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All Journal JURNAL SAINS PERTANIAN EQUATOR INTECOMS: Journal of Information Technology and Computer Science NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Network Media Jurnal Intervensi Sosial dan Pembangunan (JISP) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen Perbankan Keuangan Nitro eProceedings of Applied Science Innovative: Journal Of Social Science Research Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Cendekia Ilmiah
ema, ema
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Strategi Komunikasi Pemasaran Wapple.Id Dalam Meningkatkan Kepercayaan Konsumen Muhammad, Alfarizi; Oxcygentri, Oky; Ema, Ema
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.8262

Abstract

The development of the modern era has significantly influenced various aspects, particularly in technology, transportation, and production. This phenomenon has also created a demand for mobile phone service providers as a solution for consumers facing issues with their electronic devices. Wapple.id, an iPhone service store in Karawang, responds to this need by developing an effective marketing communication strategy to enhance consumer trust.Wapple.id specializes in repairing Apple products, offering repair services for various devices such as iPhones, iPads, MacBooks, and Apple Watches since 2020. Wapple.id's marketing strategy involves utilizing social media, with Instagram being the primary platform. They leverage Instagram Ads and engage with local accounts to reach their target market, especially the millennial generation who are iPhone users in Karawang. Additionally, Wapple.id actively participates in music events in Karawang as a unique promotional method.This research adopts a qualitative approach, focusing on Wapple.id marketing communication strategy and its impact on consumer trust. The results indicate that the integration of Publicity and Public Relation, Event Experience, and Direct Marketing within the framework of Integrated Marketing Communication (IMC) successfully strengthens brand presence and increases consumer trust.
Komunikasi Pemasaran Digital Campaign WhatsApp Blast di PT. Telkomsel branch Karawang Dalam Menarik Minat Konsumen Rukmanah, Rukmanah; Dharta, Firdaus Yuni; Ema, Ema
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10437106

Abstract

Marketing communication is a tool used by companies or business entities to inform, persuade, and remind consumers directly or indirectly about the products and brands being marketed. The use of WhatsApp blast is chosen as a digital medium in marketing activities in the digital era. The purpose of this research is to understand how advertising, specifically through the WhatsApp blast campaign, attracts consumer interest at PT. Telekomunikasi Selular branch Karawang through digital marketing communication. The theory employed in this study is the Integrated Marketing Communication (IMC) theory proposed by Don Schultz, introduced in 1998. The research utilizes qualitative research method with a descriptive approach. The results of this study indicate that PT. Telkomsel branch Karawang uses WhatsApp blast as an advertising medium to pique consumer interest in their products. PT. Telkomsel utilizes the WhatsApp blast feature to deliver promotional campaigns for Telkomsel products. This approach aligns with the IMC theory, which integrates various marketing communication channels to reach the appropriate target audience. By delivering compelling advertising messages and employing effective performance measurement, the company aims to create a more focused and successful marketing strategy.
PENGEMBANGAN WEBSITE KATALOG UNTUK PRODUK UMKM DESA BINAAN KOMUNITAS KAMPUNG DIGITAL SENTRAKREASI Hendriyanto, Robbi; Suchendra, Devie Ryana; Siregar, Simon; Gunawan, Tedi; Dillak, Rixard George; Ema, Ema
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.31274

Abstract

Pada tahun 2020, sekitar 99 persen dari 64,2 juta unit usaha di Indonesia adalah Usaha Mikro, Kecil, dan Menengah (UMKM) yang berkontribusi sekitar 61,97 persen terhadap PDB tahun 2020. UMKM memainkan peran penting dalam ekonomi, menciptakan lapangan kerja, dan distribusi hasil pembangunan, serta terbukti tahan krisis. Masyarakat berperan kunci dalam mendukung UMKM, sementara pemerintah mendorong digitalisasi UMKM, yang sebelum pandemi hanya diadopsi oleh 16 persen pelaku UMKM. Digitalisasi dianggap sebagai solusi untuk memperluas pasar, mempermudah transaksi dan pencatatan keuangan, serta meningkatkan efisiensi. Komunitas UMKM Kampung Digital Sentra Kreasi di Kabupaten Bandung menjadi wadah kolaboratif bagi UMKM dalam mengembangkan teknologi pemasaran. Melalui kolaborasi dengan Research Alliance Ko+Lab di Universitas Telkom, komunitas ini mendapatkan akses ke sumber daya penelitian dan keahlian teknologi informasi, mendorong adopsi teknologi digital sebagai strategi pertumbuhan. Inisiatif ini bertujuan meningkatkan kualitas produk dan pertumbuhan ekonomi di wilayah tersebut. Kolaborasi ini menjadi kesempatan untuk mengembangkan Desa UMKM di Pangalengan dengan pendekatan ilmiah dan teknologi terkelola. Dengan demikian, kolaborasi digital antara Kampung Digital Sentra Kreasi dan Universitas Telkom dapat memajukan UMKM di Pangalengan serta memberikan dampak positif bagi pertumbuhan ekonomi dan kemajuan UMKM lokal.
THE EFFECT OF PLANT SPACING AND CHICKEN MANURE ON GROWTH AND RESULT OF RICE PLANTS USING THE SRI METHOD ON TIDAL LAND Ema, Ema; Safwan, Mulyadi; Maulidi, Maulidi
Jurnal Sains Pertanian Equator Vol. 8 No. 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.31624

Abstract

This study aims to determine the effect of plant spacing and chicken manure on the growth and yield of rice plants by using the SRI method on tidal land and their interactions. The study was carried out in Kalimas Village, Sungai Kakap District, Kubu Raya District, on tidal land. This research was conducted from November 2017 - March 2018, using a divided plot design consisting of spacing of 20 cm x 20 cm, 30 cm x 30 cm, and 40 cm x 40 cm as sub plot and chickens manure 5 tons/ha and 10 tons/ha as main plot. Each treatment was repeated 4 times, with 5 sample plants per map. The observation variables in this study were plant height, maximum number of tillers, number of productive tillers, panicle length, total grain per panicle, percentage of filled grain per panicle, weight of 1000 grain items, weight of grain per clump and weight of grain per plot. The results showed that the treatment of spacing had a significant effect on the variable number of maximum tillers, number of productive tillers, total grain count per panicle, weight of 1000 grains and weight of grains per clump. The results of the analysis of the diversity of doses of chicken manure significantly affected plant height, number of tillers, number of productive tillers, weight of grain per grain and weight of paddy grain. Interactions between treatments only significantly affect the number of productive tillers. Effective spacing is found at a spacing of 40 cm x 40 cm, and the best dose of chicken manure is at a dose of 10 tons/ha. Interactions occur in observing the number of productive tillers, namely the best combination at a spacing of 40 cm x 40 cm and the provision of 10 tons/ha of chickens manure.Keywords : rice, spacing , chicken manure, situ bagendit variety, SRI method.
Co-Authors Al-Faz, Yusa Bilad Alghifari, Fathurrahman Arindawati, Weni Adityasning Devie Ryana Suchendra Dillak, Rixard George Din Eri Pratama Dwitama, M Genta Fachrezi, Zaky Muhammad Farras Zidan Suppah, Fatan Firdaus Yuni Dharta Gunawan, Tedi Hidayat, Muhamad Rahmat Junianto, Ari Juwita, Anis Septia Maulidi Maulidi Mayasari Mayasari, Mayasari Muhammad Ramdhan Muhammad, Alfarizi Mulyadi Safwan Mutiara, Aldi Nada, Tiara Yunita Nayiroh, Luluatu Nina Hendrarini OKY OXCYGENTRI Oxcygentry, Oky Oxygentri, Oky Periyadi Pratama, Bagas Wahyu Pratiwi, Anggita Priyasta, Moh Raihan Yudha Eka Rahmdhani, Muhammad Ramdhani, Muhamad Ristianti, An Nisa Robbi Hendriyanto Rochmawati, Milla Rukmanah, Rukmanah Simon Siregar Siti Fatimah Subagja , Asep Burhan Thalib, Daffa Umar Zainal Abidin