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All Journal International Journal of Artificial Intelligence Research EBSJ Jurnal Masyarakat Merdeka (JMM) SOLUSI Jurnal Industri Kreatif dan Kewirausahaan International Journal of Social and Management Studies (IJOSMAS) Jurnal Abdimas Bina Bangsa COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Fokus Abdimas

Wibisono, Totok

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Author-ID : 1103611

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategic Role Of Sales Promotion In Increasing The Number Of Vermox Drug Sales Kuswardani, Dyah Corry; Nurhidayati, Nurhidayati; Wibisono, Totok
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

This study aims to contribute to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.

Market Orientation, Entrepreneurship Orientation, and Company Performance: Study on Small and Medium Industries (SMES) Furniture in Demak District Wibisono, Totok; Universari, Nuria; Budiati, Yuli
Economics and Business Solutions Journal Vol. 4 No. 1 (2020): Economics and Business Solutions Journal
Publisher : Universitas Semarang

The objectives of this research were to examine the effect of market orientation and entrepreneurial orientation toward firm performance. The populations of this study were small and medium enterprises (SMEs) in Demak regency. The sample were the furniture industry SMEs. This is a survey type of questionnaire based research. Sample size of the study is 86 and the data collection technique with purposive sampling. The data analysis used was PLS (Partial least Square). The research result showed that market orientation and entrepreneurial orientation have a positive effect on firm performance. It was evident that market orientation and entrepreneurial

Co-Authors Aprih Santoso Endang Yani, Tri Kusnilawati, Nunik Kuswardani, Dc Kuswardani, DC. Kuswardani, Diah Cori Kuswardani, Dyah Corry Nurhidayati Nurhidayati Nuria Universari, Nuria Panggabean, Laura Ester Prasetyani, Elisa Teguh Roestanto, Anantya Sujito Sujito Wawan Setiawan Yani, Tri Endang Yuli Budiati

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