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All Journal Analitika : Jurnal Magister Psikologi UMA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Informatika JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Akuntansi Kesatuan Jurnal Abdi Masyarakat Indonesia Unram Journal of Community Service (UJCS) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat
Muti'ah, Rahma
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

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PARADIGMA KRITIS DAN AKSIOLOGI DALAM PENGEMBANGAN MANAJEMEN KEINGINAN DI LEMBAGA BISNIS Rahayu, Elly; Kifti, Wan Mariatul; Muti'ah, Rahma; Mujiatun, Siti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5643

Abstract

Abstract: This riset conceptually explores the analysis of power structures in the management of desires inside modern business organizations via the lens of critical paradigms and how axiological principles such as justice, sustainability, and autonomy might steer business practices towards enhanced ethicality and introspection. The critical paradigm method aims to "uncover" the concealed mechanisms underlying the formation and regulation of desires (for example, via marketing and self-responsibilization) to expose the ideological hegemony that sustains injustice. The action approach, on the other hand, stresses the importance of making moral ideals a part of company plans and practices. The synthesis of recent literature indicates that in the absence of normative values, business practices are susceptible to manipulation, exploitation, and the abuse of power, including market power. Companies that continuously adhere to ethical norms, such as justice, social responsibility, and openness, tend to exhibit greater competitiveness and longevity. This article asserts that establishing critical paradigms in desire management enhances accountability for socio-ecological consequences, while axiological values function as a normative guide to ensure that businesses do not solely "manage desires" for profit but also honor consumer autonomy, maintain distributive justice, and safeguard environmental sustainability. Practical implications necessitate the establishment of corporate policies that prioritize public welfare, in accordance with OECD guidelines on Responsible Business Conduct, coupled with the enhancement of consumer critical literacy to foster collective awareness that enables structural protections against market dominance
Co-Authors Adetya, Sandra Arneliza, Arneliza Bangun, Budianto Febrianto, Dandi Harimansyah, Harimansyah Hasibuan, Mila Nirmala Sari Juledi, Angga Putra Kifti, Wan Mariatul Nasution, Marnis PRATAMA, ZAKARIA Pristiyono, Pristiyono Purba, Cinrewina Rafika, Mulya Rahayu, Elly Rambe, Diana Indriani Ritonga, Mulkan Rizal, Khairul Saragih, Siti Zahara Siti Mujiatun Sulaiman, Syahrol Sutadi, Rudy Yunanto, Kuncono Teguh Zufrie