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All Journal Budimas : Jurnal Pengabdian Masyarakat Rambideun : Jurnal Pengabdian Kepada Masyarakat Journal of Tourism Economics and Policy Journal Of Business, Finance, and Economics (JBFE) Muria Jurnal Layanan Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Fokus Abdimas Journal Of Economic Sciences (Ekuisci)
Rikah, Rikah
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Journal : Fokus Abdimas

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PEMASARAN DAN PENGEMBANGAN OBJEK KAWASAN WISATA BALONGAN REMBANG MELALUI DESTINATION BRANDING Rikah, Rikah; Damayanti, Damayanti; Susanti, Ari
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.123-127

Abstract

This community service program is carried out in the Balongan Kragan beach area in Rembang Regency. One of the problems or weaknesses faced by Partners is the low level of knowledge about marketing management and the limited application of marketing management in developing tourist attractions. So the team formulated a program to develop the Balongan beach tourist area through destination branding. Holding marketing management training, one of which is discussion and mentoring for partners, namely managers of the Balongan Beach tourist area. The material provided in tourism marketing and development training includes: 1) Marketing Management, 2) Destination Branding of Tourist Attractions, 3) Advertising communication strategies and 4) Creative Strategies in Tourist Attraction Development. It is hoped that this service activity can increase the economic value of the Balongan beach area. Keyword: marketing, development, tourism, and destination branding.
Co-Authors Ari Susanti Arif Farida Atik Lusia Damayanti Damayanti Edi Kurniadi Hanuring Ayu Ardhani Putri Khaerudin, Ary Kuntardina, Ari Muhammad Asrori Musyarifatillah, Nisa Novi Darmayanti Rahmawati, Rahmawati Rudianto Rudianto Rudianto, M. Sarah Rum Handayani Siti Arifah Siti Nurlaela Supratiwi, Mahardika