, wawancara, dan dokumentasi. Analisis data menggunakan tabel matriks analisis. Hasil penelitian menunjukkan bahwa model komunikasi pariwisata yang diterapkan dalam wisata hiu paus di Labuhan Jambu, Sumbawa adalah komunikasi multi langkah dan komunikasi WEB. Model komunikasi tersebut melibatkan tiga stakeholder utama yang memegang peran penting dalam wisata hiu paus yaitu pemerintah, swasta dan masyarakat. Semua stakeholder yang terlibat memiliki tanggung jawab menyebarluaskan informasi untuk menjaga eksistensi pariwisata hiu paus secara berkelanjutan.
Proses Komunikasi Dalam Pemberdayaan Kelompok Perempuan Penenun Di Desa Poto Kecamatan Moyo Hilir (Studi Komunikasi Menggunakan Teori SMCR) Lestari, Erma Ade; Fahrunnisa, Fahrunnisa
Mutiara: Multidiciplinary Scientifict Journal Vol. 1 No. 3 (2023): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v1i3.21

Abstract

The empowerment of women weavers has an important role in local economic development and cultural preservation. The weaver group in Poto Village is one of the women's groups that participated in empowerment activities with assistance from the Department of Industry and Trade. The existence of this empowerment process is supported by a good and effective communication process so that it is expected to maximize the potential of women weavers in Poto Village. Thus, this study aims to determine the effective communication process in the process of empowering weavers in Poto Village. The effective communication approach used in this study is the SMCR model initiated by David K. Berlo with elements of effective communication which include source, message, channel and receiver. This research is qualitatively descriptive. Research informants were taken using purposive sampling techniques, obtained 7 informants, namely the Head of Poto Village, representatives of Disperindag, and 5 weavers of Poto Village. From the interview results, factors of communication skills, attitudes, knowledge, and socio-cultural position from the source party (village government and Disperindag) and receiver (weaver group) affect the success of communication. Disperindag and village cooperation provides training, mentoring, and budget allocation. The empowerment material is clearly understood by the weaver. Communication media such as WhatsApp, Zoom, and in-person meetings help in the delivery of messages.
Co-Authors Adwiah, Amalia Rabiatul Afgan, Chairul Anam Ardiantoro, Ghesa Nova Aulia, Dila Awaliyah, Tuti Rezeki Bayu Setiawan Duwila, Ririn Ihwani, Nurhadi imelia, imelia Izzati, Nurul Komarudin, Nurul Amri Lestari, Erma Ade Mawardin, Adi Muhammad Riski, Muhammad Nurfadilah, Andi Nurwidayani, Nurwidayani Rahman, Bagus Arif ramayani, Nurmisda Rusydi, Wardati Khumairah Safitri, Yulia Sultan, Andi Syahera, Syahera Syahfitri, Diani Ulkhatiata, Idha Tutfi Utama, Anang Puji Wiwit Apit Sulistyowati Yuni Yolanda Yusri Handayani