Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis TOFEDU: The Future of Education Journal
Liza Isma Kurnia
Universitas Jambi
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analyzing the External Environment in Business Strategy: PESTEL, Porter’s Five Forces, and the Identification of Opportunities and Threats Liza Isma Kurnia; Etria Marsa Angela; Wiza Kurniawati; Tuti Andriani; A. Budi Waluyo; M Hazel Alfarizi; Kuswanto Kuswanto; Ahmad Soleh; Sri Wahyuni
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1782

Abstract

Rapid changes in the global economy and technological disruption require companies to continuously adapt to a dynamic external environment. This article aims to comprehensively examine the use of PESTEL, Porter’s Five Forces, and SWOT methods in business strategy analysis in Indonesia over the last five years. Using a Systematic Literature Review (SLR) approach, articles published between 2021 and 2026 were collected from Google Scholar, SINTA, and Garuda databases, with a total of 25 articles analyzed. The main findings of this review indicate that although PESTEL, Porter’s Five Forces, and SWOT remain relevant, these methods are often applied separately without adequate integration. This study highlights the need for a more holistic and integrative approach in analyzing external factors that influence business strategies. The article suggests that companies should combine these three methods to obtain a more comprehensive perspective and achieve sustainable competitive advantage.
Analisis Persepsi Mahasiswa Pendidikan Ekonomi Angkatan 2023 tentang Pentingnya Mata Kuliah Manajemen Perkantoran di Era Digital Liza isma kurnia; Mirnawati Mirnawati; Hikmah Hikmah; Fadilla Ulfah; Novia Sri Dwijayanti
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 2 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i2.6096

Abstract

This study aims to analyze the perceptions of Economic Education students, class of 2023, regarding the importance of Office Management course in the context of rapidly accelerating digital transformation. A qualitative method with a phenomenological approach was employed, involving eight informants selected through purposive sampling. Data were collected through in-depth interviews, observation, and document analysis, then analyzed using the Miles, Huberman, and Saldana model. Findings indicate that students hold positive perceptions toward the relevance of the Office Management course, particularly in mastering digital office technologies, developing cloud-based administrative competencies, and preparing for the 21st-century workforce. Students recognized that integrating technology in office management is a genuine need that must be cultivated during their studies. These findings suggest the need for curriculum updates that accommodate technological advancements, including automation, cloud-based management, and professional digital communication. This study recommends continuous curriculum synchronization between study programs and industry demands in the digital era.
Co-Authors A. Budi Waluyo Ahmad Soleh Etria Marsa Angela Fadilla Ulfah Hikmah Hikmah Kuswanto Kuswanto M Hazel Alfarizi Mirnawati Mirnawati Novia Sri Dwijayanti Sri Wahyuni Tuti Andriani Wiza Kurniawati