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All Journal Jurnal Mahasiswa Fakultas Hukum JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Civil Engineering Collaboration Formosa Journal of Computer and Information Science Outline Journal of Management and Accounting Instink: Inovasi Pendidikan, Teknologi Informasi dan Komputer Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) ANDIL Mulawarman Journal of Community Engagement Moneta : Journal of Economics and Finance
Veronika
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Digital Marketing for MSMEs and Farmer Groups in the District of Kamang Magek: Marketing Digital bagi UMKM dan Kelompok Tani di Kecamatan Kamang Magek Hera Dwi Triani; Vitriani; Budhi Mulyadi; Mitra; Gressy Novita; Veronika; Hendrawati; Gusmulyani; Suryani
Journal of Community Service and Application of Science Vol. 1 No. 2 (2022): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/p32f2p21

Abstract

In today's digital era, information technology is developing rapidly. This technological development requires all lines of life to adapt to the use and utilization of information and communication technology, including the MSME sector (Micro, Small and Medium Enterprises). The success rate of adapting to the MSME sector greatly influences the success of MSME in dominating the market and reaching consumers according to the MSME target, where sales volume is also heavily influenced by digital marketing strategies. Digital marketing has a big role for MSMEs in providing information, facilitating direct interaction with consumers, and expanding market reach both nationally and internationally so that MSME sales can increase. However, in reality there are still many MSMEs who do not understand digital marketing, especially MSMEs in Kamang Magek District. The problems that occur at this time include marketing problems and determining the selling price, MSME actors and farmer group businesses do not have a good market so many of them sell their products and business results to middlemen or collectors where the selling price is often not proportional to the price of production, many MSME actors who are not independent and depend on middlemen or collectors to sell their products or business results. This Community Service aims to provide knowledge and understanding to MSME actors regarding the importance of digital marketing for marketing their businesses by utilizing social media. The methods of community service activities are lectures, discussions and direct training for MSME actors
Sistem Pendukung Keputusan Pemilihan Cafe Favorit di Kota Bengkayang Menggunakan Metode Weighted Product (WP) Magdala Albrisia Putri, Maria; Veronika; Thea Sumar, Janice; Melvin Charolin, Yusta; P, Noviyanti
Instink: Inovasi Pendidikan, Teknologi Informasi dan Komputer Vol. 5 No. 1 (2026): Edisi April
Publisher : Prodi Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/2dgd7969

Abstract

Banyaknya cafe yang bermunculan di Kota Bengkayang menyebabkan masyarakat mengalami kesulitan dalam menentukan pilihan sesuai dengan preferensi mereka. Kriteria seperti harga, jarak, fasilitas, suasana, dan kualitas pelayanan menjadi faktor yang kompleks untuk diolah secara manual. Penelitian ini bertujuan untuk membangun Sistem Pendukung Keputusan (SPK) dalam merekomendasikan cafe favorit di Kota Bengkayang menggunakan metode Weighted Product (WP). Metode ini digunakan karena mampu menyelesaikan permasalahan Multi-Attribute Decision Making (MADM) dengan melakukan perkalian antar nilai atribut yang telah dipangkatkan berdasarkan bobot kriteria. Sistem dibangun melalui beberapa tahap, yaitu pengumpulan data, penentuan kriteria dan bobot, perhitungan vektor S dan V, serta proses perangkingan. Hasil implementasi menunjukkan bahwa metode WP dapat menghasilkan rekomendasi cafe berdasarkan nilai preferensi tertinggi. Pengujian sistem juga menunjukkan bahwa hasil perhitungan manual sesuai dengan hasil perhitungan sistem, sehingga sistem dinyatakan valid dalam menerapkan metode Weighted Product.
Co-Authors Ahmad Anugrah MS Kaban Budhi Mulyadi Dedi Trisnawarman Eko Prayitno Elvira Engelyne Engelyne, Elvira Felicia, Jesslyn Gressy Novita Gusmulyani Hasrul Hendrawati Hera Dwi Triani Hernando, Redo Alpha Indra Khaidir Jennifer Octavia Jesslyn Felicia Lusi Utama Magdala Albrisia Putri, Maria Melvin Charolin, Yusta Mitra Octavia, Jennifer Oskar, Inong P, Noviyanti Riyan Ningsih Sukarman Purba SURYANI Thea Sumar, Janice Vitriani Zulhaji