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Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata Retnasary, Maya; Dewi Setiawati, Sri; Fitriawati, Diny; Anggara, Reddy
Jurnal Kajian Pariwisata Vol 1 No 1 (2019): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v1i1.130

ABSTRAK Penggunaan media sosial sebagai strategi digital marketing saat ini sudah banyak digunakan. Tetapi dalam bidang pariwisata, penggunaan media sosial lebih banyak diginkaan oleh para influencer traveler dari pada pemerintah. Pemerintah selaku pihak yang bertanggung jawab dalam mempromosikan agenda wisata, sangat diperluakn keahlian dan pengelolan khusus dari media sosial. Sayangnya tidak banyak instansi pemerintah yang aktif mengelola media sosial dalam mempromosikan pariwisatanya. Salah satu pemerintah yang aktif mempromosikan pariwisata melalui media sosial adalah pemerintah kabupaten bandung. Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana cara pemerintah daerah dalam mengoptimalkan penggunaan media sosial sebagai media promosi dari pariwisata daerah tersebut. Metode penelitian yang digunakan adalah kualitatif deskriptif. Hasil penelitian ini menjelaskan jika konten dari media sosial memiliki peran yang penting. Melalui akun instragram disparbudkab.bdg menghasilkan akun yang informatif dan persuasif. Hal tersebut tidak lepas dari proses pembentukan konten yang terorganisir dengan baik. Peran aktif pemerintah untuk melibatkan pihak yang ahli dibidang konten media sosial juga menjadi kunci kesuksesan akun disparbudkab.bdg dalam mengelola konten pariwisata di daeranya. Kata Kunci : Konten Digital, Instagram, Pariwisata. ABSTRACT The use of social media as a digital marketing strategy is now widely used. But in the field of tourism, it is more widely used by influencer travelers than the government. As the party responsible for promoting the tourism agenda, the Goverment needs special expertise and management from social media. Unfortunately there are not many government agencies that actively manage social media in promoting tourism. One of the government that actively promote tourism through social media is the Bandung regency government. The purpose of this study is to explain how local governments optimize the use of social media as a promotional medium for tourism in the area. The research method used is descriptive qualitative. The results of this study explain if content from social media has an important role. Through the instragram account disparbudkab.bdg generates an informative and persuasive account. This is inseparable from the process of forming well-organized content. The active role of the government to involve those who are experts in the field of social media content is also a key to the success of the disparbudkab.bdg account in managing tourism content in its area. Keywords: Digital Content, Instagram, Tourism.

Exploring the Scalability of 5G-Enabled E-Learning Platforms in Rural Areas Apriyanto, Apriyanto; Hossam, Ahmed; Abed, Yara; Anggara, Reddy
Journal Emerging Technologies in Education Vol. 2 No. 4 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jete.v2i4.1367

Background. The rise of 5G technology offers the potential to revolutionize e-learning, particularly in rural areas where access to high-quality educational resources has historically been limited. Despite the promise of improved connectivity, the scalability and impact of 5G-enabled e-learning platforms in these regions remain underexplored. Purpose. This study aims to assess the feasibility and scalability of implementing 5G-enabled e-learning platforms in rural areas and to evaluate their effectiveness in enhancing educational access and outcomes. Method. The research employs a mixed-method approach, combining quantitative analysis of internet connectivity, user engagement, and learning outcomes with qualitative interviews from educators and students. Data was collected from five rural regions across three countries where 5G infrastructure was recently introduced. The study measured improvements in e-learning adoption rates, student engagement, and academic performance over a 12-month period. Results. Results indicate that 5G-enabled e-learning platforms significantly improved both access to education and student engagement, with a 30% increase in platform adoption and a 25% improvement in student performance. Educators also reported more dynamic and interactive learning experiences. However, challenges related to infrastructure costs and digital literacy were noted, which could limit scalability in certain regions. Conclusion. In conclusion, the study demonstrates the potential of 5G technology to scale e-learning platforms in rural areas, improving educational access and outcomes. Nonetheless, addressing challenges such as infrastructure costs and digital literacy is critical for ensuring long-term scalability and success.

Collaboration and Negotiation Practice by Students in News Production Sianturi, Hendry Roris; Anggara, Reddy
Jurnal Kajian Jurnalisme Vol 8, No 2 (2025): KAJIAN JURNALISME
Publisher : School of Journalism, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v8i2.58470

The competence of Communication Science graduates has not yet met the needs of the mass media industry. Higher education institutions have failed to produce professional and skilled journalists. This research aimed to discover the experience of student negotiation and collaboration during journalism practices. It was a case study with a qualitative-descriptive approach. The informants were 104 students of Communications Science at the University of Singaperbangsa Karawang (Unsika). Data were collected through written interviews with open-ended questions, participatory observations, and document studies. This study examined the informants’ negotiation and collaboration skills in journalistic reporting. The determination of these two skills was developed from the journalist competency standards of the Press Council and was studied using the Negotiation Theory and Collaboration Concept. This study concluded that 27 out of 34 informant groups can conduct distributive bargaining and integrative negotiation in penetrating the source and 15 out of 34 informant groups can establish Group Projects, Cross-Group Collaboration, and Collaborative Projects with fellow group members, cross-groups, and the Student Press Institute (LPM) to publish news.

Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata Retnasary, Maya; Dewi Setiawati, Sri; Fitriawati, Diny; Anggara, Reddy
Jurnal Ilmiah Ilmu Pariwisata Vol 1 No 1 (2019): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v1i1.130

ABSTRAK Penggunaan media sosial sebagai strategi digital marketing saat ini sudah banyak digunakan. Tetapi dalam bidang pariwisata, penggunaan media sosial lebih banyak diginkaan oleh para influencer traveler dari pada pemerintah. Pemerintah selaku pihak yang bertanggung jawab dalam mempromosikan agenda wisata, sangat diperluakn keahlian dan pengelolan khusus dari media sosial. Sayangnya tidak banyak instansi pemerintah yang aktif mengelola media sosial dalam mempromosikan pariwisatanya. Salah satu pemerintah yang aktif mempromosikan pariwisata melalui media sosial adalah pemerintah kabupaten bandung. Tujuan dari penelitian ini adalah untuk menjelaskan bagaimana cara pemerintah daerah dalam mengoptimalkan penggunaan media sosial sebagai media promosi dari pariwisata daerah tersebut. Metode penelitian yang digunakan adalah kualitatif deskriptif. Hasil penelitian ini menjelaskan jika konten dari media sosial memiliki peran yang penting. Melalui akun instragram disparbudkab.bdg menghasilkan akun yang informatif dan persuasif. Hal tersebut tidak lepas dari proses pembentukan konten yang terorganisir dengan baik. Peran aktif pemerintah untuk melibatkan pihak yang ahli dibidang konten media sosial juga menjadi kunci kesuksesan akun disparbudkab.bdg dalam mengelola konten pariwisata di daeranya. Kata Kunci : Konten Digital, Instagram, Pariwisata. ABSTRACT The use of social media as a digital marketing strategy is now widely used. But in the field of tourism, it is more widely used by influencer travelers than the government. As the party responsible for promoting the tourism agenda, the Goverment needs special expertise and management from social media. Unfortunately there are not many government agencies that actively manage social media in promoting tourism. One of the government that actively promote tourism through social media is the Bandung regency government. The purpose of this study is to explain how local governments optimize the use of social media as a promotional medium for tourism in the area. The research method used is descriptive qualitative. The results of this study explain if content from social media has an important role. Through the instragram account disparbudkab.bdg generates an informative and persuasive account. This is inseparable from the process of forming well-organized content. The active role of the government to involve those who are experts in the field of social media content is also a key to the success of the disparbudkab.bdg account in managing tourism content in its area. Keywords: Digital Content, Instagram, Tourism.

The Influence of Artificial Intelligence Technology on User Experience in E-Business Haerawan, Haerawan; Mudinillah, Adam; Zou, Guijiao; Anggara, Reddy
Journal of Computer Science Advancements Vol. 2 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jsca.v2i6.1623

The rapid advancement of artificial intelligence (AI) technology has transformed the landscape of e-business, significantly influencing user experience. AI-driven tools such as chatbots, personalized recommendations, and predictive analytics are becoming integral to e-business platforms. Despite widespread adoption, understanding the extent to which AI enhances user satisfaction, engagement, and loyalty remains an area requiring further exploration. This research examines the influence of AI technology on user experience in e-business, focusing on its practical applications and user perceptions. The study adopts a mixed-method approach, combining quantitative surveys with qualitative interviews. Data were collected from 300 e-business users and analyzed to assess key metrics such as usability, efficiency, and satisfaction. Additionally, in-depth interviews with industry experts provided insights into the strategic implementation of AI technologies. The findings reveal that AI significantly enhances user experience by offering personalized interactions, streamlining navigation, and improving response times. Users reported higher satisfaction levels when AI-driven features were implemented effectively. However, concerns about data privacy and algorithmic biases emerged as critical challenges, indicating the need for balanced approaches in AI deployment. The study concludes that while AI technology holds immense potential to revolutionize user experience in e-business, its effectiveness depends on strategic implementation and addressing user concerns. Future research should explore the integration of AI with other emerging technologies to further optimize user interactions in digital environments.

Hubungan Terpaan Promosi Instagram @officialfdxbeauty dengan Minat Berkunjung ke Event X Beauty Auroro, Gracia Groria; Anggara, Reddy; Susanto, Tri
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5711

This study aims to analyze the relationship between social media promotion exposure on Instagram @officialfdxbeauty and the interest in visiting the X Beauty Event, using the AIDA (Attention, Interest, Desire, Action) theory. A quantitative approach was used by distributing questionnaires to 100 respondents who are followers of the @officialfdxbeauty account. The results of the Pearson Product Moment correlation test show a significant, strong, and positive relationship between the three sub-variables of promotion exposure, namely intensity, message content, and appeal, with the interest in visiting the X BeautyEvent. The findings indicate that promotion content delivered through the @officialfdxbeauty account, in terms of frequency, clarity of information, and visual and emotional appeal, effectively captures attention, builds interest, generates desire, and encourages actual actions from the audience. Thus, the higher the intensity of exposure to promotional content, the more interesting and relevant the message content, and the stronger the visual and emotional appeal, the higher the interest in attending the X Beauty Event. This confirms that Instagram is an effective medium in supporting digital marketing communication strategies, especially in shaping the interest in visiting an event.

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