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All Journal International Journal of Artificial Intelligence Research EBSJ Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan Jurnal Abdimas Bina Bangsa Fokus Abdimas
Wibisono, Totok
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

 1 
Effective Digital Marketing Strategies In Deciding To Buy Halal Products (Empirical Study On New Students Of The Faculty Of Economics, Semarang University) Kuswardani, DC.; Wibisono, Totok; Setiawan, Wawan; Yani, Tri Endang; Kusnilawati, Nunik
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1317

Abstract

The research was conducted to produce a formulation of the concept ofDecision to Buy Halal Products in Generation Z with Digital Marketingas a new paradigm of business success perspective, in New Students ofthe Faculty of Economics, University of Semarang The Decision to BuyHalal Products in Generation Z was built through efforts to identify theUse of Social Media, Marketing Influencers and Lifestyle with theUnderstanding of Halal Products as a moderation of the relationshipbetween the Use of Social Media and Lifestyle with the Decision to BuyHalal Products in Generation Z represented by New Students of theFaculty of Economics, University of Semarang. New students of theUniversity of Semarang became the population, while a sample of 175was calculated using the Lemeshow formula. Medelling StructuralEquation (SEM) analysis with the application of the Partial LeastSquare (PLS) program, namely smartPLS.4.0 is used to prove thehypothesis. The results of hypothesis testing show that the Decision toBuy Halal Products is actualized through the Use of Social Media,Influencer Marketing and Lifestyle. The Use of Social Media,Marketing Influencers and Lifestyle directly has a significant effect onthe positive direction of the Decision to Buy Halal Products,Understanding Halal Products is not able to moderate the relationshipbetween the Use of Social Media and Lifestyle in the Decision to BuyHalal Products. The decision to buy Halal products in Generation Z isinfluenced by the Use of Social Media, Marketing Influencer andLifestyle by 53.00%. The research model has a QSquare of 0.2809(>0), which means that the model has strong predictive relevance.Understanding Halal Products in Deciding to Buy Halal Products inGeneration Z.
Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, DC
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1080

Abstract

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO
Marketing Information Systems in the Context of Building WOM Marketing Through Service Quality, Institutional Image and Customer Satisfaction in Higher Education Yani, Tri Endang; Santoso, Aprih; Wibisono, Totok; Kuswardani, Diah Cori
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1079

Abstract

This study aims to construct word of mouth (WOM) marketing through service quality, institutional image, and customer satisfaction as variables influencing higher education institutions. The utility of the research is to help universities create word of mouth to support the sustainability and competitiveness of higher education. The population of this study are still active students at Semarang University. The number of samples is 100 and the selection of the sample ofis a conscious selection based on the criterion of respondents who are studying at least in the 4th semester. The analysis technique used is multiple linear regression and trajectory analysis.The results of the study indicate that the quality of the service and the image of the facility have a partially positive effect on customer satisfaction. The journey analysis, on the other hand, shows that customer satisfaction can neither reflect the relationship between service quality and PTO nor the relationship between image and PTO
Co-Authors Aprih Santoso Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Kuswardani, Dyah Corry Nurhidayati Nurhidayati Nuria Universari, Nuria Prasetyani, Elisa Teguh Roestanto, Anantya Sujito Sujito Wawan Setiawan Yani, Tri Endang Yuli Budiati