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Pengaruh Influencer dan Brand Trust Terhadap Minat Beli Produk Scarlett Whitening Pebriantika, Dea Tasa; Martini, Nelly
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10642589

Abstract

Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi pada penelitian ini yaitu followers Instagram Scarlett Whitening dan sampel yang digunakan sebanyak 400 responden dengan metode pengambilan sampel menggunakan rumus slovin. Penelitian ini menggunakan teknik NonProbability Sampling dengan teknik Purvosive Sampling. teknik analisis data menggunakan analisis rentang skala dan analisis jalur (Path Analysis) dengan menggunakan alat bantu Method of Successive Interval (MSI), Microsoft Office, dan SPSS. Hasil penelitian ini menunjukkan Influencer memperoleh skor rata-rata sebesar 1.662,5 berada dalam kriteria setuju, Brand Trust memperoleh skor rata-rata sebesar 1.690,625 berada pada kriteria sangat setuju dan Minat Beli memperoleh skor rata-rata sebesar 1.685,4 berada pada kriteria sangat baik. Koefisien korelasi antara variabel Influencer dan Brand Trust sebesar 0,732 tingkat korelasi kuat. Pengaruh parsial Influencer terhadap Minat Beli memiliki nilai kontribusi 0,396 atau 39,6%, pengaruh parsial Brand Trust terhadap Minat Beli memiliki nilai kontribusi 0,282 atau 28,2%. Pengaruh simultan Influencer dan Brand Trust terhadap Minat Beli memperoleh nilai sebesar 0,678 atau 67,8% dan sebesar 0,322 atau 32,2% pengaruh variabel lain yang tidak diteliti.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Restoran Mie Gacoan Cabang Karawang Sijabat, Devy Monica; Martini, Nelly
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 12 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12511647

Abstract

This research uses descriptive and verification methods with a quantitative approach. The population used in this research was consumers of the Mie Gacoan restaurant in the Karawang branch from January to May so that the total number of consumers on average was 42,387 people and the sample used was 397 respondents with a sampling method using the Slovin formula. This research uses a non-probability sampling technique with purposive sampling technique. data analysis techniques using path analysis using Microsoft Office and SPSS tools. The results of this research show that the correlation between the Service Quality and Product Quality variables is 0.840, so it can be concluded that the correlation level is very strong and in the same direction. There is a partial influence between the variables Service Quality and Product Quality on Consumer Purchasing Decisions and there is also a simultaneous influence between the Service Quality and Product Quality variables on Consumer Purchasing Decisions of 0.651 or 65.1% and other variables not examined are 0.349 or 34.9 %
AKSESBILITAS PEMILU BAGI PENYANDANG DISABILITAS DI KECAMATAN KARAWANG TIMUR KABUPATEN KARAWANG PADA PEMILIHAN KEPALA DAERAH TAHUN 2020 ERA PASCA PANDEMIC COVID 19 Martini, Nelly; Yulyana, Eka; Solehudin, Arif
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 10 No 4 (2024): November 2024
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v10i4.5572

Abstract

The purpose of this study is to determine the accessibility of elections for people with disabilities during the COVID-19 pandemic. This study used a qualitative descriptive method. Two types of data were used in this study: primary and secondary data, collected through interviews with key informants, non-participant observation, and literature review. Informants were selected using purposive sampling. Data analysis included data reduction, data display, and conclusion drawing/verification. The results of our research conducted during the pre-election period during the COVID-19 pandemic revealed several shortcomings on the part of election organizers. During the data matching and research process, many residents were not re-registered, resulting in some people with disabilities not being included in the disabled voter data. There were still numerous discrepancies in the disability data, and limited outreach for people with disabilities, with only one outreach activity being conducted per district. This significantly impacted voter participation in exercising their right to vote. On election day, there was a decrease in public participation in the 2020 Pilkada from a total of 1,656,024 voters with a total of 1,159,662 voters, only 70.03%, there was a decrease in public participation of approximately 10% from the previous year's election, while for disabled voters from the total data of 41 disabled voters, 36 disabled people exercised their right to vote, this shows an increase in political participation of people with disabilities.
Effect of Job Environmental, Job Loads and Compensation to Job Satisfaction and Implications on Turnover Intentions in Manufacturing Company Martini, Nelly; Moeins, Anoesyirwan; Madiistriyatno, Harries; Zami, Alex; Sudrajat, Ajat
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15059

Abstract

Research aims: The reason for this exploration was to decide the impact of occupation climate, work burden, remuneration and occupation fulfillment to some extent and all the while to the turnover expectations of agreement representatives.Design/Methodology/Approach: The populace in this exploration added up to 13,619 with an example of 295 respondents contract workers at assembling organizations in Karawang regime and strategy utilized in this examination is engaging and illustrative study, the information investigation technique utilized is SEM (Structural Equation Modeling).Research findings: In view of the consequences of the examination, the discoveries are as per the following: position climate, work load, while the gig fulfillment factor has a worth of 52% which has been contributed by the remuneration factor. To some degree work load adversely affects work fulfillment while pay meaningfully affects work fulfillment. work climate, work burden, remuneration and occupation fulfillment. In light of examination results that the turnover expectations factor has a worth of 72% which is impacted by variables of the workplace, responsibility, remuneration, and occupation fulfillment essentially and at the same time. Independently, work climate, remuneration and occupation fulfillment adversely influence the turnover goals and occupation fulfillment is most predominant in impacting turnover expectations. The outcomes likewise show that work fulfillment is a full-interceding variable because of occupation climate, work burden, and remuneration for turnover goals.Theoretical contribution/ Originality: The study give contribution to growth job environmental, job loads, compensation, job satisfaction and turnover intentions employees of literature.Practitioner/Policy implication: The administrative ramifications of the aftereffects of this exploration are that the turnover goals of agreement representatives in the assembling organization, particularly on the stopping of agreement workers, can be diminished assuming the assembling organization can increment work fulfillment reflected by the award aspect as per the assumptions for the agreement worker, work fulfillment will increment assuming the assembling organization can increment remuneration reflected by the immediate pay aspect and upheld by the reduction in work load reflected by the elements of mental necessities and further developing the work climate reflected by the non-actual workplace.Research limitation/Implication: The consequences of this study may likewise be led on organizations, foundations or government offices, state-claimed or other confidential undertakings both at the common and public levels.